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CRM for Education Industry

From an Altruistic Activity to a Full Blown Industry• Education Becomes a Complex Business With Diverse

Needs• Combination Of Schools & Universities Both Low Key

And Elite

CRM Becomes a Call of the Day• Cater To The Diverse Requirements & Expectations

• Inquiry to Queries to Enrolment to Completion Of Course

Features…..

Enrolment Management• Prospective Students Management• Identifying• Monitoring • Tracking

• Keep Track Of• Interaction History• Correspondence• Event Attendance• Admissions Status

Personalization and Profile Building• Prospective Student Conversion Increases With• Personalized And Automated Communication

• Appropriate Profile Building • Helps Identify Students With Higher Likelihood Of Enrolment

Social Media Integration• Social Media Adopted By The Younger Generation• CRM Exploits The Benefits Of This Powerful Tool To• Reach And Penetrate The Market • Keep The Clients Engaged

Coordinating Events• Scheduling & Reminders Of• Lectures• Classes• Workshops

Feedbacks• Progress Reports & Feedbacks of• Students

• Class Feedbacks of• The Educators

Real time Analytics• Insightful Dashboards Show Metrics Related To• Student Enrolment• Retention • Satisfaction • Performance

• Key Metrics Helps Maintain Efficiency Of The Educators • Data Visualization • Provide Insights Into Student Progress

Self -Serviced• The DIY Tools Of The CRM to• Collaborate And Manage Simple Requirements

Seamless User Experience

• Integrates With All The Data Repositories • Ensures A Seamless User Experience Across Devices

And Platforms

The Benefits….

Unifying Data• Integrates The Data Into One Repository• Fosters Collaboration Between Departments • Automates Reporting Between Them

• Digital Records Adds To The Comprehensiveness Of The Data • Websites, Apps And Phone Calls

Reduces Mundane Work• Captures Data From Online Forms• Made Easier With CRM • Evaluation Reports • Other Mundane Data Entry Work• Fees Processing, Feedback

• The Workforce Is Freed For Other Tasks

An Engaging Customer Experience• Offers Personalized Marketing• Facilitates Appropriate Web Presence• Best To Run Targeted Advertisements • Automated Email Campaigns Increase Awareness • A Common Portal For • Students, Alumni, Donors And Educators

A Reputed Business School in the USA……

Case Study

Facts and Figures• 2 Campuses• 7000 students enrolled• 2000 international students from 40 different

countries

Challenges of managing records related to• More than 3,000,000 emails sent till date• More than 21,000 attendees at events• Conducted around 11,000 interviews with prospective

students• More than 30,000 conversations over the phone

CRM to the Rescue• Before CRM, the Colossal Records Maintained With The Help

Of • Traditional Tools ,Spreadsheets And Simple Databases

• CRM Changes Everything • Converges Data Into A Single Repository • Interaction Through Mobile Devices & A Comprehensive Website• Increased Enrolments By Offering a Solution For Identifying And

Tracking Prospective Students

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