ba50 2018 media kit...ba50 influencer insert mock here ba50 influencer felice shapiro will work with...
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BA50 2018 MEDIA KIT
THE BA50 BRAND Better After 50 is the premier online magazine for edgy, hip, baby boomer women embracing the next phases of their lives. Our mission Provide hand-curated content on topics boomers care about most, including: fashion, romance, sex, empty-nester living, fitness, health and spirituality.
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What makes us different Launched in November of 2011, Betterafter50.com is now the premier online magazine for baby boomer women ages 47 to 64 who are hip, edgy and embracing their next phase. Because women at mid-life do not want to be told what to buy, how to look, or what to do, by anyone other than those they can relate to - BA50 is where they go to learn from each other. BA50 publishes over 200 writers who are key influencers for women at mid-life.
BA50's relish in our influencers' experience and wisdom. Their stories are heartfelt, humorous and heady. That's why BA50's are listening to us.
THE BA50 LOWDOWN Become an affiliate of a niche market site for women that has shown consistent month-over-month growth for the past year. Reader Demographic1
*Accordingto2015GoogleAnalytics1Accordingto2014BA50readersurvey
• 99% of readers are women age 45+ • 85% of readers have HHI >$100K • 84% of readers are college graduates • 95% of readers live in an urban environment Readership
• 7M pageviews for 2017 • 25K subscribers to triweekly newsletter • 42K engaged Facebook fans • 14K+ Twitter followers • 3K+ Pinterest followers • 13K+ Instagram followers
THE BA50 LINEUP Our weekly editorial schedule is as follows:
*Accordingto2014WebalizerAnalytics
Occurrences ContentPublished
Daily Newcontentofinterest
HealthyMondays EveryMonday,anarticlededicatedtohealth,wellnessandlifestyle
ThemedTuesdays Newslettersenttosubscribersand4newarticlesofinterest
RelationshipThursdays 3-4newarticlesonsex/dating/relationships:“RelationshipThursday”
FashionFridays 3-4newarticlesaroundbeauty,fashionandstyle:“FashionFriday”
THE BA50 OFFERINGS Better After 50 is proud to announce an array of new advertising opportunities for our valued advertisers. Please contact [email protected] to discuss specific rates and availability to fit your budget
• Sponsored Posts • BA50 Influencer and Product Reviews • Link Endorsement / Social Media Pushes • Above-the-fold Banner Ads (premium placement
upon request)
SPONSORED POSTS
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An upcoming article of your choice will contain your brand’s logo in the header and will be featured on our homepage for one week, with optional added social media (Facebook and Twitter) support! We also suggest that sponsors purchase “Header” placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see “Sponsored Newsletter”).
BA50 INFLUENCER
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BA50 Influencer Felice Shapiro will work with your brand to write an informative article in the BA50 voice, all about your product! In order to maintain the integrity of our site, we allow limited advertorials every month, so contact us now to reserve a placement! We also suggest that sponsors purchase “Header” placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see “Sponsored Newsletter”).
+ PRODUCT REVIEWS
LINK ENDORSEMENT + SOCIAL PUSHES
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No article necessary– just send us a few words, a great picture of your product, and a link — we will connect your product with our highly engaged exclusive niche of women on Twitter, Facebook and other social media platforms. If applicable, we will also include on one of our extremely active Pinterest pages and growing Instagram following! We are happy to host Twitter parties for your products (please ask for details). Ask about our rates to advertise on our social media platforms: [email protected]
BANNER ADS Placement Size
Leaderboard(topofeverypage) 728x90px
WideSkyscraper 300x600px
RectangleAd 300x250px
NewsletterBannerAd 468x60px
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