BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

Brief/Session/Document Title Brief Create a brand and identity for 3rd year photography student Becci Short. Background / Considerations Becci is a third year photography student at Leeds College of Art who will be graduating in June 2013. She will be applying for jobs and attempting to ascertain future clients therefore will require a comprehensive and coherent brand and identity that can be applied to a wide range of print and screen based collateral. Becci considers her self as a predominantly fashion based photographer but can apply her trade to a verity of different photography disciplines.

Mandatory Requirements Deliverables A considered brand identity that can be applied to a wide variety of products and collateral.

Business Cards, Website, Mail Outs Brand Guidelines

Studio Deadline Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.