BachelorsMasters

S t r a s b o u r g

The innovative Business school

ESCM MANAGEMENT SCHOOL PROGRAMME

5years of

excellence

Member school of the European Federation of Schools

PROGRAMME ESCM MANAGEMENT

Selecting a school may turn out to be very complex since the student must face differentpriorities.At ESCM, we are very clear on our values :

• Proximity : Using all the advantages of a human-sized school in order to personalize your experience with us.

• A level of demand : Success is not an abstract notion, it is the result of a daily work. We are on your sides to reach your objective.

If we work together, you’ll see how

• Get prepared for certificates that are certified by France and Europe

• Pursue a curriculum in a school which is certified by an independant organism.

• Get ready for the professional requirements thanks to internships in France or abroad.

• Study in the city center of Strasbourg, a European capital

city.

Benoît DjianDelargilière

Since 2010, Benoit Djian Delargillère has run ESCM and he has rea-lized that people’s expectations regarding knowledge are no longer the same. Generation Y learns thanks to interactivity and exchange. ESCM has always been built on one big ambition: all our students must be able to appropriate their curriculum with demand and conviction in a context of trust and benevolence.

S t r a s b o u r g

The innovative Business school "Our tradition is Innovation"

YOURADVANTAGES

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In our school, each degree can be taken separately

PROGRAMME ESCM MANAGEMENT

Shared Foundations :

⋅ French foreign language

⋅ General knowledge ⋅ Management ⋅ Administration ⋅ Marketing ⋅ English ⋅ Economy ⋅ Law ⋅ Communication

Marketing

⋅ Mix marketing ⋅ Market analysis ⋅ Sales management ⋅ Digital communication ⋅ Business Game ⋅ Business English

Digital

⋅ Project Management ⋅ Marketing web ⋅ Digital communication ⋅ IT web ⋅ Digital law ⋅ Business English

Ressources Humaines

⋅ Project management ⋅ Social & legal company

policy ⋅ Skills transfer &

previsional jobs & skills management

⋅ Management & value chain

⋅ Legal English

Dirigeant ManagerOpérationnel d'Entre-prise CEO

⋅ Administration ⋅ Management ⋅ Sales & Networks ⋅ Business English ⋅ Professional

communication ⋅ Results steering

Manager de Projets InnovantsMPI

⋅ Administration ⋅ Professional

communication ⋅ Results steering ⋅ Management ⋅ Innovative projects

management ⋅ Business English

Années1 & 2

Année3

Années4 & 5

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In order to reinforce the links between the students and enhance their motivation, the students office organize events such as the Integra-tion day, the End of Year par-

ty, other parties in Strasbourg. Trips are also organized each year for our students. They have had the chance to visit Prague, Berlin, Barcelona and London.

ESCM has created a

partnership with the University of Strasbourg.

Thanks to La carte Culture, you can enjoy a large number of cultural offers for only 7 euros a year ! Enjoy, and visit Stras-

bourg which is considered as one of the favourite ci-

ties for its student life !

Trip to London

from feb 04 to Feb 08, 2019 ⋅ 4

S t r a s b o u r g

The innovative Business school

S t r a s b o u r g

The innovative Business school

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3

5

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• Provide a quality education taught by experts in a benevolent environment

• Develop learning interactivity to acquire the basic knowledges.

• Favour team work in order to train now for the working world of tomorrow

• Offer welcoming and functional working rooms ; and lend a laptop for the students who would need it if necessary

• Develop our network of partners for our interns and alternating students

The 5Commitments

of ESCM

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Shared Foundations of the three specialisms :

Year 1 : 660 Hours + A four-week internship

• French foreign language : 132 hours

• French and european culture

• Interperso nal communication

• General economy

• Law

• Business management

• Marketing

• Administration

• English

BACHELOR COMPANYMANAGER 3 Specialisms :

BACCALAUREATE + DEGREE LEVELThis diploma is certifi ed in all Europe (ESR) :

180 ECTS credits ( European Credits Transfer System)

Admission on application. Prerequisites : Baccalaureate or an equivalency certifi cate

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• French foreign language : 132 hours

• General knowledge

• Project management

• General economy

• Law

• Business management

• Marketing

• Administration

• Professional English

Year 2 : 660 Hours + A six-week internship

• Administration

• Professional English

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• Write a market study

• Define the business and key objectives. Hold the marketing plan built with the executive management

• Analyse the placement of supply and products

• Design operational marketing activities

• Steering marketing activities and operations

• Master management skills as well as key marketing tools

ACQUISITION OF PROFESSIONAL SKILLS

• End-of-terms exams• Market analysis• Business Game• Internship report and orals

EXAMS

ACQUISITION OF PROFESSIONAL SKILLS

Bachelor MARKETING Specialism

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• Competitive watch• Diagnosis and marketing strategies• Marketing studies and research• Consumer & E-shopper behavior

Market Analysis

• Sales development• Negociation & Investment management/Customer

service Management• Viral relationship marketing• Direct marketing• Marketing law

Sales development

• Project Management• Team Management• Sales forecast

Steering Tools

• Tools to develop the E-Commerce• Mutichannel/crosschannel strategy• E-commerce Project management

Implement Web Marketing

• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis

Acquire English basics

• Brands & Products• Distribution policy & merchandising• Communication & media plan• Price policy• International development

Mix Marketing

• Definition & actors of the ROI• Evaluation basics• Performance measurement : effectiveness/efficiency• Scoreboard• Costs analysis

Impact valuation

Year 3 : Marketing Specialism 450 hours + A twelve-week internship abroad

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• Implement structures which are adapted to the success of innovative projects

• Learn how to push forward one’s team

• Implement new ecomic patterns

• Bring a critical vision of the business units.

• Have a solid conceptual and methodological basis in the field of innovation management

• Have skills in steering innovative projects

ACQUISITION OF PROFESSIONAL SKILLS

• End of terms exams• Web experiences • Internship report & orals

EXAMS

ACQUISITION OF PROFESSIONAL SKILLS

Bachelor DIGITAL Specialism

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• Understand e-business• The various sectors• The main actors & jobs• Supply & demand• E-business into figures• The different evolutions & perspectives

Understand the world of E-Business

• E-commerce law• General terms & conditions of sale• The cyber-merchant accountabilities• Electronic proof• The protection of the private life on the internet• Intellectual property rights

Learn the legal basis of E-Business

• Existence on social media• E-Ad, public relations, participative web• Brand, buzz and crisis communication• Visibility & E-reputation• Community animation

Organize & enhancedigital communication

• WEB conversion• Natural Referencing (SEM, SEO, SMO)• Ergonomy & Web design• Web advertising & search engines• Advertisement by affiliation• Price comparison tools

ImplementWebmarketing

• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis

Acquire English basics

• Project Mode• Team Project managementProject Management

• E-Company funding• Human ressources administration• Customer Relationship Management

E-Company Management

• Advanced Excel• Prestashop & Web Payments• Adobe suite

Master the computing techniques

Year 3 : Digital Specialism450 hours + A twelve-week internship abroad

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• Create & enhance the process, methods and documents required to administratethe staff.

• Analyse the needs, understand the company budgetary procedures and organize the human ressources, the recruitment and training programm.

• Implement an information system or any HR tool

• Implement and develop tools in order to validate & recognize skills

• Advise the evolutions of various skills development plans : GPEC, mobility and training

ACQUISITION OF PROFESSIONAL SKILLS

• End-of-term exams• Case study• Internship & orals

EXAMS

• Create & enhance the process, methods and documents required to administrate

ACQUISITION OF PROFESSIONAL SKILLS

Bachelor HUMAN RESSOURCES Specialism

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General presentation of the HR Function• Different missions of the HR function & the strategic

role of each of them• The information system of the HR function, the key

element of Human ressourcesLegal & social policy• Labour law, legislation & regulation, collective

agreement, staff representives, employee representa-tive committee, staff delegates

• Human ressources internal communicationRemuneration • Administrative managing of remuneration• Analysis of the wage bill & of the recruitment budgetRecruitment• Recruitment process, design of job profiles (job titles,

mission, context, content & remuneration)• Recruitment market, typology of recruitment firms

Understand theH.R. Function

• The continuing vocational training's legislative &regulatory framework

• Training engineering & educational engineering

Understand the training function, its goals, its actors & its tools

• motivation & performance • Talents management & leadership

Understand the managerial levers

• Acquisition of technical vocabulary and press articles• Business writing, description of charts• Video Analysis

Acquire the English basics

Basics• Indepth definition of the notion of "skill" and how you

acquire & implement it, global engineering of skillprocess 

• Various baselines (jobs, employment, skills) and how they are used and built 

• Overall view of the GPEC Methods • Introduction to the 5GC process • Employment framework & company ressources • Transmission & mapmaking of the knowledge gene-

rated

Implement devices in order to anticipate & transfer skills recognition

Project steering• Drafting the specification• Audit, diagnosis & evaluation

Year 3 : Human Ressources450 hours + A twelve-week internship abroad

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ACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLS

• Implement structures which are adapted to the success of Innovative projects

• Learn how to push forward one's team

• Implement new economic patterns

• Bring a critical vision of the business units

• Have a solid conceptual & methodological basis in the field of innovation management

• Have skills in steering innovative projects

Baccalaureate + Master degree (Recognized by the state)European Recognition : 300 credits ECTS

( European Credits Transfer System)

MASTER IPMInnovative Project Manager

OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES

• Business creator & buyer

• Small & medium size company manager

• Center of activities manager• Agency Manager

• Company Project Manager

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• Strategic Management• Operational Management • Intercultural Management• New Management Process• Sociology of information

Management

• The different steps of project Management • The different project modes• Financial assessment & project tracking• Project management tools• Innovative projects

Management & Project Management

• Supply chain• Business plan• Business patterns• Company project funding

Performance Steering

MASTER IPMInnovative Project Manager

⋅ Partiels• End of term exams• Business plan• Project completion• Internship report & orals

EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS

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• Innovation strategy• The company economic & legal patterns• Financial & accounting analysis

Innovative management economic patterns

• Innovation management• The network-company• Entrepreneurship• The start-up spirit

Innovation in the companies

• Business meeting facilitation,• Common vocabulary and expression of a project

manager• Oral presentation of projects• TOEIC

Acquire the English basics

The innovative company paradigm

• The company societal commitment• Strategic communication• Benchmarking

• End of term exams• Business plan• Project completion• Internship report & orals

Year 5 : IPM Master MASTER DMOEMaster "Executive Manager"

(Dirigeant Manager Opérationnel d'Entreprise)

EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS

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• Small & medium size company Manager

• Results center Manager

• Networks Manager

• Company creator & buyer

• Agency Manager

MASTER DMOEMaster "Executive Manager"

(Dirigeant Manager Opérationnel d'Entreprise)

ACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLSACQUISITION OF PROFESSIONAL SKILLS

• Market Analysis and offer/products conception

• Design the global strategy & the areas of development

• Define the financial strategy

• Develop the trade policy

• Build the management policy

OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES

• End of term exams• Business plan• Business Game• Internship report & orals

EXAMSEXAMSEXAMSEXAMSEXAMSEXAMS

Baccalaureate + Master degree (Recognized by the state)European Recognition : 300 credits ECTS

( European Credits Transfer System)

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Market analysis following the economic areas• Market Analysis & business areas• Analaysis of the market competitive position

Design & develop services & products adapted to bu-siness areas• Research & development of service delivery & innovtive

products• Analysis of social & environmental impacts on bu-

siness• Analysis of the products & services methods of

production

Provide the general development of a company : its activities, products & service delivery

Build an internal organizational structure• Build an adapted organization• Establishment of an organizational process

Define the management methods• Define common & individual objectives• Establishment of adapted staff management methods

Lead the team and manage the human ressources• Selection & implementation of cooperation tools• collaborator's career management• Implement and manage a human ressources policy

Lead & manage teams

Steering the company economic & fi nancial results

Develop the company funding strategies• Optimization of the business financing methods• Structuring of the business economic patterns

Make draft budgets & control the operating costs• Financial assessment• Allocate ressources to positions & services• Frame the operating draft budget of a small or medium

size company

Control the financing flows & steer the business results• Implement tools to track the activity and its results• Analyse the economic results & the profitability of the

activities• Steering the activities according to the economic &

financing results • Analyse the production methods of the services and

products

Year 4 : Master DMOE

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• Structure the commercial & communication policies• Structuring of commercial & marketing strategies• Development of communication plans• Develop and implement partnerships• Manage the existenc' on professional networks• Search and development of commercial partners• Structuring of partnership policies

Manage the commercial & promotional development of a company & develop the network of partners

Defi ne the company strategic orientations

• Define the priorities to develop the activities• General situation audit• Search for development & structuring priorities• Organize the company development strategies based

on social economy• Elaboration of development multi-years plans• Programming the company development stages• Estimate & anticipate the ressources required• Define the ressources needed to develop plans • Investment requirements mapping

Year 5 : Master DMOE :

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S t r a s b o u r g

The innovative Business school