banter group - seo marketing - bwnsh · 4 business women’s network southern highlands...
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Hello
SEO
the myths behind Google
a handful of tips
Valentina Borbone, CEO Banter Group
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Organic Search = FREE = SEO
Paid Search = PPC = CPC = SEM
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SEO Search Engine Optimisation
● Coding your website in a way that allows Google to find
the page and list it in a search result
● Can take up to 6 – 9 months for a brand new domain to
rank Once achieved, organic rankings can last for years
● SEO is not a guarantee since search engines rules
change frequently, rankings can fluctuate
● Once in good shape, it doesn’t end there...
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What keywords are popular and how competitive are they?
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Completing a Google My Business Free Listing
https://business.google.com/create
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Completing a Google My Business Free Listing
https://business.google.com/create
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How customers find
your listing
Where customers
find you on Google
Customer actions
Direction requests
Phone calls
Photos
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https://seositecheckup.com/
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What you will do next…
1. Run your own SEO report
2. Create a Google My Business listing (and update it!)
3. Look for linking, deep linking and blogging
opportunities
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Thank You
0411 65 66 65
www.bantergroup.com.auFacebook: https://www.facebook.com/bantergroupaus/Instagram: https://www.instagram.com/banter.group/
LinkedIn: www.linkedin.com/in/valentinaborbone/
Unit 3, 31a Station Street, Bowral 2576 NSW