Mohit SharmaArpita Daga

Mona KukrejaRohit Goyal

Kanchan Gupta Suraj Chaturvedi

Introduction

• Founded by Ho Kwon Ping (Travel enthusiast and former journalist)• Ho spent 15 years managing the family business (Food products, consumer electronics and property development)• Lost due to low-cost.• Decided to build a strong brand to have a competitive advantage.• Enter in the business of luxury resorts.• Inspired by the gap in the hotel industry which was not being filled by the giant chains - (Hilton and Shangrila)

• Founded Banyan Tree, the luxury resort chain in 1995.• Started with a solitary hotel resort in Thailand, with the

concept of pool villas and tropical spas.• Expanded into luxury chain resort, spas and retailing galleries

across Singapore, Bangkok, Shanghai, Bangalore, Sydney and Seychelles. 20 resorts and hotels, 60 spas, 70 retail galleries, and 3 golf courses.

Service offering• Banyan tree resorts comprised individual villas that came with a privatepool, jacuzzi, or spa

treatment room, each designed to offer guests exclusivity and utmost privacy.

• Banyan tree resorts were designed to provide a sense of place to enhance and reflect the culture and heritage of the destination.

• The resorts was surrounded by modest tropical forest to provide utmost privacy.

• Rich local flavor and luxurious touch to the Banyan Tree villas.

• Unique Wedding packages where the couples were blessed by Budhist monks.

• Underwater wedding ceremonies among corals in Maldives.

• Service standards were determined in terms of customer satisfaction.

• Banyan tree spa offerings with a Varity of aromatic oil message and face and beauty treatments using traditional Asian therapist, with a choice of indoors or outdoors treatment.

• Banyan tree gallery at each resort to associate the customer with culture and heritage.

Laying the Foundation

• Started sports shoe factory in early 1990s.• Manufactured make-to-order shoes.• It was a joint venture with a Japanese partner

in Thailand.• Shut down operations due to competition

which was a low cost strategy.

Challenges• Threat of low cost competitors from China.• New technological invention.• Consumer brand building.

Banyan Tree Phuket – A unique concept

Architecture• Trademark Thai village architecture with high

peak thatched roofs.

• Perfect blend with the natural and cultural surrounding.

• 175 luxuriously appointed villas fringing a saltwater lagoon and the sandy beaches of Bang Tao Bay.

• King-sized bed, spacious bedroom, his and her dressing areas, an open-air sunken bath and a private landscaped garden compliment each villa

Restaurants & Bars Saffron Award-Winning Thai Cuisine Watercourt and Sala Terrace International/Asian buffet and a-la-carte Dining Tamarind Spa Cuisine Banyan Café Contemporary Café Cuisine Lobby Bar & Wine Rack Light Lunches and after dinner Cocktails Tre French-Vietnamese Cuisine In-Villa Dining

Rooms 32 Deluxe Villas. 58 Pool Villas. 14 Spa Pool Villas. 11 Sanctuary Villas. 13 Two Bedroom Pool Villas. 22 Deluxe Two Bedroom Poll Villas. 13 Double Pool Villas. 11 Two Bedroom Double Pool Villas. 1 Three Bedroom Double Pool Villa.

Awards• Top 25 Asia Resorts

Conde Nast Traveler Gold List 2009• Best Hotel in Thailand

Golden Meridian Russian Travel Award 2008• Best Overseas Resort

Luxury Travel & Style Magazine Gold List 2007• Gold List: World's Best Places to Stay

Conde Nast Traveller US Gold List 2006

Banyan Tree Phuket – Snapshots

• Situated at Bang Tao Bay, Banyan Tree Phuket is only 20 minutes away from Phuket International Airport.

• Sun-kissed beaches of glistening sand, coconut groves and pristine azure waters make up this Pearl of the Andaman.

• Encircling the sparking waters of saltwater lagoon, Banyan Tree Phuket is an oasis of peace and tranquility located just a heartbeat away from the vibrant city centre.

Banyan Tree Phuket – A unique location

Accommodation - Spa Pool Villa

Estimated floor area 550 sqm

Pool Size: 3.5 x 9 meters

Luxury Hotels and Resorts…

Luxury hotels and resorts

Asian architecture blended with natural surroundings- Trademark. Added similar resorts in Binton (Indonesia), Maldives, Seychelles and a multistoried hotel with 61 floors in Bangkok (Thailand). Banyan Tree Bangkok was taken over from Westin Hotels and Resorts. $3 million was invested to turn into the tallest hotel in Bangkok .

Accommodation

Diversification of the business

Integral parts of the resorts to independent ventures.

Spas and retailing galleries in other luxury hotels and also as stand alone shops.

Oasis in Bangalore, Elements in Sydney. Art shops in luxury hotel chains like the one in

Oberoi Hotels in India.

SPAs• Banyan tree introduce its 1st luxury spa in Asia at Phuket.

• This was the 1st to introduce to the world the concept of “Tropical Garden Spas”.

• Their main focus on spiritual, mental and physical harmony by combining ancient Asian health and beauty remedies.

• The concept was success with the spa-goers as they provided a change from the Western and European therapeutic methods.

SPAs• After the early success in phuket,

Banyan tree opened new spas in Maldives,bintan,bangkok and Seychelles.

• Every spa was designed using indigenous material to portray local culture and heritage.

• Imitating the local architecture, the land and its flora and blended with the natural landscape.

RETAILING GALLERIES• Banyan tree had been working with village

cooperatives non profit marketing agents in Asia.

• They sold handmade fabrics, garments , jewellery, handicrafts and leisure wear designs.

• Across the world they had 40 galleries with 11 in thailand alone.

RETAILING GALLERIES

• “HO” said aside from revenue of new meuseum shop have potential to reinforce our brand with culture and heritage.

• Our brand values of empowering and revitalising local communities through craftwork.

• And enhance them what others have loosely called ‘the Banyan tree lifestyle’.

• In 1990s , Banyan tree launched its low –cost brand , ‘Angsana’, whose services were 40% cheaper.

New brands Introduction

Angsana brand Introducing spa services in hotels Opened In 1999 in Dusit Laguna Low cost brand Services 40% cheaper

ANGSANA SPA – RESORT SPAS

Africa Laos

Angsana Spa Morocco Angsana Spa Luang Prabang

Angsana Spa Sankara Nairobi Malaysia

Angsana Spa Vineyard Hotel Angsana Spa Kuala Lumpur

Australia Maldives

Angsana Spa Great Barrier Reef Angsana Spa Ihuru

China Angsana Spa Velavaru

Angsana Spa Fuxian Lake Mauritius

Angsana Spa Gyalthang Dzong Angsana Spa Balaclava

Angsana Spa Narada Resort & Spa Portugal

Egypt Angsana Spa Tivoli Marina Vilamoura

Angsana Spa Movenpick Resort El-Gouna Qatar

Angsana Spa Steigenberger Angsana Spa Wyndham Grand Regency Doha

Guam Taiwan

Angsana Spa Sheraton Laguna Guam Angsana Spa Caesar Park Kenting

India Thailand

Angsana Oasis Spa & Resort Bangalore Angsana Spa Allamanda Laguna Phuket

Angsana Spa Sheraton Bangalore at Brigade Gateway Angsana Spa Dusit Thani Laguna Phuket

Angsana Spa Golkonda Resorts Hyderabad Angsana Spa Laguna Beach Resort

Indonesia Angsana Spa Laguna Phuket

Angsana Spa Bintan

Angsana Resort & Spas

ANGSANA SPA – DAY SPASChina

Angsana Spa The Garden Hotel Guangzhou

Angsana Spa Hotel Nikko Shanghai

Dubai

Angsana Spa Arabian Ranches

Angsana Spa Emirates Hills

Angsana Spa & Health Club Dubai Marina

Angsana Spa The Montgomerie

Hong KongAngsana Spa Park IslandAngsana Spa Hotel ICONIndia

Angsana Oasis Spa Prestige Ozone Bangalore

Angsana Oasis Spa UB City Bangalore

Japan

Angsana Spa ANA Crowne Plaza Kobe

MalaysiaAngsana Spa NusajayaSri Lanka

Angsana City Club & Spa Crescat City

Angsana Resort & Day Spas

Facilities

24hr room service airport transfer babysittingbar/pub bicycle rental business centercasino coffee shop conciergedisabled facilities elevator executive floorfamily room laundry service/dry cleaning meeting facilities

nightclub pets allowed poolside barrestaurant room service safety deposit boxessalon shops shuttle servicesmoking area tours Wi-Fi in public areasSports and Recreationfitness center games room gardengolf course (on site) golf course (within 3 km) hot spring bathindoor pool jacuzzi kids clubmassage outdoor pool pool (kids)private beach sauna spasquash courts steamroom tennis courtswater sports (motorized) water sports (non-motorized) Internet in Roomsinternet access – LAN internet access – LAN (charges apply) internet access – LAN

(complimentary)internet access – wireless internet access – wireless (charges

apply)internet access – wireless (complimentary)

Angsana hotel features

• Central theme: “the romance of travel and the beauty of discovering the world”.

• Banyan Tree targeted the higher end of the luxury resorts market.

• Angsana was more mainstream and contemporary, targeting the wider market.

• The Colours of Angsana range of boutique hotels catered specifically to the soft adventure tourism segment.

SEEDLINGS

• Planned to make banyan tree a global resort in china.• Resorts were scheduled to open in morocco & New Zealand

by 2006.• Angsana resorts & spa planned to launch a small boutique

hotel under the name colors of angsana.• Three hotels were scheduled to open by 2004 in srilanka ,

Laos & China. • By 2013 , Group Expects double its Property with 22 in asia

Pacific , 18 in China & 16 in EMEA & Americas.• By 2040, Company aiming to open 10 properties in india as

part of their India market thrust.

Core value: good place to stay, private areas• Actual value: beautiful views, modern and luxury equipments, large areas, suitable

selections• Augmented product: high quality of serving, customized serve, romantic atmospheres,

fresh air

Services :– Training: customized outdoor team-buildings.– Rooms for rent: Private pavilion, Villa home.– Organizing honey moon for couples.– Spa.– Travel tours.Brand strategies :– Line extension• Banyantravel.com• Build more resorts in other

regions. – New brand• Angsana Resort and Spa.

Services

Upcoming Destinations• 2012

– Kerala – India– Beijing – China– Macau – China– Riverside – China

• 2013– Hue – Vietnam– Dinaran – Philippines– Alqueva – Portugal– Sifah – Oman– 6 location in China

• 2015– Costa Navarina – Greece– Tamouda Bay – Morocco– Goa – India.

Competitors• Central Plaza Hotel Public Company Limited - Bangkok, Thailand. Established in 1980 and is owned by the Central Group, an owner,

developer, and operator of mixed retail and department stores and trading businesses throughout Thailand.

• Club Méditerranée - Paris, France. Founded in 1949 by Olympic medalist Gérard Blitz (a former Belgian water

polo champion) and French businessman Gilbert Trigano.

• Four Seasons Holdings Inc. - Toronto, ON. In 2007 Four Seasons Hotels board members took the company private in a

deal worth nearly $4 billion. Microsoft founder Bill Gates (through his private holding company Cascade Investment) and Saudi Prince Al waleed Bin Talal's Kingdom Hotels together own 95% of the company, in equal shares. Company founder and chairman Isadore Sharp owns the rest.

Recent happenings

“Commitment to sustainable tourism development”

GPS Development Services, which provides development and technical expertise, signed a memorandum of understanding with EC3 Global.

GPS•Project planning, development• Management, •Green technical advisory• Engineering technology

EC3 Global •Engaged destination management•Building and precinct planning and design standards•Community and destination master planning•Certification.

Collaboration

• Reinforces our commitment to engage stakeholders of all levels within the development process.

• Deliver sustainable solutions regardless of the project's scale or the level of local regulatory infrastructure supporting sustainable development.

A stone skips lightly across the water, sending gentle ripples

across its surface… This is not the description of a moment on holiday, but an evocation of the

unobtrusive, unhurried, unexpected way in which Banyan Tree continues to

expand across this blue planet we all call home.

Thank You…

For enquiries :

Banyan Tree Hotels & Resorts,211 Upper Bukit Timah Road,Singapore – 588182.Tel: +65 6849 5888.Fax: +65 6462 2463. E-mail: corporate@banyantree.com