Balyolu: The Honey Road It’s Adventure @ Its Sweetest!

GSVC Semi-Finals 2011-2012London Business School

WE: Are your match and we’re sticky for social good. What does this mean?

YOU: Are looking for sustainable, scalable, environmental social enterprises.

NOW: We will challenge the way you view tourism, honey, and rural Turkey.

1. The Team

Deniz DuyguCFO

Cat JaffeeCEO

Burcu UzerDirector

Tourism professional, 6 years experience

working for Smithsonian

Corporate Relations, MBA, Audit experience

w/nonprofit & corporates

Vision, Fulbright Fellow, Luce Scholar, Ashoka Employee. Lives in beekeeping villages

1. The Team

Sertac TurhalOperations Advisor

Alex BarberisBusiness Advisor

Our CommunitiesLocal Leaders

Finance professional, MBA, experience w/

new ventures & startups

Operations expert,UNDP Regional Admin

for Kars, Ardahan, Artvin

Community support from local non-profits & village

groups

10,000,000 + Rural Women in Turkey

2. The Problem

2. The Problem

Lack of Rural livelihoods & Migration

Over 80% surveyed leave for economic opportunities.

Turkey ranks 7th worldwide for highest urban

population.

TURKEY

TURKEY

Connect Travelers

Build GREEN Village Hospitality

3. Our Approach: The Model

Incubate GREEN Rural Women-Led

Businesses

Community Funds for Education, Health,

Business...

3. Our Approach: Scalability

Spread Model Across Silk Road: 70,000,000 Women

4. Implementation:Proof of Concept

Pilot Tours Launched

Vision, Travel, R&D

Teaming up with local/Global

partners

Raising Capital & Selling Trips

4. Implementation: A Different Kind of Balance Sheet

ASSETS LIABILITIESOur Team Our Promise to the:

Our Network PeopleOur Strategic Alliances Tourists

Local Support EnvironmentThe Amazing Nature EQUITY

The Rich Culture Our Social Impact

4. Implementation: Social Impact

Quantify and measure impact

Consider unintended consequences

SROI = $3.64

4. Implementation: Finances

Breakeven in June 2012

Fundraising covers costs

Low COGS = high margins

Balyolu can still contribute

Operating expenses minimized

Costs increase yearly

$80,000

4. Implementation: Balyolu Highlights

Operating expenses have been met for year 1

Market has shown an interest in honey tours

High SROI supported by strong underlying financials

Self-sustaining from Year 1, returns 30% that can be reinvested

Summary: Balyolu

The Problem (pain)• Unemployment and Lack of Opportunities• Migration to large cities leave rural areas under developed

Our Approach (solution)• Provide vocational/technical trainings to women• Sustainable and scalable operations

Implementation• Provide opportunities for rural women in their villages• Create an eco-toursim experience rooted in all 5 senses

Thank you

Teşekkürler