bad breakups and web analytics - measurefest, may 2014

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Slides from my recent presentation at Measurefest.

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Page 1: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 2: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 3: Bad Breakups and Web Analytics - Measurefest, May 2014

?IT’S NOT YOUIT’S ME

Page 4: Bad Breakups and Web Analytics - Measurefest, May 2014

Decent clothes xGood beard x

Charisma xMoney x

Humour xPhysical fitness x

Sexual appeal xPersonal hygiene x

Strong eyesight xKindness x

Musical taste xCooking ability x

Conversation xPleasant smell x

Nice hands xFamily oriented x

Committed xSweet-natured x

Socially outgoing xAmbitious x

Hardworking xConsiderate x

Happy xMotorbike x

Page 5: Bad Breakups and Web Analytics - Measurefest, May 2014

Wetherspoons, DeptfordPhil Haslehurst Residence

Victoria ParkLondis, New Road

M&M’s World, Leicester SquareMarks & Spencer, FarringdonThe Slug & Lettuce, Barbican

McDonalds, Charing CrossPhil Haslehurst Residence

Wetherspoons, DeptfordPizza Express, The Strand

Waterstones, Oxford StreetB&Q, Greenwich

Battersea Dog’s Home, BatterseaSt Paul’s Cathedral

Gregg’s the Baker, DeptfordMcDonalds, Angel

Council Library, WhitechapelEsso Petrol, New Cross

McDonalds, AngelWetherspoons, Deptford

Homebase, PeckhamTesco Supermarket, New Cross

Phil Haslehurst ResidenceAll Bar One, Leicester Square

Angus Steak House, Leicester SquareThe British Library, Euston Road

AdTech Europe, OlympiaWetherspoons, Deptford

The Wheatsheaf, PeckhamPhil Haslehurst Residence

Hyde ParkBrixton Police Station, Brixton

Wetherspoons, DeptfordMcDonalds, The Strand

PC World, New CrossThe River Thames

London Bridge

02/03/1202/03/1205/03/1206/03/1215/03/1220/03/1221/03/1202/04/1209/04/1210/04/1210/04/1212/04/1222/04/1223/04/1202/05/1202/05/1212/05/1213/05/1214/05/1219/05/1220/05/1229/05/1205/06/1215/06/1215/06/1215/06/1221/06/1222/06/1222/06/1225/06/1227/06/1211/08/1211/08/1212/08/1213/08/1213/08/1220/08/1220/08/12

13451211162215141700125216551844220221021730172813251627195619041501090114001015114512011900193710101620174418061159181019221930090415121954200024002405

251006648512011922457481100659559266230577884508953281280411156919762368345560194077

AAABBCCCBCBBCCCBABBAABCBCCDCDDDDEDDEBCCDDEBCBBBCCCDDECDDEE

yesnoyesyesnoyesyesnonoyesnonoyesnononoyesnonoyesnononoyesyesnoyesnoyesnoyesyesyesnonononono

Page 6: Bad Breakups and Web Analytics - Measurefest, May 2014

TshirtPants

SocksChinos

ShirtPants

SocksJeansTshirtPants

SweatshirtJeansSocksPantsPantsJeansTshirtPants

SweatshirtJeansPants

SweatshirtJeans

JacketHat

ScarfPants

RaincoatPants

SocksTshirtPants

SweatshirtJeansPants

SweatshirtJeans

Jacket

MMLMMLLLXLXLMMLSXLMMMMLLMLMSMLXLLMLLSMMLML

CLEANCLEAN2ND2ND3RDCLEAN3RD4TH3RD2ND3RDCLEAN2ND2ND3RDCLEAN4TH4TH3RD2ND2ND3RDCLEANCLEAN3RD4TH5TH4TH2ND3RD2ND4TH4TH3RDCLEAN2ND3RD3RD

YNNNNNYNNNNNNNYNNNYNNNYNYNNNNNYNYNNNNN

RIPPEDRIPPEDSTAINEDNANARIPPEDSTAINEDSTAINEDRIPPEDRIPPEDSTAINEDSTAINEDNANASTAINEDNARIPPEDSTAINEDNARIPPEDNANASTAINEDRIPPEDSTAINEDNARIPPEDNASTAINEDRIPPEDRIPPEDRIPPEDNANANABORROWEDNASTAINED

Page 7: Bad Breakups and Web Analytics - Measurefest, May 2014

CatsPolitics

One Flew Over the Cuckoo’s NestDarwin

WorkEmotions

CorfuRugby

FriendsCabbages

TeaWhy I’m a poor listener

Her motherWhy I’m a poor boyfriend

What I can do to improve myselfCats

ReligionWineWork

PoliticsVoting

E-CigarettesHer motherMy mother

What my mother can do to improve herselfFlyingWork

UniversityHer friends

CatsWork

ReligionOne Direction

Frankie Goes to HollywoodParties

WineMonopoly

Why I’m a bad loser

02/03/1202/03/1205/03/1206/03/1215/03/1220/03/1221/03/1202/04/1209/04/1210/04/1212/04/1222/04/1223/04/1202/05/1202/05/1212/05/1213/05/1219/05/1220/05/1229/05/1205/06/1215/06/1215/06/1215/06/1221/06/1222/06/1222/06/1225/06/1227/06/1205/07/1210/08/1211/08/1211/08/1212/08/1213/08/1213/08/1220/08/1220/08/12

6 %7 %11 %

26 %4 %

16 %10 %7 %

18 %55 %

4 %32 %

8 %70 %23 %

3 %9 %

18 %28 %

3 %7 %6 %5 %1 %

24 %10 %11 %2 %

18 %6 %6 %

12 %80 %

11 %25 %

8 %7 %

16 %

:-(:-(:-):-|:-(:*(:-|:-s:-(:-):*(:-(:-|:-(:*(:-):-|:-(:*(:-|:-|:-(:-):-(:*(:-|:-s:-|:-(:-):-s:-|:-(:-|:-|:-(:*(:-|

00:2400:4800:1700:1900:1200:3100:10

00:0200:4000:0300:5200:0500:0300:0000:4400:14

00:0700:1900:3800:2200:0800:1800:3200:19

00:0900:0100:1500:18

00:2200:3700:0000:0500:0400:0700:2700:13

00:0600:55

Page 8: Bad Breakups and Web Analytics - Measurefest, May 2014

TIME SPENT TOGETHER

Page 9: Bad Breakups and Web Analytics - Measurefest, May 2014

?TIME SPENT TOGETHER

MY PLACE

Page 10: Bad Breakups and Web Analytics - Measurefest, May 2014

TIME SPENT TOGETHER

MY PLACE

HER PLACE

Decent clothes xGood beard x

Charisma xMoney x

Humour xPhysical fitness x

Sexual appeal xPersonal hygiene x

Strong eyesight xKindness x

Musical taste xCooking ability x

Page 11: Bad Breakups and Web Analytics - Measurefest, May 2014

02/03/1202/03/1205/03/1206/03/1215/03/1220/03/1221/03/1202/04/1209/04/1210/04/1210/04/1212/04/1222/04/1223/04/1202/05/1202/05/1212/05/1213/05/1214/05/1219/05/1220/05/1229/05/1205/06/1215/06/1215/06/1215/06/1221/06/1222/06/1222/06/1225/06/1227/06/1211/08/1211/08/1212/08/1213/08/1213/08/1220/08/1220/08/12

13451211162215141700125216551844220221021730172813251627195619041501090114001015114512011900193710101620174418061159181019221930090415121954200024002405

251006648512011922457481100659559266230577884508953281280411156919762368345560194077

AAABBCCCBCBBCCCBABBAABCBCCDCDDDDEDDEBCCDDEBCBBBCCCDDECDDEE

TIME SPENT TOGETHER

RESTAURANTS

Page 12: Bad Breakups and Web Analytics - Measurefest, May 2014

TshirtPants

SocksChinos

ShirtPants

SocksJeansTshirtPants

SweatshirtJeansSocksPantsPantsJeansTshirtPants

SweatshirtJeansPants

SweatshirtJeans

JacketHat

ScarfPants

RaincoatPants

SocksTshirtPants

SweatshirtJeansPants

SweatshirtJeans

Jacket

MMLMMLLLXLXLMMLSXLMMMMLLMLMSMLXLLMLLSMMLML

CLEANCLEAN2ND2ND3RDCLEAN3RD4TH3RD2ND3RDCLEAN2ND2ND3RDCLEAN4TH4TH3RD2ND2ND3RDCLEANCLEAN3RD4TH5TH4TH2ND3RD2ND4TH4TH3RDCLEAN2ND3RD3RD

YNNNNNYNNNNNNNYNNNYNNNYNYNNNNNYNYNNNNN

RIPPEDRIPPEDSTAINEDNANARIPPEDSTAINEDSTAINEDRIPPEDRIPPEDSTAINEDSTAINEDNANASTAINEDNARIPPEDSTAINEDNARIPPEDNANASTAINEDRIPPEDSTAINEDNARIPPEDNASTAINEDRIPPEDRIPPEDRIPPEDNANANABORROWEDNASTAINED

TIME SPENT TOGETHER

FANCYRESTAURANTS

Page 13: Bad Breakups and Web Analytics - Measurefest, May 2014

CatsPolitics

One Flew Over the Cuckoo’s NestDarwin

WorkEmotions

CorfuRugby

FriendsCabbages

TeaWhy I’m a poor listener

Her motherWhy I’m a poor boyfriend

What I can do to improve myselfCats

ReligionWineWork

PoliticsVoting

E-CigarettesHer motherMy mother

What my mother can do to improve herselfFlyingWork

UniversityHer friends

CatsWork

ReligionOne Direction

Frankie Goes to HollywoodParties

WineMonopoly

Why I’m a bad loser

02/03/1202/03/1205/03/1206/03/1215/03/1220/03/1221/03/1202/04/1209/04/1210/04/1212/04/1222/04/1223/04/1202/05/1202/05/1212/05/1213/05/1219/05/1220/05/1229/05/1205/06/1215/06/1215/06/1215/06/1221/06/1222/06/1222/06/1225/06/1227/06/1205/07/1210/08/1211/08/1211/08/1212/08/1213/08/1213/08/1220/08/1220/08/12

6 %7 %11 %

26 %4 %

16 %10 %7 %

18 %55 %

4 %32 %

8 %70 %23 %

3 %9 %

18 %28 %

3 %7 %6 %5 %1 %

24 %10 %11 %2 %

18 %6 %6 %

12 %80 %

11 %25 %

8 %7 %

16 %

:-(:-(:-):-|:-(:*(:-|:-s:-(:-):*(:-(:-|:-(:*(:-):-|:-(:*(:-|:-|:-(:-):-(:*(:-|:-s:-|:-(:-):-s:-|:-(:-|:-|:-(:*(:-|

TIME SPENT TOGETHER

CULTURE

Page 14: Bad Breakups and Web Analytics - Measurefest, May 2014

TIME SPENT TOGETHER

WETHERSPOONS

Page 15: Bad Breakups and Web Analytics - Measurefest, May 2014

?SOCKS+PANTS

VESTS

JOGGING BOTTOMS

HATS

TSHIRTS

SHORTS TSHIRTS

SMART SHIRTS

SMARTTROUSERS

LAUNDRY(MISC)

Page 16: Bad Breakups and Web Analytics - Measurefest, May 2014

SOCKS+PANTS

VESTS

JOGGING BOTTOMS

HATS

TSHIRTS

SHORTS TSHIRTS

SMART SHIRTS

SMARTTROUSERS

LAUNDRY(MISC)

Page 17: Bad Breakups and Web Analytics - Measurefest, May 2014

?SOCKS+PANTS

VESTS

JOGGING BOTTOMS

HATS

TSHIRTS

SHORTS TSHIRTS

SMART SHIRTS

SMARTTROUSERS

LAUNDRY(MISC)

Page 18: Bad Breakups and Web Analytics - Measurefest, May 2014

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Page 19: Bad Breakups and Web Analytics - Measurefest, May 2014

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Page 20: Bad Breakups and Web Analytics - Measurefest, May 2014

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Page 21: Bad Breakups and Web Analytics - Measurefest, May 2014

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Page 22: Bad Breakups and Web Analytics - Measurefest, May 2014

?OUR CONVERSIONRATE IS DOWN

Page 23: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 24: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 25: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 26: Bad Breakups and Web Analytics - Measurefest, May 2014

100%

60%

40%

Page 27: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 28: Bad Breakups and Web Analytics - Measurefest, May 2014

?

Page 29: Bad Breakups and Web Analytics - Measurefest, May 2014

smaller

movedown

Page 30: Bad Breakups and Web Analytics - Measurefest, May 2014

ACTIONABLEINSIGHT

Page 31: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 32: Bad Breakups and Web Analytics - Measurefest, May 2014
Page 33: Bad Breakups and Web Analytics - Measurefest, May 2014

FREE CAKEPRIZES

NICE PEOPLE

Page 34: Bad Breakups and Web Analytics - Measurefest, May 2014

DECIBELINSIGHT.COM@DECIBELPHIL