back to the future: swimwear forecast for target 2011
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Back to the FutureA forecast for the Target Corporations
Junior Swimwear and Clothing lines: Summer 2011
Target Customer
“Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.”
Target is a mass consumer that aims to please. With designer collections as well as everyday.
This forecast is aimed at women aged 15-late 20’s. We will maintain focus on bikini’s and cut outs, as well as swimwear accessories.
Current Styles
The 2010 swimwear season has a current focus on neon colors, bright hues and prints.
Moving towards 2011 I see more natural tones, and earthly influences.
Inspiration
floral
light colors
Florals have a great look, they can be vibrant or
subdued. They add texture and a sense of romanticism.
Taking colors from the rich brown glossy color of the rocks
The light translucent white of the clouds
The hint of blue in the sky
The many different transitioning blues of the ocean.
Upcoming Trend Styles
Back to the future.
The fashion industry has turned the clock back when it comes to silhouettes and design. This features a high cut swim wear and old fashioned bra top.
Accessories
Floppy hats
Tortise shell sunglasses
Large frame and very round.
Minimal Jewelry
Inference of Hippy Chic
Target the Future
Swimwear changes with every year.
2011 will be a year of florals, light earthy tones with a pop of color.
Their influence coming from nature, Target will have a little something for everyone.
