backstage pass 2013 - drake cooper
DESCRIPTION
The Backstage Pass program provides students and recent graduates with an unmatched learning opportunity in the advertising industry. 9 students will be chosen for a term that runs through the summer to create real strategic and creative work for clients of Drake Cooper.TRANSCRIPT
Address | 416 S. 8th St. Ste. #300 Boise, ID 83702
Phone | 208.342.0925
Email | [email protected]
Web | drakecooper.com
Our Backstage Pass Program is designed to leverage your fledgling photocopy and coffee courier skills. You will be hazed and belittled at our whim and saddled with an assortment of menial tasks such as picking up dry cleaning and cleaning post-meeting conference rooms. You’ll learn the in’s and out’s of the mailroom and
Actually, you’ll be working with a team of fellow internites as a team to create brilliant, strategic and creative work for real clients. You’ll get a taste of every aspect of advertising from some of the most talented folks around. You’ll learn a lot about yourself in a short amount of time and you’ll probably come away knowing whether advertising is your thing or if it’s time to enroll in a technical college and become a heating and air conditioning specialist (it’s certainly the more profitable career choice). You’re going to work your ass off, but we’re confident you’ll have a good time too. One thing is certain; you’ll come away from our Backstage Pass Program with a line item for your bourgeoning résumé that will be way more beneficial than “Agency Barista.”
Every term, 9 students/recent graduates will be selected to join the “band,” backstage. This will allow for three teams of three to work together to produce a solution for each weekly task. The task will be a real client opportunity that needs to be addressed by the agency. The three teams will be given one week to prepare a pitch. Each team will present for 10-15 minutes to a few members of the agency.
Every week, the pass holders and supervisor will meet from 5pm-7pm on Wednesday and can expect to spend an extra 10-20 hours outside of the weekly meetings with their teams on projects and assignments. Drake Cooper’s downtown Boise office will be available for teams to use.
Throughout the term, Backstage pass holders will gain experience in every aspect of an advertising agency by working on real projects with current clients of the agency. Areas that will be covered are:
+ Account Management
+ Brand Strategy
+ Creative
+ Interactive
+ Media
We are a busy agency, but we sincerely believe in nurturing young adlings so they
can spread their wings and hopefully move out of their parents’ basement. If
you’re hungry to learn, we’re glad to share what we know.
Check with your faculty advisors for the requirements you’ll need to get school
credit and we’ll do our best to help you get the right skills and experience.
If you make it through the gauntlet and we think you have the chops for this
sort of thing, we will gladly pen a letter of recommendation at your behest. Just
remember us when you’re a world-famous ad all-star.
Wednesday, May 29th
+ Agency Tour+ Introductions+ Structure+ Expectations+ Non-Disclosure Agreements
Wednesday, June 5th
+ Lecture - Account Services+ 1st Briefing+ Team Assignments+ Questions
Wednesday, June 12th
+ Group 1 Presentation+ Group 2 Presentation+ Group 3 Presentation+ Q/A+ Review & Feedback
Wednesday, June 29th
+ Lecture - Creative+ 2nd Briefing+ Team Assignments+ Questions
Wednesday, July 3rd
+ Group 1 Presentation+ Group 2 Presentation+ Group 3 Presentation+ Q/A+ Review & Feedback
Wednesday, July 10th
+ Lecture - Interactive+ 3rd Briefing+ Team Assignments+ Questions
Wednesday, July 17th
+ Group 1 Presentation+ Group 2 Presentation+ Group 3 Presentation+ Q/A+ Review & Feedback
Wednesday, July 24th
+ Lecture - Media+ 4th Briefing+ Team Assignments+ Questions
Wednesday, July 31st
+ Group 1 Presentation+ Group 2 Presentation+ Group 3 Presentation+ Q/A+ Review & Feedback
Wednesday, August 7th
+ Conclusion+ Personal Feedback+ Letters of Recommendation
The following clients are potential candidates for assignments throughout the tour. Each client will provide a specific project designed for the pass holders and all three teams will compete for the best idea for each client every week.
+ Jacksons
+ 44° North Vodka
+ Jensen Jewelers
+ Idaho Travel
+ Payette Brewing Co.
+ Idaho Lottery
+ J.A. Albertsons Foundation
Anyone interested in getting a Backstage Pass must provide a résumé and/or portfolio. All submissions must be in before April 30, 2013. Announcements will be made in early May. Please submit to [email protected].
