banking services in rural markets-b.v.raghunandan
DESCRIPTION
Guidelines for expanding banking services in rural areas in IndiaTRANSCRIPT
B.V.Raghunandan,
SVS College,
Bantwal
Nature of Service
Banking Services
Why Rural Marketing?
Consumer Psychology of Rural Customers
Approaches to Rural Customers
Programmes to Woo Him
Semi-Urban Customers
THANK YOU