banking sector in 2007 in the middle east

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    Banking Sector in 2007 in the Middle East

    Executive SummaryThe business report identifies the key players in the banking sector in the Middle

    East and the reasons for their success, major policy issues in the banking sector, and

    prospects for the banking sector. The report employed secondary research in collecting

    data on the banking industry in the Middle East. The credible sources of information for

    the research include books, research journals, trade journals, business magazines,

    newspapers, trade association reports, and firm reports. The methods of analysis

    employed are cause and effect, historical trends, comparison, and derivation of

    implications. The report also employed success factors as an analytical tool emerging in

    the business sector. There are ten top players in the banking sector in the Middle East

    based on capitalization, assets, market, and financial performance. The strengths of

    these individual banks lie in their achievement of the two key success factors. One is

    banking efficiency encompassing capital growth and asset management. The other is

    development of banking processes based on high levels of trust or by building fiduciary

    relationships with various stakeholders. There are also policy issues faced by these

    banks in the areas of monetary policy, bank sector policy, bank regulation policy,

    financial openness policy, and institutional environment policy. The issues in theseareas affect the top performing banks variedly depending on the environmental context

    on which these operate. Prospects for eight of the top performing banks favour growth

    because of the alignment of these strategies with the areas for growth while prospects

    for two top performing banks is uncertain because the dependence of the success of

    the strategies upon the occurrence of various conditions. Change and improvements

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    need to occur at the sector and business levels to support competitiveness and

    sustainability at these levels.

    1. IntroductionThe banking sector in the Middle East is growing fast because of the concurrent

    growth in the market for banking and capital services. However, the financial services

    are in the midst of an overhaul because of changes in the market. The population in the

    Middle East is becoming younger. More women receive higher education in the region

    that increases the average educational attainment for the region. These factors

    supported the demand for new products suited to a younger and educated population.

    As such, the strategic direction of the banking sector is towards the greater diversity in

    financial products and improvement in value adding services. In addition, there is alsogreater demand for regulations and practices to better monitor processes to enhance

    security of financial systems and banking or finance institutions in the Middle East. In

    response, banks are investing heavily in enhancing competencies to compete in the

    region and globally. (Financial Times, 2000; Market Research, 2007)Business firms in the banking sector need to develop competitiveness in order to

    maintain favourable positions in the industry as well as take advantage of emerging

    opportunities. One opportunity is the future growth in bank loans, which means

    individual banks should develop loan packages addressing the various needs of themarket at competitive terms. Another opportunity is the expected growth in credit card

    applications in the next five years spurred by expected growth in spending because of

    income-generating developments in other sectors. Still another opportunity is the future

    growth in the microfinance sector with many individuals drawn towards the

    establishment of small to medium businesses. Last opportunity is bank assurance or the

    integration of banking and insurance spurred by growth in business.

    (PriceWasterhouseCooper, 2008)However, there are also challenges or issues in the banking sector faced by

    individual banking and finance sectors such as competition from foreign firms and

    variances in standards of the different jurisdictions. The ability to address these

    challenges distinguishes the successful firms.

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    The business report identifies the key players in the banking sector in the Middle

    East and the reasons for their success, major policy issues in the banking sector, and

    prospects for the banking sector.2. Research Methods

    The report employed secondary research in collecting data on the banking

    industry in the Middle East. This method pertains to the collection, collation, and

    synthesis of researches or reports collected for an original purpose. This is the opposite

    of primary research, which draws data for the original purpose of the study. (Creswell,

    2003; Saunders, Lewis & Thornhill, 2003) The credible sources of information for the

    research include books, research journals, trade journals, business magazines,

    newspapers, trade association reports, and firm reports. The methods of analysis

    employed are cause and effect, historical trends, comparison, and derivation of

    implications. The report also employed success factors as an analytical tool emerging in

    the business sector.The research process commenced with brainstorming among the group

    members about the approach to the research, the information requirements, and the

    steps in completing the research process. The next step is library and online search of

    sources on the banking sector in the Middle East. There is a wide range of sources so

    there is need to select the key sources according to relevance to the research problems

    and objectives set for the investigation. Synthesis and analysis of the resources

    comprised the step before the write-up of the report.3. Key Firms in the Banking Sector in the Middle East

    The ten key players in the banking sector in the Middle East are the following: v National Bank of Bahrain

    v Bank Hapoalim Ltd.v National Bank of Kuwaitv National Commercial Bankv Oman International Bankv Jordan Ahli Bankv Bank Saderat

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    v National Bank of Dubaiv Qatar National BankvAkbank (Market Research, 2007)

    These banks comprise the leading banks in the Middle East because of their

    influence in the local and regional economy as well as role in supporting sustainable

    economic development. At the industry and business levels, these banks also maintain

    high levels of capitalization and experience positive bank reputation or credit rating with

    the central bank of the country of origin and in the region. These banks comprise the top

    ten performers in the banking sector in the Middle East, albeit the ranking varies

    depending on the focus of the consideration.Top Banks Country Strategy Slogan

    National Bank of

    BahrainBahrain Strengthen our leadership position in

    the domestic market and increase

    penetration in regional markets in

    order to further improve shareholder

    returns without compromising on the

    bank's asset quality and excellent

    credit ratings

    Service Beyond

    Banking

    Bank Hapoalim Ltd. Israel Retail and international expansion todrive the next part of the earnings

    cycle through opportunistic

    acquisitions to enter foreign markets

    Being First is a

    Commitment

    National Bank of

    KuwaitKuwait Expansion strategy through a major

    transformation program (investment in

    infrastructure and human

    Best Bank in the

    Middle East

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    development) to provide a platform for

    larger scale operation, in a more open

    and competitive environment, and

    keep in step with the evolution of

    banking practices and converging

    technologies

    National

    Commercial BankSaudi

    ArabiaDynamic customer-oriented approach

    that make customers creative

    partners in improving the precise

    tailoring of the bank's retail products

    to people's needs in an ever-changingmarketplace

    Together as One

    Oman International

    BankOman Provide superior value to customers

    and maintain strong relationship built

    on trust Deliver consistent returns to

    its shareholders backed by a

    determination to pursue growth withprudent risk management

    A Friend &

    Partner

    Jordan Ahli Bank Jordan Provide high quality, innovative andcomprehensive financial solutions for

    its clientsExpansion plans to reach out to its

    current and potential clients in all

    locations

    The Power of

    Change

    Bank Saderat Iran Diversify its asset base, increase thebank's market share in Iran, increase

    return on assets through diversified

    products and services to compete at a

    The Export Bank

    of Iran

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    national and international levelNational Bank of

    DubaiDubai,

    UAEGenerate substantial growth in

    business and profitability to become

    the top bank in the UAE by focusingon market expansion via customer-

    focused products and services

    Qatar National Bank Qatar Diversify sources of revenue byoffering exclusively Islamic financial

    services that fully comply with the

    Islamic Sharia guidelines and theregulations set by Qatar Central Bank

    (QCB)

    Together Forward

    Akbank Turkey Develop and innovate on retailbanking products and services via the

    life cycle theory to maintain and

    expand its market

    Your Success is

    Our Success

    Based on the strategies of these top performing banks in the Middle East,

    common key success factors emerge that determine the success of these banks

    relative to other banks in the region.One success factor is banking efficiency, defined as the extent that the

    management of the banks is able to raise assets and maximize profitability in the long-

    term (Kahf, 2004). Islamic banks establish partnership relationships with both

    shareholders and depositors and the top performing banks were able to balance and

    meet the interests of both shareholder and depositors. The top performing banks

    achieve this by focusing on internal competencies such as the efficiency of financial,

    investment and marketing departments by investing in human development practices.

    Effective asset and investment management best practices developed from decades of

    experience and compliance with industry and international banking standards

    determined the success of these banks.

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    Another success factor is building the bank in the local and regional market by

    developing high levels of trust (Kahf, 2004) with various stakeholders. As mentioned

    previously, Islamic banking practices treat customers and investors as partners, even as

    friends or family members. The top performing banks were able to fulfil mutual

    expectations of trust by delivering significant asset and investment returns as their duty

    in the fiduciary relationship with stakeholders. All of the top performing banks also

    engage in community and national economic services such as sponsorship of social

    welfare services or humanitarian causes to establish a close relationship with the

    community, which also comprise their market.

    4. Major Policy Issues Affecting the Banking Sector in the Middle EastFragmented industry is a characterization of the banking sector in the Middle

    East in terms of policies. This is because of the lack of uniformity in the policies

    implemented by the banking industry in different countries leading to variances in the

    level and pace of growth in banking and finance. This in itself constitutes a major policy

    issues but there are also specific policy issues face by the banking sector in the Middle

    East.First issue is monetary policy. Generally, the banking sector in the Middle East

    adheres to the liberalization process, which translates into the market determination of

    interest rates and credit allocation. However, liberalization is imperfect or incomplete inmost banking industries of Middle Eastern countries because of the significant

    government intervention in market operations. In addition, some of the countries also do

    not pursue comprehensive framework on monetary policies that affects the effective

    operation of banks at the regional level. (Boulila & Trabelsi, 2004; Creane et al., 2004)These are major obstructions to the unification of the banking sector in the Middle East

    as a regional bloc, when regional cooperation could boost the competitiveness of Middle

    East banks in the global market.A second issue is banking sector policy. In some countries such as Jordan and

    Lebanon, banking sector policy effectively supported the development and efficiency of

    the sector. However, half of countries in the Middle East show a different picture. The

    inefficiency of the banking sector in these countries could be because of the domination

    of government-controlled banks, which means government intervention in the areas of

    liquidity management, interest rate margins, and credit allocation. This gives rise to the

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    privatization debate, with greater levels of efficiency associated with privatization of

    firms. (Creane et al., 2004) As such, many Middle East countries need to modernize

    banking skills. There are even countries without ATM services or credit card products.

    Moreover, there are also high levels of concentration in the banking industry of some

    countries. In eight countries, a small number of banks usually control 60 to 70 percent of

    assets. (Boulila & Trabelsi, 2004)This is due to difficulties in the entering the industry

    because of government control of the major banks, making it difficult for smaller private

    banks to compete. Concentration hampers innovation leading to limited non-cash

    transaction services to the market.A third issue is bank regulation policy. Banking regulations emanate from the

    central bank. There is positive correlation between the independence of the central

    bank and the comprehensiveness and effectiveness of regulatory policies. In countries

    with an independent central bank such as Jordan and Morocco, these have strong and

    updated bank regulations. The effort to comply with the Basel standards is apparent in

    the regulatory policies, albeit compliance requires further improvement. In the other

    countries, the central banks are non-independent resulting to problems in supervision of

    banks and practice of transparency in banks. (Boulila & Trabelsi, 2004; Creane et al.,

    2004) Bank regulation constitutes an important policy issue faced by the banking sector

    in the Middle East because this determines bank practices, which in turn determines the

    ability of banks in the Middle East to develop regional as well as international

    competitiveness and strength.A fourth issue is financial openness policy. Adherence to the liberalization

    process meant that many of the banking industry in Middle East countries encourage

    openness of current and capital accounts for purposes of regulation. However, even

    with the adoption of liberalization, in practice, many of the countries enforce limitations

    on earnings repatriation and foreign currency purchases. Concurrently, the countries

    practice varied exchange rate policies such as pegged exchange rate relative to the

    American dollar. The countries also practice forward, parallel or multiple exchange

    markets. There are also similar limitations on currency transactions. (Boulila & Trabelsi,

    2004; Creane et al., 2004)The last issue is institutional environment policy. Policies affecting the industry

    environment affect the vibrancy of the banking industry and growth of the individual

    banks. Policies improving the quality of legal and judicial system and business practices

    support industry development. Many of the Middle East countries have poor or weak

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    business and institutional infrastructures primarily because of the strong impact of

    political pressures on the industry. (Boulila & Trabelsi, 2004; Creane et al., 2004) This

    hampers the growth of the industry and sustainability of the individual banks.Top Banks Country Monetary

    Policy Bank SectorPolicy BankRegulationPolicy

    FinancialOpenness

    PolicyInstitutionalEnvironment

    PolicyNational

    Bank of

    BahrainBahrain Efficiency Limited

    innovativenessComprehensive

    supervisionDiversity of

    products &

    servicesSustainability

    Bank

    Hapoalim

    Ltd.Israel Efficiency Limited

    innovativenessComprehensive

    supervisionDiversity of

    products &

    servicesSustainability

    National

    Bank of

    KuwaitKuwait Banking

    skillsConcentration Effective

    supervisionTransparency Growth

    National

    Commercial

    BankSaudi

    ArabiaBanking

    skillsConcentration Effective

    supervisionTransparency Growth

    Oman

    International

    BankOman Efficiency Limited

    innovativenessComprehensive

    supervisionDiversity of

    products &

    servicesSustainability

    Jordan Ahli

    BankJordan Efficiency Limited

    innovativenessComprehensive

    supervisionDiversity of

    products &

    services

    Sustainability

    Bank

    SaderatIran Banking

    skillsConcentration Effective

    supervisionTransparency Growth

    National Dubai, Efficiency Limited Comprehensive Diversity of Sustainability

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    Bank of

    DubaiUAE innovativeness supervision products &

    servicesQatar

    NationalBank

    Qatar Efficiency Limitedinnovativeness

    Comprehensive

    supervisionDiversity of

    products &services

    Sustainability

    Akbank Turkey Efficiency Limitedinnovativeness

    Comprehensive

    supervisionDiversity of

    products &

    servicesSustainability

    These issues have common and varied impact on the top performing banksdepending on the degree of liberalization, with the policy issues having different impact

    on banks operating in an environment with lesser or greater degree of liberalization.5. Prospects of the Sector

    Generally, prospects for the banking sector in the Middle East involve growth

    opportunities. Increases in disposable income would fuel growth in the banking sector.

    Growth in the other sectors that affects the decrease in unemployment would also fuel

    growth in the banking sector. Increasing education and the young population would also

    boost demand in the modernization of products and services in the banking sector, such

    as bank loan demands. The continuing investment opportunities in the Middle East and

    the concurrent entry of foreign investments would also boost growth in the banking

    sector. Improvements in the regulatory framework of the banks, particularly in countries

    such as Jordan and United Arab Emirates, would also determine the extent of growth in

    the next years. (Market Research, 2007; PriceWaterhouseCooper, 2008)Specific areas of growth in the banking sector in the Middle East include small

    business loans, bancassurance, and credit card applications (Market Research, 2007;

    PriceWaterhouseCooper, 2008). Banks focusing on these areas of growth would largelycontribute to growth. However, improving the institutional environment is necessary for

    banks to achieve growth. This means that the individual banks that would experience

    growth in the next years are those tapping into these opportunities for growth as well as

    advocating improvements in the environmental and institutional factors.

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    Based on the factors fuelling growth and the areas of growth, the future

    prospects for the top performing banks in the Middle East depends on their respective

    strategies. The top performing banks in the Middle East have a common strategic focus,

    which is the development or improvement in products and services offered to

    customers. Many of the top performing banks recognize the importance of customer

    focus in developing and diversifying products and services. However, there is a

    difference in the priority accorded to customer orientation among the banks.In the case of Bank Hapoalim Ltd. of Israel, it focused on retail expansion as

    well as opportunistic acquisitions to enable the company to expand to the wider regional

    and global market. The prospect for the bank is uncertainty on whether pursuing an

    expansion strategy would lead to growth in the next years because the impact of the

    strategy depends on the value contributions of the acquisitions as well as the ability of

    the bank to address the product and service demands of different markets.With regard to the National Bank of Kuwait, its strategy is also expansion and

    modernization of its banking processes. The prospect for the bank in the next years is

    also uncertain because of the dependence on the ability of the bank to innovate given a

    concentrated banking industry, non-comprehensive regulatory policies, and weak

    monetary policies. If the bank is to achieve the degree of innovativeness, it also has to

    play a role in ushering policy improvements.

    Top Banks Country Strategy Slogan Prospect for 2012National

    Bank of

    BahrainBahrain Strengthen our

    leadership position in

    the domestic market and

    increase penetration in

    regional markets in order

    to further improve

    shareholder returns

    without compromising on

    the bank's asset quality

    and excellent credit

    ratings

    Service

    Beyond

    Banking

    Bank Israel Retail and international Being First is a

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    Hapoalim

    Ltd.expansion to drive the

    next part of the earnings

    cycle through

    opportunistic

    acquisitions to enter

    foreign markets

    Commitment

    National

    Bank of

    KuwaitKuwait Expansion strategy

    through a major

    transformation program

    (investment in

    infrastructure andhuman development) to

    provide a platform for

    larger scale operation, in

    a more open and

    competitive

    environment, and keep

    in step with the evolution

    of banking practices and

    converging technologies

    Best Bank in

    the Middle

    East

    National

    Commercial

    BankSaudi

    ArabiaDynamic customer-

    oriented approach that

    make customers

    creative partners in

    improving the precise

    tailoring of the bank's

    retail products topeople's needs in an

    ever-changing

    marketplace

    Together as

    One

    Oman Oman Provide superior value to A Friend &

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    International

    Bankcustomers and maintain

    strong relationship built

    on trust

    Deliver consistent

    returns to its

    shareholders backed by

    a determination to

    pursue growth with

    prudent risk

    management

    Partner

    Jordan Ahli

    BankJordan Provide high quality,

    innovative and

    comprehensive financial

    solutions for its clients

    Expansion plans to

    reach out to its current

    and potential clients in

    all locations

    The Power of

    Change

    Bank

    SaderatIran Diversify its asset base,

    increase the bank's

    market share in Iran,

    increase return on

    assets through

    diversified products and

    services to compete at a

    national and

    international level

    The Export

    Bank of Iran

    National

    Bank of

    Dubai,

    UAEGenerate substantial

    growth in business and

    profitability to become

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    Dubai the top bank in the UAEby focusing on market

    expansion via customer-

    focused products and

    servicesQatar

    National

    BankQatar Diversify sources of

    revenue by offering

    exclusively Islamic

    financial services that

    fully comply with the

    Islamic Sharia guidelines

    and the regulations set

    by Qatar Central Bank

    (QCB)

    Together

    Forward

    Akbank Turkey Develop and innovateon retail banking

    products and services

    via the life cycle theory

    to maintain and expand

    its market

    Your Success

    is Our

    Success

    Legend:

    Growth Loss Uncertain

    For the rest of the banks, the prospect for the next years is growth. One reason

    for this is the strategic focus on the areas of growth. A common goal is improvement in

    products and service as well as diversification of products and services.None of the top performing banks is likely to experience loss in the next years by

    pursuing their current strategic direction regardless of differences in policy context

    because of internal competencies of the banks and economic resilience of the region.

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    6. ConclusionMiddle East countries have made changes in their respective financial sectors in

    the past thirty years as the region sought to establish its role as a trade and financial

    centre in the global market. However, the impact of growth in the region depended on

    the relative growth in other regions. Many regions experienced faster paced of growth

    relative to the Middle East. This means that if the region wants to fuel a faster speed of

    growth, they have to improve economic and business infrastructures to support the

    improvement of the key sectors, including the banking sector. In the context of

    developments in the global market, the biggest challenge for the Middle East is the shift

    towards non-repressive policies, which require practical macroeconomic policies and

    structure-based reforms. Measures in stabilizing the macroeconomic environment

    require a concurrent structural environment conducive to the development of the

    banking sector. Key structural changes include the minimization of public sector

    intervention in various areas of banking such as in the allocation of credit and

    improvements in institutional infrastructures such as supervision.Efforts in the development of the banking sector should focus on the areas of

    weakness. In many countries in the Middle East, the focus of policies could be

    lessening the involvement of governments in the operations of the banking sector

    outside of the limits of supervision, privatization of banks or greater private ownership of

    government-controlled banks, improvement economic and fiscal policies, improved

    competitiveness in the sector, greater investment in people development, promotion ofdevelopment in the parallel non-bank sectors affecting the banking sector, and

    improved legal or judicial environment.In the banking sector of the Middle East, the environmental context strongly

    influences opportunities and threats. Opportunities for the banking sector include the

    tapping of new markets by diversifying products and services as well as the creation of

    markets for banking products such as small business loans and bancassurance. Many

    of the large banks in the Middle East also face the opportunity for expanding its market

    not only across the region but also in other countries. The banking sector needs torecognize and understand the requirements of these opportunities to succeed in

    implementation. However, there are also threats including the entry of foreign

    competitors offering better products and services or operating with processes that are

    more effective. Another threat is the impact of banking infrastructures of banking sectors

    in other regions on the ability of the banking sector in the Middle East to compete

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    globally. The banking sector in the Middle East needs to assess these opportunities and

    threats in order to develop and implement policies conducive to the realization of these

    opportunities and resolution of the threats. Doing so would enhance the capability of the

    banking sector in the Middle East to compete globally as a regional bloc.The individual banks in the Middle East also need to assess their internal

    strengths and weaknesses to make improvements necessary to develop strengths at

    the national, regional and global level. There are ten top players in the banking sector in

    the Middle East, which are identified as such based on capitalization, assets, market,

    and financial performance. The strengths of these individual banks lie in their

    achievement of the two key success factors. One is banking efficiency encompassing

    capital growth and asset management. The other is development of banking processes

    based on high levels of trust or by building fiduciary relationships with various

    stakeholders. The top performing banks need to maintain and augment these strengths

    to support continuous growth in the long-term. The low performing banks need to focus

    on the development of these competencies in order to improve business performance

    as a future prospect.However, even the top performing banks have weaknesses, which are tied to

    the policy issues emerging in the sector. One weakness is the modernization of banking

    skills. Another weakness is compliance with international standards such as on

    transparency. Top performing banks need to focus on these areas of weakness to

    improve efficiency and effectiveness as future prospects. Low performing banks alsoneed to address these weaknesses to enhance competitiveness in the future.

    AddendumResearch, Planning and Writing Process

    The purpose of the research is to investigate the banking sector in the Middle

    East in terms of the top players and the reasons for their success, the policy issues

    faced by the industry, and the prospects for the future of the top performing individual

    banks in the Middle East. Investigating this research topic has its upside and downside.

    The upside is the timeliness of the issue especially because of the impact of the credit

    crunch in the U.S. in the global banking sector. The importance of the topic meant that

    discussion of the topic is widespread to support the informative value of the research.

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    The downside is the broad scope of the topic coinciding with the existence of divergent

    ideas or perspectives on the banking sector in the Middle East, which means the need

    to determine the approach or perspective of the paper in order to pursue a cohesive and

    organized research report.Research planning involved the completion of five steps. First is developing and

    identifying the topic, which is banking sector in the Middle East. Second is finding

    background information, which the introduction contains. Third is the use of catalogues

    and indexes to search for books, journals and online sources. Fourth is evaluation of the

    resources found to provide data for the three sections of the body. Fifth is the creation

    of the citation reflecting all the resources. There are aspects of the research that

    positively contributed to the research outcome but there are also problems in the

    research process. The systematic process commencing with the consideration of the

    research topic supported the determination of the focus of the report and keywords in

    searching for the sources. The use of keywords ensured that the resources provided

    accurate information for use in the report. However, the lack of articulation of objectives

    in completing the research process was a problem because this could have provided

    better guidance to the completion of the report. The objectives comprise the specific

    target outcomes for the research process and guide the specific steps, focus and

    direction of the research process.The writing process in completing the research report involved successes and

    failures. One success is the finding of various sources for the project, particularly thespecific reports on the banking sector in the Middle East. However, the wide range of

    resources meant the need to collate and synthesize a great amount of information that

    increases the likelihood that some important information may not be included in the

    report. Another success is the organization of the report according to the assignment

    questions. This ensures that all the questions have answers. However, this also

    required thorough selection of the appropriate information to include in the report. The

    time constraint comprised a challenge during the writing process.Overall, the research report fulfilled the considerations in completing the

    research process, the plan for the research, and the writing process. Nevertheless,

    there remain areas for improvement in the research planning and writing processes.

    Report Content

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    The required content of the report included background information on the

    banking sector in the Middle East. The body of the report comprised of three sections

    coinciding with the research questions. The last section contained the conclusion of the

    report. The background information provided a context for the report because this

    described the present situation of the banking sector in the Middle East and provided

    the contents of the report. However, the banking sector in the Middle East is a broad

    topic so that the background information also tended to be general without touching on

    the situation of the banking industry and banks in the Middle East countries. The body

    of the report contained a more specific discussion of the banking sector in the Middle

    East because of the research questions. However, the word count limited the

    information included in the discussion. The limitation of the discussion is the provision of

    answers to the given research questions. There was no room for in-depth discussion.

    The conclusion provided a summary and synthesis of the report. However, there wasonly a limited discussion of the research implications.

    The sources of information are diverse including books, journals and online

    sources. However, the primary sources employed in completing the report are the

    industry or sector reports made by independent research firms. These sources provided

    fitting answers to the research questions. It could also be better to compare the data of

    independent research companies with information from the individual members of the

    banking sector and government reports.

    Working in a Research GroupAlthough there is a difference in working in groups in the setting of the

    organization when compared to working in academic groups, similar processes and

    issues emerge. Working in a group requires consensus building because of different

    interests. Each member of the group has an idea of how the research process would

    proceed and a picture of the research outcome. There are differences in the ideas of the

    individual members so that the consensus combined the common ideas. The lengthy

    discussion occurred over the differences in ideas and in determining the ideas to adopt

    or the means of combining ideas. It was important to gain the agreement of all the

    members in order to support a better research outcome.Apart from consensus building, the role of leadership was also important for a

    number of reasons. One, consensus building requires a person to facilitate the

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    discussion and the sharing of ideas by the group members. The leader acts as the

    facilitator of ideas by signalling the people to share their ideas to ensure organized

    discussion. Another, there is also need to collate and synthesize the different ideas and

    present these to the group for consideration. The leaders role in synthesizing all ideas

    and directing the group to make decisions based on the requirements of the research

    topic is also important. Initially there was no group leader, which resulted to a

    disorganized discussion but after the members agreed on the leader, the discussion

    went smoothly.

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