baipa: jackie thompson ingramspark print-on-demand/distribution-on-demand presentation (09/13/2014)
DESCRIPTION
Independent Publishing 101 Industry veteran, Jackie Thompson, will drill down to the basics about book publishing, and provide an overview of the comprehensive physical and digital publishing and distribution solutions available from Ingram. The Basics – Distribution, Discounts, Printing, Pricing and Reach The book industry continues to change rapidly, and writers are looking to bring their books to market all while controlling costs, gaining efficiencies in printing and worldwide physical and digital distribution. In this session, Jackie Thompson of Ingram will provide an overview of tools available today to independent authors and publishers to expertly manage print and digital content, gain easy access to Ingram’s worldwide distribution channel for books and review sales activity – all from one platform.TRANSCRIPT
Relevant Tools for Today's Independent Publishers: Distribution, Discounts, Printing, Pricing and Reach
September 13, 2014 Jackie Thompson
Relevant Tools for Today's Independent Publishers: Distribution, Discounts, Printing, Pricing and Reach • How to create and distribute your 1tle through Ingram
– Distribu1on and sales reach – Discounts, prin1ng, and pricing – File Formats
• Print on Demand • Ebook
– Book Metadata
Today’s Session
Retailers
39,000 partners
25,000 partners
11 million titles
PUBLISHERS
The world’s largest and most trusted Wholesaler/Distributor of Books and Content
What is Ingram?
Global Book Supply & Services • 50 years in the publishing industry • Family owned • Physical (print) book distribuAon to 39,000 retailers in 220 countries
• EBook distribuAon to 80 online retailers
Ingram by the Numbers
DC’s +POD + Global Partners +Global Shipping
Global Print Distribution
Q2 2014
Moscow, Russia
Company Confiden1al. Restricted. Distribu1on: Shred.
What does this mean for you as an Indie or Self Publisher?
DISTRIBUTION Make Your Books Become Available GLOBALLY!
39,000 in Ingram’s distribuAon channels • Global & Regional Chain Bookstores • Independent Book Retailers • University Bookstores • Internet Retailers • Gift Retailers • Specialty Retailers • Museum Shops • College, Public and School Libraries
Ingram’s Reach
• Titles listed in Ingram’s data catalogs
• Partners place orders
• Ingram uses POD to manufacture print titles
• Ingram delivers print and e-book content to retailers
• Ingram pays YOU for the sale
Ingram’s Retail & Library Partners Can Order Your Book
Use POD and print books ONLY when you need them • No inventory to manage
• No warehousing
• Easily make revisions
• Test demand in the marketplace
Print on Demand Makes Sense
• Color covers • Color OR Black and White interiors
with many choices of trim size • Multiple formats:
Hardcover, Paperback and eBooks
Print Options for Your Readers
Ingram POD & DOD
POD Facili1es: • LaVergne, Tennessee • Allentown, Pennsylvania • Fresno, California (2014) • Milton Keynes, UK • Maurepas, France • Melbourne, Australia
Global Connect Partners • Germany, Brazil, Russia
Global leader in on-demand solutions utilizing our Lightning Source POD & CoreSource eBook technologies
Not only do you have print copies available to sell,
but digital ones as well!
Sell your book through Ingram’s Retail and Library Partners • Independent Bookstores • Chain Stores like Barnes & Noble • Online retailers like Amazon • Specialty Bookstores • 39,000 altogether
Print and eBooks Live in Harmony
and 70 MORE!
Ingram’s eBook Partners
Print orders • We pay you after a partner orders your book from us
• [List price – discount (55% or 40%) - print fee]
eBook orders • We pay you after a partner orders your book from us
• [List Price – discount (60%)]
Publisher direct POD orders • You enter your customer orders in our system
• No discount
• You pay print and shipping fees and we ship directly to you or drop-ship to
your customers
Get Paid for the Sale
Company Confiden1al. Restricted. Distribu1on: Shred.
• Print: print PDF files (cover & interior) • EBook: EPUB file (from PDF) + .JPG cover • ISBNs • Credit Card • Email Address • Metadata
Ingram Account & Title Setup
ACCOUNTS ARE
FREE!
• Easy to use platform • Print and eBook together • Great value—title setup • $49 for Print & eBook • $49 for print only • $25 for eBook only • $12 annual market access • Global Distribution
Ingram Spark Costs
• Book Title and Author • BISAC (Book Industry Subject and Category subject codes—
chose up to three specific subject areas )
• Book description • ISBN (International Standard Book Number)
• Pricing in global markets • Print attributes (trim size, page count, color, paperback or hardcover, etc.)
• Discount to distributed retailers • Print—choose 55% (preferred) or 40% • eBook—60% of list price
• Returnability—3 options
Metadata
It’s Easy With the right files, your book is ready to be printed and distributed in just a few easy steps
• Own your ISBN • Offer multiple choices, you don’t know what formats readers prefer
• paperback, hardback, eBook • Use POD to test demand, pricing for your book, and make it easy to
make corrections • Make your book widely available to many retailers — you don’t know
how your readers prefer to purchase, not everyone shops on Amazon • Support your local bookseller and library (Indie publishers go hand-in-
hand with Independent Booksellers) • Promote your book!
• Complete metadata, keywords / tags -- boost SEO • Create author pages on Google, Amazon, etc. • Local / regional media and outreach to libraries, organizations,
institutions and independent bookstores • Social media, blogs, etc.
Last Words of Advice
Go to www.ingramspark.com Register for a FREE account Questions to: [email protected] Or for large publishers [email protected]
Get Started with Ingram