shapeup.com Copyright 2015 ShapeUp Inc.All Rights Reserved. Proprietary & Confidential

Samir A. BatlaDirector, BI & Data Analytics

USING DATA & ANALYTICS TO CREATE HEALTHIER WORKPLACES

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OUR BI JOURNEY

OUR MISSION UNITE EMPLOYEES TO MAKE WORKPLACES HEALTHIER, HAPPIER, AND MORE SUCCESSFUL

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OUR HISTORY

Drs. Rajiv Kumar and Brad Weinberg founded ShapeUp in 2006 while studying at Brown Medical School

Launched initially as a non-profit community challenge called Shape Up RI, their social wellness idea went viral and reached over 10% of the adult population in Rhode Island

Six outcome-based studies and 600 customers later, ShapeUp now serves 10 Fortune 50 and more than twenty Fortune 500 companies worldwide

ShapeUp operates in 138 countries and is translated into 25 languages, reaching 1.6 million participants globally

EIGHT OF TEN SHAPEUP PARTICIPANTS COME TO OUR PLATFORM BECAUSE THEY WERE INVITED BY A TRUSTED COLLEAGUE

58% OF EMPLOYEES SAY THAT THEIR HEALTH & WELLNESS HABITS ARE MOTIVATED BY COLLEAGUES

2013 survey for National Employee Wellness Month

PERSONAL MOTIVATION IS THE NUMBER ONE REASON PARTICIPANTS IMPROVE THEIR HEALTH. THE SECOND MOST IMPACTFUL MOTIVATOR IS THE SUPPORT OF FAMILY AND FRIENDS. * HTTP://PSYCHCENTRAL.COM/NEWS/2011/10/07/FAMILY-AND-PEERS-HAVE-BIG-IMPACT-ON-HEALTH/30146.HTML

CONSIDER: HOW CAN WE FACILITATE HEALTHY BEHAVIOR WHEN MOTIVATION IS LOW?

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PARTICIPANT STATESeligible

registered

enrolled

engaged

completes

individual

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Analyze company HR & demographics data to help organizations message and encourage their employee populations to enroll in competitions and develop healthy behaviors.

Messaging

Identify groups who repeatedly encourage others to join teams and engage in healthy behavior. Can we leverage the characteristics of these leaders for higher engagement in future competitions?

ShapeUp Evangelists

ENGAGEMENT INSIGHTS

Analyze company populations throughout all stages of a competition: from enrollment and engagement, to completion and claiming rewards. What truly enabled engagement? What factors existed that prevented engagement?

Facilitating engagement

Perform research on those who did not enroll in a competition to discover insights as to why and to help design a more comprehensive product offering and craft better messages

Why did some not enroll?

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ENROLLMENT INSIGHT

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31 32 330

20,000

40,000

60,000

80,000

100,000

120,000

Challenge Enrollment

2013 Enrolled Count 2013 Enrolled Goal2014 Enrolled Count 2014 Enrolled Goal2014 Dependents Enrolled Count 2014 Dependents Enrolled Goal

Planned Communication

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DOES JOB FUNCTION IMPACT ENGAGEMENT?

Completion rates by salary band

com

plet

ed

steps

Bands 7-9 are primarily call center or support personnel

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DOES WEATHER IMPACT ENGAGEMENT?Completion % March – May 2014

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Through self-reported channels and activity data, ShapeUp can identify the company’s competition as a significant factor in participants’ increased health.

Did participants get healthier?

ShapeUp data can corroborate the assertion that network plays a significant role in participant enrollment and continued engagement. Belonging

Does team size make a difference?

POST COMPETITION INSIGHTS

ShapeUp analyzes participant surveys for common patterns and sentiment in their success stories as well as areas for product and experience improvement.

Participant feedback

ShapeUp analyzes additional data, such as: locations, lines of business, job function and more to find significant correlations between employee circumstances and their engagement or non-engagement.

Demographics

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WEIGHT LOSS LEADS TO BETTER HEALTH

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In addition to success stories and areas for improvement, ShapeUp analyzes participant feedback between competitions – providing important insight into other products employees may benefit from in between competitions

Evolving Product

Some participants enroll in every competition, some just one – the first one. ShapeUp analyzes these cohorts to find the relationships between their behavior and their characteristics.

Cohorts

MOVING TO PREDICTIVE & PRESCRIPTIVE

Not everyone is motivated by a prize. One client donated millions to a charity once their participants reached their goals. What can we learn from this use case to help evolve our product?

Rewards

What does job function, weather, culture, region and other types of data tell us about the likelihood of participants’ enrollment, engagement or completion of a competition? How can ShapeUp help companies creatively develop enablers that fit an employee’s circumstance?

Other Data

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GIVE ME MY MONEY!Rewards Claim Behavior

Days after earning

Claim amount

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WINTER SPORTS IN THE SPRING?Evolve Products

Ice skatingSkiingSnowboardingSnowshoeing

Primarily Indoor Activities

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COMPETITIONS ARE NOT ENOUGHEvolve Products How would you rate your health? (1-10)

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PARTICIPANT SENTIMENT

“It help shift a focus of care for our employees. Also, when our employees are healthier they function better at their jobs.”“I like that we do this as a company...working with others is always easier....Thank you!”“Company giving those employees, who wish to participate, an opportunity to improve their health. Thank You!”

THANK YOU!shapeup.com