baby planet final
DESCRIPTION
Baby planet.comTRANSCRIPT
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Babyplanet.pk
Syed Suleman Nabi
Naveed Javaed
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Idea Proposition:
One stop online shop for babies
Started on January 1st,2014
Irfan Ahmad founder and C.E.O
3rd position in PLAN 9 (December 2013)
Currently a part of PLAN X
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Mission statement: Our mission is to provide the best of baby brands/products to the parents of Pakistan on market competitive rates with the convenience of prompt home delivery in any city of Pakistan.
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How it all started?
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Idea supporting factors
Fashion/electronic online sites only
(Market Gap)
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Starting Days
• September,2013 (Beta Test)
• Irfan Ahmad and Hina Jameel
• Babyshop.com.pk (word press)
• 10,000 Rupees initial investment
• 2 Brother supported financially
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Starting Days
Operational areas: 4 towns of Lahore only
(Faisal,Johar,Model and Garden town)
• 4 types of diapers Only
• Purchasing from departmental stores E.g. Akbari store and Rahim store
• Blue x courier service
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Current Position
• 1.5 years
• 65+ Brands
• Purchasing from SHAH ALAM market
• Contract with ZUBAIDAS (Supplier)
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HierarchyC.E.O
Irfan Ahmad
Purchasing &
packaging
Purchasing &
packaging
Purchasing &
packaging
Business development
Graphic designer
Website
Developer
Customer care Marketing
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Business Model/
Process
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Delivery Process
• Normal Delivery – 3-5 Days ( Free above 2000 purchasing)
• Priority Delivery – 1-2 Days *Charged at a flat rate of PKR 150
• Lahore Free Expedited delivery (with in 24 hours)
• Payment method – Cash on delivery
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Revenue Model
• Loss Leadership Strategy
• Low/No margin on necessity products
• High margin on other products e.g. Toys
• Main focus – generating customer base
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Promotional Strategies
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Achievements• 3rd Position in Plan9 and now part of PlanX
• $ 150k Investment
5000Visitors daily
1.5% Become customer
AVG 2500rs/ customer
Daily Revenue5000*1.5%*2500
=PKR187500
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Future Plans
Fatima, Omer, Surgimed & National Hospitals
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