bar napkins and xml: eliminating the hidden cost of content conversion
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Bar Napkins and XML:
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Eliminating the Hidden Cost of Content Conversion
Dustin J. VaughnSolutions Consulting Manager |
Adobe@dustinjvaughn |
dustinjvaughn.com
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Dustin Vaughn
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Solutions Consulting Manager Worked on integrated, multi-
product solution for key US Government client
Adobe Certified Expert Panelist, Speaker, and Adobe
representative at various industry conferences
Designer, Developer, and Host for technical, solution-oriented pre-sales demonstrations for key global customers
www.linkedin.com/in/[email protected]
979-985-5536
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Purchasing your dream home
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Enjoyment
Entertaining
Memories
Investment
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Consistency
Guided authoring environment
Separate content from presentation
Content reuse
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SMEs come in many varieties
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…and so does the content
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XML files
Microsoft Office
Various Rich Text formats
Plain paper
Even bar napkins with content scribbled on them!
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Conversion costs
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How do you bridge the gap?
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Why do SMEs use certain tools?
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Simple interface
No restrictions to what they can create
Ability to focus on the content
Familiarity
No need to attend training
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Inspiration: Common Forms
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Easy to Use
No Special Training Required
Guided Experience
No technical background required
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Multiple views of the same content
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XML is created in the background
Form is simply a view of the content
Technical writer can then interact with the content in either the What-You-See-Is-What-You-Get view or the XML code view
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Benefits – Subject Matter Expert
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Simple interface
No restrictions to what they can create
Ability to focus on the content
Familiarity
No need to attend training
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Why do SMEs use certain tools?
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Simple interface
No restrictions to what they can create
Ability to focus on the content
Familiarity
No need to attend training
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Benefits – Technical Writers
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More time to focus on the content because new content does not have to be converted to XML
Common tool used by all SMEs
No need to convert content to XML
Ability to easily change/rearrange content as needed
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Benefits – Management
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Lower cost by eliminating need to convert new content to XML
Increased productivity of professional writing team due to elimination of content conversion
Standard tool that does not require training for SMEs
Streamlined process No IT involvement for automation Easier to support by standardizing on one tool
Increased consistency by producing all content in XML rather than some content remaining in other tools
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Demo time!
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