background & benefits of consistent development of the bdo brand in the region
DESCRIPTION
BRAND EXCELLENCE CENTER Country profiles, Market position and Business plans Irina Bazileva 28 April 2010. BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION. 2. Possibilities of regional business development Ability to work out common positioning in the region - PowerPoint PPT PresentationTRANSCRIPT
BRAND EXCELLENCE CENTERCountry profiles, Market position and Business plans
Irina Bazileva28 April 2010
BRAND EXCELLENCE CENTER
BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION• Possibilities of regional business
development• Ability to work out common positioning in
the region• Mutual understanding: cultural ties &
history of successful economic cooperation among countries of the region
• Strengthening market position by using regional credentials
• Becoming BDO brand champions
2
BRAND EXCELLENCE CENTER
BRAND EXCELLENCE CENTRE ACTIVITIES
• Monthly conference calls • Country profiles • Country brand development presentations• Extranet community • Distribution lists (Industry\Service competence centres – TBD)• Community of interests: forums & blogs (TBD)• User group face-to-face meetings (TBD)• Brand & communications training (TBD)
3
BRAND EXCELLENCE CENTER
REGION G OVERVIEW
Cyprus Georgia Israel Kazakhstan Russia Ukraine
Establishment 1985 1999 1983 1992 1989 1993Number of offices 2 2 6 1 16 3Employees 120 60 900 130 1700 180Revenue in 2009(€, m) 14,2 0,86 38,8 2,9 110 2,9Revenue per employee (€) 118 750 14 369 43 097 22 190 65 048 16 169
Ratings5
(no public ratings)
3Auditing
Council at the
Parliament of Georgia
3Dun's 100
Israel's Largest
Enterprises 2010
5Ministry of Finance
5RA Expert
2010
5Audit
Chamber of Ukraine
(restricted)Number of current clients 2000 96
BRAND EXCELLENCE CENTER
REVENUE SPLIT ON AUDIT AND NON-AUDIT SERVICES IN 2009 (IN %)
Cyprus RussiaGeorgia Israel UkraineKazakhstan
Non-auditAudit
48
32
78 82
43
83
52
68
22 18
57
17
BRAND EXCELLENCE CENTER
KEY SERVICE OFFERINGS
Cyprus Georgia Israel Kazakhstan Russia Ukraine
Audit statutory
Audit IFRS&GAAP
Tax
Legal
Valuation
Other Financial Services
Business Consulting
System Integration
— already done; — ready to start
BRAND EXCELLENCE CENTER
KEY & TARGET INDUSTRIES
Cyprus Israel Georgia Kazakhstan Russia Ukraine
Fuel & energy
Metals & Mining
Financial services
TMT
Consumer products, retail & services
Hospitality & Leisure
Healthcare & pharmaceuticals
Agriculture
Manufacturing
Real Estate and Construction
Government & Infrastructure
Not-for-profit
BRAND EXCELLENCE CENTER
MARKETING & BD PROGRAMMES AND TOOLS
Cyprus Israel Georgia Kazakhstan Russia Ukraine
Industry approach(cross-service)
Key account programme (key account teams & planning)
Client satisfaction assessment
CRM Microsoft CRM
Update CRM
Terrasoft CRM
Alumni programme Event programme Campaigns (Advertising + PR)
Competitive research Top 400 Top 100
Market research (surveys)Banks - in processIFRS - planned
Tax facts; Doing business in Ukraine; Estate Tax for Non-Residents; Executives on the Move
BRAND EXCELLENCE CENTER
AREAS FOR BEST PRACTICE SHARING
• Key regional client programme• Strategic priorities
― Priority service offerings― Priority sectors
• Industry experience― Credentials & qualifications― Success stories― Industry expertise
• Market research― Competitor analysis ― market penetration ― Clients & potential clients with regional
interests• Publications
― Regional industry brochures― Regional reviews― IPO guides
9
• PR activities― Specialized magazines & industry
journals― Cross-country event participation― Joint event organization― Joint corporate social responsibility
programs (sports sponsoring, etc.)― Common campaigns (e.g. Brand
Positioning)• Knowledge & best practice
― Qualifications (projects) data base― Best proposals― Industry and service presentations― Templates― Slogans― Image library
BRAND EXCELLENCE CENTER
LAUNCHING THE KEY REGIONAL CLIENT PROGRAMME
10
— market presence; — Headquarters
Key clients Cyprus Israel Georgia Kazakhstan Russia Ukraine
Evraz
GeoProMining
Inter RAO
Itera International
Lukoil
TNK BP
Unimilk
VTB Bank
Vympelkom
BTA Bank
Privat Group
System Capital Management
Indoorprom
Mirland Development
CONTACT US
53, bldg. 7, Dubininskaya Str.,Moscow, 115054, Russia Tel: +7 (495) 797 5665Fax: +7 (495) 797 [email protected]
BDO refers to all companies in the BDO group in Russia. ZAO BDO, company registered under Russian Federation legislation, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. Each member firm is a separate legal entity. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited and/or the member firms of the BDO network.
BDO is the brand name for the BDO network and for each of the BDO Member Firms.