ba 516 the essence of business-management & marketing by nattapong sannamwong
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Koala’s March. What do you think about this phenomenon?. BA 516 The Essence of Business-Management & Marketing By Nattapong Sannamwong. Current Event. Summer 2013. Make by LOTTE First in Japan 1984 In USA, I t is called “Koala Yummies ” - PowerPoint PPT PresentationTRANSCRIPT
BA 516 The Essence of Business-Management & Marketing
By Nattapong SannamwongSummer 2013
Current Event
Koala’s March
What do you think about this phenomenon?
• Make by LOTTE • First in Japan• 1984 In USA, • It is called “Koala Yummies”
• Support the Australian conservation group
“Australian Koala Foundation”
The phenomenon
Phenomenon
Shake koala’s marchIn Thailand
Shake it 5000 times
My Style
Only 1 Week Sell Rate grows 300%
Sale
s
Times
??
Question?
Thank you
Reference
• http://www.lotte.co.jp/products/brand/koala/products/index.html
• http://lotte-shop.jp/shop/