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BANGLADESH: FAMILY PLANNING MARKET SEGMENTATION UPDATE OF THE 2003 ANALYSIS AUGUST 2007 This publication was produced for review by the U.S. Agency for International Development. It was prepared by the USAID | DELIVER PROJECT, Task Order 1.

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Page 1: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

BANGLADESH FAMILY PLANNING MARKET SEGMENTATION UPDATE OF THE 2003 ANALYSIS

AUGUST 2007 This publication was produced for review by the US Agency for International Development It was prepared by the USAID | DELIVER PROJECT Task Order 1

BANGLADESH FAMILY PLANNING MARKET SEGMENTATION UPDATE OF THE 2003 ANALYSIS

The authors views expressed in this publication do not necessarily reflect the views of the US Agency for International Development or the United States Government

USAID | DELIVER PROJECT Task Order 1 The USAID | DELIVER PROJECT Task Order 1 is funded by the US Agency for International Development under contract no GPO-1-00-06-00007-00 beginning September 29 2006 Task Order 1 is implemented by John Snow Inc in collaboration with the Program for Appropriate Technology in Health Crown Agents Consultancy Inc Abt Associates Fuel Logistics Group (Pty) Ltd UPS Supply Chain Solutions Manoff Group Inc and 3i Infotech The project improves essential health commodity supply chains by strengthening logistics management information systems streamlining distribution systems identifying financial resources for procurement and supply chain operation and enhancing forecasting and procurement planning The project encourages policymakers and donors to support logistics as a critical factor in the overall success of their health care mandates

Recommended Citation Karim Ali Mehryar David Sarley and Anthony A Hudgins 2007 Bangladesh Family Planning Market Segmentationmdash Update of the 2003 Analysis Arlington Va USAID | DELIVER PROJECT Task Order 1

Abstract In recent years both the public and private sectors have expanded their roles in the growing family planning market in Bangladesh A market segmentation analysis was carried out to monitor whether this expansion has improved the efficiency of the national family planning programmdashthat is the public-sector clients who are wealthy and can afford to buy contraceptives would switch to the private sector and consequently free up resources for the public sector which would better reach the poor and the underserved population This would create an effective publicndashprivate partnership for serving the contraceptive needs of the country Using data from four Bangladesh Demographic and Health Surveys conducted over the last 10 years the analysis looked at the trend in the variation in contraceptive use and source by income age division and place of residence The analysis shows that publicndashprivate partnership in Bangladesh has been effective However there are still opportunities for both the public and private sectors to expand their services further to reach even more clients

USAID | DELIVER PROJECT John Snow Inc 1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA Phone 703-528-7474 Fax 703-528-7480 E-mail askdeliverjsicom Internet deliverjsicom

CONTENTS

Acronyms viii

Executive Summary x

Background1

Methodology 3

Results 5

Summary of Findings and Implications 38

References43

Figures 1 Observed and Expected Trend in the Modern Method CPR Bangladesh (1994ndash2010)1 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004) 13 Average Per Capita Household Income (in taka) by Income Deciles34a Relationship between CPR Disparity Ratio and CPR in 20 Countries 64b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)75 Trend in the Modern Method CPR among Married Women in the Richest and Poorer

Four Quintiles Bangladesh (1994ndash2004)76 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash2004) 87 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth

Quintile Bangladesh (2004)98 Comparison of Modern Method CPR by Place of Residence Stratified by Level of

Education Bangladesh (2004) 109 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh

(1997ndash2004)1010 Method Mix by Division Bangladesh (2004) 1111 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)11

12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh 12

13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)13

14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004) 1515 Percentage of the Currently Married Women Who Do Not Want Any More Children

by Parity Bangladesh (2004) 1516 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)1617 Trend of the Estimated Number of Modern Method Users by Source Bangladesh 1718 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004) 1719 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)1820 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004) 1821 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)19

iii

22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004) 19

23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004) 20

24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004) 2025 Trend in the Number of Public- and Private-Sector Clients by Place of Residence

Bangladesh (1994 and 2004) 2126 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)2127 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh

(1994 and 2004)2228 Age Profile of Oral Pill Users by Source Bangladesh (2004) 2229 Age Profile of Condom Users by Source Bangladesh (2004) 2330 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women

According to Newlywed Status (BDHS 2004) 2431 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According

to Newlywed Status (BDHS 2004) 2432 Trend in the Number of Private-Sector Clients According to Wealth Profile

Bangladesh (1994ndash2004) 2533 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle)

for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004) 2534 Percentage Distribution of the Condom Users by the Current Market Price (per piece)

for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)2635 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)2636 Trend in the Number of Modern Method Users by Source According to Wealth

Bangladesh (1994 and 2004) 2737 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004) 2738 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004) 2739 Wealth Profile of Injectable Clients by Source Bangladesh (2004) 2840 Source Mix for Injectables by Wealth Quintile Bangladesh (2004) 2841 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)2942 Wealth Profile of Oral Pill Users by Source Bangladesh (2004) 2943 Wealth Profile of the Condom Users by Source Bangladesh (2004) 3144 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected

Countries3145 Change over Time is the Reason for Not Intending to Use Contraceptives in the

Future Bangladesh (1994ndash2004)3246 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning

as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004) 32

47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)3348 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh

(1994ndash2004)3349 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004) 34

50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004) 34

51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004) 3552 Method Mix by Wealth Quintile Bangladesh (2004) 3553 Method Mix by Place of Residence Bangladesh (2004)36

iv

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 2: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

BANGLADESH FAMILY PLANNING MARKET SEGMENTATION UPDATE OF THE 2003 ANALYSIS

The authors views expressed in this publication do not necessarily reflect the views of the US Agency for International Development or the United States Government

USAID | DELIVER PROJECT Task Order 1 The USAID | DELIVER PROJECT Task Order 1 is funded by the US Agency for International Development under contract no GPO-1-00-06-00007-00 beginning September 29 2006 Task Order 1 is implemented by John Snow Inc in collaboration with the Program for Appropriate Technology in Health Crown Agents Consultancy Inc Abt Associates Fuel Logistics Group (Pty) Ltd UPS Supply Chain Solutions Manoff Group Inc and 3i Infotech The project improves essential health commodity supply chains by strengthening logistics management information systems streamlining distribution systems identifying financial resources for procurement and supply chain operation and enhancing forecasting and procurement planning The project encourages policymakers and donors to support logistics as a critical factor in the overall success of their health care mandates

Recommended Citation Karim Ali Mehryar David Sarley and Anthony A Hudgins 2007 Bangladesh Family Planning Market Segmentationmdash Update of the 2003 Analysis Arlington Va USAID | DELIVER PROJECT Task Order 1

Abstract In recent years both the public and private sectors have expanded their roles in the growing family planning market in Bangladesh A market segmentation analysis was carried out to monitor whether this expansion has improved the efficiency of the national family planning programmdashthat is the public-sector clients who are wealthy and can afford to buy contraceptives would switch to the private sector and consequently free up resources for the public sector which would better reach the poor and the underserved population This would create an effective publicndashprivate partnership for serving the contraceptive needs of the country Using data from four Bangladesh Demographic and Health Surveys conducted over the last 10 years the analysis looked at the trend in the variation in contraceptive use and source by income age division and place of residence The analysis shows that publicndashprivate partnership in Bangladesh has been effective However there are still opportunities for both the public and private sectors to expand their services further to reach even more clients

USAID | DELIVER PROJECT John Snow Inc 1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA Phone 703-528-7474 Fax 703-528-7480 E-mail askdeliverjsicom Internet deliverjsicom

CONTENTS

Acronyms viii

Executive Summary x

Background1

Methodology 3

Results 5

Summary of Findings and Implications 38

References43

Figures 1 Observed and Expected Trend in the Modern Method CPR Bangladesh (1994ndash2010)1 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004) 13 Average Per Capita Household Income (in taka) by Income Deciles34a Relationship between CPR Disparity Ratio and CPR in 20 Countries 64b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)75 Trend in the Modern Method CPR among Married Women in the Richest and Poorer

Four Quintiles Bangladesh (1994ndash2004)76 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash2004) 87 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth

Quintile Bangladesh (2004)98 Comparison of Modern Method CPR by Place of Residence Stratified by Level of

Education Bangladesh (2004) 109 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh

(1997ndash2004)1010 Method Mix by Division Bangladesh (2004) 1111 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)11

12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh 12

13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)13

14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004) 1515 Percentage of the Currently Married Women Who Do Not Want Any More Children

by Parity Bangladesh (2004) 1516 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)1617 Trend of the Estimated Number of Modern Method Users by Source Bangladesh 1718 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004) 1719 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)1820 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004) 1821 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)19

iii

22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004) 19

23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004) 20

24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004) 2025 Trend in the Number of Public- and Private-Sector Clients by Place of Residence

Bangladesh (1994 and 2004) 2126 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)2127 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh

(1994 and 2004)2228 Age Profile of Oral Pill Users by Source Bangladesh (2004) 2229 Age Profile of Condom Users by Source Bangladesh (2004) 2330 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women

According to Newlywed Status (BDHS 2004) 2431 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According

to Newlywed Status (BDHS 2004) 2432 Trend in the Number of Private-Sector Clients According to Wealth Profile

Bangladesh (1994ndash2004) 2533 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle)

for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004) 2534 Percentage Distribution of the Condom Users by the Current Market Price (per piece)

for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)2635 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)2636 Trend in the Number of Modern Method Users by Source According to Wealth

Bangladesh (1994 and 2004) 2737 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004) 2738 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004) 2739 Wealth Profile of Injectable Clients by Source Bangladesh (2004) 2840 Source Mix for Injectables by Wealth Quintile Bangladesh (2004) 2841 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)2942 Wealth Profile of Oral Pill Users by Source Bangladesh (2004) 2943 Wealth Profile of the Condom Users by Source Bangladesh (2004) 3144 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected

Countries3145 Change over Time is the Reason for Not Intending to Use Contraceptives in the

Future Bangladesh (1994ndash2004)3246 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning

as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004) 32

47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)3348 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh

(1994ndash2004)3349 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004) 34

50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004) 34

51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004) 3552 Method Mix by Wealth Quintile Bangladesh (2004) 3553 Method Mix by Place of Residence Bangladesh (2004)36

iv

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP 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 FRA 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Page 3: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

USAID | DELIVER PROJECT Task Order 1 The USAID | DELIVER PROJECT Task Order 1 is funded by the US Agency for International Development under contract no GPO-1-00-06-00007-00 beginning September 29 2006 Task Order 1 is implemented by John Snow Inc in collaboration with the Program for Appropriate Technology in Health Crown Agents Consultancy Inc Abt Associates Fuel Logistics Group (Pty) Ltd UPS Supply Chain Solutions Manoff Group Inc and 3i Infotech The project improves essential health commodity supply chains by strengthening logistics management information systems streamlining distribution systems identifying financial resources for procurement and supply chain operation and enhancing forecasting and procurement planning The project encourages policymakers and donors to support logistics as a critical factor in the overall success of their health care mandates

Recommended Citation Karim Ali Mehryar David Sarley and Anthony A Hudgins 2007 Bangladesh Family Planning Market Segmentationmdash Update of the 2003 Analysis Arlington Va USAID | DELIVER PROJECT Task Order 1

Abstract In recent years both the public and private sectors have expanded their roles in the growing family planning market in Bangladesh A market segmentation analysis was carried out to monitor whether this expansion has improved the efficiency of the national family planning programmdashthat is the public-sector clients who are wealthy and can afford to buy contraceptives would switch to the private sector and consequently free up resources for the public sector which would better reach the poor and the underserved population This would create an effective publicndashprivate partnership for serving the contraceptive needs of the country Using data from four Bangladesh Demographic and Health Surveys conducted over the last 10 years the analysis looked at the trend in the variation in contraceptive use and source by income age division and place of residence The analysis shows that publicndashprivate partnership in Bangladesh has been effective However there are still opportunities for both the public and private sectors to expand their services further to reach even more clients

USAID | DELIVER PROJECT John Snow Inc 1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA Phone 703-528-7474 Fax 703-528-7480 E-mail askdeliverjsicom Internet deliverjsicom

CONTENTS

Acronyms viii

Executive Summary x

Background1

Methodology 3

Results 5

Summary of Findings and Implications 38

References43

Figures 1 Observed and Expected Trend in the Modern Method CPR Bangladesh (1994ndash2010)1 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004) 13 Average Per Capita Household Income (in taka) by Income Deciles34a Relationship between CPR Disparity Ratio and CPR in 20 Countries 64b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)75 Trend in the Modern Method CPR among Married Women in the Richest and Poorer

Four Quintiles Bangladesh (1994ndash2004)76 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash2004) 87 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth

Quintile Bangladesh (2004)98 Comparison of Modern Method CPR by Place of Residence Stratified by Level of

Education Bangladesh (2004) 109 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh

(1997ndash2004)1010 Method Mix by Division Bangladesh (2004) 1111 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)11

12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh 12

13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)13

14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004) 1515 Percentage of the Currently Married Women Who Do Not Want Any More Children

by Parity Bangladesh (2004) 1516 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)1617 Trend of the Estimated Number of Modern Method Users by Source Bangladesh 1718 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004) 1719 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)1820 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004) 1821 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)19

iii

22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004) 19

23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004) 20

24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004) 2025 Trend in the Number of Public- and Private-Sector Clients by Place of Residence

Bangladesh (1994 and 2004) 2126 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)2127 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh

(1994 and 2004)2228 Age Profile of Oral Pill Users by Source Bangladesh (2004) 2229 Age Profile of Condom Users by Source Bangladesh (2004) 2330 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women

According to Newlywed Status (BDHS 2004) 2431 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According

to Newlywed Status (BDHS 2004) 2432 Trend in the Number of Private-Sector Clients According to Wealth Profile

Bangladesh (1994ndash2004) 2533 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle)

for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004) 2534 Percentage Distribution of the Condom Users by the Current Market Price (per piece)

for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)2635 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)2636 Trend in the Number of Modern Method Users by Source According to Wealth

Bangladesh (1994 and 2004) 2737 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004) 2738 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004) 2739 Wealth Profile of Injectable Clients by Source Bangladesh (2004) 2840 Source Mix for Injectables by Wealth Quintile Bangladesh (2004) 2841 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)2942 Wealth Profile of Oral Pill Users by Source Bangladesh (2004) 2943 Wealth Profile of the Condom Users by Source Bangladesh (2004) 3144 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected

Countries3145 Change over Time is the Reason for Not Intending to Use Contraceptives in the

Future Bangladesh (1994ndash2004)3246 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning

as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004) 32

47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)3348 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh

(1994ndash2004)3349 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004) 34

50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004) 34

51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004) 3552 Method Mix by Wealth Quintile Bangladesh (2004) 3553 Method Mix by Place of Residence Bangladesh (2004)36

iv

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 4: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

CONTENTS

Acronyms viii

Executive Summary x

Background1

Methodology 3

Results 5

Summary of Findings and Implications 38

References43

Figures 1 Observed and Expected Trend in the Modern Method CPR Bangladesh (1994ndash2010)1 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004) 13 Average Per Capita Household Income (in taka) by Income Deciles34a Relationship between CPR Disparity Ratio and CPR in 20 Countries 64b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)75 Trend in the Modern Method CPR among Married Women in the Richest and Poorer

Four Quintiles Bangladesh (1994ndash2004)76 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash2004) 87 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth

Quintile Bangladesh (2004)98 Comparison of Modern Method CPR by Place of Residence Stratified by Level of

Education Bangladesh (2004) 109 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh

(1997ndash2004)1010 Method Mix by Division Bangladesh (2004) 1111 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)11

12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh 12

13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)13

14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004) 1515 Percentage of the Currently Married Women Who Do Not Want Any More Children

by Parity Bangladesh (2004) 1516 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)1617 Trend of the Estimated Number of Modern Method Users by Source Bangladesh 1718 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004) 1719 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)1820 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004) 1821 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)19

iii

22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004) 19

23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004) 20

24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004) 2025 Trend in the Number of Public- and Private-Sector Clients by Place of Residence

Bangladesh (1994 and 2004) 2126 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)2127 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh

(1994 and 2004)2228 Age Profile of Oral Pill Users by Source Bangladesh (2004) 2229 Age Profile of Condom Users by Source Bangladesh (2004) 2330 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women

According to Newlywed Status (BDHS 2004) 2431 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According

to Newlywed Status (BDHS 2004) 2432 Trend in the Number of Private-Sector Clients According to Wealth Profile

Bangladesh (1994ndash2004) 2533 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle)

for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004) 2534 Percentage Distribution of the Condom Users by the Current Market Price (per piece)

for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)2635 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)2636 Trend in the Number of Modern Method Users by Source According to Wealth

Bangladesh (1994 and 2004) 2737 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004) 2738 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004) 2739 Wealth Profile of Injectable Clients by Source Bangladesh (2004) 2840 Source Mix for Injectables by Wealth Quintile Bangladesh (2004) 2841 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)2942 Wealth Profile of Oral Pill Users by Source Bangladesh (2004) 2943 Wealth Profile of the Condom Users by Source Bangladesh (2004) 3144 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected

Countries3145 Change over Time is the Reason for Not Intending to Use Contraceptives in the

Future Bangladesh (1994ndash2004)3246 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning

as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004) 32

47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)3348 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh

(1994ndash2004)3349 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004) 34

50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004) 34

51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004) 3552 Method Mix by Wealth Quintile Bangladesh (2004) 3553 Method Mix by Place of Residence Bangladesh (2004)36

iv

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

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Page 5: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004) 19

23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004) 20

24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004) 2025 Trend in the Number of Public- and Private-Sector Clients by Place of Residence

Bangladesh (1994 and 2004) 2126 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)2127 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh

(1994 and 2004)2228 Age Profile of Oral Pill Users by Source Bangladesh (2004) 2229 Age Profile of Condom Users by Source Bangladesh (2004) 2330 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women

According to Newlywed Status (BDHS 2004) 2431 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According

to Newlywed Status (BDHS 2004) 2432 Trend in the Number of Private-Sector Clients According to Wealth Profile

Bangladesh (1994ndash2004) 2533 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle)

for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004) 2534 Percentage Distribution of the Condom Users by the Current Market Price (per piece)

for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)2635 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)2636 Trend in the Number of Modern Method Users by Source According to Wealth

Bangladesh (1994 and 2004) 2737 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004) 2738 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004) 2739 Wealth Profile of Injectable Clients by Source Bangladesh (2004) 2840 Source Mix for Injectables by Wealth Quintile Bangladesh (2004) 2841 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)2942 Wealth Profile of Oral Pill Users by Source Bangladesh (2004) 2943 Wealth Profile of the Condom Users by Source Bangladesh (2004) 3144 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected

Countries3145 Change over Time is the Reason for Not Intending to Use Contraceptives in the

Future Bangladesh (1994ndash2004)3246 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning

as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004) 32

47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)3348 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh

(1994ndash2004)3349 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a

Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004) 34

50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004) 34

51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004) 3552 Method Mix by Wealth Quintile Bangladesh (2004) 3553 Method Mix by Place of Residence Bangladesh (2004)36

iv

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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Page 6: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

v

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 7: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Tables 1 Sample Characteristics Percentage Distribution of the Currently Married Women

by Selected Characteristics According to Wealth Quintile Bangladesh (2004) 52 Trend in Unmet Need by Selected Characteristics Currently Married Women

Bangladesh (1994ndash2004) 83 Trend in the Percentage of the Currently Married Women Who Have Adopted

Sterilization According to Age Group Bangladesh (1994ndash2004) 14

vi

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 8: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

vii

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 9: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

ACRONYMS BDHS Bangladesh Demographic and Health Survey

CPR contraceptive prevalence rate

GDP gross domestic product

GOB Government of Bangladesh

DGFP Directorate General Family Planning

IEC information education and communication

IUD intrauterine device

JSI John Snow Inc

NGO nongovernmental organization

SMC Social Marketing Company

USAID US Agency for International Development

viii

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 10: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

ix

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP 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 FRA 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Page 11: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

EXECUTIVE SUMMARY To reach the current objective of achieving replacement level fertility by 2010 the financial requirement for contraceptive commodities for the Bangladesh national family planning program1 will increase from the current requirement of approximately US$369 million to about US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and an increasing requirement for government and donor funds for contraceptive procurement Given the scarce resources for family planning programs the public sector will not be able to provide free contraceptives to all potential clients To share the burden the private sector has a vital role to provide contraceptives to those who are wealthy and can afford to pay for them and to those who are willing to pay for them

To ensure contraceptive security2 for the country the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider for the country has taken initiatives to finance almost all the public-sector contraceptive requirements through World Bank loans The private sector which includes private providersclinics commercial pharmacies the Social Marketing Company (SMC) and nongovernmental organizations (NGOs) has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market of Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the SMC supplies subsidized as well as unsubsidized contraceptives and is the major provider of condoms and the second major provider of oral pills

As the publicndashprivate partnership grows to meet the increasing demand for contraceptives market segmentation analysis is gaining in importance It is essential to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile3 obtain contraceptives that are unsubsidized or partially subsidized through private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on the 1999ndash2000 Bangladesh Demographic and Health Survey (BDHS) data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) The increasing role of the private sector in the contraceptive market of Bangladesh is desirable in order to supplement and complement the public sector in meeting the growing contraceptive needs of the country Given the growth in the private sector the expectation is that the public-sector clients who are rich and can afford to buy contraceptives will

1 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives inthe country 2 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 3 On the basis of household economic status the market segmentation analysis categorized the women in reproductive age into five equal groups that are referred to as quintiles

x

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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FRA 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 12: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

switch to the private sector which will provide the public sector with more resources to better reach the poor thereby creating an effective public-private partnership for serving the contraceptive needs of Bangladesh Accordingly the 2003 contraceptive market segmentation analysis is updated using the 2004 BDHS data

This study conducted a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the trend of the variation of the family planning program service utilization between the different contraceptive market segmentsmdashmainly wealth status age group place of residence parity and division The survey estimates were then applied to population estimates from United Nations world population projections to get the total number of contraceptive users by method and source

The market segmentation analysis revealed the following strengths of the national family planning program that are conducive to achieving contraceptive security in Bangladesh

bull Disparity (ie the differentials) in the modern method contraceptive prevalence rate (CPR) between the rich and the poor is decreasing

bull Disparity in the modern method CPR between urban and rural area is decreasing

bull Although the shifting method mix from long-term and permanent method to short-term method observed in BDHS 1999ndash2000 is still continuing there is some evidence that the trend will change soon

bull The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving public-sector clients who were in the richest quintile are gradually shifting to the private sector while the public sector is continuing to expand its services to the poor

bull The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

bull The private sector is increasingly playing a significant role in the contraceptive market of Bangladesh

minus The private sector has emerged as a potential supplier for injectables

minus The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

minus SMC is the major source for condoms among users from all the five wealth quintiles and other market segments

minus The role of the private sector in serving the rapidly growing urban population has been impressive

minus The private sector is increasingly reaching out to the younger family planning clients

minus The rapidly expanding private sector is also serving the poor

bull Opposition to family planning as a cause for not using contraceptives is decreasing over time

bull Family planning service delivery of the national program improved over the last decade this is shown by a decrease in problems reported with current method and an increase in the median duration of current method use

Nevertheless the analysis revealed major challenges to the national family planning program that need to be addressed to ensure the contraceptive security of the country About 87 million potential future contraceptive users will be added to the pool of 136 million married women currently using contraceptives creating a mammoth task for the national family planning program In developing the strategy to serve the future contraceptive market in Bangladesh the following issues should be considered

bull The national family planning program is unable to keep up with the contraceptive needs of the rapidly growing urban population the modern method CPR in the urban area has remained stagnant over the past eight years

xi

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 13: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

bull There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to access issues among others while the modern method CPR in Sylhet and Chittagong Divisions is unexpectedly low it has remained stagnant in Khulna Division over the last eight years

bull Only 17 percent of the 61 million modern method users with three or more children (and most do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

bull Although the role of the private sector in the long-term contraceptive market in Bangladesh is improving it is still negligible the private sector has a huge opportunity to increase its role in providing longer-term contraceptives

bull Opposition to family planning is still a cause for contraceptive nonuse among the underserved segments of the country

bull Although family planning service delivery is improving a disparity in family planning service delivery between the rich and the poor continues

A strong publicndashprivate partnership will be the key to face the challenges of the national family planning program

xii

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU ltFEFF00560065007200770065006e00640065006e0020005300690065002000640069006500730065002000450069006e007300740065006c006c0075006e00670065006e0020007a0075006d002000450072007300740065006c006c0065006e00200076006f006e002000410064006f006200650020005000440046002d0044006f006b0075006d0065006e00740065006e002c00200076006f006e002000640065006e0065006e002000530069006500200068006f00630068007700650072007400690067006500200044007200750063006b006500200061007500660020004400650073006b0074006f0070002d0044007200750063006b00650072006e00200075006e0064002000500072006f006f0066002d00470065007200e400740065006e002000650072007a0065007500670065006e0020006d00f60063006800740065006e002e002000450072007300740065006c006c007400650020005000440046002d0044006f006b0075006d0065006e007400650020006b00f6006e006e0065006e0020006d006900740020004100630072006f00620061007400200075006e0064002000410064006f00620065002000520065006100640065007200200035002e00300020006f0064006500720020006800f600680065007200200067006500f600660066006e00650074002000770065007200640065006e002egt ESP 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 FRA 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Page 14: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

xiii

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 15: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

BACKGROUND The estimated number of married women of reproductive age in Bangladesh is projected to increase from 277 million in 2005 to 309 million in 2010 (Ross Stover and Adelaja 2005) With the current objective of achieving replacement level fertility by 2010 a conservative estimate shows that the financial requirement for contraceptive supplies will increase from US$369 million in 2006 to US$436 million in 2010 (Hudgins 2005) As a result there will be an increasing demand for contraceptives and increased pressure on available government and donor funds for contraceptive procurement which will undermine the contraceptive security4 of the country

It is encouraging that the latest Bangladesh Figure 1 Observed and Expected Trend in theDemographic and Health Survey (BDHS) Modern Method CPR Bangladesh (1994ndash2010) conducted in 2004 indicates that the increasing trend in the modern method CPR in Bangladesh observed over the last three decades continues The modern method CPR among currently married women increased from 43 percent in 2000 to 47 percent in 2004 (see bottom line in figure 1) However to achieve the objective of reaching the replacement level fertility by the year 2010 the CPR needs to reach 70 percent (Hudgins 2005) which would require a greater rate of increase in the CPR than currently observed (see top line in figure 1) The unmet need for contraception which has been declining over the last decade is still high (11 percent figure 2) indicating that the CPR objective for the year 2010 will not be met However it is of concern that since 2000 the total demand5 for contraception in Bangladesh has remained stagnant at about 68 percent (figure 2)

A major challenge of the Bangladesh national family planning program6 is to identify and reach out to the population with unmet need for family planning and to create further demand to reach its fertility goals Given the scarce resources for family planning programs the public and private sectors need to work together to share the burden of the challenge To ensure contraceptive security the Government of Bangladesh (GOB) currently the major (56 percent) contraceptive provider has taken steps to finance almost

4 Contraceptive security exists when every person is able to choose obtain and use quality contraceptives whenever she needs them (JSIDELIVER and Futures Group 2003 Sharma and Dayaratna 2005) 5 Total demand for contraception is the sum of the CPR and the unmet need 6 The term Bangladesh national family planning program is used to refer to both the public- and private- sector family planning initiatives in the country

Figure 2 Trend in CPR and Unmet Need Bangladesh (1994ndash2004)

1

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

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ESP 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 16: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

all the public-sector contraceptives through World Bank loans The private sector which includes private providersclinics commercial pharmacies and NGOs has also responded to the growing demand for contraceptives by becoming a major partner of the public sector in the contraceptive market in Bangladesh The private-sector share of the contraceptive market increased from 19 percent in 1994 to 43 percent in 2004 (Mitra et al 1994 NIPORT MA and ORCM 2005)

The contraceptive market of Bangladesh is also segmented according to method type The public sector is the major source for oral pills and long-term methods while the private sector largely dominated by the Social Marketing Company (SMC) and supplying subsidized as well as unsubsidized contraceptives is the major provider of condoms and the second major provider of oral pills The public sector provides supply for 56 percent of the pill users 86 percent of intrauterine device (IUD) users 79 percent of injectable users 70 percent of the Norplant acceptors and nearly 90 percent of the male and female sterilization clients The private sector provides supplies for 75 percent of the condom users and 44 percent of the pill users

As the publicndashprivate partnership is growing to meet the increasing demand for contraceptives market segmentation analysis is gaining importance There is a need to monitor whether the family planning market in Bangladesh is well segmented that is whether the contraceptive sources used by different socioeconomic groups are consistent with an efficient use of public and private resources The contraceptive market segmentation analysis carried out in 2003 indicated that the contraceptive market in Bangladesh is well segmented About two-thirds of women in the wealthiest quintile obtain contraceptives that are unsubsidized or partially subsidized such as from private clinics or commercial pharmacies while most (84 percent) of the poorest quintile obtain fully subsidized contraceptives from the public sector (Chawla et al 2003)

The 2003 contraceptive market segmentation analysis was based on 1999ndash2000 BDHS data Since then the 2004 BDHS data have been released providing the opportunity to monitor the influence of the changing contraceptive market on the contraceptive security of the country Since 2000 the major change in the contraceptive market has been the further growth of the private sector The private-sector share of the contraceptive market in Bangladesh increased from 35 percent in 2000 to 43 percent in 2004 (NIPORT MA and ORCM 2001 2005) To supplement and complement the public sector to meet the growing contraceptive needs of the country it is important for the private sector to have an increasing role in the contraceptive market of Bangladesh The expectation is that the public-sector clients who are rich and can afford to buy contraceptives will switch to the private sector This change will give the public sector with more resources to better reach the poor and thereby create an effective publicndashprivate partnership for serving the contraceptive needs of the country Accordingly this paper updates the 2003 contraceptive market segmentation analysis using the 2004 BDHS data

2

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 17: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

METHODOLOGY This study conducts a secondary analysis of the 1993ndash1994 1996ndash1997 1999ndash2000 and 2004 BDHS data to examine the variation of the family planning program short-term outcomes between the different contraceptive market segments and its changes over time The family planning outcomes that were analyzed included modern method CPR unmet need future intention to use contraceptives method mix source mix problems with current method median duration of contraceptive use and reasons for not intending to use contraceptives in the future The contraceptive market of Bangladesh is defined as the ever-married 10- to 49shyyear-old women (this group includes women who are currently married divorced or widowed) The contraceptive market is mainly segmented by the household economic status of women The other market segments of interest include age group administrative division and place of residence Except for the contraceptives source the variation or the inequity of the family planning outcomes among the selected market segments are analyzed among currently married 10- to 49-year-old women The source mix is analyzed among ever-married 10- to 49-year-old women Simple cross-tabulations are conducted for the purpose The analysis is adjusted for the survey design Only statistically significant (ie p gt 005) results are discussed

The household economic status of women of reproductive age is determined by their household characteristics and assets Accordingly women of reproductive age are categorized into five equal groups or quintiles richest richer middle poorer and poorest The household economic classification of women of reproductive age is also referred to as wealth quintiles or standard of living (SLI) quintiles Details of the methodology used to categorize the women into different wealth segments are given in the 2004 BDHS final report (NIPORT MA and ORCM 2005)

The Bangladesh contraceptive market segmentation Figure 3 Average Per Capita Household analysis conducted in 2003 indicates that there is a Income (in taka) by Income Deciles huge income disparity between the richest 20 percent of the population compared to the rest of the population The richest one-fifth of the households in Bangladesh accounts for 55 percent of the total gross domestic product (GDP) while the rest of the GDP (ie 45 percent) is distributed among the remaining 80 percent of the households (Chawla et al 2003) Figure 3 shows the per capita income by income deciles The classification of women of reproductive age into wealth quintiles assumes that the women in the poorest quintile represent the first two deciles in figure 3 the poorer quintile represents the third and fourth deciles the middle quintile represents the fifth and sixth deciles the richer quintile represents the seventh and eight deciles and the richest quintile represents the ninth and tenth deciles Household income gradually increases from approximately taka 20 thousand (US$333) to about taka 75 thousand (US$1250) as womenrsquos household economic status or wealth moves from the poorest to the richer quintile However the income level increases several times from about taka 75 thousand (US$1250) to about taka 260 thousand (US$4333) as the wealth status changes from the richer to the richest quintile again highlighting the huge disparity between the richest 20 percent of the population compared to the rest

Source Chawla et al 2003

3

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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FRA 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 18: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

The survey estimates are then applied to population estimates from United Nations world population projections7 to get the total number of contraceptive users by method and source

7 United Nations world population projections are obtained from the DemProjSpectrum software developed by the Futures Group and Research Triangle Institute (2005)

4

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

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ESP 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FRA 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 19: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

RESULTS 1 The public-sector clients ie the poor are less likely to be educated mainly reside in rural areas and are comparatively younger

The family planning market in Bangladesh is mainly segmented by household economic status ie the wealth status of married women to identify and differentiate the target clients for the public and private-sector programs The public-sector clients are primarily the poor who do not have the ability to buy contraceptives although they may be willing to do so

As expected the public-sector clients are relatively less educated (see table 1) Married women from the poorer households are less likely to be educated It is not surprising to note that the level of higher education increases more than threefold from 5 percent to 18 percent as womenrsquos household wealth status changes from the richer to the richest quintile this corresponds with the differences in the average household income by quintile which was noted earlier

Table 1 further indicates that the married women from poorer households tend to be younger and more likely to be residing in rural areas Not surprising the pattern of relationship between wealth and urban residence is similar to the pattern of the relationship between wealth and education or wealth and average household income observed earlier The percentage residing in urban areas increases gradually from 10 percent to 18 percent as womenrsquos wealth status changes from the poorest to the richer quintile however the percentage of urban residents increases more than threefold from 18 percent to 58 percent as wealth status changes from the richer to the richest quintile

Table 1 Sample Characteristics Percentage Distribution of the Currently Married Women by Selected Characteristics According to Wealth Quintile Bangladesh (2004)

Characteristics Wealth Quintile Full Sample Poorest () Poorer () Middle () Richer() Richest ()

Education No education 668 508 385 278 157 396 Primary 263 324 335 330 227 296 Secondary 67 162 258 344 433 255 Higher 02 07 22 48 183 53

Age group 10ndash18 124 145 146 116 82 122 19ndash39 727 684 675 691 737 703 40ndash49 150 171 179 192 182 175

Residence Urban 95 105 146 184 582 224 Rural 905 895 854 816 418 776 Total 1000 1000 1000 1000 1000 1000 No of women 2042 2112 2112 2168 2148 10582 Implications Ideally the public sector should invest the major portion of its resources in rural areas

5

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

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Page 20: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

The variation in the contraceptive prevalence rate between the different segments of the family planning market is referred to as the disparity or inequity in contraceptive use The ratio between the CPR among the poorest and richest quintile can be used as an indicator for the degree of the CPR disparity between the rich and the poor A value of one for the ratio would indicate no disparity in CPR between the richest and the poorest quintile while a less-than-one (and closer to zero) value of the ratio would indicate higher disparity Figure 4a indicates that the CPR disparity between the rich and the poor is associated with the level of CPR countries with high CPR disparity between the rich and the poor ie countries with a CPR disparity ratio of less than 02 (for example Niger Cameroon Cocircte drsquoIvoire Burkina Faso Guinea Ethiopia and Nigeria) have very low CPR while countries with lower CPR disparity (for example Bangladesh Paraguay Honduras Nicaragua Peru and Egypt) have higher CPR One of the strategies to increase CPR to reach the objective of replacement-level fertility by the year 2010 would be to decrease the disparity in CPR between the different segments of the market As figure 4a shows Bangladesh has one of the lowest disparity scores of the countries analyzed

Figure 4a Relationship between CPR Disparity Ratio and CPR in 20 Countries

Source Karim et al 2004

Figure 4b shows the changes in the modern method CPR among the different wealth quintiles between 1994 and 2004 Except for those who are in the poorest quintile the modern method CPR has been steadily increasing over the last decade The rate of increase of modern method CPR among the poorest quintile was more or less stagnant (at around 37 percent) until 2000 and lagging behind the rest however between 2000 and 2004 the situation changed The modern method CPR among the poorest quintile increased from 37 percent in 2000 to 45 percent in 2004 reducing the disparity in the modern method CPR between the rich and the poor indicating that the national family planning program is moving toward achieving its fertility goals as well as contraceptive security Credit should go to the public sector for this increase in CPR for the poorest contraceptive users

6

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 21: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 4b Trend in the Modern Method CPR by Wealth Quintile Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

richest richer middle poorer poorest

It is not surprising to note that the modern method CPR among the richest quintile is much higher compared to those who are in the poorer four quintiles as observed earlier there is substantial disparity between the richest and the poorer four quintiles in terms of education income and urban residence status which are also the factors associated with higher contraceptive use Nevertheless the gap in the modern method CPR between the richest and the poorer four quintiles that has been persisting over the past decade has shown a sign of reduction in 2004 (see figure 5) Again the findings are encouraging they indicate the success of the Bangladesh national family planning program in recent years to improve equity in contraceptive use

Figure 5 Trend in the Modern Method CPR among Married Women in the Richest and Poorer Four Quintiles Bangladesh (1994ndash2004)

25

35

45

55

1993-94 1996-97 1999-2000 2004

CPR

Richest quintile

Poorer 4 quintiles

Implication The public sector has done a good job in decreasing CPR disparity but will not reach program objectives unless this disparity is reduced further

3 Although the urbanndashrural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant during the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

The gap in the modern method CPR between urban and rural has decreased since 2000 mainly due to the stagnation of the modern method CPR in the urban area while the modern method CPR in the rural area continued its increasing trend during the same period (see figure 6) One of the explanations for the observed

7

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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FRA 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Page 22: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

plateau of the modern method CPR in the urban area could be the increase in the migration of the rural population (who are less likely to use contraceptives) to the urban area Figures from the BDHS 1993ndash1994 1996ndash1997 2000 and 2004 indicate that the percentage of the married women in Bangladesh who reported living in the urban area has doubled during the last decade from 11 percent during 1994 and 1997 to 22 percent in 2004 indicating rapid growth of the urban population The estimated number of currently married women in the urban area has increased by two and one-half from 25 million in 1994 to 63 million in 2004 Nevertheless the unmet need in the urban area is still high (9 percent see table 2) About 18 million married women living in the urban area are not currently using any contraceptive but intend to do so in the future therefore they are the potential future family planning clients (further detail of future potential contraceptive users is discussed later in connection with figure 13)

Figure 6 Trend in the Modern Method CPR by Place of Residence Bangladesh (1994ndash 2004)

25

35

45

55

1993ndash1994 1996ndash1997 1999ndash2000 2004

Urban

Rural

Implications The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in terms of implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger publicndashprivate partnership will also be helpful

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Wealth quintile Poorest 176 174 203 130

Poorer 203 175 159 117 Middle 191 156 157 117 Richer 181 166 142 113 Richest 156 117 105 86

Age group 10-18 223 197 210 165 19-39 192 167 161 118 40-49 89 80 76 51

Continued

8

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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Page 23: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Table 2 Trend in Unmet Need by Selected Characteristics Currently Married Women Bangladesh (1994ndash2004) (continued)

Background Characteristics 1993ndash1994 1996ndash1997 1999ndash2000 2004 Residence Urban 151 99 124 92

Rural 184 166 160 118 Division Barisal 183 183 153 125

Chittagong 243 212 194 169 Dhaka 178 165 155 106 Khulna 131 106 107 82 Rajshahi 143 112 128 71 Sylhet 214 224 205

Total 181 158 153 112 Includes Sylhet

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

The lower modern method CPR among rural married women compared to urban married women can be partly explained by the fact that rural women are less educated and less wealthy than their urban counterparts Nevertheless figures 7 and 8 indicate that in addition to lower education and lower household wealth there are other factors associated with rural areas such as access to family planning which may further explain the urbanndashrural disparity in modern method CPR Women in the richest quintile from rural areas are less likely to use contraceptives compared to the women in the richest quintile from urban areas (figure 7) The higher modern method use among the poorest quintile in urban areas compared to the poorest in rural areas indicates better access to contraceptives for the urban poor than for their rural counterparts Similarly urbanndashrural differentials in modern method CPR remain even after accounting for the differences in education level (figure 8)

It is interesting to note that disparity in modern method CPR between the rich and the poor does not exist in the rural areas (see figure 7)

Figure 7 Comparison of Modern Method CPR by Place of Residence Stratified by Wealth Quintile Bangladesh (2004)

49 46 47

51 54

44 48 47 47

44

0

10

20

30

40

50

60

poorest poorer middle richer richest

CPR

urban rural

9

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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 SVE 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Page 24: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 8 Comparison of Modern Method CPR by Place of Residence Stratified by Level of Education Bangladesh (2004)

52 49

51

58

48 45 45

42

0

10

20

30

40

50

60

no education primary secondary higher

CPR

urban rural

Implications Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use Along with education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

The disparity in the modern method CPR by division is huge with no sign of change in the past eight years (figure 9) The highest modern method CPR is currently observed in Rajshahi Division (58 percent) which is followed by the Khulna (51 percent) Dhaka (49 percent) Barisal (43 percent) Chittagong (37 percent) and Sylhet (22 percent) Divisions Not surprisingly Sylhet and Chittagong Divisions have the highest level of unmet need 22 percent and 17 percent respectively (see table 2)

Figure 9 Trend in the Modern Method CPR by the Administrative Divisions Bangladesh (1997ndash2004)

10

20

30

40

50

60

1996-97 1999-2000 2004

CPR

Rajshahi

Khulna

Dhaka

Barisal

Chittagong

Sylhet

The method mix8 by division indicates that more than one-fifth of the family planning users in Chittagong Barisal and Sylhet still rely on traditional methods (see figure 10) In Sylhet Division the share of traditional methods in the method mix is the highest (28 percent) only about two-fifths of those who need contraceptives in Sylhet Division are using a modern methodmdasha grievous situation for contraceptive security

8 Method mix is the share of different types of method used by family planning clients

10

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 25: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

in that division (analysis not shown) Even more alarming is that modern method CPR has gone down between 2000 and 2004 in Sylhet Division

Figure 10 Method Mix by Division Bangladesh (2004)

41 42 46 43 48 32

23 17 14 18 17

12

5 11 9 9 6

9

8 8 11 7 12

13

21 20 18 21 15 28

0

20

40

60

80

100

Bar

isal

Chi

ttago

ng

Dha

ka

Khu

lna

Raj

shah

i

Sylh

et

Traditional Norplant Sterilization IUD Condom Injections Pill

The higher levels of unmet need and traditional method use in the Sylhet and Chittagong Divisions with the lowest modern method CPR indicate that more than likely there are both supply and demand barriers to access to modern method contraceptives in these areas Figure 11 indicates that the major demand side barrier as measured by the reported opposition to family planning is more or less the same in Sylhet and Chittagong Divisions (at about 18 percent) suggesting that the significantly lower (about 15 percentage points) modern method CPR in Sylhet compared to Chittagong is likely due to other issues such as access to services The adverse terrain of Sylhet Division may be causing a barrier to access to family planning A significant fraction of Sylhetrsquos population live in the Haor area which largely remains submerged in monsoon water for most of the year this causes communication barriers to the area Access to other maternal and child health services is also comparatively low in Sylhet Division probably due to the same reasons

Figure 11 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Division Bangladesh (2004)

Perc

enta

ge

20

15

10

5

0

4

18

6

3

7

18

Barisal Chittagong Dhaka Khulna Rajshahi Sylhet

Although the modern method CPR in Khulna Division is the second highest in the nation it has remained stagnant at about 51 percent over the past eight years

11

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP 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 FRA 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 ITA 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 JPN ltFEFF9ad854c18cea51fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e30593002537052376642306e753b8cea3092670059279650306b4fdd306430533068304c3067304d307e3059300230c730b930af30c830c330d730d730ea30f330bf3067306e53705237307e305f306f30d730eb30fc30d57528306b9069305730663044307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e30593002gt KOR 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Page 26: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

The modern method CPR in Barisal has declined from 46 percent in 2000 to 43 percent in 2004 the decline has been primarily in the rural areas where the public sector provides most of the family planning services (see figure 12)

Figure 12 Comparison of the Modern Method CPR between 2000 and 2004 in Barisal Division Bangladesh

51

45

52

41

35

45

55

urban rural

CPR

2000 2004

Implications The strategy of the national family planning program should be different for different regions of the country For Khulna Division the strategy of the family planning program should be to identify and serve the underserved population for Sylhet Division solving the access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify the changes over the past four years that may have lowered the modern method CPR Proper market segmentation for improving efficiency of the publicndashprivate partnership could be the answer to address the plateau of the modern method CPR in Khulna Division while for Sylhet Division innovative techniques should be identified to increase access to health and family planning services to the hard-to-reach areas The problem with access to health and family planning services in Sylhet Division has been well knownmdashindicating an urgent need to modify the current family planning and service delivery strategy In this respect promoting NGOs with innovative strategies could be one of the approaches However a strong public-private partnership will be required to develop the appropriate strategy Because the high opposition to family planning existing in Sylhet and Chittagong Divisions is mainly due to religious reasons it could be helpful to revisit the religious leader program to desensitize opposition to family planning especially for these two divisions

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

Ross Stover and Adelaja (2005) argue that the future intention to use contraceptives among current nonusers is a better indicator than the unmet need for understanding the potential future market for contraceptives The 2004 BDHS estimates of future intention to use contraceptives among the different market segments were factored by the target population size figures obtained from United Nations world population projections to determine the number of potential future method users The analysis indicates that there are about 87 million currently married women of reproductive age who presently are not using any contraceptives but intend to use a method in the future About one-fifth of the future intended users live in urban areas while the rest live in rural areas (figure 13) An estimated 62 percent (ie 54 million) of those who intend to use contraceptives in the future are from the poorest three quintiles and mainly reside in rural areas these are the potential future clients for free public-sector contraceptives The potential future family planning client for the private sector is also huge about 33 million intending to use a method are from the richest two quintiles

12

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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 FRA 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ITA 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 JPN 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 27: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 13 Percentage Distribution of the Currently Married Women Who Are Not Using Contraceptives but Intend to Use Them in the Future by Residence and Wealth Quintile Bangladesh (2004)

9 (745)

17 (1459)

17 (1503)

18 (1554)

19 (1694)

9 (819)

3 (297)

3 (275)

2 (197)

2 (167)

0

5

10

15

20

poorest poorer middle richer richest

Perc

enta

ge

urban rural

Note Number of women (in 1000s) is given in parentheses total intended future users = 8708 thousand

Implications The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public-sector provision To facilitate and encourage richer clients to use the private sector in the near future will require an even stronger publicndashprivate partnership

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

An efficient family planning market would allow an appropriate method mix according to the needs of its clients For example family planning clients who wish to limit birth should be using long-term methods such as Norplant IUDs or sterilization whereas clients who want to space births should be using short-term methods such as injectables oral pills or condoms From the public-sector providerrsquos perspective client reliance on long-term methods is more cost-effective from a commodity perspectivemdashmainly because higher procurement and service delivery costs are associated with maintaining the supply of short-term methods The method mix should also reflect the clientsrsquo choices this is essential for a successful family planning program

The share of the long-term methods (sterilization Norplant and IUDs) among married contraceptive users declined from 25 percent in 1994 to about 12 percent in 2004 In contrast the share of the short-term methods mainly oral pills and injectables increased from 39 percent and 10 percent respectively in 1994 to 45 percent and 17 percent respectively in 2004 (NIPORT MA and ORCM 2005)

13

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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Page 28: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Table 3 Trend in the Percentage of the Currently Married Women Who Have Adopted Sterilization According to Age Group Bangladesh (1994ndash2004)

Age Group 1993ndash1994 1996ndash1997 1999ndash2000 2004 10ndash14 00 00 00 00 15ndash19 01 00 01 00 20ndash24 20 17 07 03 25ndash29 66 45 27 22 30ndash34 124 111 72 54 35ndash39 184 159 149 96 40ndash44 166 190 181 141 45ndash49 120 162 183 167 Total 81 76 67 52

During the mid-1980s the number of sterilizations performed annually by the national family planning program in Bangladesh rose to as many as 600000 each year and then dropped to about 170000 by 1991 (Vansintejan 1992) Currently around 200000 sterilizations are performed annually (Hudgins 2005) Most of the women who were sterilized during the mid-1980s have gradually left the reproductive age population while the newly sterilized women during the later years did not replace them in numbermdashresulting in the decline of the method-specific CPR for sterilization Table 3 illustrates the phenomenon that the current rate of sterilization is not keeping up with the aging out of sterilized women from the reproductive age population The cohort of currently married women who had the highest rate of sterilization during 1994 were in the 35- to 39-year-old age group over time the cohort with the highest sterilization rate which appears in bold italic in table 3 aged and passed out of the reproductive age populationmdashand were not replaced by the prevailing level of sterilization rate However the declining trend in the sterilization prevalence rate is expected to change as more attention is given to public services for long-term and permanent methods If the projected annual number of sterilization procedures as estimated by Hudgins (2005) can be performed by the Bangladesh national family planning program the declining trend in sterilization rates of the country will change Based on very recent performance figures from the Directorate General Family Planning (DGFP) Hudgins (2005) reported that the Bangladesh national family planning program is capable of performing about 200000 male and female sterilization procedures each year Such a performance would annually increase the method-specific CPR for sterilization by about 071 percentage points (100 times [200000 divide mid-year population of the currently married 10- to 49-year-old women in 2004]) which is clearly greater than the expected 024 percentage points decline in sterilization rate next year due to the sterilized women leaving the reproductive age pool (024 = 100 times [mid-year population of the 49-year-old currently married women who are sterilized in 2004 divide mid-year population of the currently married 10- to 45shyyear-old women in 2004]) therefore this should result in a net increase of the sterilization-specific CPR during the coming years

Implications The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long-term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

8 Only 17 percent of the 61 million modern method users with three or more children (most of whom do not want any more children) have currently adopted long-term or permanent methods leaving a huge number of potential clients for longer-term methods

14

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

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Email askdeliverjsicom Internet deliverjsicom

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ESP 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 FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 29: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 14 indicates that method mix varies by parity Short-term methods especially condoms are more popular among women using contraceptives who have no children while long-term methods are more popular among the women using contraceptives who have three or more children Appropriately the choice of pills and condoms among method users with no children is increasing from 33 percent and 20 percent respectively in 1994 to 44 percent and 25 percent respectively in 2004 However contrary to the efficiency of the family planning program the choice for injectables is increasing among the method users with three or more children from 11 percent in 1994 to 19 percent in 2004 while sterilization as the method of choice is decreasing among them Since most (more than 75 percent) of the women with three or more children do not want any more children (figure 15) most of the contraceptive-method-using couples from this group should be candidates for sterilization and other long-term methods Currently about 61 million couples using contraceptives have three or more children and only about one million (ie 17 percent) of them have accepted sterilization or other long-term methods leaving a considerable number of potential clients for sterilization and other long-term methods Furthermore about 45 percent of the women with three or more children who are currently not using any contraceptives wish to use a method in the future (analysis not shown) which translates into about 23 million potential sterilization and other long-term method (including IUD and Norplant) clients Therefore the annual projections for sterilization and other longer-term method estimated by Hudgins (2005) are not unrealistic

Figure 14 Trend of the Method Mix by Number of Children Bangladesh (1994 and 2004)

33 44

34 38

11 1920

259 25 14

37 27 19 21

0

20

40

60

80

100

1993-94 2004 1993-94 2004

No children 3+ children

Traditional Norplant Sterilization IUD Condom Injections Pill

Figure 6 Percentage of the Currently Married Women Who Do Not Want Any More Children by Parity Bangladesh (2004)

2

16

62

75 80

0 10 20 30 40

50 60 70 80 90

0 1 2 3 4+ No of children

Perc

ent

15

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 30: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Implications The public and private sector need to do far more in reaching out to couples who do not want more children to offer long-term and permanent methods

9 The private sector is increasingly playing a significant role in the contraceptive market in Bangladesh

The analysis of the trend in the source for contraceptives indicates that the private sector is increasingly playing a significant role in the market for contraceptives in Bangladesh (figure 16) The percentage of the contraceptive market served by the private sector increased from 20 percent in 1994 to 43 percent in 2004 The growth of pharmacies in the market share for contraceptives has been the most dramatic increasing more than threefold from only 8 percent in 1994 to 29 percent in 2004 However the public sector is still the major source for contraceptives in Bangladesh providing 57 percent of the total market

Although (from figure 16) it appears that the public-sector contraceptive users are shifting to the private sector the actual size of the public sector in terms of number of clients it is serving is still growing (figure 17)9 In 1994 the public sector was serving an estimated 65 million clients which in 2004 has grown to an estimated 80 million The number of family planning clients served by pharmacies has grown more than sixfold from an estimate of about 06 million in 1994 to an estimate of about 39 million in 2004 The total number of contraceptive clients in Bangladesh increased substantially from an estimate of 81 million in 1994 to an estimate of 136 million in 2004

Figure 16 Trend in the Source Mix for Contraceptives Bangladesh (1994ndash2004)

79 74 65

57

8 14 21

29

5 6 11 11 8 7

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

CPR

Other private

NGO

Pharmacy

Public

Note In 1993ndash1994 and 1996ndash1997 BDHS NGOs were grouped with other private sources

9 The increasing number of contraceptive users in Bangladesh is due to the growth of the modern method CPR factored by the growth of the married women population in the reproductive age

16

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f0073002000640065002000410064006f0062006500200050004400460020007000610072006100200063006f006e00730065006700750069007200200069006d0070007200650073006900f3006e002000640065002000630061006c006900640061006400200065006e00200069006d0070007200650073006f0072006100730020006400650020006500730063007200690074006f00720069006f00200079002000680065007200720061006d00690065006e00740061007300200064006500200063006f00720072006500630063006900f3006e002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR ltFEFF004200720075006b00200064006900730073006500200069006e006e007300740069006c006c0069006e00670065006e0065002000740069006c002000e50020006f0070007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e00740065007200200066006f00720020007500740073006b00720069006600740020006100760020006800f800790020006b00760061006c00690074006500740020007000e500200062006f007200640073006b0072006900760065007200200065006c006c00650072002000700072006f006f006600650072002e0020005000440046002d0064006f006b0075006d0065006e00740065006e00650020006b0061006e002000e50070006e00650073002000690020004100630072006f00620061007400200065006c006c00650072002000410064006f00620065002000520065006100640065007200200035002e003000200065006c006c00650072002000730065006e006500720065002egt PTB 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 SUO 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Page 31: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 77 Trend of the Estimated Number of Modern Method Users by Source Bangladesh (1994ndash2004)

65 75 74 80

13 23 3911

15

18

06 09

00

20

40

60

80

100

120

140

160

1994 1997 2000 2004

(in m

illio

ns

Public Pharmacy Other Private

Implications There is a growing publicndashprivate partnership in the Bangladesh family planning market which is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing number of family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively

The private sector has emerged as a potential supplier for injectables

Until recently the public sector was the only source for most of the injectable users The trend has changed The percentage of the injectable market served by the private sector has increased threefold from 7 percent in 1994 to 21 percent in 2004 (figure 18) In recent years the pharmacy has emerged as one of the sources for injectables reflecting SMCrsquos new role in providing the method

Nevertheless the public sector is still the major source (79 percent) for injectables

Figure 18 Trend in the Source Mix for Injectables Bangladesh (1994ndash2004)

92 90 85 79

7 8 13 17

4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Other private

Pharmacy

Public

Implications The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market

The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

17

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 32: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

The share of SMC in the oral pill market in Bangladesh has been increasing very rapidly over the past decade from 15 percent in 1994 to 40 percent in 2004 (figure 19) nevertheless the public sector is still the major (56 percent) supplier for oral pill users Although from figure 19 it appears that the public-sector pill users are switching to the private sector this is not entirely true the estimated number of public-sector pill users is still growing from 29 million in 1994 to 41 million in 2004 (figure 20)

Figure 19 Trend in the Source for Oral Pills Bangladesh (1994ndash2004)

76 69 64 56

15 19 29 40

7 8 7 4

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

SMC

Public

Figure 20 Trend in the Number of Oral Pill Clients by Source Bangladesh (1994ndash2004)

29 34 37 41

6 9

17

30

00

100

200

300

400

500

600

700

1994 1997 2000 2004

No

of c

lient

s (in

100

000

s)

Private

SMC

Public

Implications Private-sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run

SMC is the major source for condoms among users from all the five wealth quintiles (see figure 21)

The reason the majority of the poor pay higher prices for SMC and other private-sector condoms rather than getting them more cheaply from the public sector may be associated with access issues Males who are the major clients for condoms may not feel comfortable obtaining supplies from the public-sector service delivery points which are oriented toward serving women

18

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA ltFEFF005500740069006c0069007a007a006100720065002000710075006500730074006500200069006d0070006f007300740061007a0069006f006e00690020007000650072002000630072006500610072006500200064006f00630075006d0065006e00740069002000410064006f006200650020005000440046002000700065007200200075006e00610020007300740061006d007000610020006400690020007100750061006c0069007400e00020007300750020007300740061006d00700061006e0074006900200065002000700072006f006f0066006500720020006400650073006b0074006f0070002e0020004900200064006f00630075006d0065006e007400690020005000440046002000630072006500610074006900200070006f00730073006f006e006f0020006500730073006500720065002000610070006500720074006900200063006f006e0020004100630072006f00620061007400200065002000410064006f00620065002000520065006100640065007200200035002e003000200065002000760065007200730069006f006e006900200073007500630063006500730073006900760065002egt JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 33: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 21 Source Mix for Condom Users by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

61 72

57 66 67

12 7 12 10 5 10 10 5

0

20

40

60

80

100

poorest poorer middle richer richest

MissDK Private SMC Public

Implications The willingness to pay for condoms even among the poor is encouraging However the possibility of the existence of barriers for males to access public sector condoms should be scrutinized

There is an enormous opportunity for the private sector to increase its role in providing longer-term contraceptives

The public sector is the major provider for long-term contraceptives ie for IUDs Norplant and sterilization However the percentage of the long-term method users who obtained their services from the private sector increased from 8 percent in 1994 to 15 percent in 2004 (figure 22) It is encouraging to note that the rate of increase of the market share for long-term methods from the private sector between 1994 and 2004 is associated with wealth it increased comparatively as womenrsquos wealth status changed from poor to the richest quintile (see figure 23) Nevertheless the public sector is still providing service for long-term methods to 71 percent of the women in the richest quintile

Figure 22 Trend in Source Mix for Long-Term Methods (ie IUD Norplant and Sterilization) Bangladesh (1994ndash2004)

92 91 91 85

8 9 9 15

0

20

40

60

80

100

1993ndash1994 1996ndash1997 1999ndash2000 2004

Private

Public

19

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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 KOR 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 34: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 23 Trend in Source Mix for Long-Term Methods by Wealth Quintile Bangladesh (1994ndash2004)

93 94 92 86 94 85 94 84 85

71

7 6 8 14 6 15 6 16 15

29

0 10 20 30 40 50 60 70 80 90

100

1993 ndash94

2004 2004 1993 ndash94

2004 1993 ndash94

2004 1993 ndash94

2004

Private Public

1993 ndash94

Implications A greater private-sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity currently observed of long-term methods among rich women using contraceptives in Bangladesh As indicated earlier the potential market for long-term methods in Bangladesh is immense (about 56 million) One-fifth of this market is from the richest quintile which gives the private sector the opportunity to further explore the long-term contraceptive market

10 The role of the private sector in serving the rapidly growing urban population has been impressive

Figure 24 indicates that the source mix in urban areas has drastically changed during the past decade In 1994 the public sector was the major source for contraceptives in urban areas providing contraceptives to 58 percent of the 11 million modern method users however currently the private sector is the major source providing contraceptives to 62 percent of the 33 million urban modern method users Nevertheless the estimated number of public-sector clients is still growing in both the urban and rural areas (see figure 25)

Figure 24 Trend in Source Mix by Place of Residence Bangladesh (1994 and 2004)

58

38

84 64

19 43

6

25

22 19 10 11

0

20

40

60

80

100

1993ndash1994 2004 1993ndash1994 2004

Urban Rural

Other private

Pharmacy

Public

20

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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 KOR 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ltFEFF004200720075006b00200064006900730073006500200069006e006e007300740069006c006c0069006e00670065006e0065002000740069006c002000e50020006f0070007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e00740065007200200066006f00720020007500740073006b00720069006600740020006100760020006800f800790020006b00760061006c00690074006500740020007000e500200062006f007200640073006b0072006900760065007200200065006c006c00650072002000700072006f006f006600650072002e0020005000440046002d0064006f006b0075006d0065006e00740065006e00650020006b0061006e002000e50070006e00650073002000690020004100630072006f00620061007400200065006c006c00650072002000410064006f00620065002000520065006100640065007200200035002e003000200065006c006c00650072002000730065006e006500720065002egt PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 35: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 25 Trend in the Number of Public- and Private-Sector Clients by Place of Residence Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in urban areas As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population

11 The private sector is increasingly reaching out to the younger family planning clients

The private sector is expanding services to women users from all age groups (figure 26) Although it appears from figure 26 that the public-sector clients in all age groups are switching to the private sector this is deceptive the trend in the estimated number of public and private-sector clients by age group indicates that public-sector clients are probably not switching to the private sector rather the private sector is expanding its services among new clients in the younger age group much more rapidly than the public sector Figure 27 indicates that the estimated number of public-sector clients has increased mainly among the older age groups while among the younger age groups the numbers are increasing very slowly even though there are substantial numbers of potential future contraceptive users in the younger ages who are appropriate public-sector clients Of the estimated 87 million potential future family planning users an estimate of 10 million are in the 10- to 18-year-old age group and 25 million are in the 19- to 39-year-old age group who are from the poorest two quintiles these are potential clients for the public sector

Figure 26 Trend in Source Mix by Age Group Bangladesh (1994 and 2004)

63

30

79

52

88 74

14

52

9

33

5

15 24 18 12 15

6 11

0

20

40

60

80

100

1993-94 2004 1993-94 2004 1993-94 2004

10ndash18 19-39 40-49

Other private

Pharmacy

Public

21

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 36: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 27 Trend in the Number of Public- and Private-Sector Clients by Age Group Bangladesh (1994 and 2004)

53 55

09 15

06

35 08

16

00

20

40

60

80

100

120 19

93-9

4

2004

1993

-94

2004

1993

-94

2004

10-18 19-39 40-49

No

of w

omen

(in

miil

ions

) Other private

Pharmacy

Public

Implications The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable there is nevertheless an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor

About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

It is interesting to note that the age profile of the SMC oral pill users is comparatively younger than the age profile of the public-sector oral pill users (figure 28) About 15 percent of the SMC oral pill users are 10- to 18-year-old married women while only 6 percent of the public-sector oral pill users are in that age group

Figure 28 Age Profile of Oral Pill Users by Source Bangladesh (2004)

6

15

5

83

79

85

11

5

10

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

As earlier indicated an estimate of about 10 million 10- to 18-year-old married women who are future potential family planning users are from the poorest two quintiles therefore the public sector needs to identify youth-friendly strategies to improve their coverage among the oral contraceptive needs of the younger population

Implications The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

More than 11 percent of the private-sector condom users are 10- to 18-year-old couples

The age profile of condom users by source indicates that younger couples are more likely to obtain their condom supplies from the private sector (including SMC) More than 11 percent of the private-sector

22

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

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Page 37: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

condom users are in the 10- to 18-year-old age group this group represents only 7 percent for the public sector (figure 29)

Figure 29 Age Profile of Condom Users by Source Bangladesh (2004)

7

11

14

80

79

79

13

10

8

0 20 40 60 80 100

Public

SMC

Private

10-18 19-39 40-49

Implications The need of young-couple or newlywed friendly services by the public sector as indicated earlier should also incorporate reaching out to males to ensure public-sector condom use by young couples especially those who are poor

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

The Bangladesh national family planning program identifies newlyweds10 as an underserved group The newlywed women primarily (more than 95 percent) fall in the 10ndash24-year age group The BDHS 2004 indicates that 10- to 24-year-old married women in general have higher unmet need for family planning than older married women of reproductive age As such it would be informative to see whether family planning services targeting the 10- to 24-year-old married women would be sufficient to address the family planning needs of newlyweds or whether a special programmatic effort would be required For this purpose unmet need contraceptive use and source for contraceptives is compared between the 15- to 24-year-old newlywed women with other married women in the same age group Because all of the 10- to 14-year-olds were newlyweds they were omitted from the analysis because they lacked a comparison group in the same age group

As expected newlyweds are less likely to use modern method contraceptives compared to other married women in the same age group (26 percent versus 45 percent see figure 30) mainly because newlyweds want to bear a child soon (analysis not shown) which is a traditional expectation However the higher unmet need for birth spacing among the newlyweds compared to the other married women in the same age group (15 percent versus 9 percent) indicates that they need special attention

10 Newlywed women are defined as those who married within the last two years of the survey

23

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 38: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 30 Family Planning Use and Unmet Need Among 15- to 24-Year Old Married Women According to Newlywed Status (BDHS 2004)

100

90

No need for FP Unmet need for spacing Unmet need for limiting Traditional method Modern method

45

6

9

37

26

8

15

50 80

70

60

50

40

30

20

10

0

Perc

enta

ge

Others Newlywed

It is interesting to note that the private sector mainly SMC is more efficient in meeting the family planning needs of newlyweds compared to the public sector (see figure 31) The percentage of newlywed pill users who obtain their supplies from the public sector is only 23 percent compared with 44 percent among others in the same age group

Figure 31 Source for Supplies among 15- to 24-Year-Old Married Women Pill Users According to Newlywed Status (BDHS 2004)

100

90

80

70

60

50

40

30

20

10

0

44

52

23

74 SMC Other

Public

Others Newlywed

Implications Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds Information education and communication (IEC) activities should be reviewed to see whether (1) the young couples are adequately targeted (2) a special focus for newlyweds is adequately incorporated and (3) there are strategies to promote birth spacing among the newlyweds (to alter the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy

13 The rapidly expanding private sector is also serving the poor

The estimated number of private-sector clients is rapidly increasing among all five wealth quintiles (figure 32) However the rate of expansion is much higher among the poor compared with the rich The estimated number of private-sector clients in the poorest three quintiles has grown five-fold from 05 million users in 1994 to 25 million users in 2004 while the number of private-sector clients in the richest two quintiles

Perc

enta

ge

24

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP 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 FRA ltFEFF005500740069006c006900730065007a00200063006500730020006f007000740069006f006e00730020006100660069006e00200064006500200063007200e900650072002000640065007300200064006f00630075006d0065006e00740073002000410064006f00620065002000500044004600200070006f007500720020006400650073002000e90070007200650075007600650073002000650074002000640065007300200069006d007000720065007300730069006f006e00730020006400650020006800610075007400650020007100750061006c0069007400e90020007300750072002000640065007300200069006d007000720069006d0061006e0074006500730020006400650020006200750072006500610075002e0020004c0065007300200064006f00630075006d0065006e00740073002000500044004600200063007200e900e90073002000700065007500760065006e0074002000ea0074007200650020006f007500760065007200740073002000640061006e00730020004100630072006f006200610074002c002000610069006e00730069002000710075002700410064006f00620065002000520065006100640065007200200035002e0030002000650074002000760065007200730069006f006e007300200075006c007400e90072006900650075007200650073002egt 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Page 39: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

increased threefold from 11 million to 32 million during the same period The expansion of the private sector among the poor is mainly in the rural areas (analysis not shown)

Figure 32 Trend in the Number of Private-Sector Clients According to Wealth Profile Bangladesh (1994ndash2004)

01 02 03 06 02 03 04 09

02 04

06

11

03 05

08

12

07

11

16

20

00

10

20

30

40

50

60

1994 (15) 1997 (25) 2000 (38) 2004 (57)

(Total number of clients in parenthesis)

No

of c

lient

s (in

mill

ions

richest

richer

middle

poorer

poorest

Twenty-five percent of the oral pill users from the poorest quintile are paying 8 taka11 or more for the cycle of pill they are currently using (figure 33) Those who are poor and paying for oral contraceptives are mainly obtaining SMC oral pills that are less expensive (ie subsidized see figure 33) As expected some of the pill users from the richest quintiles are paying for unsubsidized or more expensive pills Similarly about 67 percent of the condom users from the poorest quintile are paying for subsidized SMC condoms while some of the rich condom users are paying more (see figure 34)

Figure 33 Percentage Distribution of the Oral Pill Users by the Current Market Price (per cycle) for the Pill Brand They Are Using by Wealth Quintile Bangladesh (2004)

74

65

56 51

37

21

30 34 33 31

2 1 3 3 42 3 6 12

26

1 1 1 2 2 000

1000

2000

3000

4000

5000

6000

7000

8000

poorest poorer middle richer richest

Tak

a

Free 8 taka 10 taka 24 taka or more Missing value

11 US$100 = 681 taka

25

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 40: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 34 Percentage Distribution of the Condom Users by the Current Market Price (per piece) for the Condom Brand They Are Using by Wealth Quintile Bangladesh (2004)

23 23 22 18 16

34

48

29

37

13

27

21 24

26

39

5 3 8

6

23

0 0 0 0 1

10 5

17 13

8

000

1000

2000

3000

4000

5000

6000

poorest poorer middle richer richest

Tak

a

010 taka 100 taka 266 taka 333 taka 5 taka Missing value

Implications Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

14 The effectiveness of the publicndashprivate partnership in the contraceptive market of Bangladesh is improving

The percentage of the family planning users from the richest quintile obtaining supplies from the public sector has declined from 60 percent in 1994 to 31 percent in 2004 (figure 35) The private sector has expanded services to female users from all five wealth quintiles Although from figure 35 it appears that the public-sector clients in all five wealth quintiles are switching to the private sector this is not entirely true the trend in the estimated number of public and private-sector clients by wealth quintile indicates that the public-sector users from the wealthiest quintile alone are switching to the private sectormdashan ideal trend to improve the efficiency of the public-private partnership Figure 36 indicates that between 1994 and 2004 the estimated number of public-sector clients has increased in all the poorer four quintiles from 65 million to 78 million while the estimated number of public-sector clients in the richest quintile has decreased during the same period from 12 million to 09 million

Figure 35 Trend in the Source Mix by Wealth Quintile Bangladesh (1994 and 2004)

91 76

88

67 84

60

81

55 60

31

1 13

3

20

4

28

7

31 20

52

7 10 8 13 10 12 12 14 17 17

0

20

40

60

80

100

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

1993

-94

2004

Poorest Poorer Middle Richer Richest

Other private

Pharmacy

Public

26

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 41: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 36 Trend in the Number of Modern Method Users by Source According to Wealth Bangladesh (1994 and 2004)

15 19

12

18

12 16 14 16

12 09

03

00

05

01

08

01

09

04 15

04

01

05

01

04

02

06

04

08

00

05

10

15

20

25

30

35

1994

2004

1994

2004

1994

2004

1994

2004

1994

2004

Poorest Poorer Middle Richer Richest

No

of w

omen

(in

miil

ions Other

private

Pharmacy

Public

Implication The public sector is increasingly reaching out to the poor The percentage of the public-sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained an additional percentage point between 2000 and 2004 (figure 37) The public-sector targeting of the poor is even better in rural areas only 7 percent of public-sector contraceptives are going to rural women in the richest quintile (figure 38) However there is still room for diverting public-sector resources from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public-sector clients in the urban area

Figure 37 Trend of the Wealth Profile of the Public Sector Clients Bangladesh (1994ndash2004)

100

80

22 22 22 25

19 23 25 24

18 22 22 21

22 18 18 20

19 15 14 12

1993-94 1996-97 1999-2000 2004

richest 60 richer

middle 40 poorer

20 poorest

0

Figure 38 Wealth Profile of Public-Sector Clients by Place of Residence Bangladesh (2004)

27

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN ltFEFF004200720075006700200069006e0064007300740069006c006c0069006e006700650072006e0065002000740069006c0020006100740020006f007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400650072002000740069006c0020006b00760061006c00690074006500740073007500640073006b007200690076006e0069006e006700200065006c006c006500720020006b006f007200720065006b007400750072006c00e60073006e0069006e0067002e0020004400650020006f007000720065007400740065006400650020005000440046002d0064006f006b0075006d0065006e0074006500720020006b0061006e002000e50062006e00650073002000690020004100630072006f00620061007400200065006c006c006500720020004100630072006f006200610074002000520065006100640065007200200035002e00300020006f00670020006e0079006500720065002egt DEU ltFEFF00560065007200770065006e00640065006e0020005300690065002000640069006500730065002000450069006e007300740065006c006c0075006e00670065006e0020007a0075006d002000450072007300740065006c006c0065006e00200076006f006e002000410064006f006200650020005000440046002d0044006f006b0075006d0065006e00740065006e002c00200076006f006e002000640065006e0065006e002000530069006500200068006f00630068007700650072007400690067006500200044007200750063006b006500200061007500660020004400650073006b0074006f0070002d0044007200750063006b00650072006e00200075006e0064002000500072006f006f0066002d00470065007200e400740065006e002000650072007a0065007500670065006e0020006d00f60063006800740065006e002e002000450072007300740065006c006c007400650020005000440046002d0044006f006b0075006d0065006e007400650020006b00f6006e006e0065006e0020006d006900740020004100630072006f00620061007400200075006e0064002000410064006f00620065002000520065006100640065007200200035002e00300020006f0064006500720020006800f600680065007200200067006500f600660066006e00650074002000770065007200640065006e002egt ESP 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 FRA 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 SUO 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Page 42: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Urban

Rural

15

26 21

18

20

20

7

35

26

13

0 20 40 60 80 100

poorest poorer middle richer richest

141 The injectable contraceptive market in Bangladesh is still not well segmented

The majority (52 percent) of the public-sector injectable clients are from the poorest two quintiles while the richest two quintiles are the major (53 percent) clients for the private sector (figure 39) Even though the private sector is growing as a source for injectables for the rich the majority (52 percent) of the injectable users from the richest quintile are still using public-sector sources (figure 40) Further efficiency of the publicndashprivate partnership in the injectable market can be expected It is interesting to note that some of the poor women are willing to pay for injectables

Figure 39 Wealth Profile of Injectable Clients by Source Bangladesh (2004)

27

13

25

21

20

14

19

21

9

32

0 20 40 60 80 100

Public

Private

poorest poorer middle richer richest

Figure 40 Source Mix for Injectables by Wealth Quintile Bangladesh (2004)

89 82 85 77

52

1 3

5 6

9

10 15 10 17

39

0

20

40

60

80

100

poorest poorer middle richer richest

Other private Pharmacy Public

28

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 43: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Implications As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public-sector resources that are currently diverted to injectable users in the richest quintile

142 The oral pill market in Bangladesh is well segmented

Only the public-sector oral pill users from the wealthiest quintile are switching to the private sector (analysis not shown)mdashresulting in the increase of the efficiency of the public-private partnership in the oral pill market of Bangladesh The pill users from the wealthier quintiles are more likely to use SMC or private-sector pills than those in the poorer quintiles while the opposite is true for the private sector (figure 41) About 25 percent of the oral pill users from the poorest quintile use SMC oral pills this gradually increases to 53 percent for the richest quintile while 74 percent of the oral pill users from the poorest quintile use public-sector oral pills and this gradually decreases to 37 percent for the richest quintile Still the richest quintile utilizes 13 percent of the public-sector oral pills and this quintile could be the target for SMC or other private sources (figure 42)

Figure 41 Source Mix for Oral Pill Users by Wealth Quintile Bangladesh (2004)

74 65

56 51 37

25 35

42 44

53

5 9

0

20

40

60

80

100

poorest poorer middle richer richest

Public SMC Private

Figure 42 Wealth Profile of Oral Pill Users by Source Bangladesh (2004)

22

11

3

23

17

2

21

22

11

20

24

31

13

26

54

0 20 40 60 80 100

Public

SMC

Private

poorest poorer middle richer richest

Implications There is still room for the private sector to expand its services among the contraceptive users from the richest quintile

143 The majority of the public-sector condom users are from the richest quintile

The BDHS 2004 indicates that condom use is associated with wealth About 11 percent of the currently married women in the reproductive age from the richest quintile use condoms and the number decreases for

29

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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Page 44: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

women in the poorer quintile only 1 percent of the married women from the poorest quintile report using condoms as a contraceptive method As indicated earlier the source for condoms for users from all the five wealth quintiles is mainly SMC Nevertheless among the public-sector condom users 50 percent are from the richest quintile (figure 43) The issue regarding low male friendliness of the public-sector services as discussed earlier may be associated with low public-sector condom use even among the poor

30

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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FRA 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ITA 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 JPN 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 45: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 43 Wealth Profile of the Condom Users by Source Bangladesh (2004)

Private

SMC

Public

3 15 13 69

5 9 10 18 57

7 11 14 18 50

0 20 40 60 80 100

poorest poorer middle richer richest

Implications Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide condoms to this group The public sector should revaluate its strategy for providing condoms

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

The percentage of the public sector contraceptives used by the poorest two quintiles of currently married women of reproductive age is used as an indicator of the effectiveness of the public sector family planning programs in serving the poor A higher percentage of the public sector supplies going to the poor therefore would be considered more efficient Figure 44 indicates that currently about 48 percent of the public sector family planning commodities are utilized by the poorest two quintiles in Bangladesh which is comparable to the efficiency of the public sectors providing contraceptives to the poor in Vietnam (40 percent) Indonesia (47 percent) Egypt (43 percent) Morocco (46 percent) and Honduras (49 percent) In Paraguay the percentage of the public sector contraceptives going to the poorest two quintiles is the highest (66 percent) indicating that appropriate strategies may further increase the efficiency of the public sector in Bangladesh

Figure 44 Share of Public Contraceptives Used by the Poorest Two Quintiles in Selected Countries

34 40 41 43 43 46 47 48 49

66

0

10

20

30

40

50

60

70

Nep

al 2

001

(35

4)

Vie

tnam

200

2(5

67)

Phili

ppin

es20

03 (3

34)

Egy

pt 2

003

(56

6)

Indi

a 19

98-9

9(4

28)

Mor

occo

200

3-04

(54

8)

Indo

nesi

a 20

02-

03 (

567

)

Ban

glad

esh

2004

(47

3)

Hon

dura

s 200

1(5

09)

Para

guay

200

4(6

10)

(Modern method CPR in parenthesis)

Perc

ent

Implications The contraceptive market in Bangladesh could be even more efficient The private sector should be further encouraged to reach out to the wealthier clients so that scarce public sector resources can be diverted to the poor and the rural areas

31

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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 FRA 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 ITA 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 JPN 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UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 46: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

The major reason given (77 percent) for not intending to use contraceptives in the future among contraceptive nonusers is fertility related nonusers include women who are not having frequent sex are infecund or who want more children The next major reason given for future nonuse is opposition to family planning12 However over the past decade the percentage opposed to family planning among contraceptive nonusers has declined by one-half from 20 percent in 1994 to 10 percent in 2004 (figure 45)

Figure 45 Change over Time is the Reason for Not Intending to Use Contraceptives in the Future Bangladesh (1994ndash2004)

20 22 13 10

66 54 65 77

6

9 7 7

5 14 14

6

0

20

40

60

80

100

1993-94 1996-97 1999-2000 2004

Other

Method-related

Lack of knowledge

Fertility related

Oppose to use

The opposition to family planning is comparatively higher among the poor than among the rich (see figure 46) it is also higher among women from rural areas than among those from urban areas (see figure 47) and as indicated earlier it is higher among women from Chittagong and Sylhet Divisions than among the other four divisions The market segments that are associated with opposition to family planning are also associated with contraceptive nonuse and unmet need Opposition to family planning is still a major cause of contraceptive nonuse in Bangladesh

Implications The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited

Figure 46 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Wealth Quintile Bangladesh (2004)

18

12 12

3 3

0

5

10

15

20

poorest poorer middle richer richest

perc

enta

ge

12 Includes respondent or husband opposed to family planning as well as religious opposition

32

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

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Page 47: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 47 Trend in Any Problem Reported with the Current Method Bangladesh (1994ndash2004)

33 36

48

4

23 20

34

3

25 26

46

6

25

18

46

4

0

10

20

30

40

50

60

Pill IUD Injectable Condom

Perc

enta

ge

1993-94 1996-97 1999-2000 2004

17 The family planning service delivery is improving

Improvement in the delivery of family planning services such as better counseling is expected to result in (a) lower reporting of any problem with the current method and (b) increase in the duration of using the current method Between 1994 and 2004 any problem reported with the current method declined for pill and IUD (see figure 48) Correspondingly the reported duration of current method use mainly pill IUD and injectable has been gradually increasing over the same period (see figure 49) indicating that the service delivery of the national family planning program has been improving

Figure 48 Trend in the Median Duration (in months) of Pill IUD and Injectable Use Bangladesh (1994ndash2004)

17 16

7

19

24

11

19

35

15

21

25

16

0

5

10

15

20

25

30

35

40

Pill IUD Injections

No

of m

onth

s

1993-94 1996-97 1999-2000 2004

33

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 48: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 49 Percentage of Contraceptive Nonusers Reporting Opposition to Family Planning as a Reason for Not Intending to Use Contraceptives in the Future by Place of Residence Bangladesh (2004)

6

11

0

5

10

15

urban rural

perc

enta

ge

Implications Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that it has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period

18 However there is a disparity in the delivery of family planning services between the rich and the poor

Disparity in the family planning services among the rich and poor is indicated by comparatively high responses to any problem reported with the current method and comparatively low duration of current method use Any problem reported with current method among the poorest quintile was 38 percent while it was only 20 percent among the richest quintile (figure 50) Correspondingly the median duration of pill use among the poorest quintile is lower than those from the other four quintiles (see figure 51) The relatively lower access to family planning services among women from the poorest quintile is another barrier in reducing the disparity in contraceptive use between the rich and the poor and adversely affects contraceptive security in Bangladesh

Figure 50 Any Problem Reported with Current Method by Wealth All Methods Pooled Bangladesh (2004)

32 31

25 20

38

0

5

10

15

20

25

30

35

40

poorest poorer middle richer richest

Perc

enta

ge

34

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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Page 49: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Figure 51 Median Duration of Pill and Injectable Use by Wealth Bangladesh (2004)

15 15

22

18 20

18

24

15

21

16

0

5

10

15

20

25

30

Pill Injections

No

of m

onth

s

poorest poorer middle richer richest

Implications Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

It is interesting to note from figure 52 that the method mix varies by wealth injectables and sterilization are relatively more popular among family planning users in the poorer four quintiles (18 percent and 11 percent respectively) compared to those in the richest (11 percent and 7 percent respectively) condoms are more popular among the richest quintile (18 percent) compared to the others (4 percent) Although the relatively higher popularity of sterilization and injectables among the poor family planning users can be explained by economic reasons the reason for the comparatively higher condom use among the rich is not clear The minimal price charged for public sector condoms is not likely to cause a barrier to their access Nevertheless another explanation of the low use among relatively poor couples could be the fact that males who are the major clients for condoms do not feel comfortable obtaining supplies from the public sector service delivery points which are oriented toward serving womenmdashwhile the private sector sources may not be affordable for them

Figure 52 Method Mix by Wealth Quintile Bangladesh (2004)

40 42 45 45 42

18 17 14 12 8 2 3 5 7 17

21 17 15 13 9

16 17 18 20 20

0

20

40

60

80

100

poorest poorer middle richer richest

Traditional Norplant Sterilization Condom Injections IUD Pill

The noteworthy variation of method mix by place of residence (in figure 53) indicates that condom use is more popular among contraceptive users from the urban areas (13 percent) compared to those in rural areas (5 percent) Popularity of condom use among family planning users in urban areas can be partly explained by the higher percentage of married women in urban areas from the richest quintile who are more likely to use condoms (see table 1) Nevertheless urban-rural differentials in condom use remain even among the women

35

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 50: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

from the richest quintile who are using contraceptives ie urban rich couples are more likely to choose condoms than their rural counterparts (analysis not shown) indicating that in addition to wealth there are other factors in urban areas such as easier access to condoms that are also the reasons for the observed urban-rural differentials in condom use

Figure 53 Method Mix by Place of Residence Bangladesh (2004)

43 46

15 17

13 5 9 10

18 19

0

20

40

60

80

100

Urban Rural

Traditional Norplant Sterilization IUD Condom Injections Pill

Implications The reason for the popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to see if there are any barriers for males to access family planning services from the public sector

36

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 51: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

37

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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Page 52: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

SUMMARY OF FINDINGS AND IMPLICATIONS

Findings 1 The public sector clients ie the poor are

less likely to be educated mainly reside in rural areas and are comparatively younger

2 Disparity in the modern method CPR between the rich and the poor is decreasing indicating that the national family planning program is moving toward achieving contraceptive security

3 Although the urban-rural disparity in the modern method CPR is decreasing the modern method CPR in the urban areas has remained stagnant over the past eight years this calls for innovative strategies to address the family planning needs of the rapidly growing urban population

4 In addition to lower education and lower household wealth other factors are associated with rural areas such as access to family planning which may further explain the urban-rural disparity in modern method CPR

5 There is a huge disparity in the modern method CPR among the six divisions of Bangladeshmdashmainly due to issues of access among others

Implications Ideally the public sector should invest the major portion of its resources in rural areas to meet the needs of clients less able to access contraceptives from the private sector

The public sector has done a good job in decreasing CPR disparity Bangladesh has one of the lowest CPR disparity among countries analyzed However Bangladesh will not reach program objectives unless this disparity is reduced further

The national family planning program has done well in keeping up with the family planning needs of the growing urban population However the stagnation of the modern method CPR is an impediment to achieving the national fertility goal Innovative strategies are needed to increase the modern method CPR among the rapidly growing urban population Because NGOs are more flexible in implementing innovative strategies one of the approaches could be to encourage greater participation of the NGOs in the urban area Stronger public-private partnership will also be helpful Most likely access issues associated with rural areas are still one of the major causes of lower contraceptive use With education and other developmental activities more resources should be invested in rural areas to improve the demand for and access to family planning services

The strategy of the national family planning program should reflect regional differences For Khulna Division the underserved population must be identified and served for Sylhet Division solving access issues should be the main objective while for Barisal Division the public sector should review its current strategy and identify what changes over the past four years may have lowered the modern method CPR Better market segmentation to improve the efficiency of the publicndashprivate partnership could address the plateau of the modern method CPR in Khulna Division while Sylhet Division needs innovative techniques to increase access to health and family planning services in hard-to-reach areas Lack of access to health and family planning services in Sylhet Division has been well known it

38

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 53: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Findings

6 About 87 million potential future contraceptive users will join the current pool of about 136 million users

7 The shifting method mix from long-term and permanent methods to short-term methods observed in the 1999ndash2000 BDHS is still continuing and threatens the contraceptive security of the country however the declining trend in the long-term method use is expected to change

8 Only 17 percent of the 61 million modern method users with three or more children (most do not want any more children) have currently adopted long-term or permanent methods leaving a large number of potential clients for longer-term methods

9 The private sector is playing an increasingly significant role in the contraceptive market in Bangladesh

91 The private sector has emerged as a potential supplier for injectables

92 The SMC has emerged as one of the major suppliers for the oral pill market in Bangladesh

93 SMC is the major source for condoms

Implications indicates an urgent need to modify the current family planning and service delivery strategy One approach could be to promote NGOs that offer innovative strategies However to develop the appropriate strategy a strong public-private partnership will be required Because of the high opposition to family planning in Sylhet and Chittagong Divisions due mainly to religious reasons the religious leader program could be revisited to desensitize opposition to family planning especially for these two divisions The public sector faces the prospect of meeting the needs of as many as 5 million new users from the bottom three quintiles This will require a substantial increase in public sector provision To facilitate and to encourage richer clients to use the private sector will require an even stronger public-private partnership in the near future The decline in the number of women still of reproductive age who have had sterilizations is a consequence of the reduction in procedures from the 600000 per annum conducted in the early years of Bangladeshrsquos national family planning program Recent efforts to revitalize the public delivery of long term and permanent methods will help offset this trend Much more however is needed if sterilization is to contribute even more to CPR

The public and private sector need to do far more in reaching out to couples who do not want any more children to offer long-term and permanent methods

A growing public-private partnership in the Bangladesh family planning market is very encouraging for the contraceptive security in the country The private sector is playing a major role in sharing the burden of serving the rapidly growing family planning clients in Bangladesh The future challenge for both the public and private sector is to serve about 54 million and 33 million more potential clients respectively The increasing trend of the private sector in the injectable market in Bangladesh is encouraging The private sector should develop strategies to further increase its role in the injectable contraceptive market Private sector participation in the oral pill market has immensely reduced the burden of the private sector to meet the growing demand for oral pills Continuation of the current strategy to increase the market supply for pills by the private sector will be very useful for the contraceptive security of the country in the long run Willingness to pay for condoms even among the poor is encouraging However the

39

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 SVE 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 54: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Findings among users from all the five wealth quintiles

94 The private sector has a huge opportunity to increase its role in providing longer-term contraceptives

10 The role of the private sector in serving the rapidly growing urban population has been impressive

11 The private sector is increasingly reaching out to the younger family planning clients

111 About 15 percent of the SMC oral pill users are 10- to 18-year-old married women

112 More than 11 percent of the private sector condom users are 10- to 18-year-old couples

12 Unmet need for birth spacing is high among newlyweds compared with other married women in the same age group

13 The rapidly expanding private sector is also serving the poor

Implications possibility of the existence of barriers for males to access public sector condoms should be scrutinized A greater private sector role in providing long-term contraceptive methods would most likely initiate long-term method adoption by the richmdashreversing the low popularity of long-term methods among the rich women using contraceptives in Bangladesh currently observed As indicated earlier the potential market for long-term methods in Bangladesh is enormous (about 56 million) one-fifth of which is from the richest quintile giving the private sector the opportunity to further explore the long-term contraceptive market The private sector has responded well to the rapidly growing contraceptive needs of the urban population However more needs to be done to overcome the stagnation of the modern method CPR in the urban area As discussed earlier public-private partnerships should create innovative strategies for the NGOs to serve the underserved and the vulnerable urban population The private sector is responding to the needs of the younger age group which mainly uses short-term methods Although a public-private competition in the contraceptive market is not desirable nevertheless there is an immediate need for the public sector to formulate youth-friendly strategies to reach the younger age group who are also poor The public sector needs to revisit its strategy for reaching out to young couples including newlyweds

The need for the public sector to provide friendly services for young couples or newlyweds as indicated earlier should also incorporate outreach to males to ensure public sector condom use by young couples especially for those who are poor Although reaching out to young couples to meet their unmet need for family planning should remain a priority for the national family planning program it would not be sufficient to meet all of the family planning needs among newlyweds IEC activities should be reviewed to see if (1) young couples are adequately targeted (2) a special focus on newlyweds is adequately incorporated and (3) strategies are in place to promote birth spacing among the newlyweds (to change the norm of bearing a child soon after marriage) In addition as indicated earlier the public sector should assess the youth and newlywed friendliness of its services while reviewing its IEC strategy Is the expansion of the private sector creating a burden on the poor It is more likely that the poor are increasingly willing to pay for contraceptives Because some of the SMC contraceptives are highly subsidized it is not surprising that the poor are able to pay Subsidized SMC contraceptives are playing an increasing role in achieving contraceptive security in Bangladesh

40

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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ESP 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ITA 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 JPN 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ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 55: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

Findings 14 The effectiveness of the public-private

partnership in the contraceptive market of Bangladesh is improving

141 The injectable contraceptive market in Bangladesh is still not well segmented

142 The oral pill market in Bangladesh is well segmented

143 The majority of the public sector condom users are from the richest quintile

15 The effectiveness of the public sector of Bangladesh in serving the poor is comparable to the effectiveness of the public sector of other countries that have successful family planning programs

16 Opposition to family planning is still a cause for contraceptive nonuse in Bangladesh

17 The family planning service delivery is improving

18 However there is a disparity in the delivery of family planning services between the rich and the poor

19 The reason for comparatively high condom use among the rich and in urban areas is not clear

Implications The public sector is increasingly reaching out to the poor the percentage of the public sector contraceptives that goes to the poorest two quintiles has increased from 41 percent in 1994 to 47 percent in 2000 and gained another percentage point between 2000 and 2004 The public sector targeting of the poor is even better in rural areas only 7 percent of the public sector contraceptives are going to rural women in the richest quintile However public sector resources can still be diverted from the richest quintile to the poorer quintiles The richest quintile still represents 35 percent of the public sector clients in the urban area As indicated earlier the private sector should further expand its role in the injectable contraceptive market in Bangladesh The potential for expansion of the private sector in the injectable contraceptive market is enormous Expansion of the private sector would release the public sector resources currently being diverted to injectable users in the richest quintile The private sector can still expand its services among the contraceptive users from richest quintile

Because couples from mostly the richest quintile use condoms it is not very efficient for the public sector to provide them The public sector should revaluate its strategy for providing condoms

The contraceptive market in Bangladesh could become even more efficient The private sector should reach out further to the wealthier clients in order to release scarce public sector resources that could be diverted to the poor and the rural areas

The national family planning program had previously involved religious leaders to neutralize opposition to family planning in the country The strategy for involving religious leaders for promoting family planning should be revisited Findings are contradictory to the BDHS reports on contraceptive discontinuation rates which indicate that the rate has remained unchanged over the past decade Validity of the discontinuation rate from the DHS to measure program performance is questionable because it is based on a five-year recall period Further investigation is required to identify the causes of disparity in family planning service delivery between the rich and the poor

The popularity of condoms as a method of contraception among the rich and urban family planning users is not well understood However it is encouraging to see relatively higher male participation in family planning among these groups Further investigation should be carried out to determine if there are any barriers for males to access family planning services from the public sector

41

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages All Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Warning CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJDFFile false CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy LeaveColorUnchanged DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments false 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false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False Description ltlt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000500044004600206587686353ef901a8fc7684c976262535370673a548c002000700072006f006f00660065007200208fdb884c9ad88d2891cf62535370300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU ltFEFF00560065007200770065006e00640065006e0020005300690065002000640069006500730065002000450069006e007300740065006c006c0075006e00670065006e0020007a0075006d002000450072007300740065006c006c0065006e00200076006f006e002000410064006f006200650020005000440046002d0044006f006b0075006d0065006e00740065006e002c00200076006f006e002000640065006e0065006e002000530069006500200068006f00630068007700650072007400690067006500200044007200750063006b006500200061007500660020004400650073006b0074006f0070002d0044007200750063006b00650072006e00200075006e0064002000500072006f006f0066002d00470065007200e400740065006e002000650072007a0065007500670065006e0020006d00f60063006800740065006e002e002000450072007300740065006c006c007400650020005000440046002d0044006f006b0075006d0065006e007400650020006b00f6006e006e0065006e0020006d006900740020004100630072006f00620061007400200075006e0064002000410064006f00620065002000520065006100640065007200200035002e00300020006f0064006500720020006800f600680065007200200067006500f600660066006e00650074002000770065007200640065006e002egt ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f0073002000640065002000410064006f0062006500200050004400460020007000610072006100200063006f006e00730065006700750069007200200069006d0070007200650073006900f3006e002000640065002000630061006c006900640061006400200065006e00200069006d0070007200650073006f0072006100730020006400650020006500730063007200690074006f00720069006f00200079002000680065007200720061006d00690065006e00740061007300200064006500200063006f00720072006500630063006900f3006e002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt FRA 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ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

Page 56: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

42

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

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 ESP 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FRA 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50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged 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Page 57: BANGLADESH: FAMILY PLANNING MARKET SEGMENTATIONpdf.usaid.gov/pdf_docs/PA00KM8M.pdf · Bangladesh: Family Planning Market ... The private-sector share of the contraceptive market increased

REFERENCES

Chawla Deepika David Sarley Susan Scribner Ruth Berg and Asma Balal 2003 Bangladesh Contraceptive Market Segmentation AnalysismdashFinal Report Arlington Va John Snow Inc DELIVER for the US Agency for International Development

Futures Group and Research Triangle Institute (RTI) 2005 DemProj Version 4 Spectrum System of Policy Model Washington DC POLICY II Futures Group in collaboration with RTI and Centre for Development and Population Activities (CEDPA)

Hudgins Anthony A 2005 Contraceptive Requirements Bangladesh 2006ndash2010 Arlington Va John Snow IncDELIVER for the US Agency for International Development

John Snow Inc (JSI)DELIVER and Futures GroupPOLICY Project 2003 Contraceptive Security Index 2003 A Tool for Priority Setting and Planning Arlington Va JSIDELIVER

Karim Ali David Sarley David OrsquoBrien Dana Aronovich Leslie Patykewich Nora Quesada and Patricia Taylor 2004 ldquoEquity of Family Planning in Developing Countriesrdquo Paper presented at 11th Canadian Conference on International Health Ottawa October 2004

Mitra S N M Nawab Ali Shahidul Islam Anne R Cross and Tulshi Saha 1994 Bangladesh Demographic and Health Survey 1993ndash1994 Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

Mitra S N M Ahmed El-Sabir Anne R Cross and Kanta Jamil 1997 Bangladesh Demographic and Health Survey 1996ndash1997 Dhaka Bangladesh and Calverton Md National Institute of Population Research and Training (NIPORT) Mitra and Associates and Macro International Inc

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2001 Bangladesh Demographic and Health Survey 1999-2000 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

National Institute of Population Research and Training (NIPORT) Mitra and Associates (MA) and ORC Macro (ORCM) 2005 Bangladesh Demographic and Health Survey 2004 Dhaka Bangladesh and Calverton Md NIPORT Mitra and Associates and ORC Macro

Ross John John Stover and Demi Adelaja 2005 Profiles for Family Planning and Reproductive Health Programs 116 Countries 2nd edition Glastonbury Ct Futures Group

Sharma S and V Dayaratna 2005 ldquoCreating Conditions for Greater Private Sector Participation in Achieving Contraceptive Securityrdquo Health Policy 71(3)347ndash357

Vansintejan G 1992 ldquoPreserving the Gains of the Past Training for Surgical Contraception in Bangladeshrdquo AVSC News 30(3)Insert 2ndash3

43

44

For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

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Email askdeliverjsicom Internet deliverjsicom

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ESP 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FRA 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB ltFEFF005500740069006c0069007a006500200065007300730061007300200063006f006e00660069006700750072006100e700f50065007300200064006500200066006f0072006d00610020006100200063007200690061007200200064006f00630075006d0065006e0074006f0073002000410064006f0062006500200050004400460020007000610072006100200069006d0070007200650073007300f5006500730020006400650020007100750061006c0069006400610064006500200065006d00200069006d00700072006500730073006f0072006100730020006400650073006b0074006f00700020006500200064006900730070006f00730069007400690076006f0073002000640065002000700072006f00760061002e0020004f007300200064006f00630075006d0065006e0074006f00730020005000440046002000630072006900610064006f007300200070006f00640065006d0020007300650072002000610062006500720074006f007300200063006f006d0020006f0020004100630072006f006200610074002000650020006f002000410064006f00620065002000520065006100640065007200200035002e0030002000650020007600650072007300f50065007300200070006f00730074006500720069006f007200650073002egt SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

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44

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ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages All Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Warning CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJDFFile false CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy LeaveColorUnchanged DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments false PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK 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false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False Description ltlt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000500044004600206587686353ef901a8fc7684c976262535370673a548c002000700072006f006f00660065007200208fdb884c9ad88d2891cf62535370300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f0073002000640065002000410064006f0062006500200050004400460020007000610072006100200063006f006e00730065006700750069007200200069006d0070007200650073006900f3006e002000640065002000630061006c006900640061006400200065006e00200069006d0070007200650073006f0072006100730020006400650020006500730063007200690074006f00720069006f00200079002000680065007200720061006d00690065006e00740061007300200064006500200063006f00720072006500630063006900f3006e002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

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For more information please visit deliverjsicom

USAID | DELIVER PROJECT John Snow Inc

1616 Fort Myer Drive 11th Floor Arlington VA 22209 USA

Phone 703-528-7474 Fax 703-528-7480

Email askdeliverjsicom Internet deliverjsicom

ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages All Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Warning CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJDFFile false CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy LeaveColorUnchanged DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments false PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False Description ltlt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000500044004600206587686353ef901a8fc7684c976262535370673a548c002000700072006f006f00660065007200208fdb884c9ad88d2891cf62535370300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN 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 DEU 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 ESP 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 FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice

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ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages All Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Warning CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJDFFile false CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy LeaveColorUnchanged DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments false PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False Description ltlt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000500044004600206587686353ef901a8fc7684c976262535370673a548c002000700072006f006f00660065007200208fdb884c9ad88d2891cf62535370300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef653ef5728684c9762537088686a5f548c002000700072006f006f00660065007200204e0a73725f979ad854c18cea7684521753706548679c300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt DAN ltFEFF004200720075006700200069006e0064007300740069006c006c0069006e006700650072006e0065002000740069006c0020006100740020006f007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400650072002000740069006c0020006b00760061006c00690074006500740073007500640073006b007200690076006e0069006e006700200065006c006c006500720020006b006f007200720065006b007400750072006c00e60073006e0069006e0067002e0020004400650020006f007000720065007400740065006400650020005000440046002d0064006f006b0075006d0065006e0074006500720020006b0061006e002000e50062006e00650073002000690020004100630072006f00620061007400200065006c006c006500720020004100630072006f006200610074002000520065006100640065007200200035002e00300020006f00670020006e0079006500720065002egt DEU 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 ESP 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 FRA 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 ITA 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 JPN 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 KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020b370c2a4d06cd0d10020d504b9b0d1300020bc0f0020ad50c815ae30c5d0c11c0020ace0d488c9c8b85c0020c778c1c4d560002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken voor kwaliteitsafdrukken op desktopprinters en proofers De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 PTB 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 SUO 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 SVE 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 ENU (Use these settings to create Adobe PDF documents for quality printing on desktop printers and proofers Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors NoConversion DestinationProfileName () DestinationProfileSelector NA Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure true IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles true MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector NA PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling LeaveUntagged UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice