Ball State UniversityUNIFIED MEDIA

MEDIA KIT2016-2017

AUDIENCE PROFILEBall State Unified Media

Our AudienceTotal: 20,042

85% 15%

On Campus Students Faculty & Staff

Art & Journalism Building, Room 285Ball State University,

Muncie, Indiana

UNIFIED MEDIA

ADVERTISING

Phone: (765) 285-8256Fax: (765) 285-8248

Email: dailynewsads@bsu.edu

The audience of Unified Media consists of a variety of people who use a wide range of mediums to get their news and entertainment.

Sources: Ball State University Fact Book, Office of Institutional Effectiveness, Google Analytics, MansiMedia.com and NACS.

Interesting Facts

54%of newspaper

consumers use two or more platforms to

access content

75%of Millennials get news

on Facebook

58%of adults aged 18-34 read a newspaper 33%

of Millennials get news on Twitter

70%of Millennials click on and regularly

read news shared by other people

Unified Media adapts to the changing media industry every year. As the audience changes, advertising changes along with it.

of readers read the ads when

paging through their newspaper

63%

ff

Photo by Bre Daugherty

Cover photos by Bre Daughezrty

Design by Keely Collier

3TABLE OF CONTENTSAudience Profile

DN Broadsheet RatesSpecial Rates and Options

Ballstatedaily.comThe Roost

DN Sizing & SpecificationsAdvertising Policies

Publication Dates

PAGE 3PAGE 4PAGE 5PAGE6PAGE 7PAGE 8PAGE 9 PAGE 10

40+ DISTRIBUTION LOCATIONS BOTH ON &

OFF CAMPUS

• City Hall • MITS station downtown • Heorot • Alumni Center• BSU Anthony Apartments • BSU Sheidler Apartments • Kitselman Center

• Ball Memorial Hospital • Burris Laboratory School • Police HQ• The Cup • TIS • Sunshine Cafe • BSFCU

• E.B. and Bertha C. Ball Center • Bruner’s Family Restaurant

8,000 COPIES IN CIRCULATION EACH PUBLICATION DAY

OFF CAMPUS DROP OFFS LOCATED AT:

SPECIAL RATES & OPTIONSBall State Unified Media

ADSCAPE: $150 + original price of ad

POST-IT STICKER: $500 /1 full run (8,000)

An adscape is a creative advertisement that has a nontraditional border and breaks into the editorial content of the newspaper. The text wraps to the edge of the ad. Begin designing with a standard ad size in mind (for initial pricing) and let your creativity run wild.

Post-It stickers are full color, sticky notes placed on the front page of a newspaper edition. They can also be peeled off and stuck somewhere else as a reminder of your business or promotion. DIMENSIONS: 3 in. x 3 in.

A spadea wraps around the newspaper, offering nearly three pages of full color advertising. DIMENSIONS: Flaps (Front & Back) 3.25 in x 21.5 in Full Page (Front & Back) 10.25 in x 21.5 in

SPADEA: $1,895

SPECIALTY ADS

DN BROADSHEET RATES Ball State Unified Media

FALL & SPRING RATESAMOUNTOpen Rate$2,000-$4,200$4,201-$6,200$6,201-$8,200$8,201-$10,200$10,201-$13,200$13,201-$16,200$16,201-$18,499$18,500-$19,999$20,000+

PER COLUMN INCH$12.50$11.75$11.00$10.50$10.00$9.50$9.00$8.50$8.25$8.00

SUMMER RATES COLOR CHARGESAMOUNTOpen Rate$500-$700$701-$1,300$1,301-$1,900$1,901-$2,300$2,301-$2,750$2,751+

• $25 charge for Business Card ad size

• $50 charge for ads larger than Business Card, but less than ½ page

• $100 charge for ads ½ page and larger

PER COLUMN INCH$8.65$7.98$7.45$6.90$6.33$6.00$5.70

*Standard-size broadsheet rates based on open rate of $12.50 per column inch except for Front Page Strip, Nameplate, Puzzle and Horoscope sponsors, which are premium positions. Rates represent black and white advertisements. Rates listed are valid from August 22, 2016 through July 21, 2017. Summer rates begin May

15, 2017. For special contract rates, contact a Unified Media Sales Representative. **Clients must include the word ‘Advertisement’ in at least 5 point type at either the top or bottom of the ad.

If it is not included, it will be added.

PREMIUM POSITIONS

Business Card3.325 in x 2.175 in

$54.38

Sixth Page3.325 in x 10.525 in

$263.13

¼ Page Vertical5.0625 in x 10.525 in

$394.69

½ Page Horizontal10.25 in x 10.525 in

$789.38

Sixteenth Page5.0625 in x 2.525 in

$94.69

¼ Page Horizontal10.25 in x 5.25 in

$393.75

Two-Thirds Page6.975 in x 21.25 in

$1,062.50

Eighth Page5.0625 in x 5.25 in

$196.88

4x86.975 in x 8 in

$400.00

One-Third Page3.325 in x 21.25 in

$531.25

½ Page Vertical5.0625 in x 21.25 in

$796.88

Full Page10.25 in x 21.25 in

$1,593.75

Puzzle SponsorTop: 5.0625 X 1.5 in

Bottom: 5.0625 in x 1.5 in$100

Front Page Strip10.25 in x 2 in

$400

Nameplate**4.2 in x 2 in

$400

Classified Sponsor10.25 in x 2 in

$50

Signing up for multiple puzzle sponsorships and horoscope sponsorships can earn you a lower rate! Turn the page to learn more.

Full Run, One Date: $360 ($45 per thousand)

Full Run, Multiple Dates:3-6: $320 ($40 per thousand)7-12: $280 ($35 per thousand)13-25: $240 ($30 per thousand)26+: $200 ($25 per thousand)

If you wish to print inserts on your own, please include date to be inserted and mail them to: HNE Printers, c/o Ball State Daily News22 W. New RoadGreenfield, IN 46140

Printing costs: $450 ($56.25/thousand)

We can print letter size documents or smaller with a variety of paper types (excluding cardboard). *Fees are separate for printing and inserting.

INSERTS

Double Sided: $500

INSERTION ONLY

INSERTING & PRINTING

Photo by Bre Daugherty

Creative Services

While our advertising design is free for ads purchased for UM publications, we now offer new creative services. Our award-winning creative team can now design marketing and promotional material for your business.

$75 $75

$175 $75 $50

$125

*The prices is the cost of the design work plus two revisions. Logo costs includes

at least two different designs plus two revisions. Printing costs are additional and will vary with each item based on quantity,

paper type, etc.

Sponsor the puzzle for an entire semester (fall, spring or summer) and receive 25% off.

PUZZLES SPONSORSHIP

CLASSIFIED STRIP SPONSORSHIP

$100/puzzle

$50/strip

SPONSORSHIP & DISCOUNTED RATES

*Puzzle ads are black and white only

Sponsor the classified strip for an entire semester (fall, spring or summer) and receive 25% off.*Classified ads are black and white only

Signing up for multiple ads gets you a lower rate!

Signing up for multiple puzzles

gets you a lower rate!

4 5*Most popular sizes and rates

*Puzzle and classified sponsorships are black and white only.

Flyers/postersBanners Pamphlets, brochuresPostcardsStickers, other noveltiesLogos

BALLSTATEDAILY.COM Ball State Unified Media

Unified Media works to adapt to the ever changing world of media. UM has created apps,

blogs, podcasts, social media accounts and many more tools to better reach our audience.

TECHNOLOGYNew

Photo by Bre Daugherty

AD DIMENSIONS: 320 pixels X 50 pixelsPNG OR JPG FILE IN RGB

MOBILE ADVERTISING

The banner ad that appears when BallStateDaily.com is viewed on a mobile device.

THE ROOSTBall State Unified Media6 7

ONLINE AD SPECIFICATIONSBallStateDaily.com is the central online hub of all Unified Media organizations. With our redesign you can fit more content in your ad than ever before with our new ad sizes!

COLOR: RGBRESOLUTION: 72 DPIFORMAT: JPG, PNG, GIF, SWF

300

px

1-4 Months: $3505-8 Months: $3259-12 Months: $300

1024 px

BOTTOM BILLBOARD AD 1-4 Months: $4005-8 Months: $375

9-12 Months: $350NEWS FEED AD50

0 px

1440 px

AD FORMAT 1-4 Mo.

$375 5-8 Mo.

$3509-12 Mo.

$325

RAIL AD

700

px

250 px

$325/MONTH

Eighth Page$100

Quarter Page$150

Full Page$525

½ Page $275THE PENTHOUSE (EXCLUSIVE SPONSOR)

• Receives contract rate discounts for Daily News ads• The Roost online listing for one year with exclusive ad positions on the website• The Roost Housing Fairs (Fall & Spring): - Full color double-truck (center spread) and back cover ads in The Roost housing guide - Booth at the fair (Fall & Spring) - First choice of booth placement at - Your name and logo in all promotional

• Receives DN contract rate discounts• The Roost online listing for one year• The Roost Housing Fairs (Fall & Spring): - Premium position in Housing guide with booth at Fall and Spring Housing Fair

• The Roost online listing for one year• The Roost Housing Fairs (Fall & Spring): - Half page, full color ad in Housing guide - Booth at the Fall Housing Fair

• The Roost online listing for Fall semester• The Roost Housing Fairs (Fall): - Quarter page, full color ad in Fall Housing guide - Booth at the Fall Housing Fair

• The Roost online listing for Spring semester• The Roost Housing Fair (Spring): - Quarter page, full color ad in Spring Housing guide - Booth at the Spring Housing Fair

$7,000($8,700

value)

($3,250 value)

($2,400 value)

($1,100 value)

($900 value)

THE ROOST PACKAGES THE ROOST HOUSING FAIR & GUIDEThe Roost offers you the opportunity to reach students who are searching for housing in multiple ways. This includes online, print and face-to-face interactions. Our packages allow you to utilize our options strategically so you have the best results.

4 available

THE SUITE $2,437.50

THE DELUXE $1,800

$825

$675

THE FALL STANDARD

THE SPRING STANDARD

THE ROOST ONLINE PRICING

FALL SEMESTER: $150 PER MONTH ($600 total)(September-December)

SPRING SEMESTER: $100 PER MONTH ($400 total)(January-April)

SUMMER: $75 PER MONTH ($300 total)(May-August)

ANNUAL: $100 PER MONTH ($1,200 total)

5 available per categoryReceive a leading spot at the top of the list for an additional $25 per month.

Deadlines

SPRING 2017

Wednesday, Sept. 28 10 a.m.- 2 p.m.

Monday, Sept. 19 Monday, Feb. 20

Wednesday, March 1 10 a.m.- 2 p.m.

Fair in the Atrium

FALL 2016

FAIR & GUIDE PUBLISH

SALES & COPY SALES & COPY

FAIR & GUIDE PUBLISH

*All camera ready ads and booth sales due on sales & copy deadline

AD SIZESPREMIUM POSITIONS

BOOTHS

DISCOUNT

Get the best positions in The Roost guide to reach your audience most effectively.

Get a one of a kind face-to-face interaction with students looking for housing at The Roost fair with a booth.

Receive 25% off a booth with the purchase of any size ad in The Roost guide.

$750

$300

materials including banners, online and print ads and more

Unified Media works to promote news and advertising to our followers on Twitter

@BallStateUM.

POP UP AD

550 px

480

px

$125/day

SPONSORED CONTENT

*Coming October 2016 on the redesigned BallStateDaily.Com.

• Post one photo and one 500-1000 word story in the newsfeed of BallStateDaily. com for $100 per post. • Save 25% off when you run 2 or more posts within the same calendar month• Need creative services to take a photo and write a 500 word story for you? Cost is $150.

the fair

Save 50% on Classified ads if you purchase the Annual Roost Online.

Revise/Reject Unified Media reserves the right to revise or reject advertisements. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted. Advertisements containing false or misleading statements will be rejected. Advertisements for products, services or promotions illegal in the state of Indiana, or that violate U.S. Postal Service regulations, will be rejected.

Page Positioning With the exception of certain special issues, no page position for any advertisement will be sold or guaranteed. Requests will be honored when possible in the daily issues. Unified Media assumes no financial responsibility for failure to honor page position or placement request, nor will Unified Media be held liable for failure to notify an advertiser when such requests can not be honored. Unified Media assumes no financial responsibility for the placement or page position of an advertisement in relation to other advertisements contained in the publication, including but not limited to, competitors’ advertisement and advertisements of similar size or design style. No class of paid advertisement is accompanied by news stories or free notices.

Publication of Ad Unified Media assumes no liability for failure to publish an advertisement or for the financial loss of business for failure to publish an advertisement. If the University closes for an emergency, Unified Media reserves the right to still publish the paper. All ads will run as is and as scheduled unless we receive a phone: call by the deadline to pull the ad.

Copyright and Liability The advertiser and/or advertising agency assumes liability for all content (including text representation, illustration and appropriations considerations) of advertisements published and assumes responsibility for any claims arising against Unified Media. School identifiers are not allowed to be used in outside client advertisements. Identifiers include, but are not limited to, Benny, Charlie Cardinal, Ball State’s logo, and the Ball State’s Homecoming logo.

Political and Editorial Ads Advertisements having the appearance of editorial material must be identified as “paid advertisement.” All political advertising must be paid in advance, and must be identified as “paid political advertisement,” and include the name of the person or organization that paid for the ad.

RESTRICTIONS Upside-down or sideways advertisements are not accepted. If copy is supplied in this manner, Unified Media will alter the copy into a normal vertical format prior to publication. Unified Media is not responsible for photographs or other materials which are left with us for more than 10 days after the first publication. Advertisers wishing to have photographs or other materials returned must notify Unified Media of this request when materials are submitted. The advertiser and/or advertising agency is responsible for obtaining photo releases from anyone whose picture or likeness appears in an advertisement. The ad cannot be pulled the day before the ad runs.

OBLIGATIONSContracts All contracts are subject to approval by Unified Media advertising director. Contracts signed after August 18, 2014, will not be retroactive. An advertising contract is a guarantee on the rate, but does not imply credit has been granted. Contract rates apply only to advertisements inserted during the time specified in the contract (August 18, 2014 - April 24, 2015).

Contract Adjustments Advertisers who fail to fulfill their contract will be charged for actual inches used at the applicable rate. For example: (contracted rate-actual inches used) x actual number of inches used=adjusted total.

Advertisers who fail to fulfill contract obligations due to delinquent charges will forfeit all discounts previously earned under the contract.

CORRECTIONSMake-Good Ads Unified Media assumes no financial responsibility for errors in advertisements beyond the cost of space occupied by the advertisement in the first issue in which the error is made. “Make-good ads” will run, when appropriate, before billing adjustments are made. Such adjustments will not be considered if a proof of the ad was delivered and advertiser failed to call in corrections by the stated deadline. Errors in an ad do not automatically qualify for a make-good ad.

Credit Adjustments Credit will not be considered if Unified Media advertising director is not notified within 15 days of the invoice date. Billing adjustments will be based on what percentage the error detracts from the effectiveness of the total advertising message, as determined by Unified Media advertising director. Adjustments will be noted on the next statement. Any/all “make-good ads” and credit adjustments will be determined by the advertising director. Unified Media is not responsible for errors in ad if copy is turned in after deadline.

Proofs Proofs go out daily as soon as the ad is designed but no later than 10 a.m. the day before publication. It is the responsibility of the advertiser to provide correct information for where and to whom the proof needs to be sent.

Proof Corrections Unified Media is not liable for errors in original copy received from advertiser or corrections or copy substitutions submitted after deadline. Deadline for corrections is 2 p.m. one day prior to publication or Friday by 2 p.m. for Monday publication. Special Section proof deadlines will vary. If Unified Media does not hear from the client by proof deadline the ad will run as is; Unified Media is not responsible for errors in an ad if the client received a proof and did not contact us. It is up to the discretion of the production supervisor and/or advertising director to accept ads after deadline. If an ad is accepted Unified Media does not guarantee a proof will be sent out and Unified Media is not responsible for any errors that may occur in the ad.

PAYMENT TERMSPayments We accept cash, check, money order Visa or Mastercard for all billed accounts. There will be a $35 service fee assessed for every returned check.

Pre-Pay Accounts Payment is due on ad copy deadline day. Unified Media will pull ads that do not have payment in on time. We accept cash, check, money order, Visa or Mastercard for payment.

Billing Conditions Advertisers requesting to be billed must complete a credit application for consideration. Accounts are billed the last day of the month. All advertising invoices must be paid in full within 30 days of invoice date. Accounts unpaid after 45 days will be granted additional advertising only at the discretion of Unified Media advertising director. Accounts unpaid after 60 days will be considered delinquent and no further ads will be accepted until the delinquent amount is paid. Accounts more than 90 days in arrears may be placed on a pre-pay basis. Once invoices become 91-120 days old, departments will be notified that a letter will be sent to the customer by Bursar and Loan Administration notifying them that, unless payment or an arrangement to pay is received within 30 days, the account will be referred to a collection agency for collection. This means that the customer will incur additional charges to reimburse the collection agency for their efforts. Once invoices become 121-150 days old, they will be referred to a collection agency for collection.

DN SIZING & SPECIFICATIONS Ball State Unified Media ADVERTISING POLICIESBall State Unified Media8 9

Students and faculty work together to create the best content for our audience.

Collaborating allows us to learn from each other and produce the best content.

TOGETHERWorking

Photo by Bre Daugherty

AD SIZES

RESOLUTION

COLOR

FORMATTING

E-MAIL

Our daily broadsheet pages are 11 inches wide by 22.25 inches tall with 0.375 inch margins. Ads must be at least one column (1.6 inches) by two inches. Those ads which exceed 18.25 inches tall will be charged for the full 21.25 inches of ad space.For an example of all broadsheet ad sizes, please see “The Daily News” page.For online sizes, please see “BallStateDaily.com” page.

Print publications: 300 dpi is preferred. 200 dpi is the minimum resolution for image files at 100%. DO NOT use art from your website, as 72 dpi web images print poorly. Web: 72 dpi is preferred.

Print publications: Verify that your ad is in CMYK mode, not RGB, so the colors will separate correctly. Web: RGB.

Encapsulated PostScript file

You may email files directly to: DAILYNEWSADS@BSU.EDUWe ask that you please make the subject line your account name.

ADOBE FILES:.AI, .INDD, .PSD

Test-open your ad in Adobe Acrobat to be sure it will open for us once we receive it.

GRAY SCALE: Verify that your ad will print on only ONE black plate; no color plates are allowed.

*If a customer sends in a camera ready ad that is not the required file

type, UM Advertising reserves the right to reject the ad. UM also cannot

guarantee the quality of the printed ad if the format is incorrect.

Illustrator, InDesign, and Photoshop. Please include all linked files and convert text to outlines.

DISPLAY COLUMN INCHES

COLUMNS123456

INCHES1.6

3.3255.06256.6758.52510.25

======

one column

2 in

ches

(exact size)

All display advertisements must be at least two column inches:

one column wide by two inches deep.

.EPS

.PDF

JPG, PNG or GIF For Web publishing only

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AUGUST

NOVEMBER

FEBRUARY

MAY

MARCH

JUNE

APRIL

JULY

DECEMBER JANUARY

SEPTEMBER OCTOBER

Publication Date Non-Publication Date Special Section Publication Date

SPECIAL SECTIONS

NEWSPAPER DEADLINES

2016-2017 OFFICIAL BALL STATE CALENDAR AND HANDBOOKMonday, Aug. 15, 2016Mini magazine ROLL CALLThursday, Aug. 18, 2016Broadsheet format

FIRST FRIDAY COUPON INSERTFirst Friday of each month: Sept. 2, Oct. 7, Nov. 4, Dec. 2, Jan. 13, Feb. 3, March 3, April 7

CAMPUS GREEN GUIDEWednesday, Sept. 14, 2016Mini Tabloid formatDeadline: Friday, Aug. 12, 2016

FAMILY WEEKENDFriday Sept. 16, 2016Broadsheet format

FALL HOUSING FAIR & RENTER’S GUIDEWednesday, Sept. 28, 2016Tabloid format

HOMECOMINGFriday, Oct. 21, 2016Broadsheet format

BALL BEARINGS MAGAZINEMonday, Nov. 7, 2016

ELECTION PREVIEWDate TBATabloid format

SEMESTER IN REVIEWFriday, Dec. 9, 2016Broadsheet format

WELCOME BACKMonday, Jan. 9, 2017Broadsheet format

SPRING HOUSING FAIR & GUIDEWednesday, March 1, 2017Tabloid format

BRACKET CHALLENGEMonday, March 13, 2017Online format

BEST OF BALL STATE EVENT ON CAMPUSWednesday, April 12, 2017Tabloid format

BEST OF BALL STATE WINNER’S PAGESFriday, April 28, 2017Broadsheet format

YEAR IN REVIEWFriday, April 28, 2017Broadsheet format

GRAD WISHESFriday, April 28, 2017Tabloid format

WELCOME TO BALL STATEMonday, June 5, 2017Mini Tabloid format

PUBLICATION DAYMondayWednesdayFriday

DEADLINEThursday, 4 p.m.Monday, 4 p.m.Wednesday, 4 p.m.

The Daily News publishes Monday, Wednesday and Friday during the fall and spring semesters and Wednesday during the summer sessions. Fall and spring semesters’ DN circulation is 8,000 per day and summer sessions’ DN circulation is 4,000 per day.

Finalized and approved ads must be in by deadlines above.*Sales flyers are available upon request. All special section publication dates are subject to change. Sales and creative deadlines will vary per special section publication.

PUBLICATION DATES Ball State Unified Media10*