EKTA KAPOOR-”THE QUEEN OF AN INDIAN TELEVISION INDUSTRY”

Presented by:Apeksha Bhoge

INTRODUCTION : EKTA KAPOOR Born on June 7, 1975

Daughter of film star Jitendra, and Shobha Kapoor

She had no interest in the entertainment business during her childhood.

Did schooling from Bombay Scottish School

Graduated from Mithibai College in commerce

INTRODUCTION:BALAJI TELEFILMS

Was incorporated in 1994 Redefined the Indian television space Got strong start with hit comedy show “Hum Paanch” After then, rose to unprecedented heights in the late

1990s and early 2000s Achieved about 35 programming hours per week

across all channels in 2002 Has received a number of awards over the years First blockbuster show “Kyunki Saas Bhi Kabhi Bahu

Thi”

Reason of success

Fingers on the audience pulse

Focused on the target marketFocus on budget is key to

profitabilityFocuses on her core

competencies at BalajiHard workingOutstanding vision

Progressive Journey :- Initial Stage

Worked as an assistant model coordinator for an advertising company for a short period of time

Firstly developed a television software, at a cost of roughly Rs 5 million but was not so successful

Initial years were not so successful Was not taken seriously by most of the people Experienced writers thought she was the

“brainless daughter of a moneyed father” Had five to six projects ready but none of them

were accepted by the channels

Medieval Stage Gradually, was able to overcome these problems

through sheer grit and determination Was able to make a place for herself in the

television software market Dedicated her all waking hours to television By the end of 2002, had became so popular that

she was in a position to dictate terms Her serials regularly featured in the top ten

programs and got the highest TRP ratings

Final Stage Felt that her initial failure contributed a lot to her

success at a later stage Was presumptuous about the taste of the

audiences Started watching television carefully, analyzing

each program and working out her next project Noticed the fascination of the average Indian for

large families which prompted her to make family-oriented serials

Most of the serials were depicted to family life of huge traditional families

Challenges

Dual role to play at workplace & at home place

Subordinate to men Non-awareness of facilities provided by

government Competition with large scale units Problems related to marketing

The Success Strategies…Identification of right concept at right

time.Focus on Indian blend and women

strata.Focus on daily soaps.Right mix of programs on DD and

private channels.Right mix of hindi and regional

programs.

Awards Ekta was crowned ‘queen

of soap operas’ and ventured into filmmaking in the late 1990s

Was awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001

6th Indian Telly Awards 2006, Hall of Fame award for having contributed colossally to the Indian television industry

Awards… Most Promising

Entrepreneur of the Year 2009’ by Indo-American Society

She was chosen to head the Confederation of Indian Industries' (CII) entertainment committee

KEY LEARNING POINTS Recognize the turning points & grab

the opportunities Examine yourself & know your

abilities Consider the problems of customersPresentation SkillsBe up to dateMaintain your success