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T Days Davide Baruzzi BAM! Strategie Culturali From communication to participation bulding 1

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Page 1: BAM! ecitizen

T DaysDavide BaruzziBAM! Strategie Culturali

From communicationto participation bulding

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BAM! Strategie Culturali offers innovative design, planning and communication services to private companies, nonprofit organizations and public institutions who would like to implement creative projects and solutions

About us

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The T Days are special weekends in which the streets (via Rizzoli - via Ugo Bassi - via Indipendenza) of the so called T Area were completely closed to motor vehicles.

The Municipality of Bologna has successfully launched the first edition of the T Days on the weekend of 17-18 September 2011, in occasion of the 2011 European Mobility Week, and recently repeated the initiative on the weekend of 3-4 December.

T Days

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Thanks to T Days Bologna won the European Mobility Week Awards 2011

T Days

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T Days

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T Days

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T Days

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T Days

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T Days

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T Area

Two TowersPiazza Maggiore

Train Station

We are here

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• The event had risky communication to manage,

• Car-free areas as a controversial issue,

• Thousands of citizen had to be alerted,

• A specific support had to be built on the issue,

Communication

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• Top-down paper-based communication wasn’t enough,

• The idea of a work-in-progress scenario had to be brought over to the city,

• No better way than asking for participation on informal and social media,

• The very first communication was given on Twitter.

Participation

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• Any project that generates a sense of belonging is perceived by the city as important and positive,

• Informal communication is a strategic tool in empowering citizens to express opinions and participate actively to the project.

Sense of Belonging

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• The best tool to generate a sense of belonging is Active Engagement,

• It’s easier to feel part of something you helped building and communicating,

• It’s easier to contribute to informal dialogues.

Engagement

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• Not on a brand new institutional platform (apps, websites),

• But on a shared neutral ground: social media

• Website only as an aggregator: aggregator refers to a web site that aggregates a specific type of information from multiple online sources

Interaction, how?

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• #TDays Contest

• Questionnaire

• “50 people 1 question” video

Participation Buildingin Practice

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• Multimedia points of view (pictures, articles and quotes) collected from 5 different social networks.

• Facebook, Twitter, Instagram, Foursquare and Flickr. With Twitter being a common ground for sharing.

• The best pictures and quotes would be part of an exhibition in Piazza Maggiore (Bologna’s Main Square).

#TDays Contest

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• In order to raise interest and participation from the web we called for bloggers to be “ambassadors” of the project,

• After selecting a group of well known local bloggers we organized a social event to discuss and share opinions with them, in order to let them know first how T Days would have taken place.

Bloggers

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• Over 5500 single users on the aggregator website in the 2 weeks before the event,

• 90 photographers shared their pictures on flickr,

• 130 users microblogged live on Twitter through the hashtag #TDays,

• 600 users in 7 days interacted with the Facebook event.

Results

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• 10 photographers, 10 Twitter users and 1 blogger won the #TDays Contest and took part to a very simple but very effective exhibition in Piazza Maggiore during the second T Days weekend (then moved to Urban Center Bologna),

• This easy reward generated a new spin of sharing and commenting on-line

The Exhibition

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“A Bologna la piazza è più 2.0 di internet”

“In Bologna the main square is more 2.0 than the internet”

The Exhibition

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The Exhibition

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Thanks.

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