bachelor of business management with a major · pdf filebachelor of business management with a...

Pag

e1

BACHELOR OF BUSINESS MANAGEMENT

WITH A MAJOR IN MARKETING

2016-2017 DRAFT DESCRIPTION OF THE COURSE MODULES

1st Bachelor in Business management Onderwijs-

activiteiten

Orientation Marketing

sem1 sem 2 Module and Units ECTS

sem 1 *

sem 2 *

BUSINESS ORIENTATION

Micro- and macro economics

Micro- and macro economics (Marc Corner) 4 x 36

Principles of Law

Principles of Law(Stephanie Gardner) 6 x 48

Principles of Accounting & Budgeting

Principles of Accounting & Budgeting 4 x 36

Tutorial Principles of Accounting & Budgeting x 12

BUSINESS COMMUNICATION

Academic Writing1

Academic writing (David Zaruk) 3 x x 24 24

English Communication advanced 1

English Communication advanced 1 5 x 48

Tutorial English Communication advanced 1 x 12

LANGUAGE OPTION2

French Communication advanced 1 (keuze 1)

French Communication advanced 1 (keuze 1) 5 x 48

Intensive French 1 (keuze)

Intensive French 1 (keuze) 5 x 48

Intensive Spanish 1 (keuze)

Intensive Spanish 1 (keuze)(Hilde Deschryver) 5 x 48

INFORMATION MANAGEMENT

ICT and Organisation

ICT and Organisation (Ingeborg Maes + Murïel Kesteleyn ) 6 x 58

MARKETING ANALYSIS

(Market) research skills

(Market) research skills (Alea Fairchild) 4 x 34

Consumer behaviour

Consumer behaviour (Rudy Vanheygen ) 3 x 22

MARKETING MANAGEMENT

Marketing

Marketing (Ignace Dermaux) 4 x 36

COMMERCIAL MANAGEMENT / SUPPLY CHAIN MANAGEMENT

Sales, purchasing and logistics

Sales (Rudy vanheygen ) 3 x 24

Purchasing and logistics (Alea Fairchild) 3 x 24

Foreign Trade

Foreign Trade (Alea Fairchild) 3 x 24

LEARNING@WORK AND ENTREPRENEURSHIP

Business Organisation

Business Organisation (Frank Billingsley ) 4 x 34

Exploring the world of business 1

Exploring the world of business 1 (David Zaruk) 3 x

mailto:LEARNING@WORK%20AND%20ENTREPRENEURSHIP

Pag

e2

Competencies of a Bachelor in Business Management with a Major in Marketing

Competency 1: Leaving from his own area of specialization the graduate can support the company policy efficiently 1.1 analyzes business processes, corporate functions, strategies, corporate culture and the total business environment and words a motivated advice in order to optimize short and long term company policies 1.2 drafts, motivates and follows-up a marketing budget. 1.3 Interprets financial ratios, costing and the annual accounts and words an advice in order to prepare short and long term management decisions. 1.4 converts an opportunity into a project and to write, present and answer for a simple business plan. 1.5 identifies problems of a legal nature and contributes to a solution. 1.6 words an advice in order to prepare and conclude commercial transactions. Competency 2: Leaving from his own area of specialization the graduate develops and maintains good relationships with all stakeholders 2.1 undertake actions in order to make professional contacts with stakeholders 2.2 undertakes actions in order to develop professional contacts with stakeholders

Competency 3: the graduate handles internal and external oral and written communications in three languages 3.1 understands and interprets oral messages 3.2 writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data. 3.3 holds a conversation about both general socio-economic as well as professional issues.. 3.4 interprets and assesses business sources, messages or instructions correctly. 3.5 writes informative and convincing texts adapting the style to the audience and combining different media. 3.6 writes internal and external correspondence and uses an appropriate format Competency 4: The graduate can work in an international/intercultural environment 4.1 assesses the impact of relevant international organizations on professional activities 4.2 assesses the impact of regional, national, international and intercultural issues on business

processes. Competency 14: The graduate is able to analyze the logistics sector, the supply-chain and the business environment and to define the influence of environmental factors on company operations 14.1 gathers and assesses information on the logistics sector or processes as well as on the supply-chain and the procurement processes 14.2 understands the logistics sector and processes, the supply-chain and the procurement processes 14.3 determines the influence of supply-chain management on business operations, the supply chain and the procurement processes

Competency 15 The graduate can organize and manage the (international) flow of goods along with the corresponding flow of information and documents 15.1implements and optimizes warehousing systems 15.2defines and adjusts warehousing policies 15.3 assists when drafting a production plan. 15.4 defines and adjusts the transport management systems 15.5 defines, helps to introduce and adjust an adequate distribution system. 15.6 exchanges relevant logistics data with all stakeholders using the required format taking into account the total information flow.

Pag

e3

15.7 coordinates the logistical processes (creates production orders, drafts documents) applying the appropriate ICT tools. Competency 16: The graduate analyzes the market and words conclusions 16.1: delivers a customer analysis and/or a vendor rating and/or carries out and interprets a competitor analysis. 16.2 : analyzes and interprets the macro-environment. Competency 17: The graduate words advice interpreting the data derived from market research 17.1: prepares and/or carries out (parts of) a market research 17.2: interprets the outcomes of a market research, gives advice and reports to the management Competency 18: The graduate is able to define objectives, product-service-, pricing, distribution, and communications strategies 18.1 : determines segments, target groups and defines position. 18.2 : takes decisions about products, services and assortment 18.3 : takes decisions about distribution channels. 18.4 : assesses communication tools and the communication mix 18.5 : (helps) to develop a communication tool 18.6 : drafts an integrated communication plan and follows-up 18.7 : prepares decision making relating to pricing policy. 18.8 : drafts a marketing plan integrating strategic elements such as product, services, distribution, communication and pricing. 18.9: determines and/or interprets data and trends relating to marketing

Competency 19: The graduate can target prospects and manage his customers within the context of the commercial strategy 19.1 prepares and/or delivers a sales pitch taking into account the specific customer profile 19.2 has a sound understanding of a customer database. 19.3 analyses a simple CRM-database and draws conclusions. 19.4 prepares and answers for an (internal and external) account plan. 19.5 contributes to an integrated commercial plan. 19.6 understands the main keys to lead a sales team successfully 19.7 calculates and analyzes commercial data

Pag

e4

Title of the module: MICRO- AND MACRO ECONOMICS Number of credits : 4 Language of Instruction

English Number of contact hours 36

Semester 1

ECTS-file completed by Ingrid Claes

Status: compulsory Lecturer 1 Dr Mark Corner

Competencies and Key Objectives

Competency 1: from the perspective of his own area of specialization the graduate can support the company policy efficiently 1.3 Interprets financial ratios, costing and the annual accounts and has an understanding of the impact of the wider economiy on company decisions in order to prepare short and long germ decisions. (intermediate) Competency 3: can support and manage internal and external oral and written communications in at least three languages 3.2 writes reports and messages, a personal opinion or point of view, integrating business information and numerical data. (intermediate) Competency 4: The graduate can work in an international/intercultural environment

4.1 assesses the impact of relevant international organizations on professional activities (starter)

Admission Requirements

General admission requirements and prerequisites : check the education and examination regulations Specific requirement and prerequisites : none

Course rationale

This course module comes under the learning path ‘Business orientation’

Content

a) Microeconomics

Lecture 1: What is economics and what are the basic principles underlying it? Text to consult: Krugman and Wells Microeconomics Part 1: Chapters 1 and 2: ‘First Principles’ and ‘Economic Models: Trade-offs and Trade’

Lecture 2: Market Mechanisms: Supply and Demand, Consumer and Producer Surplus Text to consult: Krugman and Wells Microeconomics Part 2: Chapters 3-4: ‘Supply and Demand’ and ‘Consumer and Producer Surplus’

Lecture 3 Elasticity Text to consult: Krugman and Wells Microeconomics Part 2: Chapter 6: ‘Elasticity’

Lecture 4 Decision-Making by Individuals and Firms Text to consult: Krugman and Wells Microeconomics Part 4: Chapter 9: ‘Decision-Making by Individuals and Firms’

Lecture 5: Consumer Behaviour Text to consult: Krugman and Wells Microeconomics Part 5: Chapter 10: ‘The Rational Consumer’

Lecture 6: Production and costs of companies

Pag

e5

Text to consult: Krugman and Wells Microeconomics Part 6: Chapters 11-12: ‘Behind the Supply Curve: Inputs and Costs’ and ‘Perfect Competition and the Supply Curve’

Lecture 7: Market structures and Competition Text to consult: Krugman and Wells Microeconomics Part 7: Chapters 13-15: ‘Monopoly’, ‘Oligopoly’ and ‘Monopolisitc Compeition and Product Differentiation’

Lecture 8: Market Imperfections and the impact of Government Text to consult: Krugman and Wells Microeconomics Part 8: Chapters 16-18: ‘Externalities’, ‘Public Goods and Common Resources’, ‘The Economics of the Welfare State’

LECTURE 9: MID-TERM TEST MARCH 23rd.

b) Macroeconomics

Lecture 10: Macroeconomics – the Big Picture Text to consult: Krugman and Wells Macroeconomics Chapter 6: Macroeconomics – the Big Picture

Lecture 11: GDP and CPI: Tracking the Macroeconomy Text to consult: Krugman and Wells Macroeconomics Chapter 7: GDP and CPI: Tracking the Macroeconomy

Lecture 12: Unemployment and Inflation Text to consult: Krugman and Wells Macroeconomics Chapters 8, 16: ‘Unemployment and Inflation’, ‘Inflation, Disinflation and Deflation’

Lecture 13: Economic Growth Text to consult: Krugman and Wells Macroeconomics Chapter 9: ‘Long-run Economic Growth’

Lecture 14: Savings and Investment Text to consult: Krugman and Wells Macroeconomics Chapter 10: ‘Savings, Investment Spending and the Financial System’

Lecture 15: Aggregate Demand and Aggregate Supply Text to consult: Krugman and Wells Macroeconomics Chapter 12: Aggregate Demand and Aggregate Supply

Lecture 16: Fiscal Policy Text to consult: Krugman and Wells Macroeconomics Chapter 13: Fiscal Policy

Lecture 17: Money and Monetary Policy Text to consult: Krugman and Wells Macroeconomics Chapters 14-15: Money, Banking and the Federal Reserve System, Monetary Policy

Course material For Microeconomics you need a copy of PAUL KRUGMAN and ROBIN WELLS: MICROECONOMICS (3rd edition) For Macroeconomics you need a copy of PAUL KRUGMAN AND ROBIN WELLS: MACROECONOMICS (3rd edition)

Teaching methods and assignments

Formal lectures combined with practical exercises

Assessment

Pag

e6

2nd exam period: 1. Modes of assessment :

formal written exam during the regular exam period 2. Question format :

partly but not exclusively multiple choice questions 3. Additional learning materials that can be used :

none

3rd exam period: 1. Modes of assessment :


Partly but not exclusively multiple choice questions 3. Additional learning materials that can be used :

none

Pag

e7

Title of the module : PRINCIPLES OF LAW Number of credits : 6 Language of Instruction:

English Number of contact hours : 48

Semester 1

ECTS-file completed by Wouter Verheyen

Status: compulsory Lecturer 1 Dr Stephanie Gardner


Competency 1: From the perspective of his own area of specialization, the graduate can support the company policy efficiently 1.1 On the basis of an analysis of the business processes, can provide advice that takes into account business functions, business strategy, corporate culture, and the environment in order to optimize short and long term management decisions. (intermediate) 1.5 Identifies problems of a legal nature and contributes to a solutions. (intermediate)


General admission requirements and prerequisites : check the education and examination regulations Specific requirements and prerequisites : NONE

Course rationale

This course module comes under the learning path ‘Business orientation.’ Through this introductory course, students will become increasingly aware of the influence and importance of the law in their future business transactions and dealings, particularly in the international context.

Content

This introductory course focuses on the principles of law, particularly within the international business context. The course module is comprised of two sections: "Law and Society" and "Law and the Enterprise". In the first section, ‘Law and Society,’ students will become familiar with the basic concepts of law and will focus on issues which are closely related to the students’ social environment. Topics will include:

- What is Law? - Scope and Sources of Law - Public vs Private law - Contracts Law - Sale of Goods and Services - Agency - Torts - Consumer Rights

Part II of the course, ‘Law and the Enterprise,’ is divided into three subdivisions: entrepreneurship, corporate contracts and termination of the company. Topics will include:

- Forms of Business Organizations - So You Want to be an Entrepreneur? - Company Law: Nature and Formation of a company - Employment: Duties of Employer and Employee - Commercial Leases

Pag

e8

- Intellectual Property - Winding up/Bankruptcy

Course material

Compulsory course material Textbook: MacIntyre, Ewan. Business Law Seventh Edition. (2014) , Pearson Education Ltd, ISBN: 978-1-292-00402-0 Toledo learning platform Recommended literature (available in the library): to be announced


Teaching methods include interactive lectures, class discussions, case studies, group exercises, reading assignments and a Final Written Paper (+/- 800 words) discussing a current legal topic of the student’s choice while integrating various concepts learned in class. Written feedback will be provided prior to end-term.

Assessment

1st exam period 1) Mode of Assessment: Assessment is based on a combination of the written Paper, a written Midterm test and Final Exam during the regular exam period. Assessment weighting shall be as follows: Midterm test : 20%; Final written Paper 20%; Final exam 60% 2) Presentation of exam questions: multiple choice questions, short answer, open questions 3) Learning materials to be used: None 3rd exam period 1) Mode of Assessment: Assessment is based on a combination of a written Paper and a formal written Final Exam during the regular exam period. Assessment weighting shall be as follows: Written Paper 30%; Final Exam 70% 2) Presentation of exam questions: Multiple choice questions, short answer, open questions 3) Learning materials to be used: None

Pag

e9

Title of the module : PRINCIPLES OF ACCOUNTING AND BUDGETING Number of credits :4 Language of Instruction

English Number of contact hours 36 + 12 hrs tutorial

Semester 1

ECTS-file completed by

Status: compulsory Lecturer 1


Competency 1: From the perspective of his own area of specialization, the graduate can support the company policy efficiently 1.3 Interprets financial ratios, costing and the annual accounts and provides advice in order to prepare short and long term management decisions. (intermediate) 1.6 Can provide advice in order to prepare and conclude commercial transactions. (starter)


General admission requirements and prerequisites : check the education and examination regulations Specific requirements and prerequisites : None

Course rationale

This course module comes under the learning path ‘Business orientation’

Content

Content:

1. The invoice, its parts and its derivatives. (calculation and preparation of incoming and outgoing invoices and credit notes, including VAT)

2. Principles of bookkeeping 3. Analysis of the annual report. 4. Financial resources for companies 5. Financial management 6. Commercial arithmetics (self-study)

Exercises on all items and synthesis exercise.

Course material

Compulsory course material: cfr. Study material Ingrid Claes, DIY Business Management - Financial Techniques for Entrepreneurs, Student Edition 2015 - ISBN-NUMMER : 9789082268928

Recommended literature (available in the library)


Formal lectures combined with practical exercises

Assessment

1st exam period 4. Modes of assessment :

formal written exam during the regular exam period

Pag

e10

5. Question format : multiple choice questions

6. Additional learning materials that can be used : Calculator allowed

3rd exam period: 4. Modes of assessment :


multiple choice questions 6. Additional learning materials that can be used :

Calculator allowed

Pag

e11

Title of the module: ENGLISH COMMUNICATION ADVANCED Number of credits : 5 Language of Instruction


Semester 2

ECTS-file completed by Bruno Coessens

Status: elective Lecturer 1


Competency 3: Can support and manage internal and external oral and written communications in at least three languages 3.1 understands and interprets oral messages (advanced) 3.2 writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data. (advanced) 3.3 Speaks about general socio-economic as well as professional issues.. (advanced) 3.4 interprets and assesses business sources, messages or instructions correctly. (advanced) 3.5 writes informative and convincing texts adapting the style to the audience and combining different media. (advanced) 3.6 writes internal and external professional correspondence in an appropriate way (advanced)


General admission requirements and prerequisites : check the education and examination regulations Specific requirements and prerequisites : Starters’ level: All students need to pass an English proficiency test. Either they hold a Toefl or IELTS certificate (IELTS 6.5 – Toefl 79/120), or they pass the E&EFAS test organized by KULeuven. Native Dutch speakers have to register for an advisory orientation test.

Course rationale

This course module comes under the learning path ‘Business Communication Languages & ICT’

Content

Course material

Timothy Byrne: Business English Writing Skills: A Writing Survival Kit (acco 2014)


Frequent tasks involving oral presentations and short written summaries and interpretations

Assessment

1st exam period 1) Mode of Assessment: Assessment is based on a combination of a written Paper and oral presentations, a written Midterm test and Final Exam during the regular exam period. Assessment weighting shall be as follows: Midterm test : 20%; Presentation 20%; Final exam 60%

Pag

e12

2) Presentation of exam questions: multiple choice questions, short answer, oral exam 3) Learning materials to be used: None 3rd exam period 1) Mode of Assessment: Assessment is based on a combination of oral presentations and a formal written Final Exam during the regular exam period. Assessment weighting shall be as follows: Presentations 30%; Final Exam 70% 2) Presentation of exam questions: Multiple choice questions, short answer, oral exam 3) Learning materials to be used:

None

Pag

e13

Title of the module : INTENSIVE FRENCH Number of credits : 5 Language of Instruction

French Number of contact hours 48

Semester 2

ECTS-file completed by Séline Van Helleputte

Status: elective Lecturer 1 Séline Van Helleputte


Competency 3: Can support and manage internal and external oral and written communications in at least three languages 3.1 understands and interprets oral messages (starter) 3.2 writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data. (starter) 3.3 Speaks about general socio-economic as well as professional issues.. (starter) 3.4 interprets and assesses business sources, messages or instructions correctly. (starter) 3.5 writes informative and convincing texts adapting the style to the audience and combining different media. (starter) 3.6 writes internal and external professional correspondence in an appropriate way (starter)


This course can be chosen by foreign students who have no prior communication skills at all in this language.

Course rationale

This course module comes under the learning path ‘Business Communication Languages & ICT’ It is designed as an alternative module for the modules ‘Advanced French’ or ‘Intensive Spanish’. It can only be taken by students who have no prior knowledge of French.

Content

Français.com addresses all the linguistic and cultural aspects of professional life through the world of work-related communication situations. At the end of this course you will be able to talk about your work, your education, your work experience, your workplace, your professional projects, etc. You will be able to initiate a telephone conversation, write an email, make an appointment, etc. You will be able to buy a train ticket, go to a hotel or restaurant, make a purchase in a store, deal with many small problems of everyday life. In short, you will be able to get by in everyday life. You will obtain level A1-A2 of the Common European Framework of Reference for Languages. Table of contents: 1 Premiers contacts

1.1 Premiers mots : nommer des objets, s’adresser poliment à quelqu’un 1.2 Bonjour, je m’appelle : se présenter, présenter quelqu’un 1.3 Ça va, et vous ?: entrer en contact, dire tu ou vous, épeler 1.4 Vous travaillez où ?: dire où on travaille, ce qu’on fait 1.5 Adresse, téléphone, mail : communiquer ses coordonnées

2 Objets 2.1 Objets utiles : identifier des objets, expliquer leur usage

Pag

e14

2.2 Avoir ou ne pas avoir : dire ce qu’on possède, faire un achat, discuter le prix 2.3 Objets ici et là : montrer et situer des objets 2.4 Objets comme ça : décrire des objets 2.5 Qu’est-ce que vous préférez ?: comparer des objets, expliquer ses préférences

3 Emploi du temps 3.1 Quelle heure est-il ?: demander et donner l’heures, des horaires 3.2 Journée de travail : raconter sa journée 3.3 Habitudes : parler de ses habitudes au travail, de ses loisirs 3.4 Mois et saisons : dire la date, parler du temps qu’il fait 3.5 Rendez-vous : fixer rendez-vous (au téléphone, par mail), réserver une table au

restaurant 4 Voyage

4.1 A l’hôtel : réserver une chambre d’hôtel, demander la note 4.2 Itinéraire : expliquer un itinéraire 4.3 Déplacements professionnels : parler de ses déplacements, situer sur une carte 4.4 Conseils au voyageur : exprimer un conseil, une interdiction, une obligation 4.5 Prendre le train : acheter un billet de train, consulter un tableau d’horaires

5 Travail 5.1 Déjeuner d’affaires : manger au restaurant, comprendre un menu, commander 5.2 Appel téléphonique : engager une conversation téléphonique 5.3 Expérience professionnelle : parler de sa formation, de son expérience, de ses

compétences 5.4 Une année au travail : raconter des événements passés 5.5 Courrier électronique : consulter sa boîte mails, répondre aux messages

6 Problèmes 6.1 Qu’est-ce qui ne va pas ?: identifier un problème, demander des précisions 6.2 Contretemps : expliquer un contretemps, déplacer un rendez-vous 6.3 Problèmes informatiques : demander de l’aide (par téléphone ou par e-mail) 6.4 Bricolage : donner des instructions 6.5 Qu’est-ce que vous suggérez ?: expliquer un problème, suggérer une solution

7 Tranches de vie 7.1 Petits boulots : évoquer un souvenir 7.2 Faits divers : raconter une histoire 7.3 Une belle carrière : rapporter des événements manquants d’une vie professionnelle 7.4 Moments de stress : expliquer une situation de stress, donner son avis 7.5 Demain sera un autre jour : faires des projets

Each chapter includes the necessary grammar and vocabulary.

Course material

Compulsory course material: - Français.com - débutant Pro niveau A2, Jean-Luc Penfornis, CLE International,

February 2012. - Explio : digital learning platform

The students should regularly check the learning platform Toledo for all necessary information (powerpointslides, exercises, dates of tests, etc)


Formal lectures

Group work

Class discussion

Pag

e15

Assessment

2nd exam period Type: knowledge test – integrated test

1. Mode of assessment: permanent assessment, with an oral and written exam

- Permanent assessment: 40 points - Exam: oral (20 points) and written (40 points)

2. Presentation of questions: multiple choice – open questions – closed questions 3. Learning materials to be used: none

3rd exam period Type: knowledge test – integrated test - presentation

1. Mode of assessment: oral and written exam Exam: oral (30 points) and written (70 points)

2. Presentation of questions: multiple choice – open questions – closed questions

3. Learning materials to be used: none

Pag

e16

Title of the module: INTENSIVE SPANISH

Number of credits : 5 Language of Instruction

Spanish

Number of

contacthours 48

Semester 2

ECTS-file completed by

Hilde De Schryver

Status: elective Lecturer 1

Hilde De Schryver


Competency 3: Can support and manage internal and external oral and written communications

in at least three languages

3.1 understands and interprets oral messages (starter)

3.2 writes reports and words a message, a personal opinion or point of view, integrating business

information and numerical data. (starter)

3.3 Speaks about general socio-economic as well as professional issues.. (starter)

3.4 interprets and assesses business sources, messages or instructions correctly. (starter)

3.5 writes informative and convincing texts adapting the style to the audience and combining

different media. (starter)

3.6 writes internal and external professional correspondence in an appropriate way (starter)

AdmissionRequirements

This course can be chosen by foreign students who have no prior communication skills at all in this

language.

Course rationale


It is designed as an alternative module for the modules‘Advanced Spanish’ or ‘Intensive French’.It

can only be taken by students who have no prior knowledge of Spanish.

Content

Meta profesional 1 , edición internacional, Libro del alumno y Meta profesional 1 , edición

internacional , Libro de ejercicios addresses all the linguistic and cultural aspects of professional

life through the world of work-related communication situations.

At the end of this course you will be able to talk about your work, your education, your work

experience, your workplace, your professional projects, etc.

You will be able to initiate a telephone conversation, write an email, make an appointment, etc.

You will be able to buy a train ticket, go to a hotel or restaurant, make a purchase in a store ,deal

with many small problems of everyday life ...

You will obtain level A1-A2 of the Common European Framework of Reference for Languages.

Table of contents:

1 Mis metas

Pag

e17

1.1 Saludarse y despedirse 1.2 Hablar del origen 1.3 Hablar de los motivos para estudiar español 2 Metas profesionales 2.1 Presentar a alguien, preguntar por el estado 2.2 Hablar de la profesión, de los estudios y del lugar de trabajo 2.3 Hablar de datos personales 2.4 Describir la función de un puesto 3 Familia y compañía 3.1 Hablar de la familia 3.2 Describir el carácter y el aspecto 3.3 Hablar de gustos, decir la fecha 4 Comida de negocios 4.1 Hablar de preferencias de comida 4.2 Describir un restaurante, hacer una reserva 4.3 Pedir en un restaurante e informarse sobra la comida 5 Por la ciudad 5.1 Describir una ciudad 5.2 Moverse en el transporte público y explicar el camino 5.3 Dar instrucciones 6 Viajes de negocios 6.1 Hablar del tiempo libre 6.2 Acuerdo y diferencia 6.3 Informarse y reservar en un hotel 6.4 Presentar un problema 6.5 Hablar de experiencias 7 El día a día 7.1 Hablar de habilidades 7.2 Describir la rutina diaria y laboral 7.3 Situar en el tiempo 8 Mi agenda 8.1 Hablar de planes, concertar una cita 8.2 Aceptar y rechazar una invitación o propuesta 8.3 La ropa y los colores, dar consejos 8.4 Hablar del tiempo, la charla informal 9 Momento de cambios 9.1 Describir una casa y oficina 9.2 Hablar de hábitos en el pasado 9.3 Hablar de cantidades 9.4 Hablar de cambios en la vida laboral 10 Llegar a la meta 10.1 Dar datos biográficos 10.2 Hablar de habilidades profesionales 10.3 Escribir una carta de presentación 10.4 Hacer una entrevista de trabajo, escribir un currículum vitae, hablar de la experiencia

laboral

Each chapter includes the necessary grammar and vocabulary.

Course material

Compulsory course material:

Pag

e18

- Meta profesional 1 , edición internacional, Libro del alumno, Eva Díaz Gutiérrez , Intertaal, 2015.

- Meta profesional 1 , edición internacional, Libro de ejercicios, Josefa Jimeno Patrón , Intertaal, 2015.

The students should regularly check the learning platform Toledo for all necessary information (powerpointslides, exercises, dates of tests, etc)


Formal lectures

Group work

role-playing

Assessment

2nd exam period

Type:

knowledge test – integrated test

1. Mode of assessment: permanent assessment, with an oral and written exam

- Permanent assessment: 40 points - Exam: oral (20 points) and written (40 points)

2. Presentation of questions: multiple choice – open questions – closed questions


3rd exam period

1. Type: knowledge test – integrated test - presentation

2. Mode of assessment: oral and written exam

- Exam: oral (30 points) and written (70 points) 3. Presentation of questions: multiple choice – open questions – closed questions


Title of the module : ACADEMIC WRITING

Pag

e19

Number of credits : 3 Language of Instruction Dutch/English

Number of contact hours 24-24

Semester 1 - 2

ECTS-file completed by Dr. David Zaruk

Status: elective

Lecturer 1 Dr. David Zaruk

Lecturer 2 (if any) Lien Van Achter

Competencies and Key Objectives Competency 3: the graduate handles internal and external oral and written communications 3.1 understands and interprets oral messages 3.2 writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data. 3.3 holds a conversation about both general socio-economic as well as professional issues.. 3.4 interprets and assesses business sources, messages or instructions correctly. 3.5 writes informative and convincing texts adapting the style to the audience and combining different media.

Admission Requirements This course is open to students who have no Dutch communication skills in listening, speech, and writing (level B1). Students who hold a certificate of secondary education from a Flemish school can also register for this course but get a derogation from the regular ECTS-file indicating that they do not have to follow the Dutch communication classes and that the full grade for the module Dutch and academic writing is given on the part Academic writing.

Course rationale


Today the ability to conceptualize, develop and express a clear idea and captivate your reader is essential for professional success. We are expected to get more information out of shorter texts with reliable research. Well-conceived and properly written reports will help students succeed in the workplace: with their management, teams, clients, stakeholders and potential investors. This course will start with the basics of developing an idea into a report (paper, essay, document, tweet…), how to research, find the right tools and methods to express findings and present outcomes to different audiences.

Content Lectures will include the following themes (spread over different lectures)

1. History of academic expression 2. Problem/issue identification 3. Theory of the written word 4. How to write effectively and for which audience (styles of writing) 5. How to research 6. How to identify credible sources 7. Developing and structuring your ideas (mind-mapping …) 8. Proper referencing and sourcing 9. Styles of writing (reports, analyses, papers, essays, blogs, reviews, web information, social

media …) 10. Proof-reading and revisions 11. How to present your written work (layout) 12. How to transform your written work into presentations

Pag

e20

13. Writing within other multi-media applications 14. Writing for the media, the public and the stakeholders 15. Writing for management, authorities, professors

Course material

Each module will contain a selection of on-line source materials. As writing styles vary both geographically and according to the applications, the student will be taught how to assess different styles and recommendations, and draw conclusion to develop his or her preferences.

Teaching methods and assignments Sessions will include a balance of lectures, discussions and working sessions. The students are expected to apply the lessons through a series of assignments which will be corrected by and discussed with the professor. In the second half of the course, the students will identify a personal writing project (eg, create a hypothetical company) where they will conceive and realize a collection of written documents. A considerable amount of time will be dedicated to one-on-one discussions with the professor.

Assesment Dutch communication counts to 20% of the overall grade for Dutch and Academic writing. Academic writing counts to 85% of the overall grade. 1st exam period Part academic writing As a writing course, the students will work throughout the year (there will be no exams). Permanent assessment is really essential in this course. Hence active participation during the contact hours and willingness to perform a lot of autonomous work is a prerequisite to meet the requirements of this course. Apart from the work you have to do during the contact hours you will also work autonomously for at least 50 hours. In the first half of the year, students will present five different written/research projects and will be graded accordingly (5 X 8%). Participation and attendance will be worth 10% for each half of the course. Students must be in attendance on the day any assignments are due; if they are not in attendance their work will not be graded without medical statement. Tardiness is not acceptable practice, all students should hand in on time. Part Dutch Communication Permanent assessment : formal written test during the last lesson. Oral evaluation: group work: students produce a short film which is uploaded via the Odisee learning platform. Guidelines will be provided in the lectures and via the learning platform The oral evaluation counts to 40 % of the semester grade. 2nd exam period Part academic writing The second half of the year will be a comprehensive case study where students create a company and provide all of the types of written work, analysis and research learnt in the first half, plus issues and problems that pop up– that is worth 40% as an overall semester grade of the entire project.

Pag

e21

Students must be in attendance on the day any assignments are due; if they are not in attendance their work will not be graded without medical statement. Tardiness is not acceptable practice, all students should hand in on time. Part Dutch Communication Formal written exam during the regular exam period Learning materials to be used: dictionary 3rd exam period “Students unable to perform up to standard will have an opportunity to improve grade with further assignments.”

Pag

e22

Title of the module : ICT & ORGANISATION Number of credits : 6 Language of Instruction


Semester 2

ECTS-file completed by Ingeborg Maes

Status: Regular course Lecturer 1 Ingeborg Maes

Muriel Kesteleyn


Competency 1: From the perspective of this own area of specialization, the graduate can support the company policy efficiently 1.1 On the basis of an analysis of the business processes, can provide advice that takes into account business functions, business strategy, corporate culture, and the environment in order to optimize short and long term management decisions. (starter) 1.3 Interprets financial ratios, costing and the annual accounts and provides advice in order to prepare short and long term management decisions (starter) Competency 3: Can support and manage internal and external oral and written communications in at least three languages 3.2 writes reports and words a message, a personal opinion or point of view, integrating business information and numerical data. (starter)



Course rationale

The ICT course will serve today’s students well—in entry-level work and beyond, in further study and lifelong learning, and in their personal lives as inquisitive, reflective, discerning and caring citizens. ICT is best learned within the context of applications, activities, projects and problems that replicate real-life situations. are effective resources for learning technology. Students will learn how to use and apply a variety of information and communication technologies to problem solving, decision making, inquiring and researching in the context of other subject matter.

Content

1. Word processing (MS Word): (16 hours) e.g. -character and paragraph formatting, - styles, text edits, - sections, - lists/reviews, - inserting various kinds if content (tables, cross-references, header/footer, etc.), -Mail merge 2. Data analysis and reporting (MS Excel): ( 28 hours)e.g. - Excel basics -cell references (absolute, relative, mixed), - formulas and functions (logical, date/time, querry, rounding up/off, etc.), - charts, 3. ICT Essentials (14 hours) - Searching for information -Organizing, Presenting and communicating (e.g. with MS Outlook, MS Powerpoint) -ICT basics

Pag

e23

Course material

Beth Melton, Mark Dodge, Microsoft Office Professional 2013 Step by Step. E-book .- ISBN /9200000014355421/


Formal teaching comprises lectures, workshops, practicals

Assesment

1. Modes of assessment : Partial or permanent evaluation combined with a written exam during the exam period (=60%) Section ICT-skills (6SP)

Word and Excel level test

Exam (60 points) during the exam period in January on Word (18 points) and Excel (30 points)

During the lectures for some parts students get assignments. Deadlines and assignments are communicated via Toledo.

ICT Essentials will be assessed by permanent evaluation (12 points)

Estimated time contact hours, exercises before/after class, preparing assignments and the exam): Word 37,5 hours, Excel 75 hours and ICT Essentials 32 hours.

2. Question formats : Permanent evaluation, Paper, open questions, assignments 3. Additional Learning materials: computer 4. 3rd exam period:

Word and Excel: written exam (Word 35 points, Excel 55 points,

ICT Essentials: Open questions and Multiple choice test (30 points)

http://www.bol.com/nl/c/boeken/beth-melton/4009935/index.html

http://www.bol.com/nl/c/boeken/mark-dodge/313076/index.html

Pag

e24

Title of the module : MARKET RESEARCH SKILLS Number of credits : 4 Language of Instruction


Semester 2

ECTS-file completed by Alea Fairchild

Status: compulsory Lecturer 1 Dr Alea Fairchild


Competency 17: The graduate can perform market research interpreting and advising on results 17.1 prepares and/or carries out (parts of) a market research (intermediate)


General admission requirements and prerequisites : check the education and examination regulations Specific requirements and prerequisites : none

Course rationale

This course module comes under the learning path ‘Marketing analysis’ Market research improves decision-making and reduces risk. It can provide a company with insightful information about the market, product, audience, competition, and more. Market research enables to make decisions with greater clarity and confidence. By having research to backup marketing decisions, the management can optimize its brand strategy choices and minimize risk for failure.

Content

"Better research leads to better marketing" Marketing decisions are based on research and analysis of market researchers. Improved knowledge of the market will lead to a better understanding of market processes and better marketing decisions. Investigation and analysis of the market are essential for large marketing decisions. Market research is broader than "doing surveys". Market Research data also come from other research:

Secondary research: desk research: analysis of existing data Primary research: Question method Quantitative surveys fieldwork Qualitative market research, based on psychological techniques Observation Experiment Laboratory and field research

Course material

- Compulsory course material – Course handbook (contents from instructor) - Handouts via TOLEDO


The course is taught using a variety of techniques including lectures, case analysis, seminar, and practical workshops. Seminars enable small group discussion of certain important aspects of market research. Practical workshops offer detailed computer-based

Pag

e25

instruction on the applications of market research techniques involving software. Case studies place the student in the role of the market research professional to understand how to deal with real, and difficult, situations. Students must study and document two cases in a small group: two assignments, each of which count for 20% of the final.

Assesment

2nd exam period x Type: Formal exam Mode of assessment : Written Presentation of questions: Open questions and multiple choice questions. Learning materials to be used: Textbook and course materials from digital learning site. Conditions of evaluation 40% case work 60% written examination 3rd exam period x Type: Exam Mode of assessment : Written Presentation of questions: Open questions and multiple choice questions. Learning materials to be used: Textbook and course materials from digital learning site. Conditions of evaluation 60% written examination

Pag

e26

Title of the module : MARKETNG Number of credits : 4 Language of Instruction


Semester 1

ECTS-file completed by Ignace Dermaux

Status: compulsory Lecturer 1 Ignace Dermaux


Competency 1: 1. From the perspective of his own area of specialization, the graduate can support the company policy efficiently 1.1 On the basis of an analysis of the business processes, can provide advice that takes into account business functions, business strategy, corporate culture, and the environment in order to optimize short and long term management decisions. (1.0 Basic) Competency 2: From the perspective of his own area of specialization, the graduate develops and maintains good relationships with stakeholders 2.3 Can undertake actions in order to make initial professional contacts with stakeholders (2.0 Advanced) 18 The graduate is able to define objectives, product/service, pricing, distribution, and communications strategies. 18.1 Determines segments, target groups and defines a position. 18.2 Takes decisions about products , services and assortment 18.3 Takes decisions about distribution channels. 18.4 Assesses communication tools and the communication mix 18.5 Can help to develop communication tool(s) 18.6 Drafts an integrated communication plan 18.7 Prepares decisions making relating to pricing policy. Competency 19: The graduate can target prospects and manage his customers within the context of the commercial strategy: 19.6 Understands the main keys to lead a sales team successfully (1.0 Basic)



Course rationale

This course module comes under the learning path ‘Marketing Management’

ontent

Part 1: Defining marketing and the marketing process •Chapter 1 Marketing: creating and capturing customer value •Chapter 2 Company and marketing strategy: partnering to build customer relationships Part 2: Understanding the marketplace and consumers •Chapter 3 Analysing the marketing environment •Chapter 4 Managing marketing information to gain customer insights •Chapter 5 Consumer markets and consumer buyer behaviour •Chapter 6 Business markets and business buyer behaviour

Pag

e27

Part 3: Designing a customer-driven strategy and mix •Chapter 7 Customer-driven Marketing strategy: creating value for target customers •Chapter 8 Products, services and brands: building customer value •Chapter 9 Developing new products and managing the product life cycle •Chapter 10 Pricing strategies: understanding and capturing customer value •Chapter 11 Additional pricing considerations •Chapter 12 Marketing channels: delivering customer value •Chapter 13 Retailing and wholesaling •Chapter 14 Communicating customer value: integrated marketing communications strategy •Chapter 15 Advertising and public relations •Chapter 16 Personal selling and sales promotion •Chapter 17 Direct and online marketing: building direct customer relationships Part 4: Extending marketing •Chapter 18 Creating competitive advantage •Chapter 19 The global marketplace •Chapter 20 Sustainable marketing: social responsibility and ethics

Course material

Compulsory course material : Kotler, P., Armstrong, G., Harris, L., Piercy, N. (2013). Principles of Marketing. 6th European Edition. Essex: Pearson Education Limited. (ISBN: 978-0-273-74297-5)

Handouts via TOLEDO


Formal lectures: it is important to take personal notes during the lectures in addition to the text book. Guided self-study: some of the themes covered during the lectures are explained in detail in the text book. During the lectures, the lecturer can organize exercises or simulations of an exam in preparation of the final exam. The theory will be illustrated with examples and case studies and there will be opportunities for class discussions and/or Q&A sessions.

Assesment

1st exam period (January)

Type: combination of testing knowledge, insight & understanding (e.g. ability to use your understanding of the theory and concepts on a case study)

Mode of assessment: a partial evaluation (20% of the final marks) combined with a written exam (80% of the final marks) during the regular exam period.

o Partial evaluation (20 % of the final marks): a written exam, scheduled around week 46 or 47 (November 2015).

o Final written exam (80% of the final marks): a written exam during the regular exam period (January 2016).

Question formats: o Multiple choice questions o Open questions o Closed question (e.g. putting the different steps of a process in the right, logic

order)

Additional learning material: o Closed-book exam

Pag

e28

o Only a non-programmable calculator can be used during the exam 3rd exam period (August-September)

IMPORTANT: The second exam chance is slightly different from the first exam: where the final mark of the first exam is the sum of the partial written exam (20%) and the final written exam (80%), this is not the case for the second exam chance. Students taking a second chance with an exam during the 3rd exam period will only have one written exam counting for 100% of the final marks. Type: combination of testing knowledge, insight & understanding (e.g. ability to use your understanding of the theory and concepts on a case study)

Mode of assessment: a written exam (100% of the final marks).

Question formats: o Multiple choice questions o Open questions o Closed question (e.g. putting the different steps of a process in the right, logic

order)

Additional learning material: o Closed-book exam o Only a non-programmable calculator can be used during the exam

Pag

e29

Title of the module: SALES, PURCHASING & LOGISTICS

Sales

Purchasing and logistics

Course title : Sales Number of credits : 3 Language of Instruction


Semester 2

ECTS-file completed by Rudy Vanheygen

Status: compulsory Lecturer 1 Rudy Vanheygen


Competency 2 From the perspective of his own area of specialization, the graduate develops and maintains good relationships with stakeholders 2.4 Can undertake actions in order to make initial professional contacts with stakeholders

(starter) Competency 19: The graduate can target prospects and manage his customers within the context of the commercial strategy 19.8 Prepares and/or delivers a sales pitch taking into account the specific customer profile

(starter) 19.3 Analyses a simple CRM database and draws conclusions.(starter) 19.5 Can contribute to an integrated commercial plan. (starter)



Course rationale

This course module comes under the learning path ‘Commercial Management/Supply Chain Management

Content

BBM Sales & Customer Behaviour 1st year:

- Sales positioning o Historically o In a macroeconomic environment: B2C & B2B o In a micro economic environment: sales versus the company

- Sales styles and profiles - The customers’ behaviour and needs - Sales techniques: basics of a conversation

o Opening and needs identification, questioning techniques o Reasoning and objection handling o Closing techniques

- Selling your ideas

Pag

e30

Course material

- Compulsory course material: Syllabus Annick Peeters - Book: Sales


- group work: case + presentation - taking notes during class - consulting Toledo - Education conversations during courses

Assesment

1st exam period + 2nd exam period Permanent evaluation: Group paper Paper: case study Presentation Conditions of evaluation 3rd exam period Permanent evaluation: papers + presentation

Pag

e31

Course title : PURCHASING AND LOGISTICS Number of credits : 3 Language of Instruction Number of contact

hours 24

Semester 1

ECTS-file completed by Ria Van den Bossche

Status : compulsory Lecturer 1 Alea Fairchild


Competency 2: From the perspective of his own area of specialization, the graduate develops and maintains good relationships with stakeholders Can undertake actions in order to further develop professional contacts with stakeholders (starter) Competency 14: The graduate is able to analyze the logistics sector/function as well as to assess the impact of the business environment on the logistics function, the supply chain and the procurement function 14.1 Gathers and assesses information on the logistics sector/function as well as on the supply-chain and the procurement function (intermediate) 14.2 Understands the logistics sector and processes, the supply-chain and the procurement processes (intermediate) Competency 19: The graduate can target prospects and manage his customers within the context of the commercial strategy 19.1 Prepares and/or delivers a sales pitch taking into account the specific customer profile 19.3 Analyses a simple CRM-database and draws conclusions.(starter)


General admission requirements and prerequisites : check the education and examination regulations: Specific requirements and prerequisites : none

Course rationale

This course module comes under the learning path ‘Commercial Management/Supply Chain Management

Content

Purchasing - Understanding commercial profiles - The purchasing behavior during the purchasing process. - Negotiations with attention to specific purchasing techniques. - Ethics and deontology in doing business Logistics - Management and logistics - Productions - Supply and supply chain - Distribution and transport

Course material

Compulsory course material: - Management and Logistic book - Syllabus Purchasing

Pag

e32


- group work: case + presentation - taking notes during class - consulting Toledo - Education conversations during courses

Assesment

1st exam period + 2de Exam period Permanent evaluation + exam during the exam period Purchasing 2 papers and presentation on purchasing and negotiations. Logistics Paper Written exam: Open and closed questions Learning materials to be used: none Conditions of evaluation 3rd exam period Papers + written exam Conditions of evaluation Necessary to succeed on both parts with a combined score of 10/20. For both parts it is necessary to have a minimum score of 8/20 on each part.

Pag

e33

Course title : FOREIGN TRADE Number of credits : 3

Language of Instruction English

Number of contact hours 24

Semester 1

ECTS-File completed by Dr Alea Fairchild

Status: Compulsory Lecturer 1 Dr Alea Fairchild


Competency 1: From the perspective of his own area of specialization, the graduate can support the company policy efficiently 1.6 Can provide advice in order to prepare and conclude commercial transactions.(intermediate) Competency 4: The graduate can work in an international/intercultural environment 4.2 Assesses the impact of regional, national, international and intercultural circumstances on professional activities (intermediate) Competency 14: The graduate is able to analyze the logistics sector/function, the supply chain and the procurement function as well as to assess the impact of the business environment on the logistics function, the supply chain and the procurement function. 14.1 Gathers and assesses information on the logistics sector/function as well as on the supply

chain and the procurement function. (starter) 14.2 Understands the logistics sector/function, the supply chain and the procurement processes

(starter) 14.3 Can determine the influence of trends pertaining to business economics on the logistics

sector/function, the supply chain and the procurement function. (starter) Competency 15 The graduate can organize and manage the (international) flow of goods together with the corresponding flow of information and documents efficiently and effectively 15.4 Defines and adjusts the transport management systems (intermediate) 15.6 Exchanges relevant logistics data with all stakeholders using the required format and taking into account the total information flow. (intermediate) Competency 18: The graduate is able to define objectives, product/service, pricing, distribution, and communications strategies 18.3 takes decisions about distribution channels. (starter)



Course rationale

This course deals with the most important aspects of importing and exporting, including approaches to flows of goods and documents, required documents, payment methods, financing options, shipping, insurance, marketing, and legal and cultural considerations. Student will be able to address the obligations of buyers and sellers when using International Commercial Terms (INCOTERMS).

Content

- International institutions and trade concepts

Pag

e34

- Trade Agreements The European Community

- Government and private institutions - Eeconomic geography of Belgium and Europe

Introduction to techniques of foreign trade Distribution Import/Export Sales Agreements Incoterms Introduction to Customs formalities

Course material

Compulsory course material: - Seyoum, Belay. Export-Import theory, practices, and procedures. Routledge, 2013. - Handouts via TOLEDO.


During the academic year, two cases will be made by the students, and each case will be graded on 10 percent each of the total course grade.

Assesment

1st exam period 2nd exam period x Type: Exam Mode of assessment : Written Presentation of questions: Open questions and multiple choice questions. Learning materials to be used: Textbook and course materials from digital learning site. Conditions of evaluation

20% case work 80% written examination 3rd exam period x Type: Exam Mode of assessment : Written Presentation of questions: Open questions and multiple choice questions. Learning materials to be used: Textbook and course materials from digital learning site. Conditions of evaluation 80% written examination

Pag

e35

Course title : BUSINESS ORGANISATION Number of credits : 4 Language of Instruction


Semester 2

ECTS-file completed by Dr. Frank Billingsley

Status: compulsory Lecturer 1: Dr. Frank Billingsley


1. From the perspective of his own area of specialization, the graduate can support the company policy efficiently 1.1 On the basis of an analysis of the business processes, can provide advice that takes into

account business functions, business strategy, corporate culture, and the environment in order to optimize short and long term management decisions. (intermediate)

3. Can support and manage internal and external oral and written communications in at least three languages 3.6 Writes internal and external professional correspondence in an appropriate way (advanced) 4. The graduate can work in an international/intercultural environment 4.3 Assesses the impact of relevant international organizations on professional activities

(advanced) 4.2 Assesses the impact of regional, national, international and intercultural circumstances on professional activities (advanced) 14. The graduate is able to analyze the logistics sector/function, the supply chain and the procurement function as well as to assess the impact of the business environment on the logistics function, the supply chain and the procurement function. 14.3 Can determine the influence of trends pertaining to business economics on the logistics sector/function, the supply chain and the procurement function. (advanced) 16. The graduate can analyze and interpret market conditions 16.1 Delivers a customer analysis and/or a vendor rating and/or carries out and interprets a competitor analysis. (starter) 16.2 Analyses and interprets the macro-environment (starter)



Course rationale

This course module comes under the learning path ‘Learning in an active context and entrepreneurship. This course is intended to introduce you to the internal organization and to the legal, economic, political and social environment in which they operate. It aims to show how accounting, finance, marketing, operations, human resources, and innovation, all fields that you will study in more depth in the coming semesters, contribute to realizing the objectives of the firm. You will also start to learn how to find and analyze information about businesses.

Content In-Depth Company Study: Procter and Gamble, Cincinnati, Ohio, U.S.A

Company Website: www.us.pg.com

http://www.us.pg.com/

Pag

e36

1. Procter and Gamble

a. History of the Company (PowerPoint Presentation in Pointcarre)

b. Case Study: Promoting sustainable development:

http://businesscasestudies.co.uk/procter-gamble/promoting-sustainable-

development/introduction.html#axzz3vzGlk3KZ

c. Facebook: https://www.facebook.com/proctergamble/?fref=ts

d. Twitter: https://twitter.com/ProcterGamble

e. LinkedIn: www.linkedin.com/company/procter-&-gamble?trk=extra_biz_viewers_viewed

f. YouTube: https://www.youtube.com/user/ProcterGamble

g. P&G Careers: http://pgcareers.com

h. News:

i. Procter & Gamble, the World’s Biggest Advertiser, Switches Agencies:

http://www.theguardian.com/business/2014/oct/30/harrods-qatari-

owners-dividend-record-sales

ii. Procter & Gamble to Run Its Factories With Wind Power:

http://www.nytimes.com/2015/10/20/business/energy-

environment/procter-gamble-to-run-its-factories-with-wind-

power.html?ref=topics

2. Johnson and Johnson

a. Case Study: The effectiveness of an advertising campaign

http://businesscasestudies.co.uk/johnsonjohnson/the-effectiveness-of-an-

advertising-campaign/introduction.html#axzz3vzGlk3KZ

b. Homepage: http://www.jnj.com

c. Facebook: https://www.facebook.com/jnj/?fref=ts

d. Twitter: https://twitter.com/search?q=johnson%20and%20johnson&src=typd

e. YouTube: https://www.youtube.com/user/JNJhealth

f. News:

i. Kentucky reaches $39.5 million settlement with Purdue, Johnson &

Johnson: http://www.reuters.com/article/us-kentucky-settlement-

idUSKBN0U629120151223

ii. Why Johnson & Johnson Stock Is a Better Buy Than Pfizer:

http://money.usnews.com/money/personal-finance/mutual-

funds/articles/2015/11/19/why-johnson-johnson-stock-is-a-better-buy-

than-pfizer

3. Coca Coca:

a. Case Study: Working with bottling franchisees around the world:

http://businesscasestudies.co.uk/coca-cola-great-britain/working-with-

bottling-franchisees-around-the-world/introduction.html#axzz3vzGlk3KZ

b. Homepage: http://us.coca-cola.com/home/

c. Facebook: https://www.facebook.com/cocacolabelgium/?fref=ts

d. Twitter: https://twitter.com/CocaCola

e. YouTube: https://www.youtube.com/user/cocacola

f. News:

i. Coca-Cola Plant In Yemen Destroyed By Airstrikes:

http://www.wsj.com/articles/coca-cola-plant-in-yemen-destroyed-

by-airstrikes-1451584148

ii. Is Coca-Cola misleading customers with its Mexican fizzy drink? –

video:

http://www.theguardian.com/business/video/2015/dec/19/coca-

cola-mexican-fizzy-drink-video

http://businesscasestudies.co.uk/procter-gamble/promoting-sustainable-development/introduction.html#axzz3vzGlk3KZ

http://businesscasestudies.co.uk/procter-gamble/promoting-sustainable-development/introduction.html#axzz3vzGlk3KZ

https://www.facebook.com/proctergamble/?fref=ts

https://twitter.com/ProcterGamble

http://www.linkedin.com/company/procter-&-gamble?trk=extra_biz_viewers_viewed

https://www.youtube.com/user/ProcterGamble

http://pgcareers.com/

http://www.theguardian.com/business/2014/oct/30/harrods-qatari-owners-dividend-record-sales

http://www.theguardian.com/business/2014/oct/30/harrods-qatari-owners-dividend-record-sales

http://www.nytimes.com/2015/10/20/business/energy-environment/procter-gamble-to-run-its-factories-with-wind-power.html?ref=topics



http://businesscasestudies.co.uk/johnsonjohnson/the-effectiveness-of-an-advertising-campaign/introduction.html#axzz3vzGlk3KZ

http://businesscasestudies.co.uk/johnsonjohnson/the-effectiveness-of-an-advertising-campaign/introduction.html#axzz3vzGlk3KZ

http://www.jnj.com/

https://www.facebook.com/jnj/?fref=ts

https://twitter.com/search?q=johnson%20and%20johnson&src=typd

https://www.youtube.com/user/JNJhealth

http://www.reuters.com/article/us-kentucky-settlement-idUSKBN0U629120151223

http://www.reuters.com/article/us-kentucky-settlement-idUSKBN0U629120151223

http://money.usnews.com/money/personal-finance/mutual-funds/articles/2015/11/19/why-johnson-johnson-stock-is-a-better-buy-than-pfizer



http://businesscasestudies.co.uk/coca-cola-great-britain/working-with-bottling-franchisees-around-the-world/introduction.html#axzz3vzGlk3KZ

http://businesscasestudies.co.uk/coca-cola-great-britain/working-with-bottling-franchisees-around-the-world/introduction.html#axzz3vzGlk3KZ

http://us.coca-cola.com/home/

https://www.facebook.com/cocacolabelgium/?fref=ts

https://twitter.com/CocaCola

https://www.youtube.com/user/cocacola

http://www.wsj.com/articles/coca-cola-plant-in-yemen-destroyed-by-airstrikes-1451584148

http://www.wsj.com/articles/coca-cola-plant-in-yemen-destroyed-by-airstrikes-1451584148

http://www.theguardian.com/business/video/2015/dec/19/coca-cola-mexican-fizzy-drink-video

http://www.theguardian.com/business/video/2015/dec/19/coca-cola-mexican-fizzy-drink-video

Pag

e37

Course material

Compulsory course material Contemporary Business Louis E. Boone (Author), David L. Kurtz (Author) Publication Date: 4 Dec 2014 | ISBN-10: 1118291980 | ISBN-13: 978-

1118291986 | Edition: 15th Edition Amazon . Electronic Version


1. Acquisition of knowledge and understanding is achieved through extensive reading and lecturing on indicated topics. Students will gain breadth and depth of the topics by reading, participating in course discussions, analyzing assignments, and examination preparation. 2. Students will become accustomed to using the Internet for academic purposes, using periodicals, and peer-reviewed journals. 3. Students will be expected to use good judgment in critical analysis and evaluation of current research and case evaluation. 4. Communicate effectively on business topics and concepts. 5. Develop an effective attitude that will assist the student in their development academically, ethically, analytical, and to become more internationally minded.

Assessment

2nd exam period 0 Type Mode of assessment Presentation of questions Learning materials to be used

Project and Presentation (7% and 3%)…………………………………...………10%

Case Essays (3 worth 5% points each)……………………………………………15%

Midterm Test………….………………………………………………………………..15%

Final examination…………………………………………………………………..…60%

Conditions of evaluation You must be in attendance on the day assignments are due; if you are not in attendance

your work will not be graded without medical statement.

Tardiness is not acceptable practice, be on time.

3rd exam period Type Mode of assessment Presentation of questions Learning materials to be used Conditions of evaluation

²

http://instructors.coursesmart.co.uk/9781118291986?__professorview=false&__instructor=5544771&__sview=1&__hdv=6.8

Pag

e38

Course title : EXPLORING THE WORLD OF BUSINESS Number of credits : 3 Language of Instruction


Semester 2

ECTS-file completed by Ignace Dermaux

Status: regular course Lecturer 1 Dr. David Zaruk


2 From the perspective of his own area of specialization, the graduate develops and maintains good relationships with stakeholders 2.1 Can undertake actions in order to make initial professional contacts with stakeholders 2.2 Can undertake actions in order to further develop professional contacts with stakeholders How to work in a team (leadership v followship) How companies – entrepreneurs work (practical visit) How to prepare a project – to fulfil objectives in a competitive setting



Course rationale

General philosophy at Odisee: Talent must be encouraged. Students need to be able to act as entrepreneurs, solve problems, organise themselves and create. The goal of project week is to instil leadership, learn to work in a team, develop a project and have practical contacts with the business world. An important bi-objective is to inspire students – create a hunger to pursue a profession in business/marketing

Content

During this project week students work on their personal development and on their awareness of their generic competencies. The week includes formal and informal activities that facilitate employability:

ability to learn,

work as part of a team,

sustainability,

desire to engage in high-quality output. The student learns to identify his areas for improvement and to set his personal goals in order to reach his full potential. At the end of the week the student writes his own self-assessment report.

A number of expert coaches help to improve group dynamics and help to improve the students’ ability to work as part of a team. The project week module is the kick off of your ‘learning in an active context’ learning path . Through a set of business oriented exercises and simulations, company visit (s) and talks with alumni you discover the ins and outs of your future professional environment. During the project

Pag

e39

week in the second year of your Bachelor training and in specialist seminars we will expand on this. In this way you prepare very well for your work placement of the sixth semester.

Course material


Content for Project Week (lessons/events over the week)

Lesson on working in teams, group dynamics, decision-making – there needs to be some

reflection on how to form teams: team size; should they be self-forming or should we identify

team leaders; coaching roles

Lesson on entrepreneurial attitudes – how entrepreneurs think, the value of risk-taking and

learning from failure

Professional partner identification – need to enlist a company/individual willing to give a

lecture, invite students to tour the company and be present on the last day for the

pitches/evaluation. The case study (ideally a single topic) for project week should be designed

around the partner’s business theme – issue. Reflection point – should we have multiple

individuals / entrepreneurs / companies or a single one?

Pitch preparation – Presentation: In keeping with the marketing theme, the teams will learn

how RFPs, pitch preparations and presentations are done. The project week will culminate in a

pitch

Project management – Stages of projects needs to be elaborated (goal setting, project

fulfilment, time management, dealing with setbacks …)

Dealing with the unexpected – students will learn that not everything goes to expectation.

How to manage setbacks, mistakes, failure. The project week can include a “curveball”

(something unexpected that could change their plans) thrown at them midweek to force them

to adapt their work.

Assessment

2nd exam period There can be three elements for grading: from the coaches/professors during the week; self-evaluation from the team members; pitch evaluation from the professional partner/professors. Type: Mode of assessment: Report writing and Presentation - Peer assessment - Self-

assessment report - Case study work - group assignment

All assignments and assessment criteria will be communicated via the learning platform

A professional and deferential attitude is required throughout all activities and is an assessment criterion. Unaccounted absence during any of the activities results in a no-score and a ‘fail’ for the module. Papers that are handed in after the instructors deadline result in a no-score and a ‘fail’ for the module.

Pag

e40

Pag

e41

Study Material

Micro and Macro Economics

.Paul Krugman & Robin Wells.- Microeconmics (3rd edition) Paul Krugman & Robin Wells.- Macroeconmics (3rd edition)

Principles of Law

.Textbook: MacIntyre, Ewan. Business Law Seventh Edition. (2014) , Pearson Education Ltd, ISBN: 978-1-292-00402-0

Principles of Accounting and Budgeting

Ingrid Claes, DIY Business Management - Financial Techniques for Entrepreneurs, Student Edition 2015 - ISBN-NUMMER : 9789082268928

English Communication advanced 1

Timothy Byrne.- Business English Writing Skills. A Writing Survival Kit.-Leuven.- Acco, 2014 Baade , K & Duckwort.- Business Results Advanced. Students’ book with DVD-Rom and online workbook pack 9780194739412

ICT & Organization

Beth Melton, Mark Dodge, Microsoft Office Professional 2013 Step by Step. E-book .- ISBN /9200000014355421/

French Communication advanced 1

. De Spiegeleer, J .-Vocabulaire 2000 (incl. cd-rm) ;_ Plantyn, 2013 ISBN: 789030140207 . Gregoire M., Thievenaz, O., Grammaire progressive du français Intertaal 2013 ISBN 9789460307294 .Gregoire M., Thievenaz, O., Grammaire progressive du français. Corrigés.- Intertaal 2013 ISBN/ 9789460307300 . Crois, E., Oelbrandt, C. & Van Tichelen, A. .- Frans 1 voor Marketing.- Odisee, 2015

Intensive French

. Français.com - débutant Pro niveau A2, Jean-Luc Penfornis, CLE International, February 2012. . Explio : digital learning platform

Intensive Spanish

. Meta porfesional 1 , edición internacional, Libro del alumno, Eva Díaz Gutiérrez , Intertaal, 2015. . Meta porfesional 1 , edición internacional, Libro de ejercicios, Josefa Jimeno Patrón , Intertaal, 2015.

Dutch and academic Writing Toledo learning platform

http://www.bol.com/nl/c/boeken/beth-melton/4009935/index.html

http://www.bol.com/nl/c/boeken/mark-dodge/313076/index.html

Pag

e42

Market Research and -Analysis 1

Toledo learning platform

Marketing

Kotler, P., Armstrong, G., Harris, L., Piercy, N. (2013). Principles of Marketing. 6th European Edition. Essex: Pearson Education Limited. (ISBN/ 978-0-273-74297-5)

Sales,

Toledo learning platform

Purchasing Management and Logistics

Foreign Trade Seyoum, Belay. Export-Import theory, practices, and procedures. Routledge, 2013.

Business Organization

Text: Contemporary Business Louis E. Boone (Author), David L. Kurtz (Author) Publication Date: 4 Dec 2014 | ISBN-10: 1118291980 | ISBN-13: 978-1118291986 | Edition: 15th Edition Amazon £181.99 or Electronic Version for £35.99 (Electronic version is recommended. Not the paper version)

Project work 1

To be defined

http://instructors.coursesmart.co.uk/9781118291986?__professorview=false&__instructor=5544771&__sview=1&__hdv=6.8

bachelor of business management with a major · pdf filebachelor of business management with a...

Documents