bangkok business brief magazine - october 2012

InsideGeneral Interest 2Finance/Investment 3Government/Economy 4Production 5Retail/Services 6Tourism 8IT/Comms 10Real Estate 12The Chambers 14The Calendar 22

Daily business news briefs at www.bangkokbusinessbrief.comVol. No. 1, Issue No. 11 Mid-October/Mid-November 2012

BANGKOKBUSINESS BRIEF

‘Gen Y’ or ‘Gen Why?’tion in May, a senior executive at a major Thai company mentioned the hiring challenges that his com-pany is currently facing. He said that a significant change is hap-pening in the business world as young people today seem to be looking to work for companies that match their own values. He described interviews with the new generation as “them interview-ing us, rather than the other way around.” Welcome to the world of Generation Y!

Commonly called ‘Gen Y’ (be-cause they follow ‘Gen X,’ which followed the ‘Baby Boomers’), or alternatively, ‘Millennials,’ the

‘Internet Generation,’ or deri-sively, the ‘Me Generation,’ Gen Ys were born roughly between 1980 and 2000. They are the first generation to be born with per-sonal computers, personal stereos (from Walkmans to iPods), and personal devices (from pagers and cell phones onwards). They are a tech-savvy, multi-tasking, job-hopping generation that rep-resent, according to some, a re-cruiter’s nightmare. They tend to focus on their networks, and use words like ‘happiness,’ ‘creativity,’ and ‘fun’ when describing their in-terests. And they seem to be less concerned about job security, ca-reer advancement, and job titles,

which frustrates Gen Xs and Baby Boomers. From the U.S. to Europe to Asia, the ideas of ‘generational conflict’ and ‘generational war-fare’ has fuelled many attention-grabbing headlines: “Spoiled Gen-eration lacks basic skills,” “Why bosses hate Gen-Y,” “Move Over Boomers!” Many Gen X and Baby Boomer commentators have even seen the 2008 Global Economic Crisis as an opportunity to give a dose of reality to a generation that has never had to endure hardship.

On the other hand, Gen Ys claim that what others see as lack of am-bition, selfishness and an inability

Story continues on Page 20

At a B. Grimm-sponsored sym-posium about “Compassion in Business” at Sasin Graduate In-stitute of Business Administra-

free consultation

Looking to setup a new company but don’t know where to start?

•ThaiLimitedCompany •FormationofaForeignCompany –AmityTreatyCompany –FTA-ThaiAustraliaCompany –JTPEAThaiJapaneseCompany –ForeignBusinessAct

Bangkok Office:1104/157NobleCube,PattanakarnRoadTel:(66)02.187.2640-1•Email:[email protected]

Phuket Office:TheRoyalPlace,96/14ChalermprakietRor.9RdTel:(66)076.304.353–5•Email:[email protected]

www.juslaws.com

By Ruprecht Benson

THAILAND LEGAL & BUSINESS SERVICES

FREE CONSULTATION - CONTACT USREALISTIC RATES - SUPERIOR SERVICE

WWW.INTERACTIVETHAILAND.COM | 02-653-0043

interactiveCOMPANY SET-UP

ACCOUNTINGWORK PERMIT

PROPERTY LAWCONVEYANCE30 YR LEASE

IMMIGRATIONFAMILY LAWCONTRACTS

2 BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 www.bangkokbusinessbrief.com

BriefsTo read the full article of a story brief, enter the short code at the end of the story into your browser:

goo.gl/bH6PF...added that the company had set aside a significant investment budget of Bt200 million to Bt300 million for overseas expansion.Full story at http://goo.gl/bH6PF

General Interest

http://goo.gl/ozbNMAs we approach 2015, we are expe-riencing huge changes being caused by what some people are calling the “AEC effect”. As businesses prepare for the Asean Economic Communi-ty, there is a huge expertise shortage in Thailand and a war being fought for the talent that exists. Against this backdrop, we are finding more and more that female leaders are taking up positions in management.

Naturally, many companies are having to change and adapt in this age of globalisation. Therefore, my question is: “Has your organisation become ‘change-ready’ by shifting mindsets about gender diversity yet?” From my years of experience, I have found that the companies that resist change and are narrow-mind-ed about differentiation are now reaching a dead end. On the other hand, a company that provides...Full story at http://goo.gl/Qx6Fp

Thailand has joined 123 other coun-tries in launching “Global Entrepre-neurship Week”, the local goal of which is to inspire young Thais to turn their ideas into businesses and showcase Thai entrepreneurship to the world. The campaign will take place from November 12-18 and coincides with the 80th-anniversary celebration of the Thai Chamber of Commerce.

Enterprises are encouraged to or-ganise events during Global Entre-preneurship Week as a mark of the importance of entrepreneurship in global development. Global Entre-preneurship Week seeks to inspire people through local, national and...Full story at http://goo.gl/33j4I

Female leaders running the show during a talent shortage

Private sector believes corruption weakens

Winning strategies for the B2B market

‘Global Entrepreneurship Week’ set

Leading executives and marketers shared some thoughts about how to win in the business-to-business market at the OmegaWorldClass Research Institute’s “B2B Marketing CRM & Sales Summit 2012”.

Chutima Mokkhasmit, first vice president of Kasikornbank, said marketers had to understand their clients’ needs and purchasing de-cisions. And this should not be confined to their direct needs. At KBank, she said addressing clients’ indirect needs sometimes needed “heart bonding” rather than try-ing to push sales hard. “Knowing that 77 per cent of our customers are family-owned businesses, we have realised that family succession is their current concern. Hence we have initiated a professional-family business-management programme for them, bringing parents and their children to attend the course to-gether. Our customers have realised that we understand them and go...Full story at http://goo.gl/AFieL

The private sector has warned that as corruption tends to destroy com-petitiveness, all sections of society should see that the law is enforced strictly so as to scare people away from engaging in such damaging activity.

Pramon Suthiwong, honorary pres-ident of the Thai Chamber of Com-merce, said during a seminar that corruption was a real problem for the nation’s competitiveness, as it is is rife in both the public and private sectors. The Board of Trade has es-tablished a network to fight corrup-tion in 42 organisations. “The goal of reducing and preventing corruption has already been set, and early re-sults are showing progress. The next hurdle to clear is to get corruption-prevention programmes operating internationally, with many more organisations participating,” he said. Income inequity is another...Full story at http://goo.gl/ipWGu

MBMG Group is a multi-award-winning professional research and advisory practice that provides a full spectrum of investment, insurance, financial and legal services for individuals, corporations and institutions throughout Asia.

Founded in Thailand in 1996, MBMG Group has since established a reputation for providing sound, intelligent and impartial advice to clients from all walks of life. But don’t just take our word for it, look at the awards we’ve won....• ACQ Finance Magazine Global Award, MBMG Group, Business Advisory Firm of the Year, Thailand 2012• ICFM Leading Regulated Fund Management Provider, Thailand 2012• ICFM Continental Awards, Thailand 2012• Finance - Monthly Tax & Estate Planning Firm of the Year, Global Award 2012• Finance - Monthly Tax & Estate Planning Firm of the Year, Thailand 2012• Lawyers World Global Leading Firm, Top Tier Rankings 2012• Lawyers World Annual Jurisdiction Awards 2012• Lawyers Monthly Legal Award 2012• The DealMakers M&A Awards 2012, Independent Financial Consultancy Firm of the Year (Thailand)

MBMG InTernaTIonal Co., lTd.75/56 Ocean Tower II, 26th Floor, Soi Sukumvit 19 Klongtoey Nua,Wattana, Bangkok 10110Tel: +66 (0) 2 665 2537 - 9Email: [email protected]: www.mbmg-international.com

BANGKOK BUSINESS BRIEF Mid-October/Mid-November 2012 3

Use the QR Code reader in your smartphone to see all the stories in a certain category.

2 BANGKOK BUSINESS BRIEF December 2011

Greece, India, China and Thailand are home to the weakest national pension systems in the world, crippled by a mix of acute sover-eign debt, young retirement ages, high ratios of pensioners to work-ers and poor pension take-up, a study showed.

The Allianz Global Investors Pen-sion Sustainability Index, which tracks the relative sustainabil-ity of national pension systems in 44 countries around the world, showed the number of Greek re-tirees to people of working age re-

Land subsidence caused by ground water losses tops the list of prob-lems that must be solved in Bang-kok to mitigate the impact of the climate change on flooding, says a study by multinational agencies.The conclusion is contained in a report entitled “Climate Risks and Adaptation in Asian Coastal Megacities”, jointly conducted by the Asian Development Bank, the Japan International Cooperation Agency and the World Bank in 2010.

The report recommended a...Full story at http://goo.gl/20yMD

‘There is a tide in the affairs of men, which, taken at the flood, leads on to fortune”, wrote Wil-

KUALA LUMPUR : The Asian cri-sis in the late 1990s was a wake-up call for the region that has turned out to be a blessing in disguise nearly 15 years later, as the region’s financial sector is now strong and able to sustain a certain degree of shocks from the fallout in the Western Hemisphere, according to a panellist at a recent Asean conference.

“There will be more crises in the future, and the Asian crisis in

The shift of economic growth mo-mentum to the East has opened up numerous opportunities that Asian countries should not miss out, suggests an economist.The robust economic growth of China and emerging economies will open a new opportunity for Asian economies to increase their wealth from trade in goods and services at a time when the United States and Europe are...Full story at http://goo.gl/S65D6

Briefs To read the full article of a story brief, enter the short code at the end of the story into your browser:

Thailand near top of list of world’s weakest pension systems: study

Panel: Asia better off, not immune, from global crises

Preventing Bangkok from sinking biggest challenge

Grow with the flow of cycles

Asia stands to gain from West slowdown

General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF

...added that the company had set aside a significant investment budget of Bt200 million to Bt300 million for overseas expansion.Full story at http://goo.gl/bH6PFliam Shakespeare in JuliusCaesar. Nature and life are cyclical _ the seasons of the year, life and death, the phases of the moon, the tides. Caught up in daily details, we eas-ily forget that the business world has cycles, too. We are all familiar with the economic business cycle of expansion, contraction and re-covery. However, other cyclical phenomena affect...Full story at http://goo.gl/fJolr

1997-98 was a blessing, as the impact of 2008 would have been far worse for the region,” Azman Mokhtar, the managing director of Khazanah Nasional of Malaysia, told the CIMB Asean Conference.His comments were...Full story at http://goo.gl/dfu2u

mains above the European average.In India, China and Thailand, roughly 12 percent of the popula-tion contribute to a pension, while the weaknesses of Thailand’s pen-sion system are...Full story at http://goo.gl/rtpH3Finance / Investment

http://goo.gl/wKeiJ

The stock market is gearing up the development of a smartphone trad-ing application to keep up with booming trade via the channel, which now makes up 5.2% of total internet trading value. The Stock Exchange of Thailand (SET) pre-dicts the figure could grow to 6%.

“Trading by smartphone and tab-let is growing fast from only 0.02% of total online trading over the past four years when online trad-ing has just begun, to 1.1% in 2010 and 3.3% last year,” said Dr Pakorn Peetathawatchai, the SET’s chief marketing officer. The SET together with Thai Samsung Electronics has developed a stock trading app on smartphones and tablets. “Online trading via smartphones and tablets may double this year from last year,” said Dr Pakorn. Investors not only trade stocks but also use apps to...Full story at http://goo.gl/P8LhD

Skyrocketing land prices in Yangon and other key cities of Myanmar are giving big headaches to local and foreign investors planning to ex-pand in manufacturing and real es-tate. Government measures to con-trol land prices are in great need, or Myanmar may not be able to attract more foreign investment and create as many jobs as projected.

“There’s no doubt that there are plenty of opportunities in property development, with supply remain-ing at very low levels. All the hotels and office buildings in Yangon were built in the 1990s and there has been no new investment in the past de-cade,” Aung Zaw Naing, managing...Full story at http://goo.gl/Iw1lY

With GDP growth averaging around 9% for the past decade, Cambodia is certainly attracting interest from potential investors. It has possibly the most investor-friendly environ-ment in Asean with no exchange controls, no restrictions on repatria-tion of profit, and no discrimination between foreign and local investors. Moreover, corporate income tax is 20% and there are tax holidays of up to nine years. Foreigners can also take out leases on land for up to 99...Full story at http://goo.gl/v0aoD

Gold prices, up nearly 10% in the past month, still have room to rise, with a potential increase of 13% to US$2,000 an ounce thanks to the latest monetary stimulus move by the US Federal Reserve, according to a fund manager at MFC Asset Management. Kasemtas Darda-rananda, a MFC global equity fund manager, noted that during the first round of quantitative easing by the Fed in mid-2009, gold prices rallied 30% as $1.75 trillion was pumped into the markets, gaining 15% as a result. “After QE3 was launched, stocks worldwide rose and fell over a short period of time, with ongoing concern over the European debt cri-sis. But gold has continued to gain as investors seek a safe haven,” Mr Kasemtas said. According to fund research firm Morningstar (Thai-land), returns for the top local gold funds for the year to Sept 17 were generally in line with benchmarks...Full story at http://goo.gl/IDjTf

The Stock Exchange of Thailand

Smartphone trading a part of online shift

Myanmar needs to get land prices under control, investors say

Cambodia opening its doors to investment

Gold bugs bullish on liquidity pump

SET to join Asean Link in mid-October

is ready to link up with the Asean Link, the region-wide stock trading platform, in mid-October. Thailand would be the third country, after Singapore and Malaysia would kick start the regional trading on Sept 18, said Virathai Santipropop, vice president of the exchange.

On Sept 3, the Thai exchange start-ed the SET Connect, the new IT sys-tem that would support the regional linkage. “Asean Link gives the Thai exchange an opportunity to dem-onstrate the Thai capital market’s investment potential, underpinned by strong economy and geographi-cal location in Indochina. Thai com-panies have remained strong, stag-ing quick recovery from economic crisis and natural disasters,” Virathai said. Ahead of the linkage, the SET...Full story at http://goo.gl/RjXGs

Professional Portfolio International

PPI strives to help each client grow, protect, and enjoy their wealth in their

own way and achieve Financial Freedom

Professional Portfolio International (PPI)209/1 K Tower, Tower B, 19th Fl., Unit 4, Sukhumvit 21 Rd.(Asoke)

Klongtoey Nua, Wattana, Bangkok 10110, ThailandTel +662 664 0968, +662 664 0145 | Fax +662 260 7769

Email: [email protected]

With its team of very knowledgeable and experienced Advisers, PPI delivers the highest level of financial

planning and wealth management services to clients throughout Southeast Asia and beyond.

www.ppi-advisory.com

Dedicated toService Excellence




Government / Economy

http://goo.gl/EIbH6

There is no better time for Thailand to develop its business environment and stringently implement plans to prevent flooding amid an influx of foreign investors to rising Asia and the strong integration of the Asean Economic Community, said the president of the American Chamber of Commerce in Thailand. Thailand is already one of the top destina-tions for US investors. However, with the current political stability, it now is able to do more to attract investment and promote business expansion, Amcham president Joe Mannix said.

According to a survey by Amchams in Asean nations this year, Thailand is the only member of the bloc where

Airport Rail Link to be made state

Global woes bolster need for Basel III

Now the time to woo foreign investment: Amcham

34 foreign businesses granted FBA exemptionsIn August, 34 foreign companies received an exemption under the Foreign Business Act to set up op-erations this month worth at least Bt1.4 million, as Thailand’s econo-my shines amid the global gloom. “More investment will flow into Asia, particularly Asean countries including Thailand, because of the euro crunch. Thailand will be eyed as one investment destination with a safe future,” Ittipol Changlum, dep-uty director-general of the Business Development Department, said yes-terday.

US businesses have shown concern about political stability. However, now that politics is stable, the gov-ernment could do many things to improve the country’s competitive-ness, Mannix said. He explained that after the recent quantitative-easing measure in the United States, Americans would spend more and...Full story at http://goo.gl/7FkCu

The department’s report showed that approvals were up by 13 per cent and initial investment up by Bt708 million from August last year. The new operations are expected to create up to 941 jobs for Thais. The first eight months saw 218 ap-provals, up 25 per cent, with initial capital of Bt6.57 billion. Last month, the most popular businesses were service, financial and wholesaling...Full story at http://goo.gl/h1Nih

Greater risk in the global economy is the main factor supporting the necessity of the new Basel III finan-cial standard, which will require the Thai banking industry to strengthen its capital base further to ensure its ability to handle unexpected crises. As the Thailand banking industry learned its lesson from the 1997 financial crisis in keeping its finan-cial base healthy, some questioned whether the standard was necessary. The Bank of Thailand will require part of the new Basel III standard starting in 2015.

The status of the Airport Rail Link will be raised to that of a state en-terprise to settle the liquidity prob-lem and business losses. Deputy Transport Minister Chatchart Sithi-pan said the State Enterprise Policy Committee agreed to raise the Air-port Rail Link to a status similar to that of the State Railway of Thailand by making the Finance Ministry its major stakeholder. The rail link serves only 4,500 passengers daily...Full story at http://goo.gl/sg69l

However, Yokporn Tantisawetrat, the chief risk officer of Siam Com-mercial Bank (SCB), admitted a stronger capital base may be needed in the Thai banking industry given the severity of the global economic morass. “The global economic land-scape is fraught with risk because of the situations of the US and EU economies,” said Mr Yokporn.

A sluggish recovery of the US econ-omy from its 2008 crisis and the...Full story at http://goo.gl/b8KxB

Tris Mart Ltd, Hong KongTextiles & Apparel Services in Asia

TrisMart Ltd is registered in Hong Kong and offers sourcing and consultancy services to Western apparel importers and retailers

for all their textiles and apparel needs from Asia.

Product develoPment GrouPs1. Apparel: knitwear, woven, sweaters, denim,…2. Textiles: yarns, fabrics, home textiles, leather,…3. technical: clean-tech, eco-tech, med-tech, pro-tech, sports-tech,…4. Made Ups: bags, belts, headwear, socks, plush toys,…5. Accessories: labels, badges, patches, hangtags,…

Vast Network of Partners in these Asian Countries of Production:

Sourcing | Buying | Production | QC

“If it’s made from textiles, Tris Mart Ltd can find it for you in Asia.”

LaosBangladesh China thailandIndia Vietnam

Challenge Us To Find What You Couldn’t Find!

TRISMART LTD, Hong Kong

[email protected] www.trismart.net

Sourcing & Production of Textiles & Apparel in Asia

LEGAL & ACCOUNTING PROFESSIONALS

COMPANY REGISTRATIONWORK PERMIT & VISAACCOUNTING & AUDIT

FREE CONSULTATION - CONTACT US

ENGLISH SPEAKING REPRESENTATIVES

WWW.INTERACTIVETHAILAND.COM | 02-653-0043TWO PACIFIC PLACE, 17TH FLOOR - NANA BTS

L E G A L & B U S I N E S S S E R V I C E Sinteractive

COMPANY SET-UPACCOUNTINGWORK PERMIT

PROPERTY LAWCONVEYANCE30 YR LEASE

IMMIGRATIONFAMILY LAWCONTRACTS


Bangkok Business Briefwww.bangkokbusinessbrief.com

Mango Mango Ltd. Part.124 Sukhumvit 38Prakanong, KlongtoeyBangkok 10110 • ThailandTel. 02 712 4052

Publisher and Managing Director (Thai Sales)Pavinee Chaymanee • [email protected]

Managing Director & Creative DirectorReid Nixon • [email protected]

Business Development Manager (English sales)Andy Hyde • [email protected]

DeliveryAnan Boonma

In cooperation with Siam Gazette Co., Ltd.Alan Verstein • 081-761-9302

Volume 1, Issue 11 • Mid-October to November 2012Copyright 2012. All rights reserved.

















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF



mains above the European average.In India, China and Thailand, roughly 12 percent of the popula-tion contribute to a pension, while the weaknesses of Thailand’s pen-sion system are...Full story at http://goo.gl/rtpH3Production

http://goo.gl/UrVpE

Korea Midland Power Corp joined a Thai renewable energy project to build an eight-megawatt solar power plant in the Southeast Asian country, according to the unit of Korea’s monopoly power distribu-tor.

Korea Midland signed a contract on Monday with Toyo-Thai Corp PCL (TTCL), a Thai construction com-pany, and Siam Steel Grating Group, a Thai utility equipment maker, to build the solar farm in Ang Thong, one of the central provinces of Thai-land, the Seoul-based company said in a statement on Tuesday.

The project will receive a 10-year subsidy of eight baht (26 cents) per kilowatt-hour, and include the sale of power to the Provincial Electric-ity Authority of Thailand, the state-ment said. Investment estimates and time schedules were not provided. South Korea’s power utilities are committing to boosting the use of renewable energy after the...Full story at http://goo.gl/ddedo

US-based Baxter International is pouring US$70 million (Bt2.24 bil-lion) into producing peritoneal di-alysis solution in Thailand, encour-aged by the policy of the National Health Security Office (NHSO) to extend coverage to patients with chronic kidney failure.

Gerald Lema, corporate vice presi-dent and president of Baxter’s Asia-Pacific region, said the investment

Thousands of earthworms wrig-gling in a small box are a disgusting sight for most people. Worms may not be cute, but for vermiculture farmers such as Teetat Bamrungsab, the squirming little creatures are po-tentially good business. His Teetat Farm is among 50 ventures in the country that raise and sell a variety of earthworm species as well as their by-products such as vermicompost fertiliser and worm tea, all earth-friendly substances good for the soil.

The brain drain of skilled labour to neighbouring countries when the Asean Economic Community begins in 2015 will likely hinder growth in the Thai auto parts in-dustry, says the leading trade group.Achana Limpaitoon, president of the Thai Autoparts Manufacturers Association, says regional integra-tion under the AEC will exacerbate existing shortages of skilled labour.

“When the free flow of skilled la-bour takes place under the AEC framework, everyone will snatch our skilled workers, because we have the longest experience in the auto parts field,” she said. “Even lo-cal firms have been competing with each other to get hold of them.” Un-skilled labour is falling short too. For example, unskilled migrant...Full story at http://goo.gl/ySwLy

B Grimm plans to allocate a huge investment of Bt75 billion for the expansion of power-plant facilities and other energy projects in the Kingdom over the next seven years, chairman Harald Link said yester-day.

The company, established locally in 1878 originally as a pharmaceutical business, will focus its attention on energy business, raising the cur-rent contribution from 50 per cent of turnover to about two-thirds in 2018, he said.

“We plan a surge in our revenues from the Bt19 billion expected for this year to about Bt60 billion in 2018, when we celebrate our 140th anniversary in Thailand,” said Link. “We also expect our revenues to reach Bt150 billion when we cel-ebrate our 150th anniversary.”

B Grimm, one of the oldest corpo-

Thailand will become a global top-10 carmaker in the next five years, with annual output reaching 3 mil-lion units, says Surapong Paisitpata-napong, spokesman for the automo-bile industry club of the Federation of Thai Industries (FTI). He said even though the industry was badly affected by last year’s earthquake and tsunami in Japan and flooding in Thailand, the tax rebate under the government’s first-time car buyer scheme will help the industry to re-cover and experience rapid growth.

Next year’s domestic market looks healthy, while the automobile and auto parts sectors are among the few to weather the debt crisis in Eu-rope that has adversely affected al-most all other Thai exports, said Mr Surapong.

Last year, Thailand was the 15th-largest producer of all types of motor vehicles, according to the worldwide rankings by the International Orga-nization of Motor Vehicle Manufac-turers. The country came in sixth in terms of commercial vehicle pro-duction and 22nd in...Full story at http://goo.gl/fQjJR

Korea joins Thai solar power project

B Grimm banks on energy projects

Car industry gunning for spot in top 10

Baxter invests in kidney solution plant here

A lucrative can of worms

Parts group fears brain drain

rate entities in Thailand, is a multi-business corporation active in the fields of energy, cooling, healthcare, lifestyle, transport and real estate. Throughout its history, the com-pany has constantly been at the forefront of technological and in-frastructure development with in-novative ideas and products. Link said that the energy business now contributed about 50 per cent of B Grimm’s revenues, while...Full story at http://goo.gl/qubrI

affirmed the company’s commit-ment to establish a long-term pro-duction base in Thailand and ser-vices to Thai patients.

The factory will be on a 30-rai (4.8-hectare) plot in Amata Nakorn Industrial Estate in Rayong. Aim-ing to create 400 jobs, the plant is scheduled to begin production in mid-2013. The location was cho-sen because of its proximity to Bangkok and logistics network, said Tippawan Jitpimolmard, coun-try manager at Baxter Healthcare (Thailand). “This investment will increase our solution supplies to satisfy long-term demand among... Full story at http://goo.gl/cbKto

The export of live and dried earth-worms is worth about 2 billion baht a year. Japan and China are the ma-jor buyers. Mr Teetat is among 2,000 people who have been trained in vermiculture farming by Kasetsart University’s animal science depart-ment, which started the course in 2004 in order to promote the use...Full story at http://goo.gl/Fevn1




Retail/Services

http://goo.gl/QyrTE

Caltex in major rebranding drive to raise market share

Budget carrier clash in Don Mueang will benefit riders

The grey iPhone 5 is here!

Chevron (Thailand) Co, one of Thailand’s oldest oil traders, is re-branding its Caltex service stations as part of its plans to expand busi-

The much-awaited iPhone 5 hits the grey market in Thailand today, priced at 35,000 for 16 gigabytes and 43,000 baht for 64 gigabytes. The grey iPhone 5 in Thailand will be imported from Singapore, Hong Kong and Australia.

Apple announced the launch of the iPhone 5 on Sept 12, saying the product will be made officially avail-able in nine markets today – the US, Singapore, Australia, Canada, France, Germany, Hong Kong, Ja-pan and the UK. The device will be launched in 22 more markets next Friday and another 100 in Decem-ber including officially in Thailand.

Apple recently said pre-orders of the iPhone 5 topped 2 million with-in 24 hours, more than double the

Competition among budget car-riers will likely heat up once the market leader AirAsia starts using Don Mueang airport, which will re-place Suvarnabhumi airport as the airline’s new main hub in Thailand from next Monday. The duel will be between Thai AirAsia (TAA), AirA-sia’s flagship in the country, and the Thai-owned Nok Air, both of which will compete on the same battlefield of Bangkok’s old airport, which is set to become a fully functional aerodrome.

Industry executives predict in-tense fare competition and mind-boggling marketing gimmicks will likely be deployed by the two airline groups as they battle on the same ground rather than at different air-ports. Both carriers will lose one of their unique appeals for their clients _ easy airport accessibility for pas-sengers.

previous record of 1 million for the iPhone 4S.

Narong Intanate, the chairman of Copperwired, an authorised Apple partner, said Apple partners will likely lose a number of potential customers to the grey market. The Thai government needs to review existing regulations governing the imports of frequency-based equip-ment, which now take about one month to be approved, he said.

Mr Narong said approval of the import of this equipment takes just days in Singapore. “With the advent of the Asean Economic Community in 2015, the state needs to amend the rule to be on a par with...Full story at http://goo.gl/IIxCR

ness and increase sales in Thailand. Chevron entered Thailand in 1948 to do oil trading business. It later ex-panded into oil refining, exploration and production.

“The rebranding programme aims to change public perception on Cal-tex and reiterates our commitment to grow our business in Thailand,” said Chevron’s country chairman and general manager Adrian Ben-deck. “This year will be another big move of marketing campaigns and sales promotion of San Ramon-based Caltex in four years,” he said. “We want to also communicate to the public that we’re ready to grow our business in this country despite stiff competition,” said Mr Bendeck.

The rebranding cost is not disclosed. According to Mr Bendeck, the com-pany plans to add 100 Caltex ser-vice stations by 2015 from 450 at present. Of the total new pumps, 30 are expected to be operational this year. Each outlet is estimated to cost about 30 million including...Full story at http://goo.gl/En4B1


















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF



mains above the European average.In India, China and Thailand, roughly 12 percent of the popula-tion contribute to a pension, while the weaknesses of Thailand’s pen-sion system are...Full story at http://goo.gl/rtpH3

Boonyong Ariyarit, owner of Real Gadd, a store selling a range of ac-cessories for the iPad and other gad-gets, faced troubles in reaching out to potential clients. With a physical store located in a less favourable position in one of Bangkok’s busy IT malls, he found he wasn’t able to rely on passing traffic to generate enough sales. After less than a year of trading, Boonyong decided to supplement his existing outlet with an online shop to increase brand awareness.

“There is a lot of competition for my store both in the mall we are located in and, more generally, for the product we sell, but setting up our store on Rakuten TARAD.com has helped us attract a wider audi-ence and increase sales. Initially, we were assigned an e-commerce con-sultant (ECC) to assist and advise us on techniques that could help make our online store successful, and even 12 months after opening the online store, we can still call on our ECC to provide guidance and insight,” said Boonyong.

Since establishing the Real Gadd

More Thai retailers seek online outlets

Electric vehicles are on the fast track to competing with fossil-fuel vehicles, driven by ever-increasing oil prices. Nobuyuki Murahashi, the president of Mitsubishi Motors (Thailand) Co, said rising oil prices and concerns about carbon dioxide emissions are speeding up EV de-velopment.

This means the manufacturing costs of the cars and their weight as well as battery prices will decline in the future once economies of scale are reached, he said. Mitsubishi’s bat-tery supply partners are making fast progress in developing batter-ies with longer life and higher effi-ciency.

The Japanese carmaker now plays a vital role in EV development in Thailand. It signed an agreement with the Metropolitan Electricity Authority of Thailand last Septem-ber to start joint field testing of the Mitsubishi innovative electric ve-

Mitsubishi develops electric cars locally

Major Cineplex, Bangkok Airways enter partnership to widen customer base

Thailand and Toyota counting on each other

Rolls-Royce to open unique new boutique

Thailand hopes to join the world’s top 10 auto producing nations with-in the next three to four years, and Toyota – the largest auto company in the country – will play a major role in achieving that target.

Kyoichi Tanada, president of Toyota Motor Thailand (TMT), says that auto production of all brands in Thailand is expected to reach a to-tal 2.3 million units in 2012, which would rank it in 12th or 13th place in the world. “In order to become part of the world’s top 10, we need to produce at least 2.5 million vehicles per year and I think that it is pos-sible,” he said.

Tanada said Toyota, as leader of the Thai auto industry, considers the top 10 target as its responsibility, as much as Thailand’s. “Thus Toyota’s plan is to produce at least 1 million vehicles, or even 1.2 million vehi-cles, by that time,” he added. How-ever, in order to achieve the goal, the government sector needed to step in and support the industry, either in terms of market or...Full story at http://goo.gl/GsuF3

Major Cineplex Group, the coun-try’s largest cinema operator, is join-ing forces with Bangkok Airways to launch new cinemas and expand the customer base for both companies.

Major Cineplex chairman Vicha Poolvaraluck said the group had welcomed Bangkok Airways as a new partner to launch three high-class cinemas at Paragon Cineplex called “Bangkok Airways Blue Rib-bon Screens”. The new cinemas, which will accommodate 72, 38 and 32 seats, were renovated and rede-signed from the Nokia Ultra Screen unit with a Bt5-million investment. The seven-year contract with Nokia expired this year. The new contract with Bangkok Airways is for three years.

Bangkok Airways aims to broaden its brand awareness via these cin-emas, which will also be used for marketing activities such as free air...Full story at http://goo.gl/JTd1Y

Following the recent opening of the first Rolls-Royce Motor Cars showroom on Rama 3 in Bangkok earlier this year, the company has announced plans to open a unique new boutique in Central Bangkok, the first of its kind in Asia.This ex-clusive facility will be situated at Siam Paragon, an upmarket luxury shopping mall. The boutique will provide easy access to Rolls-Royce products for customers and will

TAA has been staging its flights through Suvarnabhumi, Bangkok’s gateway airport, while Nok Air has significantly benefited from some passengers’ preference to fly in and out of Don Mueang, where it now shares the facility almost exclusively with Orient Thai Airlines, another Thai-owned budget airline.

There could be a shift back and forth of customers between TAA and Nok Air, depending on how...Full story at http://goo.gl/JpL6v

complement the two-storey Rolls-Royce showroom, which is already one of Asia’s largest. It is expected to be operational in the fourth quarter of the year.

“The location and concept allows us to reach a broader audience, who will be able to view first-hand why the elegance, quality and craftsman-ship of our cars earns them the title of the ‘best cars in the world’,” Tor-sten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said.

Asia-Pacific regional director Paul Harris added: “We are seeing sig-nificant interest in our brand in Thailand, and I thank Millionaire Auto for its commitment to invest-ing in yet another brand touchpoint for potential Rolls-Royce custom-ers. We hope that by bringing the marque to Central Bangkok it will impassion a Thai audience which already has great appreciation of craftsmanship in its own culture. With virtually unlimited bespoke variations, customers can commis-sion their cars in as much meticu-lous attention to detail as the way...Full story at http://goo.gl/qiiSv e-commerce store on Rakuten

TARAD.com, Boonyong has seen a 153 per cent increase in year on year revenue at his online store, while he has added out of town buyers to...Full story at http://goo.gl/aJM9S

hicle here. The Japanese automaker launched the MiEV in Japan in...Full story at http://goo.gl/ArW8m

Expatriate Medical Insurance

For more details, Contact Jay Cammack on 02-207-1023

or email : [email protected]

• Easy to understand plans • Freedom to choose treatment provider • Family plan: 2nd, 3rd & 4th child free • No Claims Discount • Corporate plans: Group discount

available from only 3 employees

www.nzihealthcare.com




Tourism

http://goo.gl/fxE4d

The Westin Grande Sukhumvit, re-cently became part of the “A Star-wood Challenge for a Better World” global campaign, with the ambitious – but achievable – goals to reduce its energy and water consumption.

Greener hotel

Samui resort set out as “adults-only” romance destination

AirAsia offers Thai island transfersAirAsia has launched a new service offering transfers to five of Thai-land’s most popular resort islands. Passengers are now able to book transfer services to Koh Samui, Koh Phangan, Koh Phi Phi, Koh Lanta and Koh Lipe, as part of their AirA-sia flight itinerary.

“We noticed that most travellers to the southern provinces of Phuket, Surat Thani, Krabi, Nakhon Si Thammarat and Hat Yai continue on to either Samui, Phangan, Phi Phi, Lanta or Lipe Island, so it made sense for us to offer transfers to the islands alongside our ticketing ser-vice,” said Tassapon Bijleveld, CEO of Thai AirAsia.

The ‘Easy Island Transfer’ service

Building on its success as a trail-blazer in stylish hotels for guests passionate about travel, the stylish Akyra Chura Samui is relaunch-ing as a chic romantic retreat – and the first “adults only” resort on Chaweng Beach. From November 1, children under 12 will not be al-lowed at the 1-year-old property, as the hotel seeks to broaden its ap-peal further to the ever-increasing number of travellers looking for a peaceful, romantic couples’ experi-ence. This positioning ideally suits its unique location on the quieter northern stretch of the beach at Chaweng Noi.

allows passengers to choose one of the five islands as a destination. AirAsia’s online booking system will then automatically select the nearest airport to the island. Upon arrival to the airport, a vehicle will collect the passengers and transport them to...Full story at http://goo.gl/McRZ6

Effortlessly blending contemporary hospitality with expressive style and individualism, akyra Chura Samui offers 61 elegant suites and rooms mixing understated luxury with Asian chic, in addition to embrac-ing a comfortable outdoors ethos, in-keeping with the resort’s passion-ate, spirited style.

Akyra Chura Samui Resident Man-ager Colin Owen Healy said de-

mand had grown quickly for more private, couples-oriented holiday experiences since launching and...Full story at http://goo.gl/IaAID

web • creative • event

Mid-October/Mid-November 2012 BANGKOK BUSINESS BRIEF 9www.bangkokbusinessbrief.com

















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




Nearly 90 tourism facilitators, health tourism organisations and health insurance companies from 18 countries recently gathered at the Centara Grand at CentralWorld in Bangkok for a “Thailand Medi-cal & Wellness Tourism Trade FAM Trip 2012” organised by the Tour-ism Authority of Thailand (TAT). In addition to the meetings, the TAT also organised a three-day trip that provided an opportunity for the influential guests from around the world to experience Thai health and wellness providers, hospitals, spas, and specialised clinics first hand. During the first day of the event, the visiting tourism facilitators had meetings with over 110 Thai medi-cal and wellness providers to learn about the range of services available in the Kingdom.

“The Thailand Medical & Wellness Tourism Trade FAM Trip is the first trade event to target medical tour-ism organisations and health insur-ance companies,” announced TAT Governor Suraphon Svetasreni. “Thai medical providers are well...Full story at http://goo.gl/owSpG

nam if it does not develop Russian-speaking tourism personnel soon. Kubilay Atac, the managing direc-tor of Pegas Touristik (Thailand), the country’s biggest inbound tour agent for Russian visitors, said Thai-land is facing a shortage of tour guides who know the Russian lan-guage.

It is estimated that only 2% of people in the tourism industry can speak Russian compared with 70% in Vietnam. That country is seri-ously developing its travel industry including promoting tourist desti-nations among Russians.

“Thailand should be realistic and understand what tourists want, not what you want to offer them. In fact, the Russian tourist market can grow more for Thailand but Thai people should understand their nature,” said Mr Atac.

The number of Russian visitors to Thailand has grown considerably in recent years, as their favourite desti-nations in the Middle East are facing political problems. “Russian tourists love sun and beaches, but it would be better if Thailand could offer...Full story at http://goo.gl/4Eotj

the most popular destination in the region, according to the annual sur-vey by Travel + Leisure magazine. “Ninety-five percent of respon-dents indicated they traveled within Southeast Asia for leisure purposes in the last 12 months, similar to last year’s results,” said publisher Robert Fernhout. “Business travel within the region is stable as well; close to 60 per cent of respondents say they travelled for business within the re-gion in the last year. That being said, the number of respondents that take 4 trips or more per year has grown considerably in 2012.”

When it comes to Air Travel, the most popular among the magazine’s readers is Singapore Airlines. “Al-though the majority of our readers usually opt for the traditional carri-ers, they do see low cost carriers as a good alternative for shorter direct flights and AirAsia is the leading choice here. Although nearly one in three readers has flown AirAsia in the last 12 months, only a very small percentage of our readers claim to fly low-cost carriers on an exclusive basis” said Fernhout.

On hotel stays, the respondents spent slightly shorter but more...Full story at http://goo.gl/6KSeu

The Tourism Council of Thailand (TCT) yesterday expressed strong confidence that the official annual tourism revenue target of Bt2 tril-lion by 2015 is achievable, as long as the domestic political situation remains stable and closer coopera-tion is forged between the private and government sectors.

Of the 2015 revenue goal, Bt1.45 trillion is expected to come from in-ternational tourism and Bt550 bil-lion from domestic travel. This year, overall tourism revenue is expected to be Bt1.34 trillion, up 10.74 per cent from last year’s Bt1.21 trillion.

The TCT’s projection for 2015 comes on the back of a bright out-look for the industry at present, es-pecially taking into account the po-litical situation.

Greater certainty in the political scene will help boost the country’s competitiveness and also improve tourism fundamentals in the long run, starting from airport capacity, road and water transport through to tourist security issues via the launch of pro-tourism policies as part of a plan to connect the Asean region,

TAT promotes medical tourism in Thailand

Vietnam could steal Russian tourists

SEA as popular destination for Asian leisure travellers

Thailand offers visa in 24 hours

Suggestions for luring Japanese hipsters

TCT confident of Bt2-bn revenue

Reluctance to join single-visa scheme could prove to be costly

Southeast Asia has remained a pop-ular destination among Asian lei-sure travellers, with Thailand being

the council said.

However, the 2015 target is also contingent on no further global...Full story at http://goo.gl/R1lGv“As our footprint grows, we have an

even greater environmental respon-sibility and one that we share across all Starwood hotels. Each of us has a role in ‘doing the right thing’ to reduce our impact on the environ-ment,” said Charles Jack, general manager.

The campaign was kicked off on the realisation that millions more peo-ple are travelling. The campaign has won supports from customers and owners, who become more focused on sustainability and expect the same from hotel operators as their partners. The world is changing in ways that stimulates economic and travel growth in many emerging markets around the world. Today’s hotel guests, especially the younger ones, are choosing brands that share the same sense of purpose for reduc-ing environmental impact. Looking into the future, meeting and...Full story at http://goo.gl/euQYi

Mumbai travellers can now make sudden plans to travel to Thai-land. Cox & Kings Global Services (CKGS) has announced that hence-forth applicants that submit their documents for Thailand visa at Mumbai will receive the visa in 24 hours instead of three working days.

According to Sanjay Bhaduri, CEO of CKGS, “Thailand is a very popu-lar short-haul destination and we believe that a large number of Indi-ans travel to the destination over the weekend and also for short duration and it was important to assist them by providing faster turnaround on the visa applications.”

CKGS operates Thai visa applica-tion and processing centres in...Full story at http://goo.gl/p0VxF

Thailand must offer “cool and excit-ing” tourism products if it wants to lure young Japanese travellers, sug-gests Japan’s leading travel agency. It said Chatuchak Weekend Mar-ket should be promoted as a trendy place for these travellers.

“Marketing gimmicks and efficient promotion of the right products are necessary if the Thai tourism agen-cy wants to attract these travellers,” Tsuyoshi Ando, the manager for travel marketing and strategy at JTB Corporation, said in an interview at a tourism expo in Tokyo last week.

He gave his comments upon learn-ing the Tourism Authority of Thai-land (TAT) has decided to target young Japanese travellers.

As in other countries, Japanese youngsters are naturally attracted to new things and trendy fashions and look for places that meet these needs. “Online channels are a popu-lar source for them to prepare their vacations, but there’s still not much website information about Thailand tourism,” said Mr Ando.

He said neighbouring countries have embarked upon “vivid and...Full story at http://goo.gl/R57Gz

Thailand has to revise its strategy concerning a regional single visa scheme, or it could lose millions of tourists to neighbouring countries, which are kicking off the “CLMV Single Visa” next year without the Kingdom’s participation. Five coun-tries – Thailand, Laos, Vietnam, Cambodia and Myanmar – agreed in 2005 to relax immigration pro-cedures to attract more non-Asean visitors to the region. They created the “Five Countries One Destina-tion” campaign and ACMEC Single Visa to attract tourists from outside the region, especially from Europe, North America and Australia. Tour-ists applying for a visa at any of the countries would automatically be...Full story at http://goo.gl/lrS1G

Thailand risks losing the fast-grow-ing Russian tourist traffic to Viet-




IT / Comms

http://goo.gl/VwYn9

Two local mobile operators will ally with TOT Plc to launch a fourth-generation (4G) wireless broadband trial by the end of the year, said the head of the state telecom enterprise. The 4G trial will use long-term evo-lution (LTE) technology running on the 2300-megahertz frequency.

TOT chairman Panthep Chamras-romran said some 400 4G base sta-tions will be located in central Bang-kok and some major provinces. The two private firms are required to instal last-mile equipment and rent TOT’s backbone network to provide services. He declined to name the

A countdown has begun to the third-generation (3G) spectrum auction, a milestone for the industry and the country’s development, with service likely to begin in next year’s first quarter. Yesterday’s countdown event welcoming a new era in Thai telecom was held by the National Broadcasting and Telecommunica-tions Commission (NBTC) at Im-pact Muang Thong Thani.

The countdown is aimed at stimu-lating public awareness of the ben-efits of 3G wireless service and de-claring NBTC’s readiness for the auction. The NBTC has set Oct 16 as the auction date for 3G spectrum.

The auction will offer nine 5-mega-hertz slots out of 45 MHz of band-

TOT, local firms launch 4G trial

Countdown to 3G bids

Nokia will start commercial sales of its Windows Phone in Thailand this year in a bid by the Finnish firm to revive its past success in the crowd-ed local smartphone market.

The announcement came just a month before Apple is scheduled to reveal its much-awaited iPhone5.

Nokia pins its hopes on Windows Phone

width on the 2.1-gigahertz spec-trum. The reserve price for a 5-MHz block of the spectrum has been set at 4.5 billion baht, and the auction will be an ascending-bid type, with each participant allowed to buy up to 15 MHz. If successful, the leading three mobile operators say they will be ready to launch commercial...Full story at http://goo.gl/Cy7tr

two firms.

Under the non-exclusive LTE agree-ment, he said TOT can allow other operators to access its network for services. He said TOT will receive both a network rental fee and a management fee. The LTE network expansion is part of the state tele-com enterprise’s 3G second phase. He said the two operators will...Full story at http://goo.gl/CK5ak

Info: [email protected]

www.leboutil l iergroup.com

LBG is a Bangkok and Singapore based security consultancy company with a dynamic team of individuals with specialist skill sets and experience.

With ever increasing security issues, many MNC’s are now looking to outsource their security to comply with internal audits, gain accreditation and maintain international standards.

LBG is leading the way in offering simple affordable solutions to companies looking to outsource all areas of their security.

Security, Compliance or Audits getting too stressful?

Time to outsource all aspects of your security?

www.kudozonline.com/interactive

ADDING A NEW DIMENSION TO

CLOUDNew ready-to-serve IT services by Hitachi.

We are experts in customizing systems to match your requirements. We guarantee high security

and availability of system tools.

Examples of our Services• Virtual server – request IT resources on-demand• Data Center services – Co-Location, Virtual Hosting

(Exchange system, Webmail, Web hosting)• Design, implement, and suggest best network

and IT infrastructure system solutions• Multi-Language Accounting Program

on Cloud (Japanese, English, Thai)• Multi-Language HR Program on Cloud

(Japanese, English, Thai)• Chemical Substance Management Program

on Cloud – just log in and use, no server is required.

COMPUTING SOLUTIONS

FREE CONSULTATION!Call now at 02 632 9292, #2132

to ask about receiving a free gift.www.caliver.hitachi.co.th/eng

Hitachi Asia (Thailand) Co., Ltd.No.952 18th Fl., Ramaland Bldg., Rama IV Rd.Bangrak, Bangkok 10500, Thailand


















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




Executives of True Corporation and CAT Telecom could face one year in jail and/or a fine of up to 10 million baht for providing third-generation (3G) service without a licence. An investigation panel of the National Broadcasting and Telecommunica-tions Commission (NBTC) has re-solved to file a criminal complaint against BFKT and CAT Telecom for illegally offering 3G wireless broad-band service.

The resolution will be submitted to the NBTC’s telecom committee for a final decision before being passed to the board for approval, a senior panel member told the Bangkok Post. The 74-page investigation re-port said BFKT, a unit of True’s sub-sidiary Real Future, is in violation of Section 67 of the Telecommunica-tions Business Act of 2001 by offer-ing service without a proper licence. Meanwhile, CAT Telecom will be...Full story at http://goo.gl/l7Ykx

Advanced Micro Devices (AMD), the world’s No.2 maker of proces-sors for personal computers, is using Thailand as a springboard to enter the emerging Indochinese region.

Blackberrys and iPhones aren’t much use in Myanmar, where its only network is frequently jammed, data services are scarce, prices ex-tortionate, lines crackly and most phones don’t roam. For decades, its telecoms industry has been a sham-bles. It’s no surprise this country of 60 million people has the world’s second-lowest cellphone penetra-tion after North Korea; SIM cards are made prohibitively pricey to prevent its tiny network from be-

The increasing complexity of elec-tronic transactions is thrusting computer forensics into the spot-light now that enterprises face great-er exposure to cybercrime rings. The goal of computer forensics is to examine digital media in a forensi-cally sound manner with the aim of identifying, preserving, recovering, analysing and presenting facts and opinions about the information. Orion Investigations, a local private investigation firm, said the number of computer forensic investigations has doubled in the past nine...Full story at http://goo.gl/PEkVL

True, CAT executives could face year in jail

Disconnected for decades, Myanmar poised for telecoms boom

Cyber forensics to the fore

Loxley gets Google Apps contract

DTAC fined Bt10m for network failure

AMD hopes to shake up processor market

Loxley Plc has been appointed the sole partner for Google to custom-ise the search engine giant’s applica-tions and services to suit the needs of companies in Southeast Asia. The trading and technology firm targets at least 20 corporate customers us-ing Google’s three main products: Google Geo (map and data service), Google Search and Google Apps, said Vasant Chatikavanij, senior ex-ecutive vice-president of Loxley.

Under the partnership, Loxley will provide advice, design and install the products, and train and offer maintenance service. Mr Vasant said the corporate versions have more features than the free apps and services Google offers to the public.

Prospective customers will be large organisations with at least 1,000 us-ers such as banks, insurance firms, state enterprises, web portals, online businesses and the armed forces. Mr Vasant said it was too early to...Full story at http://goo.gl/BfmxD

The National Broadcasting and Telecommunications Commission has slapped Total Access Commu-nications (DTAC) with a fine of Bt10 million over its network failure

“We plan to become the leader in the smartphone market in Thailand in the near future, helped by our new flagship Windows Phone,” said Grant McBeath, managing director of Nokia Thailand and emerging Asia. But he acknowledged achiev-ing that goal will be an uphill task.

Nokia plans to unveil its Lumia 920 and Lumia 820 in the Thai market in the fourth quarter. The phone runs on the next version of Microsoft’s mobile operating system, Windows Phone 8.

Mr McBeath said Nokia expects to gain a bigger slice of the smartphone market and could inch up its market share from a single digit to exceed a 10% share by next March. Nokia ranks third in the local smartphone market, behind Apple and Samsung.The fourth quarter will see the toughest competition in the high-end smartphone market thanks to...Full story at http://goo.gl/Kwz7h

late last month. The mobile-phone service provider must pay the fine within 15 days, NBTC secretary-general Takorn Tantasit said yester-day. DTAC chief executive officer Jon Eddy Abdullah said his com-pany, the second-largest cellular operator, was willing to pay the fine. He admitted that the incident had caused a negative perception of the company but added that it would launch several campaigns and activ-ities to boost customer satisfaction and encourage them to stick with its network.

The fine of Bt10 million is based on a joint calculation of the damages caused by the breakdown. DTAC said the network was down for 65 minutes and the damage to affected customers was Bt6 million, but the NBTC found that the downtime was 105 minutes and the damage Bt14 million. The NBTC added the two amounts together and divided them by two, resulting in the fine amount, Takorn said. From now on, fines for cellular-network failures will...Full story at http://goo.gl/Y2HRB

“Vietnam will be the first country in the region to increase our business footprint,” said Chukkrit Watcha-rasaksilp, AMD’s country manager for Thailand and Indochina, adding that Myanmar is next ion the sights.

Underdog processor maker AMD is shaking up the Thai market by introducing its second-generation Trinity chip to catch market leader Intel. Trinity is said to provide 70% better graphics performance, quad-core APU performance and support for the latest Windows technologies. Mr Chukkrit said AMD will push...Full story at http://goo.gl/4h7Va

coming overloaded, while emailing and web-surfing on phones is so rare it’s almost a bourgeois concept.Even getting hooked up to the net-work is cumbersome. Visitors must rent SIM cards at the airport on ar-rival while many Burmese can only afford one-time SIMs with a num-ber that expires after a few days when its $20 of credit runs out.

But as Myanmar races ahead with economic reforms, the telecoms sector, riven with graft and misman-agement and lagging behind even Asia’s poorest countries, is on the...Full story at http://goo.gl/JSCWn

Effective and ethical solutions for your commercial investigation, computer forensics and intellectual property representation

requirements.

Intellectual Property Investigations & Representations

Pre-employment Screening

Polygraphs / Lie Detector Tests

Surveillance and counter surveillance

Due Diligence

Company Background Checks

We also offer Computer Forensic services, including:

Electronic Data Acquisitions and Analysis

Mobile Phone Examinations

Forensic Awareness Training

Data Recovery

Orion Investigations Co., Ltd

Phone : +66-2-714-3801 to 3 Fax: +66-2-714-3804 E-Mail: [email protected]

Website www.orioninv.co.th or www.orionforensics.com




Real Estate

http://goo.gl/hPK52

The retail property sector and de-mand for condominiums are grow-ing strongly in Indonesia, the Phil-ippines and Vietnam, driven by a rising middle class, according to international property consultants. Suphin Mechuchep, the manag-ing director of Jones Lang LaSalle (Thailand) Co Ltd, said the middle class in Indonesia in particular is growing, with 20 million house-holds now earning over US$5,000 (154,000 baht) per month.

This number will continue rising by 10% a year for the next few years, said Ms Suphin. “Supply in the shop-

Developers have raised more mon-ey through property funds this year even though a more flexible type of funds will be allowed next year. The Securities and Exchange Commis-sion has announced it will allow the setting up of real estate investment

Kingdom Property will commence development of a mixed-use project worth Bt6.5 billion in Pattaya next year. The project forms part of the company’s business expansion after launching its first condominium, the Bt2-billion Southpoint Pattaya, in the final quarter of this year, said chief executive officer Nigel Cor-nick, the former CEO of listed prop-erty firm Raimon Land.

Cornick and a friend took over Kingdom Property in 2000, but the company was inactive until he resigned from Raimon Land two years ago. Kingdom Property has Bt240 million of registered capital.

Southpoint Pattaya is currently un-

REITs lack charm due to unclear taxes

Middle class drives retail, condo markets

Bt6.5-billion mixed-used project to rise in Pattaya

dergoing an environmental impact assessment, and the company hopes to receive the necessary permit by December, after which the project will be open for presales. The con-dominium, scheduled for comple-tion in 2015, has received Bt680...Full story at http://goo.gl/yksK1

ping mall market in Jakarta will in-crease, creating downward pressure on occupancy this year. However, it is expected to grow to almost 90% by 2014. In the first half of this year, occupancy reached 87.9%,” she said. Jakarta shopping malls now occupy 2.33 million square metres, with a future supply of 500,000 sq m by 2015. Average gross rent was $53.90 per sq m per month, while service fees were $8.10 per sq m per month.

The growth of the Indonesian mid-dle class has also boosted the mid-dle-grade condominium market, which achieved its highest yet sale rates of 70%. Ms Suphin said the growing middle class in Indonesia...Full story at http://goo.gl/nUHW0

trusts (REITs) next year to add more choice to the Thai capital markets and meet international standards. The REITs will be more flexible for investors and fund managers but their taxes are still unclear.

Two large property funds have made major moves this week. The CPN Commercial Growth Lease-hold Property Fund (CPNCG) was launched. It invests in subleases and leasehold rights of The Office@Cen-tral World. The Tesco Lotus Retail Growth Freehold and Leasehold Property Fund (TLGF), one of the most active property funds invest-ing in 17 hypermarket-anchored shopping malls of Tesco Lotus, has raised 7.55 billion baht by issuing 650 million new investment units for existing unitholders. The funds will be used to buy five more Tesco Lotus hypermarkets.

Win Udomrachtavanich, the chief executive of One Asset Manage-ment, said few developers opt to wait for REITS due to unclear...Full story at http://goo.gl/yrX1J


















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF



mains above the European average.In India, China and Thailand, roughly 12 percent of the popula-tion contribute to a pension, while the weaknesses of Thailand’s pen-sion system are...Full story at http://goo.gl/rtpH3Saraburi, Prachin

Buri industrial land attractive in wake of floods

Condominium projects are mush-rooming in the suburbs, supplying 64.5 per cent more units than in central Bangkok over the past 12 months. “With mass-transit lines extending further away from the heart of Bangkok, a large number of new developments are popping up in new hot spots along their paths,” Simon Derville, deputy vice presi-dent for business development at Raimon Land, said yesterday.

“Over the past 12 months, we have seen the completion of 6,135 new condominium units in the new de-velopment areas compared to just 3,730 in the prime city centre. This trend looks set to continue in the foreseeable future, with 30,100 out of 44,168 units due to be completed in the new areas,” he said.

Despite the flood-inflicted difficul-ties of late last year, home-buyers remain strongly confident in the

A stronger baht and growing de-mand from well-heeled Thai parents seeking a house for kids studying in Britain have led at least four brand-new London property projects to pursue wealthy Thais. Aliwassa Pathnadabutr, managing director of property consultant CB Richard Ellis (Thailand), said the weaker pound sterling, down 20-25% the past four years, has boosted demand for London property among the Thai rich. This year has seen three London projects introduced to Thai buyers at exclusive exhibitions. One, in February, was for Bezier and E City in London Zone 1 with unit prices starting at 750,000 (37.50 mil-lion baht). Another held last week was for The Tower, a 50-storey...Full story at http://goo.gl/1Dh7X

Luxury at every turn awaits residents at the resort-style Pure Najomtien now being constructed at a prime, beachfront location.

The Pure Najomtien lifestyle experience is like no other, thanks to the meticulous master- planning that has gone into ensuring the maximum levels of comfort, secu-rity and well-being of all its residents. The Swiss designed, low-rise, low-density de-velopment is being constructed to the highest European standards with premium quality Euro Design furniture in all apartments.

Double-cavity brick walls, canopied concrete ceilings that channel natural air-flows through apartments and earth-covered and internally-insulated roofs are all designed to optimise comfort levels for occupants by dampening intrusive noise, maximising privacy and reducing internal temperatures.

Eco-friendly solar and wind-powered generators reduce reliance on externally sup-plied electricity while Pure Najomtien’s own water treatment and desalinisation plant recycles used water to keep the lush gardens green.

Set in a tropical park, Pure Najomtien is a haven of tranquility with vehicles parked unobtrusively underground, leaving the valuable real estate above free for the lei-sure and pleasure of its residents. There are tennis courts, swimming pools, a well-equipped gymnasium, jogging track with outside excise stations, spa and golf prac-tice areas with bunkers, putting greens and simulators for players to hone their skills.

On-site shops, restaurant, cocktail bar, Beach Club with media library, kids’club and optional in-house services for home cleaning, laundry and transport take the worry out of daily chores leaving residents free to enjoy their seafront paradise or simply relax on Pure Najomtien’s 120-metre private beach.

Pure Najomtien is accessible to all with no unnecessary obstacles to challenge the disabled and has wide lift access to every floor of every building. Wheelchair-friend-ly ramps eliminate the need to negotiate challenging steps and the traffic-free envi-ronment means children can play outdoors safely.

The fully-funded, eco-friendly Pure Najomtien development is now being construct-ed on 33 rai of prime beachfront property at the end of Sukhumvit Road, Soi 48, in one of the most sought-after locations on the Eastern Seaboard. Its residences can be customised to meet the owner’s personal needs, including changing layouts and combining units to create very large ones. Prices start from as little as Bt2.7 million. www.pureNajomtien.com

Serviced apartment market faces gloomy prospects

Condo projects boom in Bangkok suburbs

Rich Thais keen on London

Pure Luxury A comfortable and stress-free lifestyle in a seafront paradise

The serviced apartment market is facing stiff competition from rental condominiums just as hoteliers ask the Interior Ministry to crack down on their offers of daily and short-term stays. The Thailand Hotels Association is continuing to pres-sure the Interior Ministry on issu-ing controls for serviced apartments without a hotel licence, which are not permitted to serve daily or short-term clients.

Property consultant Colliers Inter-national Thailand said this will have a significant impact on the serviced apartment market, even as serviced apartments continue to be built for launches up to 2014. Colliers’ quar-terly report on the Bangkok serviced apartment market showed the num-ber of new developments being built has fallen every year since 2009 and will continue to decline. At the... Full story at http://goo.gl/cNdd7

More than 110,000 rai (17,600 hect-ares) of land in industrial estates was developed in the first quarter, up 1.6 per cent over the same quarter last year, according to Knight Frank Chartered (Thailand). About 74 per cent of the factories damaged by last year’s massive flood have assumed normal operations, while 30 per cent are still rehabilitating. About 62 per cent of the flood-hit factories decided to relocate to industrial es-tates in drier areas such as in Sara-buri, Prachin Buri and Rayong.

Demand for industrial land has shifted from flood areas to the East-ern Seaboard and new locations in-cluding Saraburi and Prachin Buri. The Eastern Seaboard’s popularity is going from strength to strength, but locales such as Saraburi and Prachin Buri could represent the greatest competition to estates in the flood zones, as they were unaffected by the deluge and offer land values at comparable rates. As well, the com-petition for labour is less intense than on the Eastern Seaboard...Full story at http://goo.gl/iUfnj

future of the real-estate market. Lin-gering concerns over flood-water management and robust expansion of public transport systems continue to drive interest in condo projects in Bangkok along the mass-transit lines, while Pattaya’s attractive re-turns generate an extra push for both property supply and demand.

Developers are now more focused on mid-tier projects in the city vi-cinity or away from the beach over...Full story at http://goo.gl/8IH7J

Looking at purchasing property in Thailand but don’t know where to start?

www.juslaws.com

Bangkok Office:1104/157NobleCube,PattanakarnRoadTel:(66)02.187.2640-1•Email:[email protected]

Phuket Office:TheRoyalPlace,96/14ChalermprakietRor.9RdTel:(66)076.304.353–5•Email:[email protected]

• Contract Review• Assistance with Transfer• Banking Assistance

• Acquisition Methods• Title search on the property• Due Diligence

free consultation


The ChambersUse your smartphone’s QR Code scanner or enter the short code to go directly to AMCHAM’s website.
















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




The ChambersUse your smartphone’s QR Code scanner or enter the short code to go directly to AMCHAM’s website.
















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




Leaders of Vientiane’s business community gathered at the home of U.S. Ambassador Karen Stewart Sep. 19 for a gala reception celebrating the of-ficial launch of the Lao Chapter of the American Chamber of Commerce in Thailand.

More than 75 people attended the reception, representing over 50 U.S. and Lao businesses. Currently, there are 40 U.S. businesses operating in Laos. Licensed U.S. investment in Laos is $77 million dollars, while bilateral trade between Laos and the U.S. is valued at $85 million dollars

In her remarks, Ambassador Stewart explained how AMCHAM would benefit both Lao and U.S. businesses, and strengthen economic ties be-tween the two nations. “AMCHAM can be a strong partner to the Lao Na-tional Chamber of Commerce and Industry and the Lao government as this country continues to develop its business environment and works to integrate its economy regionally and globally,” she said.

AMCHAM expects to host activities each month for members, alternating between social networking events and business-oriented presentations. For more information on how to join AMCHAM, please see the following link: http://goo.gl/c9TTS

The Lao Chapter founding members are: ACLEDA Bank LAO Ltd.; The Asia Foundation; Coca-Cola (Thailand) Limited; DFDL Mekong (Thailand) Ltd.; Emerging Markets Consulting; Fair & Easy Co., Ltd.; General Electric International Operations Company Inc.; KPMG Phoomchai Group; Nathan Associates Inc.; RMA Laos; Sa-num Investments Limited; Strathmore Minerals Corp.; Village Focus Inter-national; Robert Allen; Joel Babcock; Mike Carroll; Stephen Feldchneider; Zakkir Malimar; Frank Manley and Thongkhoun Pathana.

AMCHAM’s Sports Committee and Santa Fe Relocation Services orga-nized another successful Chaibowl tournament at Blu O. Sixteen teams and 80 bowlers competed for loads of prizes and awards and helped raise funds for the AMCHAM Charitable Foundation. AMCHAM thanks Santa Fe for their support.

On September 21, AMCHAM, AustCham and BCCT members toured Ford Motor Company’s recently opened Ford Thailand Manufacturing – a new U.S.$450 million (THB14 billion), state-of-the-art passenger vehicle manufacturing plant in Rayong, Thailand.

The all-new Ford Focus will be manufactured at the new 200,000sqm plant in the Eastern Seaboard Industrial Estate.

This highly flexible plant, capable of building a diverse range of vehicles, will serve as the foundation for Ford’s plan to introduce eight all-new global One Ford vehicles to the ASEAN region by mid-decade.

Ford Thailand Manufacturing is Ford’s second plant in Thailand, and one of eight new Ford manufacturing facilities across the Asia Pacific and Africa region the company will open by 2015 as part of its aggres-sive global expansion.

The American Chamber of Commerce in Thailand (AMCHAM)

AMCHAM Lao Chapter Launched

AMCHAM’s Santa Fe Chari-bowl

Ford Thailand Manufacturing site visit

7th Floor, GPF Witthayu Tower A, 93/1 Wireless Road, Lumpini, Pathumwan, Bangkok 10330Tel: +66 (0)2 254 1041 Fax: +66 (0)2 251 1605 Website: www.amchamthailand.comEmail: [email protected] http://goo.gl/mbUpG

















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




The ChambersUse your smartphone’s QR Code scanner or enter the short code to go directly to AustCham’s website.

20th Floor, Thai CC Tower, 889 South Sathorn Road, Yannawa, Bangkok 10120Tel: +66 (0)2 210 0216-8 Fax: +66 (0)2 675 6696 Website: www.austchamthailand.comEmail: [email protected] http://goo.gl/N47Gg

The Australian-Thai Chamber of Commerce (AustChamThailand)

2012 Australia-Thailand Business Conference: Australia & Thailand in an integrated Asia12 – 13 November 2012St. Regis Bangkok

AustCham Events for Your Calendar

Recent Highlight Events

BlueScope AFL Grand Final Event 2012– Saturday 29 September at the Imperial Queen’s Park Hotel –

The largest event of its kind outside of Australia, AustCham’s annual AFL Grand Final extravaganza was sponsored by BlueScope Steel and supported by Asian Tigers, Berlitz, The Coffee Club, Lady Pie, QBE Insurance and Raja’s Fashions. With close to 550 guests, the day was an overwhelming success. Our charity raffle saw 102,000 Baht raised for AustCham’s Community Services program.

















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




The ChambersUse your smartphone’s QR Code scanner or enter the short code to go directly to BCCT’s website.

7th Floor, 208 Wireless Road, Lumphini, Pathumwan, Bangkok 10330Tel: +66 (0)2 651 5350-3 Fax: +66 (0)2 651 5354 Website: www.bccthai.comEmail: [email protected] http://goo.gl/Vav3Q

British Chamber of Commerce Thailand (BCCT)

Ploenchit Fair 2012The British Community’s annual fund-raising blockbuster event for Thai charities takes place at Bangkok Patana School on Saturday 24th November 2012. Ploenchit Fair, managed by the British Community in Thailand Foundation for the Needy (BCTFN), has long been a tra-ditional day of fun for all the family and is well-established as a major event in the Bangkok social calendar. It is a family fun day, based on an English Fairground. This year will mark 55 years of assistance given to Thai charities. The first Fair was held in the British Embassy in 1957. It is arguably the biggest event on the social calendar when most British and local companies join with BCTFN to create a unique atmosphere for all, whilst raising funds to help the less fortunate.

All-time favourites return to Ploenchit Fair this year including the HSBC Ferris Wheel, Carousel, Transpo’s giant Wave Slide, Shooting Gallery, Bungy Jump and the Water Roller Ball. The British Chamber will be manning our stall, the Grand Raffle, which this year will have 80 top prizes to be won including tickets to London!! The ‘Petticoat Lane’ bazaar features some 60 shopping and services outlets as well as some of our charity stalls. Tesco is selling items from its ‘finest’ range and Boots is selling toiletries and cosmetics. There is always plenty to eat and drink at Ploenchit Fair and this year is no exception. Ploenchit Fair would not be possible without the assistance of some 2,000 volunteers who work not only on the day but, in many cases, for some months in advance to ensure that it remains a successful fund-raising event. Vital, too, is the generous support and assistance pro-vided by more than 200 sponsors, from multi-national corporations to individual donors. Outstanding work over many yearsBCTFN has raised over 60 million Baht at the Ploenchit Fair since 2000. This has enabled the Committee to support a vast range of diverse char-ity projects in all regions of Thailand. The fundamental aim of BCTFN

is to promote self-sufficiency and to improve the lives of the needy. The Committee never allocates cash but rather oversees projects personally and monitors progress on a monthly basis. Projects include agricultural schemes, sanitation and irrigation, educa-tional materials and equipment, medical equipment and training, fish and silk worms raising, assistance with HIV and Aids awareness pro-grammes, rice banks and village weaving. To help or to donate prizes for the Fair, please contact:

Carolyn Tarrant, MBE President, BCTFN Email: [email protected] Telephone: 02 204 1587 Fax: 02 204 1589

Or Pauline Spiers at 085 946 6625 or Gale Bailey at 081 828 5213. Please support the BCCT RaffleStaff from the BCCT office, with support from our members and friends in our extended community, manage the raffle stall at Ploenchit Fair. We are grateful for the prizes donated each year for the grand raffle to the value of hundreds of thousands Baht - and there is still time to donate for this year’s Ploenchit Fair. Please contact the BCCT Deputy Director at [email protected] You may purchase tickets prior to and during the fair. Last year’s raffle raised more than 800,000 Baht. BCCT has been involved in Ploenchit Fair for many years and it continues to feature as a highlight in the Chamber’s calendar. More details: www.ploenchitfair.org

















General Interest

http://goo.gl/ozbNM

Sponsored by...

goo.gl/bH6PF




The ChambersUse your smartphone’s QR Code scanner or enter the short code to go directly to a Chamber’s website.

Belgian-Luxembourg/ Thai CC (BeLuThai)15 Soi Tonson, Ploenchit RoadLumpini, PathumwanBangkok 10330Tel: +66 (0)2 309 5250 Website: www.beluthai.orgEmail: [email protected]

Japanese CC (JCC) 3601 36th Floor, Q Houses Lumpini Bldg.,South Sathorn Rd., Tungmahamek, SathornBangkok 10120Tel: +66 (0)2 677 7393 Fax: +66 (0)2 677 7394 Website: www.mtcc.or.thEmail: [email protected]

India-Thai CC (ITCC)No. 13, Sathorn Soi 1, Thungmahamek, Sathorn, Bangkok 10120Tel: +66 (0)2 287 3001 Fax: +66 (0)2 679 7720 Website: www.itcc.or.thEmail: [email protected]

Franco-Thai CC (FTCC)5th Floor, Indosuez House, 152 Wireless Road, Lumpini, Pathumwan, Bangkok 10330Tel: +66 (0)2 650 9613-4 Fax: +66 (0)2 650 9739 Website: www.francothaicc.comEmail: [email protected]

Japanese CC (JCC)15th floor Amarin Tower, 500 Ploenchit Road,Kwang Lumpini, Khet Patumwan Bangkok 10330Tel: +66 (0)2 256 9170-3 Fax: +66 (0)2 652 0931 Website: www.jcc.or.thEmail: [email protected]

Thai-Canadian CC (TCCC) 139 Pan Road, Sethiwan Tower, 9th Floor,Silom, Bangrak,Bangkok 10500Tel: +66 (0)2 266 6085/6 Fax: +66 (0)2 266 6087 Website: www.tccc.or.thEmail: [email protected]

Danish-Thai CC (Dancham)34 C.P. Tower 3, 9th Floor Tower A, Phayathai Road, Ratchathewi, Bangkok 10400Tel: +66 (0)2 354 5220 Fax: +66 (0)2 354 5221 Website: www.dancham.or.thEmail: [email protected]

Irish Thai CC (ITCC)Maneeya Center Bldg, 7th Fl, 518/5 Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330Tel: +66 (0)2 652 0848 Fax: +66 (0)2 652 0671 Website: www.irishthaicc.comEmail: [email protected]

German-Thai CC (GTCC)25th Fl., Empire Tower 3, 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120Tel: +66 (0)2 670 0600 Fax: +66 (0)2 670 0601 Website: www.gtcc.orgEmail: [email protected]

South African-Thai CC (SATCC) 10/143 (1503A), 15th Fl, Trendy Bldg, Soi Sukhumvit 13, Klongtoey-Nua, Wattana Bangkok 10110Tel: +66 (0)2 168 7416-7 Fax: +66 (0)2 168 7418 Website: www.satcc.netEmail: [email protected]

New Zealand Thai CC (NZTCC) 9th Floor, ITF Tower, 140/26 Silom Road,Bangrak, Bangkok 10500Tel: +66 (0)2 634 3283 Fax: +66 (0)2 634 3004 Website: www.nztcc.orgEmail: [email protected]

Netherlands-Thai CC (NTCC) 15 Soi Tonson, Ploenchit RoadLumpini, Pathumwan,Bangkok 10330Tel: +66 (0)2 309 5250 Website: www.ntccthailand.orgEmail: [email protected]

Singapore-Thai CC (STCC) 193/8 Lake Rajada Office Complex, 1st FloorRachadapisek Road, Klongtoey, Klongtoey, Bangkok 10110Tel: +66 (0)2 264 0680-4 Fax: +66 (0)2 264 0688 Website: http://goo.gl/WrTpXContact: http://goo.gl/L727M

Swiss Thai CC (STCC) Bangkok Business Centre Building, 18th Floor, Unit 1802#29, Sukhumvit 63 Road, Bangkok 10110Tel: +66 (0)2 714-4177 Fax: +66 (0)2 714-4179 Website: www.swissthai.comEmail: [email protected]

Thai-Norwegian CC (TNCC) 888/142 Ploenchit Rd, 14th Fl., Mahatun Plaza, Lumpini, Pathumwan, Bangkok 10330Tel: +66 (0)2 650 8444 Fax: +66 (0)2 627 3042 Website: www.norcham.comEmail: [email protected]

Korean-Thai CC (KTCC) 6th Fl. Rajapark Bldg, 163 Asoke Sukhumvit 21 Rd, Klong Toey Nua, WattanaBangkok 10110Tel: +66 (0)2 204 2503 Fax: +66 (0)2 204 2504 Website: www.korchamthai.comEmail: [email protected]

Thai-Pakistan CC (TPCC) Thai Samut Asset Co., Ltd., Unit J, 16th Floor, 163 Suriwongse Road, Bangrak, Bangkok 10500Tel: +66 (0)2 634 0147-8 Fax: +66 (0)2 634 0149 Website: http://goo.gl/Z1VOdContact: http://goo.gl/OKPmC

Joint Foreign CC of Thailand (JFCCT) 38th Floor, State Tower 1055/914 Silom Rd, Silom, Bangrak, Bangkok 10500Tel: +66 (0)2 630 6307Fax: +66 (0)2 630 6303 Website: www.jfcct.orgEmail: [email protected]

Thai-Russian CC (TRCC) 14th Floor Loxley Bldg, 102 Na Ranong Road, Klong Toey, Bangkok 10110Tel: +66 (0)2 348 8873 Fax: +66 (0)2 240 3307 Website: www.trcc.or.thEmail: [email protected]

Thai-Taiwan Business Association (TTBA) No. 30/207 Sukhumvit Soi 39, Sukhumvit Rd., Kiongtannua, Bangkok 10110Tel: +66 (0)2 662 7335-6, 662 7385Fax: +66 (0)2 662 7382 Website: www.ttba.or.thEmail: [email protected]

Thai-Swedish CC (TSCC) 34 C.P Tower 3, 9th Floor Tower A, Phyathai Rd, Ratchathewi Bangkok 10400Tel: +66 (0)2 354 5229-31 Fax: +66 (0)2 354 5232 Website: www.swecham.comEmail: [email protected]

Thai-Chinese CC (Thai-CC) Thai C. C. Tower 9th Fl., 889 South Sathorn Rd., SathornBangkok 10120Tel: +66 (0)2 675 8577-84 Fax: +66 (0)2 212 3916-7 Website: www.thaicc.orgEmail: [email protected]

Thai-Italian CC (TICC) 1126/2 Vanit II Bldg, 16th Fl, 1601B New Petchburi Rd., Makkasan, Rajdhevee,Bangkok 10400Tel: +66 (0)2 255 8695 Fax: +66 (0)2 253 9896 Website: www.thaitch.orgEmail: [email protected]

Thai-Hong Kong Trade Association (THTA) Empire Tower, 25th Floor, 195 South Sathorn Road, Yannawa, Bangkok 10120Tel: +66 (0)2 343 9000 Fax: +66 (0)2 343 9029 Website: www.thta.or.thEmail: [email protected]

Thai-Israel CC (TICC) 14th Fl., Manorom Building, 3354/45 Rama 4 Rd., Klongton, Klongtoey, Bangkok 10110Tel: +66 (0)2 672 7020 Fax: +66 (0)2 672 7021 Website: www.thaisraelcc.comEmail: [email protected]

Thai-Finnish CC (TFCC) C/O Netpoint SEA Ltd. 2nd Floor Wandee Siam Bldg, 58/84 Muangthong Thani, Chaengwattana, Klongklua, Nonthaburi 11120Tel: +66 (0)2 574 2879-80 Fax: +66 (0)2 574 2877 Website: www.thaifin.or.thEmail: [email protected]

Bangkok Business Brief is offering a new service to promote your business in a unique way – video interviews on our website’s homepage for a month. Advertorial videos not welcome here! Your company will provide actual, relevant content that will be of interest to our viewers and show that your company is knowledgable in its field, so that they will seek you out in a professional capacity. We can recommend a one-stop production service that can work with you to create your video. Contact Andy Hyde at [email protected] for more details and rates.

Andy Hyde - +66 (0) 8 0814 9080 - [email protected]

Print & Online News Categories Print & Online News Categories

The news categories featured in both the Bangkok Business Brief monthly print version and the daily news website represent all sectors relevant to all business readers. Executives have the ability to quickly review the subjects pertinent to the industries in which they are employed or required to be informed about.

Circulation InformationCirculation Information

The readership of the publication has been determined to be between 25,000 – 45,000.

The Pass On rate is estimated to be between 2.5 and 4.5 times per individual copy.

The circulation of 10,000 copies incorporates direct mailing to Chamber of Commerce members, circulation throughout Amata Industrial Estate, Eastern Seaboard, delivery with Food by Phone orders, and strategic distribution points at Bangkoks leading hotels’ and serviced apartments’ business centres and executive lounges.

Bangkok Business Brief Magazine Bangkok Business Brief Magazine –– Publication InformationPublication Information

MagazineMagazine – Thailand business news & Chamber of Commerce information

CirculationCirculation – 10,000 copies

Distribution AreasDistribution Areas – Bangkok & the Eastern Seaboard

OverviewOverview

The Bangkok Business Brief is a monthly business news magazine and daily website with domestic and regional business news articles aggregated from a variety of news agencies. Short synopses of articles are displayed online, though should the reader wish to view the full versions of the news stories, short URLs are included for easy navigation to the original sources’ story pages. Each month, the printed stories are decided from the most popular online stories, as measured by analytics for Bangkok Business Brief’s website, and are again presented with short URLs and QR codes to take readers to the original articles in their entirety and to other related news categorized into 12 areas of business interest.

The 10,000-copy monthly circulation is highly targeted toward top- to mid-level managers and executives.

Mango Mango publishing - 124 Sukhumvit Soi 38, Prakanong, Klongtoey, Bangkok 10110

Advertising Rate Card












OverviewOverview















OverviewOverview





Dimensions 1 Month 3 Months 6 Months 12 MonthsWidth x Height THB p/month THB p/month THB p/month THB p/month

Full Page 222 mm x 314 mm 40,000 37,000 34,000 27,000Half Page 222 mm x 155 mm 27,000 23,500 20,000 17,000Quarter Page 109.5 mm x 155 mm 16,000 13,500 11,000 9,500Eighth Page 109.5 mm x 75.5 mm 9,600 8,100 6,600 5,700

Full Page 222 mm x 314 mm 30,000 27,000 21,000 19,000Half Page 222 mm x 155 mm 18,000 16,200 14,000 11,500Quarter Page 109.5 mm x 155 mm 9,500 8,500 7,500 7,000Eighth Page 109.5 mm x 75.5 mm 5,700 5,100 4,500 4,200

Front Cover 222 mm x 65 mm 40,000 37,000 34,000 27,000Inside Front Cover 222 mm x 314 mm 43,500 40,000 37,000 33,500Inside Back Cover 222 mm x 314 mm 43,500 40,000 37,000 33,500Back Cover 222 mm x 314 mm 47,000 43,500 37,000 33,500

COLO

UR

Advertising Information

COLO

UR

B&W

ใช้ร่วมกัน รายงานการละเมิด บล็อกถัดไป» สร้างบล็อก ลงช่ือเข้าใช้

O N L I N E C H A R T G E N E R A T O RT H E B E S T O N L I N E C H A R T A N D G R A P H G E N E R A T O R T O O L , G E N E R A T E A M A Z I N G 3 D G R A P H S I N S T A N T L Y I N F E W S E C O N D S .

G R A P H G E N E R A T O R

Graph Labels: Chambers of Commerce members,Bangkok's leading hotels,Amata Industrial Estate executives,'Food by Phone' deliveries,Other

Graph Values: 35,28,20,15,2

Chart Type: 3D pie chart

Width: 1000

Height: 200

Current Color:

Choose Color Add Color

Colors:

Generate Chart

Bangkok Business Brief Magazine Distribution – 10,000 copies


(20%)

(15%)

(2%)

(37%)

(26%)


‘Gen Y’ or ‘Gen Why?’Story continued from Page 1.

to fit in, is just a different world-view from previous generations. According to Brent Freeman, a writer and ‘serial entrepreneur,’ Gen Ys believe that “anything is possible and anyone can make a difference,” and that after watch-ing the collapse of major corpo-rations in the past 4-5 years, they believe that there is a “better, more ethical way to do business.” This idea leads some to the conclusion that Gen Y is more entrepreneur-ial than previous generations, as they try to take charge of their lives while doing good at the same time.

In the workplace, Gen Ys are de-scribed as creative and energetic workers who value collaboration and, as veterans of instant mes-saging and chat, they look for im-mediate feedback on their work. While these can be positive traits in the right environment, they can also lead to conflict with older workers who are not used to this kind of thinking, and to frustra-tion from Gen Ys who aren’t used

to the slower pace of change in a corporate environment.

Much of this generational con-flict, then, stems from different expectations and different ways of working. Jason Fried and David Heinemeier Hansson, founders of web-based software provider 37 Signals, described the new realities of doing business in their book, Rework. In their business world, “ASAP is poison,” “meetings are toxic,” “decisions are temporary,” and “resumes are ridiculous.” In a recent NY Times opinion piece, Jason Fried also advocates more time off for employees because “when there’s less time to work, you waste less time. When you have a compressed workweek, you tend to focus on what’s im-portant. Constraining time en-courages quality time.” And in a TedxMidwest.com video, he de-scribes why work doesn’t happen at work: “When I ask people... where do you go when you re-ally need to get something done? I’ll hear things like, the porch, the deck, the kitchen.... You almost never hear someone say the office. But businesses are spending all this money on this place called the

office, and they’re making people go to it all the time, yet people don’t do work in the office.”

While Jason Fried is technically a Gen X, his ideas echo the sen-timents of Gen Ys, who ask why they have to sit in an office all day when they can be reached through their devices anytime, anywhere. They see the traditional office and corporate structure as outdated in a world of always-connected tech-nologies, so they ask “Why?”, and most Gen Xs and Baby Boomers don’t seem to have the answers.

Why does all of this matter? Be-tween 2015 and 2020, according to demographic studies, Genera-tion Y will start to represent one-third of the workforce in many countries in the world, including Thailand. Companies need to hire Gen Ys as Baby Boomers move into retirement, but they seem to be having trouble recruiting and retaining this new generation of workers. And as Gen Ys mature economically, there is also evi-dence that they are foregoing the usual adulthood purchases of their parents and grandparents, like cars, so many companies are

changing their marketing strate-gies to appeal to Gen Ys. As Gen Ys get older and have more and more influence in business and in the world as a whole, it’s appar-ent that they will bring dramatic changes with them.

For many Gen Ys and others, these changes have been long overdue, as changes in thinking and life-styles that have occurred in recent years through new technologies have been slow to arrive in many industries and sectors. They see the rise of Gen Y as the perfect opportunity to create meaning-ful change, as they prepare to take their turn as leaders in the busi-ness world. If the old-school, be-hemoth-like corporation Micro-soft represents the Baby Boomer generation, and the hip corporate giant Apple is Gen X, then Gen Y would probably be Facebook or any plucky start-up that dreams of making money while changing the world. Whether that’s a good thing or not most likely depends on when you were born.

Read fresh business news briefs about

Bangkok, Thailand, and Asia every weekday at

www.bangkokbusinessbrief.com


The CalendarFor event details, enter the short code below the event into your browser:

goo.gl/6ngBgBangkok Trader Networking Partyhttp://goo.gl/6ngBg

Monday Tuesday

AMCHAM: Bus. Economics Cmte http://goo.gl/mFX1y

AMCHAM: Board of Governors http://goo.gl/s1ihy

AMCHAM: Professional Women Cmtehttp://goo.gl/2Hpt4

Oct. Sunday

Bangkok Trader Netwkghttp://goo.gl/EnNbR

AMCHAM: Mktg Cmtehttp://goo.gl/Ogh2R

AustCham: Board of Dirs.http://goo.gl/DPBbm

AMCHAM: ICThttp://goo.gl/okagr

AMCHAM: HR Cmtehttp://goo.gl/S602L

AMCHAM: Energy & Environment Cmtehttp://goo.gl/91tyfAMCHAM: Tax Cmtehttp://goo.gl/0S2Ky

AMCHAM: Legal Cmtehttp://goo.gl/hqqfr

14 15

21

28

2322

16

29 30

54 6

1211 13

201918

AMCHAM: Legal Cmtehttp://goo.gl/U2Dse

AMCHAM: 2012 AMCHAM / FedEx Career Camphttp://goo.gl/pkkPu

AMCHAM: 2012 AMCHAM / FedEx Career Camphttp://goo.gl/DT764

AMCHAM: 2012 AMCHAM / FedEx Career Camphttp://goo.gl/kfE5N

AMCHAM: Joint HR & ICT – How to become Best Place to Work for Companyhttp://goo.gl/uGeps

PPi Professional Hourhttp://goo.gl/QGpcQ

AMCHAM: Healthcare & Prof. Women’s Cmtehttp://goo.gl/PxKPu

Bangkok Entrepreneurshttp://goo.gl/U98Ux

NOv.

AMCHAM: Healthcare Cmtehttp://goo.gl/Zq8Vf


Send us your event details for the Mid-November/December issue by November 6th to [email protected]

Wednesday Thursday Friday Saturday

Movers & Shakershttp://goo.gl/xOfWr

Movers & Shakershttp://goo.gl/xOfWr

AMCHAM: Charitable Foundation Cmtehttp://goo.gl/nxwuz

AMCHAM: Mktg Cmtehttp://goo.gl/Kg5o6

AMCHAM: Energy Cmtehttp://goo.gl/mbMpi

AMCHAM: Young Professional Cmte http://goo.gl/RZC0X

AMCHAM: Travel & Tourism Cmtehttp://goo.gl/PjOzz

AMCHAM: Save The Date – Myanmar Chapter Launchhttp://goo.gl/ozHzL

AMCHAM: Customs & Excise Cmtehttp://goo.gl/Z5MbXBCCT: Board Meetinghttp://goo.gl/om1rrBCCT: Third Thursday Networking Eveninghttp://goo.gl/tK60a

AMCHAM: Charitable Foundation Cmtehttp://goo.gl/B9DH4AMCHAM: Indiv. Year-End Tax Plan. & Updateshttp://goo.gl/Occak

AMCHAM: CSR Cmtehttp://goo.gl/fjgSQAMCHAM: CSR Excellence Awards / Monthly Luncheonhttp://goo.gl/Qeem3

AMCHAM: Social Networking Nighthttp://goo.gl/hEoyA

AMCHAM: Security / OSAC Cmtehttp://goo.gl/SJTeK

1817 19 20

2524 26

31 21 3

7 98 10

1514 16 17

21 2322 24

AMCHAM: Monthly Luncheonhttp://goo.gl/ATMnA

AustCham: Voluntary English Teachinghttp://goo.gl/nq09x

BCCT: Board Meetinghttp://goo.gl/FHW9aBCCT: Third Thursday Networking Eveninghttp://goo.gl/uEO3f

AMCHAM: CSR Cmtehttp://goo.gl/rqs5H

AMCHAM: 2012 AMCHAM / FedEx Career Camphttp://goo.gl/N4iJ0

Joint Chambers: Eastern Seaboard Networking Eventhttp://goo.gl/RJDmy

4th Women With a Mission Charity Golf Tournamenthttp://goo.gl/fAzzN

Joint Chambers: Eastern Seaboard Networking Eventhttp://goo.gl/0fVnq

27

AMCHAM: Food & Agri Business Cmtehttp://goo.gl/83dh2

AustCham: Sundownershttp://goo.gl/fF7hb

AMCHAM: Transpo. Logistic Cmtehttp://goo.gl/DQ5ES

Ploenchit Fairhttp://goo.gl/nPzg6

BCCT: ½-day Wkshp (Change Mgmt)http://goo.gl/V81qH

bangkok business brief magazine - october 2012

Business

generation y

spoiled gen

gen xs

internet generation

gen ys claimcause

business administra

story brief

bangkok business brief