Background

• Political need to demonstrate the wealth of legal services available to consumers in the UK

• Alliance for Intellectual Property (representing all content industries) brought together film and TV, music, publishing, video games and sports broadcasters to create single portal

• www.thecontentmap.com launched November 2012 financed by

BACKGROUND

• Clear focus on target audience• Easy to use• Comprehensive• Key messages to focus on safety, choice and legality• To serve also as information source

GUIDING PRINCIPLES

• Comprehensive list of sites providing legal content across music, film & TV, video games, sport and books across all types of format e.g. streaming, download-to-own etc

• FAQ & jargon-busting section to education consumers• A search function that allows consumers to check if a site is

featured

FEATURES

Ed Vaizey MP, Minister for the Creative Industries: “This is an excellent initiative and one which will be very useful to guardians and gatekeepers, educators and the general public. I am delighted that UK businesses and creative industries are helping to signpost innovative services that allow consumers to access content legally.”

WHAT OTHERS SAY

Childnet International: “Another useful resource is The Content Map which is a directory of legal sites for film, TV, music, games, ebooks and sports events. The site has a built in search function so you can check URLs to see if they are listed or not for added peace of mind. The list is as comprehensive as possible. If a website or service is listed on the Map, you can be confident it is legal.”

• Since launch:– 26,584 site visits– 20,279 unique views– 46,879 page views

• Visitor location:– 24,473 site visits from whole of Europe– 20,836 site visits from the UK

• Most popular pages:1. Sports2. Film & TV3. Music4. Books5. Video games

VISITOR STATISTICS

• Success has resulted in interest from other EU member states– www.thecontentmap.nl in development

• New Police IP Crime Unit (PIPCU) directing visitors to seized domains to The Content Map – resulting in uplift of traffic

• Phase two activity planned– Development of fact sheet– Audit of potential link sites and activity to achieve these links– Inclusion of other digital content e.g. magazines

DEVELOPMENTS

For further information contact lucy@allianceforip.co.ukFollow us on Twitter @thecontentmap