MARKET-BASED SOLUTION FOR THE POORWhat. Why. Where. Examples.

Who are we talking about?India’s BOP represents 835 million people and $360 billion in disposable income (as of 2012)

Poverty is not just about Money• Severe deprivation of basic human needs – Water,

Sanitation, Healthcare, Education, etc.• It depends not only on income but also on access to

services

Market-Based Solutions

Reaching Financial Viability

Attaining ScaleCreating Social Impact

Producers and Consumers

Example: Clean Cookstoves in India

Example: Mobile Money in East Africa

More examples

• Social enterprises

• Claro Energy in Bihar

• Husk power in Bihar

• WaterHealth International in AP, Karnataka. SaathiLife in Gurgaon

• Microfinance Institutions like Ujjivan, Equitas (well, before it went

bust in AP)

• Corporates

• Novartis running its “Arogya” program

• ITC running its E-choupals

Sounds Awesome! Let’s use it everywhere!

We can always chat offline• Twitter @hackiechan• PS: I tweet a lot of random other stuff too, so be warned