Bajaj Vs Herohonda

A    RESEARCH PROJECT REPORT                              ON

COMPARATIVE STUDYOFBAJAJ V/S HERO HONDA

Submitted for the partial fulfillment of the degree of master of               business administration                                          (2007-2009)

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INDEX

Sr No.           Particulars Page no

                                  DECLARATION

The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration.I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies.

      I have completed this study under the able guidance and supervision of Prof. Farzan Ahamad; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.I also thankful to my friend who helped me a lot in the completion of this project.

                ACKNOWLEDGEMENT“There Are people,

Preface

              OBJECTIVE OF THE STUDY

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

5. To study the customers brand preference.

6. To study the features and other facilities provided by both brands.

7. To study the sales promotion activities   of both brand to increase the sales of two wheeler.

    HISTORY                        OF      BAJAJ

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Hero Honda: Is It Honda That Made It A Hero?

1. Executive Summary

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity).   Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability.Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country even rural areas . The strategy of Hero � �Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost)The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.

Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat.New entrants have entered the market, offering cheap motorcycles from China.The market is showing signs of maturing, with a reduction in business growth.

The company's response is a defend and fortify strategy:   Hero has renewed the technology JV with Honda, and have widened their offering a wider share of products.They have integrated vertically, reducing cost drivers in the value chain.At the same toiken, they have increased service levels, customer loyalty programs, and have started addressing niche-markets ("Just 4her") The next step for the company, is to retain and expand   shareholder value by either expanding to new geographical areas and/or diversify in new businesses.

2. Company Background

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Hero Honda Motors (India) Ltd is a...

Hero Honda

PROFILE

A rich background of manufacturing high value, reasonably priced products; an uncompromising pursuit of the goals to attain quality along with customer satisfaction; the resulting affinity in working cultures - brought the world's largest manufacturer of motorcycles in collaboration with the world's largest bicycle manufacturer, bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984.The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage.Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together!

Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle – Splendor. This festive season, the company sold half a million two wheelers in a single month—a feat unparalleled in global automotive history. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4.4...

Hero Honda - The Seed Of The Organisation

STRATEGIC MARKETING

CREATION OF AN ENTERPRISE: ENSURING THE RIGHT SEED

PROJECT REPORT

NEHA NATH [29]PRASHANT BHARGAVA [33]PREETHI JOSE [34]ROHINI K [41]

TABLE OF CONTENTSABSTRACT 3INDUSTRY BACKGROUND 3THE SEED OF SUCCESS 4THE MUNJALS AND THE HERO GROUP 4CREATION OF HERO HONDA MOTORS LTD. 6GROWTH OF HHML 7A SUCCESSFUL KICK-START 7MARKET LEADERSHIP 7CUSTOMER RELATIONSHIP MANAGEMENT 8SUPPLIER RELATIONSHIP MANAGEMENT 9DEALER RELATIONSHIP MANAGEMENT 9LABOUR RELATIONSHIP MANAGEMENT 9EMPLOYEE RELATIONSHIP MANAGEMENT 10TECHNOLOGY-DRIVEN OPTIMIZATION OF DELIVERY ROUTES 10

BRAND IMAGE 10SOCIAL RESPONSIBILITY 10HHML¡¦S ACHIEVEMENTS 11HHML¡¦S FINANCIAL PERFORMANCE 12COMPETITION 12THEN 12BAJAJ AUTO 13TVS-SUZUKI 13ESCORTS-YAMAHA (EYML) 13KINETIC HONDA LTD. 13NOW 14DOMESTIC MANUFACTURERS 14OTHER CHALLENGERS 14FUTURE CHALLENGES 15GOING GLOBAL 15COMPETITION IN THE MOTORCYCLE SEGMENT TO INTENSIFY 15COMPETITION FROM HONDA 15HERO HONDA¡¦S WEB PRESENCE 16THE ROAD AHEAD 16GLOBAL DESIGNS 16THE CHINESE THREAT 17IN THE IT PIPELINE 17EXHIBITS 18

ABSTRACT

Hero Honda Motors Limited (HHML) is a partnership between the Hero Group and the Honda Motor Company of Japan. This partnership, forged in 1984, carved a lion¡¦s share of the market for itself and went on to become the world¡¦s largest manufacturer of motorcycles. Since its inception, the company has had a spectacular track record. It challenged Bajaj Auto Ltd., the traditional leader of the pack in two wheelers. The company created records of sorts not only in the growth by sales volumes, but also financially. In 2001, the Return on Average Capital Employed (ROCE) was at 65%, among the highest in the country. Hero Honda was among the few Indian Companies that enjoyed the distinction of generating a positive economic spread for an extended period of time. Between 1995 and 2001, the economic spread expanded

Economic Analysis Of Hero Honda

We have many premium term papers and essays on Economic Analysis Of Hero Honda. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.

Economic Analysis Of Hero Honda

Managerial Economics Case Study

EMP OCT 2008

Term 1

Case Report on Hero Honda

Team MembersPavitar Singh - 41Uttam Kotdiya - 59Bimal Luthra - 16Kamlakar - 33Gaurav Yadav - 27Janmejay Gupta - 32

Introduction to Hero Honda 3 Hero Honda Mission 4 Hero Honda Mandate 5 Factors influencing growth 5 [ Just-in-Time ] 5 [ Ancillarisation ] 5 [ Dealer Network ] 6 [ Financial Planning ] 6 [ Quality ] 6 [ Diversification ] 6 Models 7Competitor Analysis 8Market Overview 11 Two Wheeler Market in India 11 CURRENT SCENARIO 13 Domestic Trends 13 EXPORT TRENDS 13 MOTORCYCLE SALES 16Cost theory 18 Various type of cost 18 Cost analysis of Hero Honda Motors Ltd 19 Cost Analysis 20 Trend for Sales, cost and profit 21 Initiatives for cost reduction by Hero Honda 22

Economic Analysis 24 Economic Reasons Behind this De-Growth: 24 Higher Interest Rates 25 Availability of Finance 25 Hero Honda Champion in De-Growth 26 Long Term Strategy 27 Rural Economy 27 Hero Honda’s stress on Rural Economy 27 Is this really Paying 27 Effective Working Capital Management 28Financial Analysis 30 Sales 31 Sales Volume 33 Growth in Sales Volume 34 Net Total Income 35 Profit Before Tax 37 EVA with Investment 40 EVA Without Investment 42SWOT Analysis 43 Strengths 43 Weaknesses 44 Opportunities 45 Threats 45References 46

Introduction to Hero Honda

| ||Hero Honda Motorcycle Ltd. ||[pic] ||Type |Public company BSE:HEROHONDA M ||Founded |January 19, 1984 in Gurgaon, Haryana, India |...

Hero Honda

Industry Profile :-

History :-

Hero Honda is worlds third largest two wheeler maker. India has the largest number of two

wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa scooters).The license raj that existed between the 1940s to 1980s in India did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters.The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a...

Hero Honda

We have many premium term papers and essays on Hero Honda. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.

Hero Honda

Hero Honda Motors ( India) Ltd: Is it Honda that Made IT a Hero?

The birth if the Indian two- wheeler industry started in 1950 when Automobile Products of India started manufacturing scooters. API dominated the scooter market with Bajaj Auto Ltd, a company that became a legend in the scooter industry. The motorcycle segment was no different because it was dominated by Enfirld's, which was the only motorcycle company with a four stock engine.

In India no foreign companies were allowed to enter the market, imports were controlled tightly. Customers were forced to wait 12 years to buy a scooter from such companies because of the governmental control on India. They had no incentive to implement proactive strategies to customers. In the 1980's the Indian government started permitting foreign companies to enter the Indian Market

through minority joint ventures. Because of the four Indo- Japanese joint ventures helped boost motorcycles revenues. This changed the market and helped boost motorcycle revenues.

The entry of the new foreign companies transformed the essence of competition from the supply side to the demand side. The consumer was confronted with many choices and this was the influence over products that they purchased. The industry accelerated the launch of newer models, different styling, and pricing and fuel efficiency because of higher expectations. Two-wheelers had become the standard mode of transformation in many of Indians large urban centers. Because of the fact that cars were too expensive and two wheelers were much less, it was Honda's choice on entry mode.

The Hero group had made their beginning as suppliers of bicycle components. Later on they became the world's largest bicycle manufacturer. They had the highest employee productivity and efficiency on global basis. The family was involved in day to day management of operations and setting strategic direction. The strategy of the company was anchored to the...

Hero Honda: Is It Honda That Made It A Hero?

1. Executive Summary

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability.Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country even rural areas . The strategy of � �Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost)The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.

Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat.New entrants have entered the market, offering cheap motorcycles from China.The market is showing signs of maturing, with a reduction in business growth.

The company's response is a defend and fortify strategy: Hero has renewed the technology JV with Honda, and have widened their offering a wider share of products.

They have integrated vertically, reducing cost drivers in the value chain.At the same toiken, they have increased service levels, customer loyalty programs, and have started addressing niche-markets ("Just 4her") The next step for the company, is to retain and expand shareholder value by either expanding to new geographical areas and/or diversify in new businesses.

2. Company Background

Hero Honda...

2. Enviornmental Factors3. HERO HONDA V/S BAJAJ AUTO LTD.

It's a war out there, when it comes to the two automobile companies Hero Honda and Bajaj auto to slug it out at the top spot. There may be many others in the fray like TVS Suzuki, Yamaha, LML, and Kinetic, who all have plans of their own. But clearly it's a two-horse race today, with Hero Honda and Bajaj between them lording over three fourths of the market.

Yesterday's King of the Road has been dethroned, and Hamara Bajaj has made way for Hero Honda's Suhana Safar. Bajaj Auto may still be king in scooters, but that's a pie that's shrinking fast, by almost 15 per cent a year. In the market that's growing-motorcycles, at 25 per cent-Hero Honda rules the roost with a 50 per cent share, and Bajaj commands just about half of that. Motorcycles today make up 60 per cent of the 3.2 lakh a month two-wheeler market, and will count for two-thirds in three years. Bajaj may still be dominant in 50 per cent of the two wheeler market, but it is losing out completely in one-third of it, which Rajiv Bajaj calls the ''executive segment,'' where Hero Honda calls the shots.Source: http://www.india-today.com/btoday/20010916/cover.html

HERO HONDA [pic]Hero Honda Motors Limited, based in Delhi, India, is the world's third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle.“Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The joint venture between India's Hero Group and Honda Motor Company, they are related to Jagdish Lal MunjalDuring the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads....

Market Research Survey At Tvs Motors

We have many premium term papers and essays on Market Research Survey At Tvs Motors. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.

Market Research Survey At Tvs Motors

THE CUSTOMER SATISFACTION SURVEY REPORT

FOR TVS motors

SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program

Submitted by,Anubhav Sharma

ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully.

First of all, I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity to undertake the project in their esteemed organization.

I express my sincere gratitude to my company guide Mr. Deepak Hasija (Area Manager) and Ankur Gupta (Territory manager) for giving me an opportunity to undertake Customer Satisfaction survey as a �summer intern. Their inspiring suggestions and timely guidance enabled me to perceive the various aspects of the project in a new light.

In all I found a congenial work environment in the After Sales Service Department at TVS and completion of these projects will mark a new beginning for me in the coming days.

ANUBHAV SHARMASUMMER INTERNIMT NAGPUR

TABLE OF CONTENTS

Executive Summary

Introduction

About The Industry

About The Company

Survey 1 and its analysis

Survey 2 and its analysis

Survey 3 and its analysis

Survey 4 and its analysis

Service station audit and customer satisfaction survey

Interpretations And Conclusion

Recommendations

Limitations Of The Study

Scope For Further Improvements

Bibliography

EXECUTIVE SUMMARY

This report is about the work done during the summer internship program at TVS MOTOR CO. LTD. in the Area Service Department for 2 months in the i.e. from 2nd April 2007 to 2st June 2007. It contains a detailed description of all the projects, which were accomplished at TVS. Before the projects were started we were asked to visit the dealerships and workshops of TVS as well as its competitors and get an idea about their products,...

Hero Honda India Porter Model

We have many premium term papers and essays on Hero Honda India Porter Model. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.

Hero Honda India Porter Model

Gray marketing and its impacts on brand equityHsiu-Li ChenMing Chuan University, Taipei, TaiwanAbstract Purpose – The purpose of this study is to investigate the impact of parallel importation on brand equity in high and low product involvement arrangements. Design/methodology/approach – A 2 £ 2 (authorized goods/gray-marketed goods) £ (high involvement/low involvement) between-subjects experimental design is utilized; consumer electronics and ballpoint pens are examined. Findings – The results of this empirical study show that source channel (authorized goods versus gray goods) has a significant impact on brand equity; among the five brand equity dimensions, consumers are most concerned about the difference in “perceived quality” between gray goods and authorized goods; given the levels of stimuli, sourcing channel stimuli are found to have more powerful effects than product involvement on consumer evaluations of brand equity. Practical implications – Marketing implications of the study are as follows. For authorized agents: they could emphasize the “perceived quality” of their products in order to prevent market “squatting” from gray marketers. For manufacturers: authorized goods have a stronger effect on brand equity than gray goods; therefore, manufacturers could adapt the contents and packaging of their products to match consumption behavior in each different country to achieve the purpose of market segmentation and to prevent the products from being diverted. For gray marketers: they should not only emphasize the lower prices of their products, but also highlight their brand knowledge and the brand recognition and provide a valid and sensitive reflection of the brand’s standing to their customers. Originality/value – The most notable finding from this study may be that given the levels of stimuli, sourcing channel stimuli were found to have more powerful effects than product involvement on consumer evaluations of brand equity. Keywords Brand equity, Grey...

Hero Honda: Is It Honda That Made It A Hero?

1. Executive Summary

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability.Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country even rural areas . The strategy of Hero � �Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost)The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.

Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat.New entrants have entered the market, offering cheap motorcycles from China.The market is showing signs of maturing, with a reduction in business growth.

The company's response is a defend and fortify strategy: Hero has renewed the technology JV with Honda, and have widened their offering a wider share of products.They have integrated vertically, reducing cost drivers in the value chain.At the same toiken, they have increased service levels, customer loyalty programs, and have started addressing niche-markets ("Just 4her") The next step for the company, is to retain and expand shareholder value by either expanding to new geographical areas and/or diversify in new businesses.

2. Company Background

Hero Honda... read full essay

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