back 2 school with a purpose case study
TRANSCRIPT
Back 2 School with a Purpose
Hosted by
TheMEproject
Event Consultant & On-site Coordinator:
Christy L. Staples
GetLaunched!
The Vision:
Back 2 School with a Purpose
• TheMEproject, founded by Jay Barnett, hosted their First Annual Back 2 School with a Purpose event to empower youth ages 10-18 to mentally prepare for the upcoming school year by Finding the Leader Within.
• Mr. Barnett, presented his VISION to GetLaunched! to Make It Happen
The Need
GetLaunched! Identified event needs:
• Strategic Planning
• Logistics
• Registration
• E-Marketing
• On-site Coordination
• Evaluation/Follow-up
Strategic Planning - Objectives
GetLaunched! Determined Event Goals:
• Provide 80 youth with school supplies & food
• Limited Budget
• Engage parents with voting education
• Empower youth with TheMEproject message
• Engage youth in physical activity & teamwork
• Secure sponsors we patronize regularly
Strategic Planning - Results
GetLaunched! Assisted with meeting Event Goals:
• 83 youth in attendance/80 school supply packages
• Under budget
• Registered parents to vote
• 3 Top Winners in Shoot-out Contests
• Partnered with The Noxspence Foundation
• Secured 13 sponsors – Crossover Athletics, Wal-Mart, Chick filA, Subway, Tru Meals, Great American Cookie, Vitaminwater, Baskin-Robbins, Poparazzi Popcorn, Lamik Beauty, Steven Tate, Cindy Gilkenson, Nick Kennedy
Back 2 School with a Purpose
Logistics
GetLaunched! Performed the following:
• Determine all moving parts necessary to host event ie.– Welcome/Check- In Process or On-Site Registration
– Facility Layout & Crowd Flow
– Purchased & Bagged Supplies
– Created Event Signage
– Created Run of Show
– Created checklists to ensure all details were covered
– Solicited Volunteers
– Created Event Programs
Registration & E-MarketingGetLaunched! Used the following services and items below to market event
E-Marketing Highlight
GetLaunched! Used Social Media to market event with the intergration of 3 main systems
• Eventbrite, Facebook Pages, & Mailchimp
• We created a Facebook Business Page for TheMEproject and customized it for our needs– Created custom welcome page
– Embeded Eventbrite into page event registration
– Embeded Mailchimp into page for mailing list
– Managed page with updates as event unfolded
– Added Event Survey tab for follow up
Added Bonus
• GetLaunched! Takes pride in value-add• We added value to Back2School with a Purpose by
securing a PSA on Majic 102.1 – which aired 10 days priorto event.
• We also were invited to be guests on Sunday Morning Live with Val Wilson & J. Thomas Smith (a week before event)
• As a Thank You, we provided everyone with
an event T-shirt with handwritten note attached
On-Site Coordination
GetLaunched! Performed the following:
• Point of Contact on-site for all questions, concerns, & etc
• Facilitated venue set-up/Clean up– Ensured all plans were carried out
• Placed Volunteers
• Greeted guests
• Gave the welcome
• Thanked all that made event a success
• Cleared venue 30 minutes before desired end time
Evaluation/Follow-up
GetLaunched! Performed the following:
• Immediately updated Social Media with event details
• Debriefed with Visionary – Mr. Jay Barnett
• Followed up with all that requested additional info on program
• Emailed Thank You Note to all registered attendees
• Created survey to capture comments from attendees
• Ensure each sponsor/donor received a handwritten Thank You Card
More Info
This is just a peek behind the scene of all the work that GetLaunched! Performed to make Back 2 School with a Purpose a GREAT Success.
For more information about GetLaunched! And the other consulting services we offer give us a call at
832-305-5361
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