Molly Kathleen Baker1821 Kimberly Court Miamisburg, OH 45342

Cell phone (513) 482-9746 E-Mail: Mollybaker216@yahoo.com https://www.linkedin.com/in/molly-baker-354bbb13

MARKETING PROFESSIONALProfessional with more than 15 years of experience in all areas of marketing with proven results: marketing plan development & strategy, campaign design, digital marketing, content development, email marketing, social media, blogs, consumer research, people management & training, trade shows/conferences, event management, business analysis & tracking, retail sales, strategic partnerships & alliances, brand development, advertising & promotional strategies, new product development & business to business marketing.

PROFESSIONAL EXPERTISE

School of Advertising Art - August 2016 – Present Adjunct Marketing Professor Taught Marketing 201

Provides a basic understanding of the role of the marketing function and the key marketing management decisions that organizations must make. The course emphasizes the factors that must be considered in the selection of the target market and the selection of the product, price, promotion, and place strategies and tactics. It provides a base of concepts and practices to enable students to successfully learn more advanced marketing concepts.

Designed and implemented course materials, structure, assessed student progress and provided guidance and assistance in comprehension of course material. Coordinated with Department chair to ensure curriculum and course material met university guidelines.

Cinmar – (Frontgate Brand) February 2014 – April 2016Senior Brand Marketing Manager for the Frontgate Brand

• Brand Management – Brand marketing, communication message development, equity management & brand guidance across various platforms

• Frontgate Brand Annual Strategic Plans – Collaborated cross-functionally on the annual strategic plan. Specifically analyzing previous campaigns & efforts to drive decision making, make recommendations and forecast budgets.

• Frontgate Advertising – Manage the print advertising plan for all Frontgate national media including magazines (Ex: Traditional Home, Coastal Living), newspapers, and regional ads. Includes creative development with internal creative department, negotiating annual contracts, placements & partnership opportunities.

• Trade Division Manager - Manage the trade division and all program marketing elements to our trade customers as well as the staffing. Developed an annual plan to revise the program increase revenue & grow customers for 2016.

• Retail Marketing Strategy & Implementation – In charge of increasing store traffic to our prime store locations via increased marketing presence, E-mail strategy, website, social media, new visual identifications, in-store signage, open houses, monthly events and collaboration with internal visual merchants.

• Marketing Plan Development for Various Projects – Manage various projects from planning & kickoff with cross-functional teams, marketing plans, e-mail strategy, digital presence, consumer advertising, program analysis & recommendations. Projects such as: Swatch program, Sweepstakes (4-6 a year), Best Customer Events, Frontgate Credit Card Launch

• Wine Club Program Manager – Responsible for all elements of the wine program from the branding, consumer reach, catalog inclusion, E-mail strategy, website presence & direct to consumer printed pieces. Work cross-functionally to determine the needs of the organization as well as that of our external partner to develop the marketing plans, campaigns, & specific pieces.

• Market Research – Developed annual marketing research plan & executed several research projects • Digital - Lead contact between Marketing and our internal digital team to execute marketing plans I developed for

various projects, programs and events. Collaborated with team and cross functional partners to drive brand strategies across all digital tactics: website, ecommerce, eCRM, iMedia and social. For each project I led the development of the target, website page user experience, e-mail strategy, banner ad creative and placement and

social media planning. Utilize a multitude of resources to track response rates and analyze results for future recommendations.

• Direct Reports - Manage a staff of designers and trade specialists where I develop annual work plans, develop them professionally and provide annual reviews.

Procter & Gamble – Pet Health Care Division June 2001 – February 2014Senior Assistant Marketing Manager for Eukanuba Dog Food – July 2013 – February 2014

• Marketing Campaign Management – Developed various marketing plans & campaigns to support Eukanuba to consumers, internal customers and Influencers. Tracked success of all elements and prepared analysis reports of post campaign as well as recommendations for improvements.

• Website & Social Media – Managed the digital strategy for multiple elements of the Eukanuba brand including product finders, event dedicated pages including live streaming of the AKC National Show and overall branding look and feel. Was a part of the team to revamp the entire website in 2013 to improve the user experience & better communicate key messages.

• Developed & lead the Eukanuba brand event strategy – Developed an event strategy for the brand to reach new and existing customers through running events at the local level. Test and learn new event partnerships.

• AKC/Eukanuba National Championship Event Manager - The world’s most prestigious dog event in the world. Brand leader for Eukanuba integration into the event, developed the strategy for consumer engagement and strategic sponsorship into the event.

• Puppy Category Strategy Owner – Developed a strategy for winning with puppy owners through claims development, product development, marketing campaign brought to life through in-store messaging, influencer relationships, digital and social media.

• Budget management – Overseeing a $20M budget

Assistant Marketing Manager North America Veterinary Business - May 2007 – June 2013• Assistant brand manager for Iams Veterinary Formulas Prescription Diets - Brand marketing, communication

message development, professional market research, new product initiatives & equity management globally. Direct brand management, media placement, agency management, business plan development & tracking

• Program manager for Influencer Marketing Programs: – Managed the Iams POME long-term marketing program with the highest ROI in the company. Annual budget of $10MM & total distribution of more than 10million marketing kits. Developed all marketing elements related to this program including co-marketing programs with external partners.

• Brand & Campaign Management – Worked with creative agencies to develop brand equity and consumer segmentation. Developed various marketing campaigns targeting influencers via online executions, social media and printed materials.

• Marketing liaison to the Iams selling organization – Share brand initiatives and strategies to build plans targeting the veterinary community via the selling organization. Developed strategies to increase messaging.

• Project Manager for all NA Veterinary Conferences – Lead the creation of the 2009 & 2010 veterinary conference strategy and event plan. Won the Booth of the Year Award from the American Veterinary Association. Best booth vs. 150 companies – 1st time winner for P&G.

• Intern Manager – Managed multiple interns by building them a work plan, analyzing their success and helping to guide them with their projects.

Senior Marketing Specialist (Breeder Marketing) - June 2001 – May 2007• Marketing material development – Proofread, edited and enhanced marketing collateral, PowerPoint presentations,

flyers and website content. • Agency Experience – Worked directly with creative/graphic agencies to design and produce marketing collateral• Website development – Project leader for the first breeder website that saved over $50,000 annual & increased

awareness of our brands to the breeder community. Set the vision for the site, lead qualitative research groups & managed cross-functional teams to complete the project.

• Project Management – collaborated with team members, sales associates and cross-functional departments on the best communication vehicles and timing for promotional campaigns.

• Breeder loyalty program manager – Managed a dog & a cat breeder loyalty program which included (marketing material development, dedicated e-mails, newsletters, inventory management) Increased awareness of the program to grow by 2,000 breeders in 12 months.

• AKC/Eukanuba Championship Dog Show – Worked with the AKC & Animal Planet on breeder communications, development of consumer awareness to increase viewer ship for the event while also managing the overall budget.

Organizational Development • Shelter Makeover Event (Paws for a Cause ) – Idea creation for the largest Pet Care employee event to have taken

place at IAMS (150+ employees), project development & management of all aspects of the event. • Professional Marketing Organization – Put together a cross-brand organization within P&G consisting of all

Professional Marketers to meet regularly for education, share & reapply and networking.

VOLUNTEER EXPERIENCE• Bishop Leibold Catholic School – Vice President of the School Board & CommUnity Leader for all school

fundraising efforts • Cub Scout Leader• Event Organizer for multiple fundraising events tied to Bishop Leibold School and its churches

PREVIOUS PROFESSIONAL EXPERIENCECNG Financial Corporation, Training and Event Coordinator Mason, Ohio May 1999 – June 2001

EDUCATIONCapella University - Master of Business Administration – 2011 Focus: MarketingMiami University - Bachelor of Arts in Communications – 1999 Focus: Public RelationsRoger Bacon Catholic High School - 1995