backseat buyers
DESCRIPTION
Backseat Buyers. Backseat Buyers. By: Kristi Rice and Michael Sigel. The Article. Fact: Three out of five parents involve their kids in car-buying decisions Result: Changes needed in advertising http://www.youtube.com/watch?v=Mn7WP_adVu0. Other products?. - PowerPoint PPT PresentationTRANSCRIPT
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Backseat Buyers
By:Kristi Rice and Michael Sigel
Backseat Buyers
![Page 2: Backseat Buyers](https://reader036.vdocument.in/reader036/viewer/2022062410/56815f17550346895dcde073/html5/thumbnails/2.jpg)
The Article Fact: Three out of five parents involve their kids in car-buying decisions
Result: Changes needed in advertising
http://www.youtube.com/watch?v=Mn7WP_adVu0
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Other products? Can you think of any purchasing decisions that now require input from
children?
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Other products Electronics
Samsung Smart TV
Online purchases More than three-quarters (77%) of kids age 8-14 have completed online
transactions Kids are helping in online decisions for a wide range of products from cars, doctors
and vacation planning to ordering food and buying gifts
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Why are kids’ opinions so important? Guilt
Style and cultural trends
Technology
Desire for parents to be friends
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Discussion
Do you think we are giving children too much power by letting them be involved in major purchase decisions?
As our tech-savvy generation heads into parenthood, will we still include our children in purchasing decisions?
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References Kids Making Play for Online Purchasing Power. Stars For Kids. Retrieved from
http://www.marketingcharts.com/interactive/kids-making-play-for-online-purchasing-power-934/
Three Out of Five Parents Involve Kids in Car-Buying Decisions. Advertising Age. Retrieved from
http://adage.com/article/news/parents-involve-kids-car-buying-decisions/234124/