bankers association communications conference deck
TRANSCRIPT
![Page 1: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/1.jpg)
Is your Website working hard for you?
Thursday, November 7, 13
![Page 2: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/2.jpg)
DROP US A LINE
(804)788.1414
WEBSITE
Hodgesdigital.com
Facebook.com/HodgesDigital
SOCIAL MEDIA SOCIAL MEDIA
That’s been one of my mantras — focus and simplicity.
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.
But it’s worth it in the end because once you get there, you can move mountains.
Thursday, November 7, 13
![Page 3: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/3.jpg)
Thursday, November 7, 13
![Page 4: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/4.jpg)
WHY NOW?
01
Thursday, November 7, 13
![Page 5: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/5.jpg)
WHY NOW?
01STRATEGIC FRAMEWORK
02
Thursday, November 7, 13
![Page 6: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/6.jpg)
WHY NOW?
01STRATEGIC FRAMEWORK
02MOBILE
03
Thursday, November 7, 13
![Page 7: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/7.jpg)
WHY NOW?
01STRATEGIC FRAMEWORK
02MOBILE
03
MASSERATI OR TOYOTA
04
Thursday, November 7, 13
![Page 8: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/8.jpg)
WHY NOW?
01STRATEGIC FRAMEWORK
02MOBILE
03
FIRST STEPS
05MASSERATI OR TOYOTA
04
Thursday, November 7, 13
![Page 9: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/9.jpg)
WHY NOW?
01STRATEGIC FRAMEWORK
02MOBILE
03
FIRST STEPS
05Q&A
06MASSERATI OR TOYOTA
04
Thursday, November 7, 13
![Page 10: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/10.jpg)
WHY NOW?: A MOST EXCITING CHART
Thursday, November 7, 13
![Page 11: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/11.jpg)
STRATEGIC FRAMEWORK
Thursday, November 7, 13
![Page 12: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/12.jpg)
STRATEGIC FRAMEWORK
PEOPLE
01SeeThinkDo + Share
Thursday, November 7, 13
![Page 13: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/13.jpg)
STRATEGIC FRAMEWORK
PEOPLE
01SeeThinkDo + Share
CONTENT
02WhatWhen
Thursday, November 7, 13
![Page 14: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/14.jpg)
STRATEGIC FRAMEWORK
PEOPLE
01SeeThinkDo + Share
CONTENT
02WhatWhen
CONTEXT
03LocationOccasion
Thursday, November 7, 13
![Page 15: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/15.jpg)
Virginia Community College System - OLD
Thursday, November 7, 13
![Page 16: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/16.jpg)
Virginia Community College System - Redesign
Thursday, November 7, 13
![Page 17: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/17.jpg)
Thursday, November 7, 13
![Page 18: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/18.jpg)
WHY NOW?: MOBILE IS MAINSTREAM
Thursday, November 7, 13
![Page 19: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/19.jpg)
Virginia Community College System
Thursday, November 7, 13
![Page 20: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/20.jpg)
Mobile Technology - AppsNATIVE
Rich User experience
Can take advantage of all device capabilities
Discoverability
HYBRID
One Code base
Memory leaks
Limitations on using device capabilities
WEB APPS
Wi-Fi required, poor user experience
Limited use of device features
No approval process
Thursday, November 7, 13
![Page 21: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/21.jpg)
WEBSITE ON A BUDGET
Thursday, November 7, 13
![Page 22: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/22.jpg)
GET MORE FOR LESS
Thursday, November 7, 13
![Page 23: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/23.jpg)
GET MORE FOR LESS
• Open-Source CMS
Thursday, November 7, 13
![Page 24: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/24.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership
Thursday, November 7, 13
![Page 25: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/25.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest
Thursday, November 7, 13
![Page 26: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/26.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation
Thursday, November 7, 13
![Page 27: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/27.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads
Thursday, November 7, 13
![Page 28: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/28.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads• Invest in Analytics
Thursday, November 7, 13
![Page 29: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/29.jpg)
GET MORE FOR LESS
• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads• Invest in Analytics• Design is expensive - BUT WORTH IT!
Thursday, November 7, 13
![Page 30: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/30.jpg)
FIRST STEPS
Thursday, November 7, 13
![Page 31: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/31.jpg)
START HERE
Thursday, November 7, 13
![Page 32: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/32.jpg)
• Review AnalyticsSTART HERE
Thursday, November 7, 13
![Page 33: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/33.jpg)
• Review Analytics• Decide on your budget
START HERE
Thursday, November 7, 13
![Page 34: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/34.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
START HERE
Thursday, November 7, 13
![Page 35: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/35.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to
START HERE
Thursday, November 7, 13
![Page 36: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/36.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
START HERE
Thursday, November 7, 13
![Page 37: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/37.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys
START HERE
Thursday, November 7, 13
![Page 38: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/38.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
START HERE
Thursday, November 7, 13
![Page 39: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/39.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
• Create Use cases
START HERE
Thursday, November 7, 13
![Page 40: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/40.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
• Create Use cases• Information Architecture
START HERE
Thursday, November 7, 13
![Page 41: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/41.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
• Create Use cases• Information Architecture• Content, content, content
START HERE
Thursday, November 7, 13
![Page 42: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/42.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
• Create Use cases• Information Architecture• Content, content, content• Design, Develop, TEST!
START HERE
Thursday, November 7, 13
![Page 43: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/43.jpg)
• Review Analytics• Decide on your budget• Create high level specs that combine
➡ Organizational goals (If your website were to disappear, what would users not be able to do?)
➡ User surveys➡ Best Practices
• Create Use cases• Information Architecture• Content, content, content• Design, Develop, TEST!• Review Analytics
START HERE
Thursday, November 7, 13
![Page 44: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/44.jpg)
Facebook.com/HodgesDigital
DROP US A LINE
(804)788.1414
WEBSITE
Hodgesdigital.comThursday, November 7, 13
![Page 45: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/45.jpg)
Facebook.com/HodgesDigital
DROP US A LINE
(804)788.1414
WEBSITE
Hodgesdigital.comThursday, November 7, 13
![Page 46: Bankers Association Communications Conference Deck](https://reader034.vdocument.in/reader034/viewer/2022052618/554f19b7b4c905aa348b4ca0/html5/thumbnails/46.jpg)
QUESTIONS?
sonali@hodgesdigital .com
Thursday, November 7, 13