Banner Ad. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server. Text Ad. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server. Pop-up Ad. intended to attract web traffic or captureaddresses. Pop-ups are generally new web browser windows to display advertisements. Would have an X in the right hand corner. Pop-behind Ad. A pop behind advertisement is an advertisement that is automatically displayed in a second, smaller browser window behind the current window upon loading a web page. Would have an X in the right hand corner The Dentists advice? Makes teeth whiter faster! Rich Media Ad. Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it.