British Airways

Presentation Line Up

What is change management?

BA overview

Problems Faced due to the Merger

Change Direction

Measures of Change Management

Success of the Change Management

Application of the Lewin’s Change Management Model to

British Airways

Conclusion & Recommendations

What is Change Management?

“The coordination of a structured period of transition from situation A to situation B in order to achieve lasting change within an organization”

(BNET Business Dictionary)

British Airways overview

Full service global airline, offering year-round low fares

Flag carrier airline of the United Kingdom

Founded in 1924 as Imperial Airways, and operated

under that name until 1935

1939, the airline was nationalized to form the British

Overseas Airways Corporation (BOAC)

1972, BOAC and BEA were combined under the British

Airways Board

Mission

“The World's Favourite Airline”

provide the full service experience and achieve the target in both, in-flight and on the ground.

Problems Faced due to the Merger

Overstaffing

Acculturative Stress

Unsuited Management

Structure

Change Direction

In 1987 it became privatized after 13 years

being operated as a state-owned company.

They incorporated a complete process of

cultural change and cost cutting.

Change in the leadership

A Structural Change

Measures of Change Management

Operational Change

Customer service improvement plans

Change in the top management

External and internal Audit

Reorganized the HR department

Changing the people’s attitude

Performance Based Salary System

Success of the Change Management

BA became more customer Focused

Strengthen their relationships with the

stakeholders

“Worlds Best Airline” in !989

Increase Profits

Hired Talented staff

Application of the Lewin’s Change Management Model to British Airways

Conclusion & Recommendations

Thank youThank you