BANCOLOMBIA: VALUE FROM CULTURECorporate Finance Group 5:

BANCOLOMBIA & CULTURES IMPORTANCE2004 : Merge of Bancolombia + Conavi + CorfinsuraStatus: 3 leaders:

Main goal : A new brand : Grupo BancolombiaProblem : Different mentality, ideas, values, clientsSolution: Cultural Transformation Process: United for an Ideal Bank

Chart1

0.1463774300

0.1932573977

CorfinsuraCorfinsuraCorfinsura

Market share

Offices

Employees

The 3 enterprises prior merge

Sheet1

Market shareOfficesEmployees

Old Bancolombia14.60%3774300

Conavi19.30%2573977

Corfinsura

THE PROCESS OF CULTURAL TRANSFORMATIONProject: Cultural Transformation WorkshopsFrom experiences : Merge of BIC and Banco de Colombia in 1998

Advantages:Skills development + behavioral changes easier to implement through experience

THE PROCESS OF CULTURAL TRANSFORMATIONProject: Cultural Transformation Workshops

Benefices of workshops:

VALUES FROM NEW CULTUREValues coming from new Grupo Bancolombias culture

VALUES FROM NEW CULTUREValues coming from new Grupo Bancolombias culture

Thank you for your attention!Corporate Finance Group 5: