BAMBOO

Alabama-grownPotential cash crop

Use case?Target audience?

Challenge

WOODvs.

Household furniture flooring building

BAMBOO

Strenth / sizeQuick growthGreen appeal

Cultural holdSize at harvestVersatility

Strengths & Usage

SOL’N quality - homegrown - mid price

China: < $0.01 USA: > $1.00

Price dilemma

BAMBOO HOUSE

Exotic flareAmerican constructionGreen sensibility

Showcases range of use

How to pitch

Concept

Designers Full-scale BAMBOO HOUSE

at Boston ICA

AlabamaBamboo

+ =>

Builders, homeowners

ICA visitorsDWELL readers

Boston Bamboo Zeitgeist

++ =>

ConceptPatrick Mannion

Anna Roth

DESIGN SURVIVOR

Boston ICA visitors: people interested in architecture and art

DWELL readers: via co-promotion with magazine

Potential buyers Homeowners

General contractors

Real estate developers

GOAL education + inspiration

Public Audience

Architects: builds affordable housing framework

Lead designers: Conceptualize rooms around livability and structure

Other designers: Submit art and furniture concepts highlighting versatility and luxury

RURAL STUDIO

AndrewFreear

KengoKuma

RuralStudio

GOAL leadership + experimentation

Design Audience

THE BAMBOO HOUSEMADE IN ALABAMA

The Bamboo House: Made in Alabama presents innovative architecture spearheaded by the Rural Studio at Alabama’s Auburn University School of Architecture. Its director, Andrew Freear (The $20,000 House), proves he can surmount key con-straints, like environmental sustainability, low cost, local materials and local labor.

This exhibit proves that not only is bamboo a local physical product, but that its employ is an American design as well. It highlights bamboo’s immense potential as a native material—both due to its sus-tainability and its beauty. Commissioned works by other designers displayed in the house demonstrate the versatility of bamboo, underscoring its potential to adapt to uses both luxury and affordable.

KENGO KUMA ANDREW FREEAR MARCEL BREUER ISAMU NOGUCHI

MARCH 11-26AT THE BOSTON ICAAN EXHIBIT BY DWELL MAGAZINE + RURAL STUDIO OF AUBURN UNIVERSITY

Icons: theNounProject.org: James Christopher, Jens Tärning, John Caserta, John Brüggemann, Alden Lowney, Dirk Austin Rowe, Catia Marsh Mallow

Photos: http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg

http://70architect.com/wp-content/uploads/2011/02/bamboo-house1.jpg

http://www.mabeslor.com/wp-content/uploads/2012/03/kayuaga_190112_17.jpg

http://www.mabeslor.com/wp-content/uploads/2011/05/

Swimming-Pool-at-Mountain-House-by-Guerra-David.jpg

http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg

Poster inspiration:

References