bajaj auto company
TRANSCRIPT
INTRODUCTION
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers),
home appliances, lighting, iron and steel, insurance, travel and finance. The group's
flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three-
wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height
of India's movement for independence from the British, the group has an illustrious
history. The integrity, dedication, resourcefulness and determination to succeed which are
characteristic of the group today, are often traced back to its birth during those days of
relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not
leave Jamnalal Bajaj with much time to spend on his newly launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities. The present Chairman of the group,
Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of
the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120
billion, its product portfolio has expanded and the brand has found a global market. He is
one of India’s most distinguished business leaders and internationally respected for his
business acumen and entrepreneurial spirit.
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Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant.
It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad)
and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D
centre Ahead. Bajaj Auto makes and exports motorscooters, motorcycles and the auto
rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.
Over the last decade, the company has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes,
scooters and motorcycles. Its real growth in numbers has come in the last four years after
successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.
According to the authors of Globality: Competing with Everyone from Everywhere for
Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-
money bikes targeted to the different preferences of entry-level buyers.
2
GROUP OF COMPANIES
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34
companies and was founded in the year 1926.
The companies in the group are:
Bajaj Auto Ltd.
Bajaj Holdings & Investment Ltd.
Bajaj Finserv Ltd.
Bajaj Allianz General Insurance
Company Ltd.
Bajaj Allianz Life Insurance Co. Ltd
Bajaj Financial Solutions Ltd.
Bajaj Auto Finance Ltd.
Bajaj Allianz Financial Distributors Ltd.
Bajaj Auto Holdings Ltd.
P T Bajaj Auto Indonesia (PTBAI)
Bajaj Auto International Holdings BV
Bajaj Electricals Ltd.
Hind Lamps Ltd.
Bajaj Ventures Ltd.
Mukand Ltd.
Mukand Engineers Ltd. 3
Mukand International Ltd.
Bajaj Sevashram Pvt. Ltd.
Jamnalal Sons Pvt. Ltd.
Rahul Securities Pvt Ltd
Shekhar Holdings Pvt Ltd
Madhur Securities Pvt Ltd
Niraj Holdings Pvt Ltd
Shishir Holdings Pvt Ltd
Kamalnayan Investments & Trading Pvt Ltd
Sanraj Nayan Investments Pvt. Ltd.
Hercules Hoists Ltd.
Hind Musafir Agency Pvt. Ltd.
Bajaj International Pvt. Ltd.
Bachhraj Factories Pvt. Ltd.
Baroda Industries Pvt. Ltd.
Jeevan Ltd.
Bachhraj & Co Pvt Ltd
The Hindustan Housing Co. Ltd.
Hospet Steels Ltd
4
BAJAJ TEAM
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Director
Kantikumar R.
Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman
Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director
5
Management Team
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Pradeep
Shrivastava Chief Operating Officer
Abraham Joseph President (Research & Development)
S Sridhar President (Motorcycle Business)
R C Maheshwari President (Commercial Vehicle Business)
Rakesh Sharma President (International Business)
Eric Vas President (New Projects)
K Srinivas President (Retail Finance)
Kevin P D'sa President (Finance)
S Ravikumar
Senior Vice President (Business Development &
Assurance)
Amrut Rath Vice President (Human Resources)
N H Hingorani Vice President (Commercial)
C P Tripathi Vice President (Corporate Social Responsibility)
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ACHEIVEMENTS
2009
April Bajaj Pulsar 150 & 180 upgrade launched
January Bajaj XCD 135 DTS-Si launched
2008
September Bajaj Platina 125 DTS-Si launched
August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle
July Bajaj Discover 135 DTS-i Upgrade Launched.
June Bajaj Pulsar 220 bags IMOTY award
2007
December RE GDi autorickshaw launched
September Bajaj XCD 125 DTS-Si launched
August DTS-Si engine launched
July Revamping of Organisational structure
June Bajaj Pulsar 220 DTS-Fi launched
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April New Bajaj Auto Plant at Pantnagar, Uttarakhand
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
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2003
October Bajaj Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
motorcycle segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.
January The Eliminator is launched.
2000
October The Bajaj Saffire is introduced.
Timeline of new releases
1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy
1971 - three-wheeler goods carrier
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1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Bajaj Priya
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125,
1990 - Bajaj Sunny
1991 - Kawasaki Bajaj 4S Champion
1993 - Bajaj Stride
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter,
Bajaj Spirit
2000 - Bajaj Saffire
2001 - Eliminator, Bajaj Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
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2006 - Bajaj Platina
2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel
Injection) , XCD 125 DTS-Si
2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)
2009 - Bajaj Pulsar 135(December 9)[5] (January) Bajaj XCD 135 cc , Bajaj Pulsar
150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i , Bajaj
Discover 100 DTS-Si.
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KEY POLICIES
TPM Policy
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She Policy
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PLANT LOCATION
Plants
Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one
plant at Pant Nagar in Uttranchal, western India.
Waluj
Chakan
Pant Nagar
Bajaj range of motorcycles and three-wheelers
Bajaj range of motorcycles
Bajaj range of motorcycles
Plant Locations
Bajaj Auto plants are located at:
Bajaj Nagar, Waluj, Aurangabad 431 136
MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune
Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh
Nagar Uttranchal
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CODE OF CONDUCT
Bajaj Auto Limited (herein after referred to as the "Company") hereby adopts the
following Code of Conduct for Affirmative Action. This will be effective from 1st
December 2006.
The Company affirms that its competitiveness is interlinked with the well being of
all sections of the Indian society.
The Company believes that equal opportunity in employment for all sections of
the society is a component of its growth and competitiveness. It further believes
that inclusive growth is a component of growth and development of the country.
The Company affirms the recognition that liersity to reflect socially disadvantages
sections of the society in the workplace has a positive impact on business.
The Company will not practice nor support conscious discrimination in any form.
The Company does not bias employment away from applicants belonging to
disadvantaged sections of society if such applicants possess competitive skills and
job credentials.
The Company's selection of business partners is not based on any considerations
other than normal business parameters. In case of equal business offers, the
Company will select a business partner belonging to a socially disadvantaged
section of society.
This Code of Conduct for Affirmative Action will be put up on the company web-
site to encourage applications from socially disadvantaged sections of society.
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The Company makes all efforts for upskilling and continual training of all its
employees in order to enhance their capabilities and competitive skills. No
discrimination of any type will be shown in this process.
The Company may have a partnership programme with educational institution/s to
support and aid students from socially disadvantaged sections of society.
The Company will maintain records of Affirmative Action.
The Company has nominated Mr. Amrut Kumar Rath, Vice President (HR), to
oversee and promote the Affirmative Action policies and programmes. He will be
accountable to the Chairman.
The Company will make available its learning and experiences as a good corporate
citizen in Affirmative Action to other companies desiring to incorporate such
policies in their own business.
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CSR AREAS
Education
Health
Women Empowerment
Self Reliance
Rural Development
Environment & Natural Resources
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PRODUCTS PROFILE
Two Wheelers
Avenger 220 DTS-i
Pulsar 135 LS Pulsar 220 DTS-i
Pulsar 180 DTS-i
Pulsar 150 DTS-i
Discover 150
Discover 100
Platina 125
Platina 100 CC
Ninja 250R
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Commercial Vehicles
Goods Carriers
GC Max Diesel
GC Max CNG
RE600
Passenger Carriers
RE 2S
RE 2S CNG
RE 2S LPG
RE 4S
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RE 4S CNG
RE 4S LPG
RE Diesel
RE GDI
Mega Max
List of Bajaj Auto products
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This is a list of products produced by Bajaj Auto today or previously.
Scooters
Bajaj Kristal DTSi
Cars
Bajaj Lite concept
Bajaj ULC (ultra-low cost)- the Tata Nano competitor. [1]
Motorcycles
Bajaj Platina 100cc
Bajaj Platina 125 DTS-Si
Bajaj Discover 135 DTS-i
Bajaj XCD 125 DTS-Si
Bajaj XCD 135 DTS-Si
Bajaj Pulsar 135 DTSi
Bajaj Pulsar 150 DTSi
Bajaj Pulsar 180 DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-Fi
Bajaj Pulsar 220 DTSi
Bajaj Avenger 220 DTS-i
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Upcoming Models
Bajaj Sonic
Bajaj XCD 125 sprint
Discontinued Models
Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Saffire
Bajaj Wave
Bajaj M80, M50
Bajaj Legend
Bajaj Bravo
Kawasaki Eliminator EL-175
Bajaj Kawasaki Wind 125
Bajaj Kawasaki 4s Champion
Bajaj Kawasaki KB 100 RTZ
Bajaj Boxer
Bajaj Caliber
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Bajaj Wind
Bajaj CT 100
Bajaj Discover 110cc
Bajaj Discover DTS-i 125cc
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-FI
Bajaj XCD 125
Bajaj Avenger 200 DTS-i
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Current Product in Details
Bajaj Platina Alloy Wheels
Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet found
on more expensive models in the 100cc range
Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina
gives excellent mileage.
Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles
around.
Optoprism headlamp for better lighting and safety.
Spring in Spring rear suspension built to handle the rough Indian roads.
Price on Road
Individual : Rs. 39,500
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Company : Rs. 44,350
Fuel Efficiency (Kmpl)
City : 60 +/- 10%
Normal : 70 +/- 10%
Delivery Time
3 to 7 Days
Engine
Engine4 Stroke, Single Cylinder, Air Cooled Displacement 99.27 cc Bore and Stroke 53
X 45 Compression Ratio 9.5:1 Max. Power 8.2 PS (6.03 KW) @ 7500rpm Max. Torque
8.05 Nm @ 4500rpm Transmission 4 Speed, constant mesh Clutch Multiplate Wet
Ignition Digital CDI Fuel Supply Carburettor
Chassis
Chassis Type Single Downtube with cradle Suspension (Front) Telescopic Hydraulic
Fork, 125mm travel Suspension (Rear) Hydraulic Shock Absorbers (Spring in Spring
Type) Brakes Front - 130mm Drum / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear
- 3.00 X 17
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Electricals
Battery 12V 2.5Ah Head Lamp 35W/35W Halogen Tail / Stop Lamp 5W/21W
Dimensions
Seat Height 805mm Wheelbase 1275mm Ground Clearance 160mm Weight 113 Kg Fuel Tank
Capacity 13 Litres Colour(s) Red, Blue
Bajaj XCD 125
Big bike features with fuel efficiency and pricing of a small bike, the Bajaj XCD 125
redefines the commuter segment.
Featuring the Digital Twin Spark - Swirl induction technology this vehicle gives class
leading fuel economy.
Featuring attractive looks, digital speedometer, LED tail lamp and an optional electric start this
motorcycle does not skimp on features.
Price on Road
Individual : Rs. 50,100
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Company : Rs. 56,300
Fuel Efficiency (Kmpl)
City : 60 +/- 10%
Normal : 70 +/- 10%
Delivery Time
3 to 7 Days
Engine
Engine4 Stroke, Single Cylinder, Air Cooled Displacement 124.58 cc Bore and Stroke 54
X 54.4 Compression Ratio 9.5:1 Max. Power 9.53 PS (7.01 KW)@ 7000rpm Max.
Torque 10.85 Nm @ 5000rpm Transmission 4 Speed, constant mesh, all down Clutch
Multiplate Wet Ignition Digital CDI Fuel Supply Ucal Mikuni VM16 with autochoke
Chassis
Chassis Type Single Downtube Suspension (Front) Telescopic Hydraulic Fork (125mm
travel) Suspension (Rear) Swing arm with 5 Step Adjustable, dual spring in spring type
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Brakes Front - 130mm Drum / Rear - 110mm Drum Tyres Front - 2.75 X 17 / Rear - 3.00
X 17
Electricals
Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp LED
Dimensions
Seat Height 790mm Wheelbase 1275mm Ground Clearance 173mm Weight 112 Kg Fuel
Tank Capacity 8 Litres Colour(s) Black, Red, Blue
Bajaj Discover 135 ES Alloy Wheels
Add some big bike muscle without breaking the bank with the Bajaj Discove 135. With
over 13BHP on tap, Disc brakes and broad rubber this is a mean machine.
The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheels and a
tachometer
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Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre.
Price on Road
Individual : Rs. 57,600
Company : Rs. 64,800
Fuel Efficiency (Kmpl)
City : 45 +/- 10%
Normal : 60 +/- 10%
Delivery Time
2 to 4 Days
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Engine
Engine4 Stroke, Single Cylinder, Air Cooled Displacement 134.21 cc Bore and Stroke 58
X 50.8 Compression Ratio 9.5:1 Max. Power 13.1 PS (9.64 KW) @ 8500rpm Max.
Torque 11.88 Nm @ 6500rpm Transmission 4 Speed, constant mesh Clutch Multiplate
Wet Ignition CDI Fuel Supply Carburettor Keihin FIE NCV24
Chassis
Chassis Type Double Cradle Type Suspension (Front) Telescopic 135mm Travel
Suspension (Rear) Trailing Arm with coaxial hydraulic shock absorbers Brakes Front -
240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear - 100/90 X 17
Electricals
Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp 5/21W
Dimensions
Seat Height 798mm Wheelbase 1305mm Ground Clearance 179mm Weight 133 Kg Fuel
Tank Capacity 10 Litres Colour(s) Black, Red, Blue
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Bajaj Pulsar 150 ES DTSi Upgrade
The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lamps and
sporty side cowls along with a revised gear box and retuned engine.
Power output has been upped to 13.9 BHP with torque figures also going up to 12.76 Nm
5 Speed gearbox now with the standard one down rest up pattern.
Digital speedo console with dual trip meters and over rev warning.
Gas charges Nitrox shock absorbers aid handling
Price on Road
Individual : Rs. 67,550
Company : Rs. 76,100
Fuel Efficiency (Kmpl)
City : 45 +/- 10%
Normal : 55 +/- 10%
Delivery Time
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2 to 4 Days
Engine
Engine4 Stroke, Single Cylinder, Air Cooled Displacement 149.01 cc Bore and Stroke 57
X 56.4 Compression Ratio 9.5:1 Max. Power 14.09 PS (10.35 KW) @ 8500rpm Max.
Torque 12.76 Nm @ 6500rpm Transmission 5 Speed, contstant mesh Clutch Multiplate
Wet Ignition CDI Fuel Supply Carburettor UCAL Mikuni BS29
Chassis
Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm stroke
Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers Brakes
Front - 240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear - 100/90 X 17
Electricals
Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED
Dimensions
Seat Height 785mm Wheelbase 1320mm Ground Clearance 165mm Weight 143 Kg Fuel Tank
Capacity 15 Litres Colour(s) Black, Red, Blue, Grey
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Bajaj Pulsar 200 DTSi
Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the most
attractive looks in the Pulsar range this performance motorcycle never fails to impress.
Delivering almost 20 BHP the engine delivers great performance without seeming
stressed.
Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis make for excellent
handling.
Price on Road
Individual : Rs. 81,050
Company : Rs. 90,850
Fuel Efficiency (Kmpl)
City : 30 +/- 10%
Normal : 40 +/- 10%
Delivery Time
7 to 15 Days
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Engine
Engine4 Stroke, Single Cylinder, Air Cooled Displacement 198.8 cc Bore and Stroke 67
X 56.4 Compression Ratio 9.5:1 Max. Power 18.01 PS (13.25 KW) @ 8000rpm Max.
Torque 17.68 Nm @ 6000rpm Transmission 5 Speed, constant mesh, 1 down - 4 up
Clutch Multiplate Wet Ignition CDI Fuel Supply Carburettor CV Type
Chassis
Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm stroke
Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers Brakes
Front - 260mm Disc / Rear - 130mm Drum Tyres Front - 90/90 X 17 Tubeless / Rear -
120/80 X 17 Tubeless
Electricals
Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED
Dimensions
Seat Height 785mm Wheelbase 1345mm Ground Clearance 165mm Weight 145 Kg Fuel
Tank Capacity 15 Litres Colour(s) Black, Red, Silver, Blue
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Bajaj Avenger 200
Put your feet up and relax, enjoy the padded seat and watch the scenery as you eat the
miles away.
Featuring a slightly detuned version of the 200cc powerplant that does duty in the Pulsar
200 this bike develops a healthy 17.5 PS.
Oil cooler ensures that the lube retains its optimum viscosity for longer engine life and
performance.
Broad tyres and disc brakes for a safe and steady ride.
Price on Road
Individual : Rs. 78,550
Company : Rs. 88,100
Fuel Efficiency (Kmpl)
City : 30 +/- 10%
35
Normal : 40 +/- 10%
Delivery Time
7 to 15 Days
Engine
Engine4 Stroke, Single Cylinder, Air Cooled with Oil Cooler Displacement 198.8 cc
Bore and Stroke 67 X 56.4 Compression Ratio 9.5:1 Max. Power 17.51 PS (12.88 KW)@
8000rpm Max. Torque 16.78 Nm @ 6000rpm Transmission 5 Speed, constant mesh, 1
down - 4 Up Clutch Multiplate, Wet Ignition CDI Fuel Supply Carburettor CV Type
UCAL BS 29
Chassis
Chassis Type Tubular Double Cradle with rectangular swing arm Suspension (Front)
Telescopic, 140mm Travel Suspension (Rear) Triple rated spring, 5 Step adjustable
hydraulic shock absorbers. Brakes Front - 260mm Disc / Rear - 130mm Drum Tyres
Front - 90/90 X 17 / Rear - 130/90 X 15
Electricals
Battery 12V 9Ah Head Lamp 60/55W Halogen Tail / Stop Lamp LED
36
Dimensions
Seat Height 710mm Wheelbase 1475mm Ground Clearance 169mm Weight 154 Kg Fuel
Tank Capacity 14 Litres Colour(s) Black, Red, Silver, Blue
37
FINANCE SCHEME
Finance
Company
Loan
Amount
(Rs.)
Interest
Rate
Total Initial
Payment
(Rs.)
EMI
(Rs.)
No. Of
EMI's
ICICI 40,080 13.70% 12,423 2,685 18
ICICI 35,070 13.70% 17,233 2,349 18
ICICI 40,080 13.80% 12,423 2,131 24
ICICI 35,070 13.80% 17,233 1,865 24
ICICI 40,080 13.90% 12,423 1,801 30
ICICI 35,070 13.90% 17,233 1,576 30
ICICI 40,080 14.10% 12,423 1,585 36
ICICI 35,070 14.10% 17,233 1,387 36
38
PERFORMANCE REPORT
Jan 2011
Listed below are snapshots of monthly sales performance for the Year 2011: Sales in
numbers for the month of January 2011
February 2nd, 2011
ProductFor January
2011
Upto January
2011
For January
2010
Upto January
2010
Motorcycles 275,622 2,825,994 232,939 2,027,298
Other 2
Wheelers- 27 110 4,703
Total 2
Wheelers275,622 2,826,021 233,049 2,032,001
Three
Wheelers37,961 363,318 32,969 277,624
Grand Total 313,583 3,189,339 266,018 2,309,625
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Listed below are snapshots of monthly sales performance for the Year 2011:
Sales in numbers for the month of February 2011
March 2nd, 2011
Product For February
2011
Upto February
2011
For February
2010
Upto February
2010
Motorcycles 286,657 3,112,651 234,623 2,261,921
Other 2 Wheelers - 27 87 4,790
Total 2 Wheelers 286,657 3,112,678 234,710 2,266,711
Three Wheelers 40,217 403,535 33,968 311,592
Grand Total 326,874 3,516,213 268,678 2,578,303
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WHY PEOPLE LIKE BAJAJ
WHY BAJAJ AUTO?
Proud Indian MNC
We are an automobile company with global presence and take pride in our Indian
roots and values.
Be at the forefront of Technological Innovation
Our vibrant engineering minds consistently conceptualize new ideas, feeding
breakthrough technologies and innovative patents at our in-house R&D Center.
World class manufacturing
TPM is the way of life at Bajaj Auto. Latest manufacturing technologies like
robotics, automation build quality in our products.
Grow with us
Our organic growth strategy provides numerous opportunities to our employees to
climb the ladder of authority and responsibility.
Culture of Empowerment
We provide our employees with high degree of autonomy in their day-to-day
decisions and to act on ideas.
Fair and Transparent Annual and Quarterly PMS
Objective goal setting, transparent performance rewards and constructive feedback
in our Performance Management System, help you to exceed performance
expectations by unleashing your potential.
Amongst Top Quartile in Industry Compensation
Competence and performance are the key drivers of our compensation policy. Best
performing employees are awarded with significant rewards.41
Employee friendly work practices
Our policies and systems like SAP and ESS, provide transactional ease so that the
tedium does not claim your time and leaves you free to take on challenging targets.
Superior “Quality of Life”
Our constant efforts towards employee welfare ensure that our employees enjoy
superior quality of life.
Spinoffs and acquisitions
The demerger of Bajaj Auto Ltd into three separate corporate entities—Bajaj Finserv Ltd
(BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)—was
completed with the shares listing on May 26, 2008.[6]
In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding
company of KTM Sportmotocycles AG). The two companies have signed a cooperation
deal, by which KTM will provide the know-how for joint development of the water-
cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the distribution of
KTM products in India and some other Southeast Asian nations.[7] Bajaj said it is open to
taking a majority stake in KTM and is also looking at other takeover opportunities. On
the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and
announced his intention to gradually increase Bajaj's stake in KTM to 25%.[8] BAJAJ
BYK -2002
42
INTRODUCTION OF THE PROJECT
Someone has rightly said that practical knowledge is far better than classroom teaching.
During this project I fully realized this and I came to know about how a consumer
chooses among a varied range of products available to him.
The subject of my study is market survey of customer buying behavior in bikes taking
BAJAJ for comparison, which has slowly but steadily evolved, from a beginner to a
corporate giant earning laurels and kudos throughout.
The report contains first of all brief introduction about the company. Finally there comes
data presentation and analysis in the end of my report. I also put forward some of my
suggestion hoping that they help BAJAJ Motor Company move a step forward to being
the very best.
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SCOPE OF THE STUDY
The scope of the study is to study the customer buying behavior of the respondents in
Sirsa and attain the awareness level of the customers. The scope is that the services of the
dealer, advertising media as well as celebrity has made an effect on the customer or not
and how much.
This study also allows knowing the future prospects of the company and where it is at
present in the market.
44
OBJECTIVE OF THE STUDY
The objective of the study is to analyze the customer buying behavior of the
respondents in motorbikes of different brands .
To study the future prospects of BAJAJ motorbikes.
To provide a fair picture of technology used by BAJAJ motors.
To study the sales trends of Bajaj motors.
To analyze the quality of after sales services being provided by Bajaj motors.
45
RESEARCH METHODOLOGY
SAMPLE SIZE
SAMPLE LOCATION
RESEARCH TYPE
DATA TYPE
INSTRUMENTS
46
SAMPLE SIZE AND LOCATION
The data has been extracted mainly from questionnaires filled up by respondents from
Sirsa.
Rest of the information has been collected through internet surveys and social networking
communities on websites.
The questionnaire was filled up by 50 respondents scattered at different places and many
more respondents provided valuable information through the internet.
The aforementioned questionnaire has been attached at the end of the project.
RESEARCH AND DATA TYPES
The purpose of methodology section in the report making is to describe the research
process that is followed while doing the main part. The research design plays a pivotal
role in the quality and content of the data in making of any project report. The type of
research design chosen is seen to have a bearing on all the aspects of report writing.
Research Design: Descriptive Research design
The research design undertaken for the study was Descriptive one. The reason for using
a descriptive research method was to obtain qualitative data and also since the nature of
study is as such that it required the exploration of various aspects within and outside the
company.
In order to carry out a well researched analysis efforts were taken to collect enough
information from the respondents. For this purpose various primary and secondary
sources were used. This would however include the research design, the sampling
procedure, and the data collection method. This section is perhaps difficult to write as it 47
would also involve some technical terms and may be much of the audience will not be
able to understand the terminology used. The methodology followed by the researcher,
during the preparation of the report was:
Source of Data Collection
a) SECONDRY DATA
b) PRIMARY DATA
SECONDRY DATA - When an investigator uses the data that has been already collected
by others is called secondary data. The secondary data could be collected from Journals,
Reports, and various publications. The advantages of the secondary data can be –It is
economical, both in terms of money and time spent .The researcher of the report also did
the same and collected secondary data from various internet sites like Google.com,
altavista.com and many more. The researcher of the report also visited various libraries
for collection of the introduction part.
PRIMARY DATA - Primary data is that kind of data that is collected by the investigator
himself for the purpose of the specific study. The data such collected is original in
character. The advantage of this method of collection is the authentic. A Set Of Questions
Were Put Together In The Form Of Questionnaire With 13 Questions. The method of
sampling was the Random.
INSTRUMENTS for Data Collection
The instruments used for collection of data were mainly questionnaires, internet surveys
and personal visits to the respondents.
48
Tools Used for Analysis
Bar Diagram
Pie Diagram
Tables
49
FINDING & DISCUSSIONS
ANALYSIS OF CUSTOMER BUYING BEHAVIOUR
NEW DELHI
50
QUE-1
DO YOU OWN A BIKE?
93%
0% 7%
YES NO
INTERPRETATION
In this question particular question it is found that 93% of respondents are having
motorbike and 7% are either having scooter or moped. On the basis of the above pie-chart
it is clear that more people own bike.
51
QUE-2
72
88
66
60
46
29
42
0
10
20
30
40
50
60
70
80
90
VALUES
BRAND
WHICH BRANDS OF BIKE ARE YOU AWARE OF?
72 88 66 60 46 29 42
BAJAJHERO HOND
A
YAMAHA
TVS LMLKINETI
C
ENFIELD
BULLE
INTERPRETATION
The above bar-graph shows the brand awareness of bikes among the respondents. In the
above bar-graph it is clear that HERO HONDA is the most popular brand in Sirsa
whereas BAJAJ and YAMAHA follow 2nd and 3rd place.
52
QUE-3
4042
4
9
10
4
0
5
10
15
20
25
30
35
40
45
VALUES
BRAND
WHICH SLOGAN OF BIKE AFFECTS YOU THE MOST AND OF WHICH BRAND…?
40 42 4 9 1 0 4
BAJAJHERO HOND
A
YAMAHA
TVS LMLKINETI
C
ENFIELD
BULLE
INTERPRETATION
The above Bar-Graph shows that in New Delhi area HERO HONDA has scored the
maximum number of points with BAJAJ and TVS on 2nd and 3rd spot. BAJAJ has scored
40 points out of the sample size of hundred and has taken lead from LML, KINETIC and
ENFIELD BULLET.
53
QUE-4
Which factors do you consider while purchasing a Bike?
WHICH FACTORS DO YOU CONSIDER WHILE PURCHASING A BIKE?
Statistics
100 100 100 100 100 100 100 100
0 0 0 0 0 0 0 0
Valid
Missing
NMILEAGE STYLE POWER PRICE BRAND
SPAREPARTS
AFTER SALESERVICE FINANCING
Frequency Distribution
MILEAGE
58 58.0 58.0 58.0
19 19.0 19.0 77.0
15 15.0 15.0 92.0
3 3.0 3.0 95.0
2 2.0 2.0 97.0
2 2.0 2.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
54
STYLE
12 12.0 12.0 12.0
30 30.0 30.0 42.0
31 31.0 31.0 73.0
16 16.0 16.0 89.0
8 8.0 8.0 97.0
2 2.0 2.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
POWER
25 25.0 25.0 25.0
27 27.0 27.0 52.0
18 18.0 18.0 70.0
9 9.0 9.0 79.0
8 8.0 8.0 87.0
5 5.0 5.0 92.0
5 5.0 5.0 97.0
3 3.0 3.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
55
PRICE
2 2.0 2.0 2.0
17 17.0 17.0 19.0
16 16.0 16.0 35.0
39 39.0 39.0 74.0
17 17.0 17.0 91.0
7 7.0 7.0 98.0
2 2.0 2.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
BRAND
3 3.0 3.0 3.0
11 11.0 11.0 14.0
23 23.0 23.0 37.0
37 37.0 37.0 74.0
16 16.0 16.0 90.0
9 9.0 9.0 99.0
1 1.0 1.0 100.0
100 100.0 100.0
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
56
SPARE PARTS
1 1.0 1.0 1.0
3 3.0 3.0 4.0
5 5.0 5.0 9.0
5 5.0 5.0 14.0
8 8.0 8.0 22.0
28 28.0 28.0 50.0
35 35.0 35.0 85.0
15 15.0 15.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
AFTER SALE SERVICE
1 1.0 1.0 1.0
1 1.0 1.0 2.0
3 3.0 3.0 5.0
4 4.0 4.0 9.0
20 20.0 20.0 29.0
30 30.0 30.0 59.0
18 18.0 18.0 77.0
23 23.0 23.0 100.0
100 100.0 100.0
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
57
FINANCING
1 1.0 1.0 1.0
2 2.0 2.0 3.0
10 10.0 10.0 13.0
30 30.0 30.0 43.0
57 57.0 57.0 100.0
100 100.0 100.0
3.00
4.00
6.00
7.00
8.00
Total
ValidFrequency Percent Valid Percent
CumulativePercent
58
Graphical Representation
59
60
61
62
63
64
65
INTERPRETATION
From the above mentioned tables and graphs we can see that parameters like mileage,
power and style holds an upper edge over the other parameters which affect the purchase
decision of bike. Thus customers are more likely to see the mileage aspect before actually
buying a product.
66
QUE-5
25
50
8
17
0
5
10
15
20
25
30
35
40
45
50
VALUE
FACTORS
WHO INFLUENCED YOU WHILE PURCHASING THE BIKE?
25 50 8 17
FRIENDS FAMILY DEALER MEDIA
INTERPRETATION
From the above graph it is clear that FAMILY plays a major role in the purchase of bike
and the reference and suggestions of FRIENDS come at the second place. Whereas
MEDIA factor comes at third place with DEALER making no promising affect on the
purchase of bike.
67
QUE-6
INTERPRETATION
As shown in the above PIE CHART, the percentage of respondents who have visited the
BAJAJ SHOWROOM is more than those respondents who have not visited the BAJAJ
SHOWROOM. Thus the interest of customers in BAJAJ product can relate to 52%
among 100 respondents.
68
HAVE YOU VISITED ANY BAJAJ SHOWROOM?
52%
0%
48%
0%
YES NO
QUE-7
INTERPRETATION
As shown in the above graph there are four FACTORS, which show the experience of the
respondents after visiting the BAJAJ showroom. It is clear that most of the respondents
had GOOD experience with 22 respondents having average experience. Only 5
respondents are having a bad experience, which shows the quality of the BAJAJ
showroom.
69
3
70
22
5
0
5
10
15
20
25
30
VALUES
EXPERIENCE
IF YES, WHAT WAS THE EXPERIENCE?
2 30 22 8
V.GOOD GOOD AVERAGE BAD
QUE-8
IF NO, WHY YOU HAVE NOT VISITED THE TVS SHOWROOM?
89%
0%11% 0%0%
NOT INTERESTED IN TVS NOT SATISFIED
INTERPRETATION
As shown in the above PIE-CHART 89% of the respondents are not interested in BAJAJ
products and 11% of them are not satisfied with BAJAJ bikes. This was an open ended
question therefore most of the answers were in account to the satisfaction level and
interest in the BAJAJ BIKES.
70
QUE-9
HAVE YOU VISITED TVS DEALER DEALERSHIP
YES62%
0%
NO38%
INTERPRETATION
In the PIE CHART given above it is clear that out of 100 respondents 68% of them have
visited the BAJAJ DEALERSHIP and only 38% have not visited the BAJAJ
DEALERSHIP. By the chart given above it makes clear that the BAJAJ DEALERSHIP
has attracted more number of respondents
71
QUE-10
INTERPRETATION
As shown in the BAR-GRAPH it is clear that 21% of the respondents are not satisfied
with the service facilities and 20% are satisfied with the service facilities which comes to
equal ratio.10% of the respondents liked the staff and 4% are not satisfied with the staff.
Interesting part is that 7% of the respondents wanted more space at the BAJAJ-
DEALERSHIP.
72
2120
4
10
7
0
5
10
15
20
25
VALUE
FACTORS
WHAT HAVE YOU IKED OR DISLIKED AT BAJAJ DEALERSHIP?
21 20 4 10 7
SERVICE FACILITY IS NOT
SERVICE FACILITY IS GOOD
STAFF IS BAD
STAFF IS GOOD
LACK OF SPACE
QUE-11
48
30
86 6
20
0
5
10
15
20
25
30
35
40
45
50
VALUE
FACTORS
WHICH BRAND DO YOU THINK IS THE MOST POPULAR IN THE MARKET?
48 30 8 6 6 2 0
HERO HOND
ABAJAJ TVS
YAMAHA
ENFIELD
BULLELML
KINETIC
INTERPRETATION
As shown in the BAR DIAGRAM it is clear that HERO HONDA is the most popular
bike in Sirsa with BAJAJ taking the 2nd place with 32%. TVS is the 3rd most popular bike
in Sirsa taking lead from YAMAHA, BULLET, LML and KINETIC.
73
RECOMMENDATIONS
In the analysis the respondents have shown that they consider BAJAJ motor company
after HERO HONDA and BAJAJ and this is a major concern for the company.
BAJAJ motor company has to make some arrangements to increase the awareness
level among the prospects through media.
The company should also emphasize on other bikes excluding BAJAJ VICTOR and
BAJAJ CENTRA because some of the bikes in BAJAJ like Apache RTR are more
popular than these bikes in the surveyed area.
In New Delhi the respondents who have visited the dealership are not satisfied with
the service facilities which can be improved by regular visit of the service managers
as well as providing regular training to the staff as well as the owner.
The dealership in New Delhi also lacks in space, which is a major concern because
the first impression on the mind of the customer is about the window display, which
can be improved with the help of the professionals.
The buying behavior of the customers in New Delhi is not focused on the celebrity
endorsement but they want a product which should contain all the factors and at an
affordable price.
The customers in New Delhi want more number of dealers in their area so as to have
more options in visiting the dealership. Every
dealership should have the same services and excellent window display so as to attract
more customers.
As in the demographic phase of the respondents the younger generation wants to have
a bike with lot of power and style which BAJAJ should come within future .As
BAJAJ has launched its new bike VICTOR GLX in the market.
74
LIMITATIONS
This report incorporates sincere efforts to submit the best possible dossier on the topic
assigned because no study can be perfect. There are bound to be limitations that I
faced and within which I had to work.
The data used in most part of the report is secondary data, it has inherent discrepancy.
As BAJAJ is still not a household brand name, some of the respondents were not
completely aware of its products and track record.
75
SUMMARY
Ever since man evolved into social animal he felt the need for “Transportation”. As
he formed a civilization he felt the need for “Better Transportation”. Today on the
threshold of exploring the universe he feels the need of “Best Transportation”.
Truly the modern world relies on transportation which can be airways, roadways,
railways and on water. Bicycle was the most important part of road transportation in
early days and as the scenario changed bicycle was transformed into a fast, stylish and
trendy mode of transport known as Motorcycle nowadays known as Motorbike.
Each human being that is living in this social world knows the importance of bikes
because it serves the purpose in any kind of situation and in any part of this world.
The topic of the project is Customer Buying Behavior taking BAJAJ for
comparison. BAJAJ motor company is one of the leading bike manufacturers in
India. The analysis of the project was based on customer’s point of view. For the
study, both primary data and secondary data were required. The primary data was
collected based on a survey research, using a structured questionnaire with both open
ended and closed-ended questions.
The sampling procedure used was random sampling for the 1st objective i.e. to
understand consumer needs on motorbikes. For the 2nd objective i.e. to understand the
awareness levels of BAJAJ I went to the prospects and met the respondents to fill the
questionnaire. The mode of survey was of personal interview, where the respondents
filled up the questionnaires. The secondary data was collected from business
newspapers, magazines,
76
Company brochures, journals and the Internet. The major conclusion from this study
was that BAJAJ has to improve itself to gain the 1st position in the market as it is
doing well to maintain its 3rd position in the market.
In terms of competition BAJAJ has neck-to-neck competition with Hero Honda and
Bajaj. BAJAJ has a lot of work to do if it has to take lead and remain the leading
manufacturer in India.
77
CONCLUSION
The facts and figures shown in the analysis is correct and the survey has been done
in a good faith and responsibility
As HERO HONDA, BAJAJ and YAMAHA have taken the 1st, 2nd and 3rd
position. Thus BAJAJ motor co. has to make some more efforts to increase the
awareness among the people in the context of bikes.
The respondents have been asked about the most effective slogan in different
brands of bikes in which again HONDA and BAJAJ have taken the lead. BAJAJ
motor co. has emphasized only on VICTOR and not on other bikes, thus people
only know about VICTOR and not other bikes. Print media and different types of
media should be used to make people know about the slogan.
The respondents in the factors, which they consider while purchasing a bike, have
done the ranking. MILEAGE is the first factor following with POWER and
STYLE and also with an adaptable PRICE. The company has to make efforts for
making a product that should have all these three factors with considerable price.
The most influencing factor in purchasing decision of the bike is FAMILY and
after that FRIENDS which is not at all linked with the company investment. The
company generally invests in Dealer promotion and Media, which is not
appropriate as analyzed in this question. Awareness level through Media and
dealer should be increased.
When asked about the experience at the BAJAJ dealership most of the respondents
had a good and average experience with a small number having bad experience.
The small number of bad experience can be avoided by giving warm welcome and
good behavior by the staff.
The respondents who have not visited the BAJAJ dealership are either not
interested in BAJAJ bikes or they are not satisfied with BAJAJ products. In this
78
matter the dealer should increase the road shows as well as arrange regular
customers meeting which will create interests in other prospects.
Most of the respondents had knowledge about the BAJAJ bikes, which is a good
sign for the BAJAJ motor company.
In BAJAJ motor company VICTOR is the most popular bike and very
interestingly without any media interaction FIERO F2 has taken the 2nd spot with
CENTRA on the 3rd spot which has taken a lead with only one place from MAX-R
.It is recommended that FIERO F2 should be given equal sales promotion than
CENTRA because of its popularity has come through people network and not
through channel media.
The respondents have liked the service facility and the staff but the important
factor is the lack of space. The dealership in New Delhi has to improve the staff as
well as the after sales services and the customer relations.
Celebrity endorsement does not affect most of the respondents whereas only 34%
of the respondents have an affect over the purchasing decision of bike. Company
should give more importance to the product so as to give the best in quality to the
customer.
In context to popularity BAJAJ ranks 3rd according to this sample size and thus
the company should introduce new products as well as reposition its product
according to the demand in the market.
In the case of no price consideration BAJAJ ranks 4th and according to survey
analysis the respondent wants to purchase his dream bike which BAJAJ Company
has to make in comparison with HERO HONDA, BAJAJ and ENFIELD
BULLET.
79
BIBLIOGRAPHY
WEB SITE
Google.com,www.bajajauto.com
TEXT BOOKS
Marketing Research, Test and cases, Richard D. Irwin, Linois
C.R Kothari, Research Methodology
NEWS PAPER
Times Auto
The Economic Times
MAGAZINES
Auto Sports
Business Outlook
80
BAJAJ AUTO COMPANY
CUSTOMER BUYING BEHAVIOUR (SIRSA)
QUESTIONNAIRE
Que1. Do you own a Bike?
Yes
No
If yes, which Bike do you have?
Specify __________________________________
Que2. Which brands of Bike are you aware of……..?
BAJAJ
HERO HONDA
ENFIELD
YAMAHA
TVS
LML
KINETIC
81
Que3. Which slogan of Bike affects you the most and of which brand…?
Specify___________________________________
Que4. Which factors do you consider while purchasing a Bike? [Rank]
MILEAGE
STYLE
PRICE
BRAND
SPARE PARTS
AFTER SALE SERVICE
Que5. Who influenced you while purchasing the Bike?
FRIENDS
DEALER
FAMILY
MEDIA
Que6. Have You Visited Any BAJAJ Showroom?
Yes
No
82
Que7. If yes, what was the Experience?
VERY GOOD
GOOD
AVERAGE
BAD
Que8. If No, why you have not visited the BAJAJ Showroom?
Please Specify______________________________
Que9. If you have a Motorcycle other than BAJAJ?
Do you know about BAJAJ Motor bike?
Yes
No
If yes which Brand of BAJAJ Motor bike?
Specify ___________________________________
Have you visited BAJAJ DEALERSHIP?
Yes
No
83
Que10. What have you liked OR Disliked at BAJAJ DEALERSHIP?
Specify____________________________________
Que11. Which brand do you think is most popular in the Market?
Specify___________________________________
Que12. If there is no price consideration which brand would you buy?
Specify___________________________________
THANKS A LOT FOR PARTICIPATING!!
NAME ………………………………………………..
AGE……………………………………………………
SEX…………………………………………………….
OCCUPATION……………………………………….
INCOME………………………………………………
PHONE NO. ………………………………………….
ADDRESS…………………………………………….
…………………………………………………………
SIGNATURE:
84