Banners | FACEBOOKTechnical Skills and Creativity

Experimentation

Fitness for Purpose

FACEBOOK PAGEOur client has asked us to create a Facebook page to promote the ‘Playing with Pigments’ exhibit, which will be held at February 27- March 3. We made the display photo using Photoshop, which is similar to the logo Pitter Painter uses as we want to keep the brand recognition, making it obvious that they are hosting the exhibit. All the details are in the description of the page so all the information needed for the exhibit can be easily found. We chose to use Facebook because it is an extremely popular site with many connections and also because Pitter Painter already has a Facebook page so it makes it easier for customers to view this site, made especially for the exhibit if they need extra details.

We have created a Facebook page so it can potentially increase the convenience and communication with Pitter Painter (our client) and their customers (people who want to attend the exhibition). The page can also be used to promote other offers and classes Pitter Painter offers and also the main Facebook page, where customers can keep up to date when they have subscribed by ‘liking’ or ‘following’ the page.

SNAPSHOTS

INTRODUCTION

However, not only have we made a Facebook page for Pitter Painter, we must make it eye catching and aesthetically pleasing to the audience so the page can keep their interest. Banners are essential as it gives readers the first impression of Pitter Painter.

The following slides include the many variations and processes the banners and the client’s response to them.

ThE ORIGINAL

#1

This banner was based on the theme of paint splatters, that was required by the client. We used a paint texture overlay as the default background, using the tools on the left side to create the bright vivid colors featured. The border was created from the mueseum matte tool and ghost like spectre effects were created when other textures were put on, though faded quite a lot. White text was added to the bright picture and an overlay of the logo, cut out from the usual orange background to fit the banner was used in the corner.

We overlayed a blue/green shade over the original banner to let the white text stand out a bit more and also to make the whole effect a bit darker. We used green textures to create this effect and the ‘difference’ in blend effect, fixed it a bit, and kept the text and the logo the same.

ORIGINAL – 2nd VERSION

PLAIN COLOUR CUTOUTS

To make a simpler version of the original, we decided to use plain color cutouts to make it

less detailed and more suited to the children. It was also easier on the eye and allowed

customers to clearly see the text. This was done using the tools featured on the right hand side. The picture cut out in the star was of the

original version.

TEXTURE CUTOUTSWe experimented with texture cutouts and were actually quite pleased with the result. However, the text proved too hard to see and the paper effect was not obvious enough to serve as an eye catching banner for the

page. We used the same photo for the star (the original banner) but instead covered it with a 3D paper texture. We decided this did not fit the theme of paint splatters

and did not target the main audience, therefore we decided not to use it.

OTHER TEXTURESCutouts aside, we used textures like red paint as the background, making it bold enough to stand out and catch the viewer’s attention. The logo however, was not clear enough but it could have been solved with a simple change in the color of the overlay. We also adjusted the the brightness, highlights and shadows to make the texture brighter.

TEXTURE VERSION 2 The effect ‘Burst’ was used as an overlay over the original version. Bokeh was added, as well as adjustments to the hue so the logo would be visibly seen to the eye. Although simple and similar to a starry night, this does not have the artsy vibe that is needed, as that was the client’s request.

TEXTURE VERSION 3 This was also another effect of ‘Burst’, and like the previous one, had bokeh which was adjusted to he ‘glowy’ blend mode. This was brighter and had more hints of the original banner, setting a positive image forward. Nevertheless, we couldn’t see the banner and not enough paint splatters were seen.

EXPERIMENTING WITH LIGHTWhilst testing with ‘Burst’, we decided to experiment

with light trails, making it brighter and more soft/glowy. Blend modes were sent accordingly and highlights, exposure and brightness were adjusted. This was a texture over the original banner, with

bigger hints of bokeh, creating a very angelic/halo look. However, this was very far from the childish,

artsy look we promised our client, so it was put aside as well.

Because the text ‘Pigments’ was very thin, we decided to try putting a banner behind the text to make it less plain so that it could be seen clearly. The effect ‘Radiance’ and ‘Bokeh shapes’ were added, and the logo moved as it would have been hidden under the banner.

USING BANNERS

FITNESS FOR PURPOSE

Our client explains the importance of brand image, so we decided to copy the style of the website, instead of introducing new ideas. This would mean sticking to the paint splattered theme, and the color scheme (light orange backgrounds, etc.)

New bannersTaking the logo, we erased the text, creating the paint splatters

that frames the title. The handprints were faded, the hue changed and duplicated with the other one, and it was then

reflected. The word ‘with’ is smaller to draw the reader’s attention to the word ‘pigments’. Bright paint splatters were

added in the background of ‘pigments’, the text effect with the effect ‘difference’.

FINAL IDEAWe decided to make it more simple and use the company’s official font –

Toontime. We also erased the border around the text to make it look more professional. This had a bolder look and also features the color scheme (light

blue for text and light orange for the background). The client was pleased with this banner and gave us permission to upload this onto the Facebook

page.