Bacardi INSIGHTS ROOM The perfect mix of Analytics

Spoorwegmuseum, Utrecht

14 May 2019

Lelian Cestari Bacardi

Alain Streppel Magnus

Bacardi and Magnus

BacarDHI Insights Room

BacarDHI in a nutshell

The proof of concept

Technical solution

Predictive model

Conversational AI

5

INSIGHTS ENGINE + IMMERSIVE ROOM

BACARDHI IN A

NUTSHELLKEEP IT SIMPLE + REPEATEABLE + DISRUPTIVE.

Internal + ExternalSources

Data Extraction

Smart Insights

Normalization AI + ML

INSIGHTS DASHBOARD

COMPETITOR ANALYSIS

SENTIMENT ANALYSIS

CUSTOMER ANALYSIS

INVESTMENT ANALYSIS

THE

PROOF OF

CONCEPTFORECAST INSIGHTS

FORECAST SIMULATOR

10

“Complexity is your enemy. Any fool

can make something complicated. It

is hard to make something simple.”

Richard Branson

Billionaire

TECHNICAL SOLUTION

SCPHANA DB

ETLAnalytical

ViewOData Export

SAPANALYTICS CLOUD

Smart Discovery

Time Series

Visualize

CONSTRUCTCONSTRUCT CONSUME

• WHAT ARE THE FORECAST MAIN DRIVERS?

• HOW IS THE LEVEL OF INVESTMENT AFFECTING SALES?

• Extract data sources

• Data transformation

• Data modelling

• Creating views

• Orchestrate data transfer

• Actuals over time

• Demographic analysis

• Actuals & sentiment

• Actuals & competitors

• Time Series Forecast

• Simulation

MASTERVIEW QUERIES

FORECASTING

SIMULATION

VISUALIZATION

OUTPUT

SOURCE

Input ConfigurationStored

Procedure

Input Arimax

PAL Arimaxforecast

Output

BUILDING THE PREDICTIVE

MODEL

SAP HANA PAL

SCPHANA DB

SAPANALYTICS CLOUD

Forecasting using PAL in HANA

Smart Discovery

Time Series

Visualize

BUILDING THE PREDICTIVE

MODEL

SAC TIME SERIES

SAPANALYTICS CLOUD

SCPHANA DB

Forecast with built-in predictive engines

Forecasting using Time Series Analysis in Analytics Cloud

Forecasting using PAL in HANA vs. Forecasting using Time Series Analysis in Analytics Cloud

VISUALIZATIONS AND

PREDICTIONS

SAP HANA 1.0 PAL

SAC TIME SERIES

• Much preparation

• Highly customizable

• Visualy less attractive

• Expert user

• Intuitive

• Less customizable

• Quick and easy

• Business user

Alain Streppel

M +31 651 573 317

E a.streppel@magnus.nl

Magnus ● Gooimeer 5-39 ● NL-1411 DD Naarden

+31 88 696 60 00 ● www.magnus.nl

QUESTIONS?

THANKS FOR LISTENING,

TAKE A PRESENT ON THE WAY OUT!