bali community-based tourism association (bali cobta)

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Page 1: Bali Community-Based Tourism Association (BALI CoBTA)
Page 2: Bali Community-Based Tourism Association (BALI CoBTA)

Bali Community Based Tourism Association (Bali CoBTA) is a non-profit and non-governmental organization engaged in the development of community based tourism villages in underdeveloped areas throughout Bali. The orga-nization facilitates the transformation of underutilized villages into “Tourism Vil-lages,” by liaising between interested villages and participating sponsors, as-sisting with facility and infrastructure upgrades and providing human resource management and training to village residents.

Cooperating with stakeholders (government, tourism authority, travel agencies, CSR doer, hotels, academician, etc.)

WHAT IS BALI CoBTA

Page 3: Bali Community-Based Tourism Association (BALI CoBTA)

MoTIvATIon BeHInd SeTTIng up BALI CoBTA

1. Big passion of the founders to help underdeveloped villages2. The villages have great potential but the villagers do not have sufficient knowledge and skill to pack that up3. Local human resources must be guided to implement the 7 enchantments (security, orderliness, cleanliness, coolness, beauty, hospitality and memorable for tourists) BALI CoBTA’S reSponSIBLe TourISM pHILoSopHy

Bali CoBTA’s responsible tourism philosophy is a special interest tourism that takes responsibility on: the local community welfare sustainability of environment and its natural resources sustainability of the local cultural heritage

BVRDBali Village

Resort Development

Page 4: Bali Community-Based Tourism Association (BALI CoBTA)

BALI CoBTA’S vISIon & MISSIon

vision

‘Developing quality tourism villages with special interest attractions to benefit the welfare of the community’

Mission

To utilize tourism to benefit the social/economic welfare of local communities.To raise awareness of community life and local heritage amongst tourists.To create jobs in underdeveloped villages.To empower rural communities to preserve cultural heritage.To promote the conservation of heritage buildings and agricultural land.To facilitate facility and infrastructure upgrades of Tourism Villages by liaising with government agencies and the private sector.To provide education tools and training to the community to promote tourism in villages.To provide the community with education and training tools for rural development, environmen-tal conservation and natural resource management.To provide management training and community counseling.To conduct ongoing research and development programs.

Page 5: Bali Community-Based Tourism Association (BALI CoBTA)

Tourism villages

ds. pinge(Tabanan)

ds. Blimbingsari(Kab. Jembrana)

ds. pancasari(Buleleng)

ds. Budakeling(Karangasem)

ds. Jasri(Karangasem)

ds. penglipuran (Bangli)

ds. Bedulu(Gianyar)

Page 6: Bali Community-Based Tourism Association (BALI CoBTA)

Bank Indonesia grants IDR 1,050,000,000 for 7 villages in 2011

PT. Bali Village Resort Development (Ltd.) supports Bali CoBTA staff financially and helps Bedulu village when they need to upgrade homestay facilities

The International Bali Tourism Institute (Sekolah Tinggi Pariwisata Bali Interna-tional) supports with trainings for the villagers

Some travel agencies are now supporting the villages by sending their guests

SupporT froM STAkeHoLderS

Page 7: Bali Community-Based Tourism Association (BALI CoBTA)

To establish partnership/cooperation with more domestic or international stakeholders

To support development of 100 potential villages in Bali within 5 years

fuTurepLAn ofBALICoBTA

BVRDBali Village

Resort Development

Page 8: Bali Community-Based Tourism Association (BALI CoBTA)

1) The eagerness comes from a local villager (facilitator ).2) Facilitator discuss with village chief then socialized the programme to the whole village resident.3) Village chief/facilitator selected (at least) 3 person then establish a Local Working Group (LWG). This LWG take responsible to run & to manage a programme.4) The LWG identify all potential in the village (attractions, accommodation [homestay/guest house], skill of the community)5) Cooperate with stakeholders (tourism institutes, hotels, other NGOs, etc.) for community capacity building6) Promotion & marketing (cooperate with travel agencies)7) Tourism, Trade and Investment (TTI) development

How we develop CBT in Bali?

Page 9: Bali Community-Based Tourism Association (BALI CoBTA)

Human resource developmentChallenge : Most of village residents are old people & children in elementary or junior high school while the youth prefer to work in hotels, villas, or cruise ship. Those old people have objections to join in train-ings because they are busy with their main job.

Community Strength & unityThreat : When revenue comes in, parties who are not getting involved, tried to sabotage the pro-gramme.

Community empowermentChallenge : When the locals can’t speak tourists language, they do not confident to communicate or to represent themselves effectively to outside groups. This language constraint become a barrier for the

locals to give the best service for guests.

CBT Benefits Local people in Social & Culture

BVRDBali Village

Resort Development

Page 10: Bali Community-Based Tourism Association (BALI CoBTA)

Strengthening community prideChallenge: When the locals ready to showcase their environment, culture, and heritage but do not get attention or support from local government or other outside parties. This weakens their pride.Increased Hygiene and Safety Awareness

Challenge: Expectations of Cleanliness and Hygienic standard difference between people of hospitality

industry and the village resident

Challenge: When the locals expect to get big income, instantly. (e.g.: If a farmer sells his land to investor,

it will give him a big money faster than remain become a farmer and make a living from their harvest

CBT Benefits Local people in Social & Culture

CBT Benefits Local people in ecologicalpreservation

Page 11: Bali Community-Based Tourism Association (BALI CoBTA)

Challenge:

1. To keep up the community eagerness to remain running the programme in the first few years, when the income received still very small.

2. To get more income means we need more tourists coming to the village. When we build a co operation with travel agencies but the locals can’t maintain the partnership with selling their products with lower price to end user directly.

3. To urge local resident to be willing to cooperate with his/her community in building an internal partnership

CBT Benefits Local people in economic

Page 12: Bali Community-Based Tourism Association (BALI CoBTA)

This is a REALITY,

when we could overcome all obstacles that comes up during the process

Strong commitment maintained by the local government and the community that receive the benefits

The initiatives are well supported by “pro-poor” tourism promoters

poverty Alleviation Through Sustainable Tourism development: An idea or reality?

BVRDBali Village

Resort Development

Page 13: Bali Community-Based Tourism Association (BALI CoBTA)

BVRDBali Village Resort Development