bacardi original heritage

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Page 1: bacardi original heritage
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Bacardi Original

Working with close family members, founder Don Facundo Bacardí Massó pioneered key rum-making techniques, including the isolation of a single strain of yeast from nearby sugarcane fields. This closely guarded ingredient delivers the consistent quality and taste that makes BACARDÍ rums the world’s favorite and is still used today.

Don Bacardi

Don Bacardi

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1862

The new BACARDÍ blends were a delight to Cuban residents who had known only the harsh and fiery local “ron.” They welcomed the taste of smooth, mixable rums branded with an elegant and intriguing black bat on the label.

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1862

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Bacardi Original The Iconic Bat

The Iconic Bat

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It was Don Facundo’s wife, Amalia, who suggested using a bat for the company logo. It was an insightful choice, because according to Cuban and Spanish lore, bats symbolize good health, good fortune and family unity. Soon this revolutionary, smooth-bodied rum became known as “the rum of the bat.”

Another fascinating Bacardi symbol: El Coco, a coconut palm planted prominently at the opening of the distillery by the founder’s son. As its roots took hold so did a popular legend: “... the Bacardi company will survive in Cuba so long as the coconut palm lives ...”

1870

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1870

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Bacardi Original White Oak Barrels

“BACARDI Original is mellowed in Ameri-can white oak barrels in the tropics where it is age two and a half

times faster.”

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Bacardi Original Bacardi & Coke

Bacardi & Coca Cola®

crews, using fresh-squeezed local lime juice, sugar, shaved ice and BACARDÍ Superior rum.

In 1900, American soldiers celebrating victory after the Spanish-American War requested their Coca-Cola® be mixed with BACARDI rum. They toasted to a free Cuba, introducing the Original Cuba Libre

While the rum quickly began winning awards for quality and technical innovation, the new company faced major adversities: earthquakes, epidemic disease and financial distress. But the Bacardi family persevered ...

The unique, light balance of BACARDÍ rum inspired simple, thirst-quenching mixers to combat the Caribbean heat.

An American engineer working in Cuba invented the BACARDÍ Daiquiri in 1898. He offered it as a refreshing treat for his copper-mining

1900

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1900

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Bacardi Original Prohibation

Prohibition

The legendary 1920s postcard ad (right) encapsulates the spirit of American tourists seeking a break from the stringent policy of prohibition by setting off for Cuba - an oasis of fun and enjoyment with BACARDI Rum at the center of it all.

In 1919, Bacardi Prohibition became law in the United States and thousands of Americans flocked to Cuba to enjoy BACARDI Rum.

1919

07

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1919

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Bacardi Original Spiced Rum

“Rich and oaky on the nose, with hints of

smoke and dried fruit, this exceptional spiced rum has a robust flavor

that stands up to any challenge.”

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2013

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Bacardi Original Pacaging & Advertising

A memorable BACARDÍ rum ad in the U.S. features scenes from its Cuban homeland in the 1930s and reminds consumers to ask for BACARDÍ by name when ordering a BACARDÍ Cuba Libre.

In Cuba during the 1940s-50s, Bacardi was well-known for its branded cardboard box pack to transport BACARDI rum bottles safely on an airplane.

Pacakaging & Advertising

1940

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1940

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Bacardi Original The Cathedral of Rum

The Puerto Rico governor christens the new BACARDI distillery as “The Cathedral of Rum”. Today, It is the largest preminum rum distillery in the world. BACARDI Rum bottling plant, with state-ot-the-art facilities, opens in Mexico.

The Cathedral of Rum

1958

The New York Supreme Court declares: “A BACARDI cocktail must be made with BACARDI Rum.”

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1958

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Bacardi Original Heritage in a Bottle

“Enjoyed Yesterday,Enjoyed Today,

Enjoyed Tommorow.BACARDI Original

is Heritage in a Bottle.”

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2012

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Bacardi Original Ron Bacardi

A new distillery in Brazil is opened and produces BACARDI rum in record time- a critical move after Cuban operations of Bacardi were illegally confiscated.

Despite the loss of its Cuban assets, the act of the illegal confiscation triggered Bacardi to regroup and accelerate expansion to more international markets including the Bahamas.

The Cuban assets of Compania Ron Bacardi, S.A. are illegally seized in the cuban revolution. After 98 years of operations, the bacardi faily goes into excile. “El Coco” withers and dies. This was a tough time for the company but proved strength and determination to be where we are today.

A New Start in Brazil

1960

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Bacardi Original World No One

And in 1987, BACARDI Rum became the first distilled spirits brand to surpass the 20 million nine liter case mark.

Bacardi became the worlds number one selling premium spirit brand in 1979 with sales close to 16 million cases.

World Number One

1987

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1987

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Bacardi Original Still Strong

The release of BACARDI Original encapulates this and brings together true flavours of BACARDI that has been enjoyed since 1863 and will continue to be enjoyed for years t come.

The Bacardi culture embraces a bold entrepreneurial spirit, valuing success but also rising up to challenges. Our 150-year history is etched against the backdrop of war, earthquakes, epidemic disease, U.S. Prohibition, the Cuban Revolution and illegal confiscation of our Cuban assets.

Bacardi leaders consistently overcame adversities to emerge stronger, gradually positioning the Company as a successful, multinational leader across the global spirits industry.

Still Going Strong

2013

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2013

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Bacardi Original