barcamp miami 2009 - ten beginner to advanced strategies to use social media to build your business
Post on 15-Sep-2014
7 views
DESCRIPTION
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.TRANSCRIPT
![Page 1: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/1.jpg)
Ten Beginner to Advanced Strategies to Use Social Media to
Build Your Business
@JayBerkowitzhttp://www.TenGoldenRules.com
Alex [email protected]
@AlexDesignshttp://www.AlexDesigns.com
![Page 2: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/2.jpg)
• Ten Social Media Tools: Twitter, YouTube, Facebook, Blogs, Tracking
• What it is• Why it matters
• How to use it for business• Advanced Strategies
![Page 3: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/3.jpg)
![Page 4: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/4.jpg)
![Page 5: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/5.jpg)
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Most recent tweet
Past tweets
![Page 6: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/6.jpg)
Twitter = Advanced StrategyZappos CEO Tony Hsieh very popular
![Page 7: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/7.jpg)
Twitter = Advanced StrategyWoot.com Micro Selling
![Page 8: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/8.jpg)
Twitter = Advanced StrategyDell Customer Service Marketing
![Page 9: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/9.jpg)
Twitter = Advanced StrategyComcast Customer Service Marketing
![Page 10: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/10.jpg)
Twitter = Advanced StrategyReTweet Popular Twitterers with an @
![Page 11: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/11.jpg)
Twitter = Advanced StrategySpecific Community
![Page 12: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/12.jpg)
Twitter = Advanced StrategySort Your Tweets! TweetDeck
![Page 13: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/13.jpg)
Strategy #2Facebook – Rising Star
![Page 14: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/14.jpg)
Facebook Advanced StrategyFan Pages – Obama 5.5 Millions Supporters
![Page 15: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/15.jpg)
Facebook Advanced StrategyFan Pages – Coca-Cola 2.9 Million
![Page 16: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/16.jpg)
Facebook Advanced StrategyLittle MissMatched community
![Page 17: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/17.jpg)
Facebook Advanced Strategyearth promise email list building and SEO opportunity on fan pages
![Page 18: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/18.jpg)
#3 YouTube / Video
![Page 19: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/19.jpg)
YouTube – 100 Million Views/Day!
Alexa Rank 3Google Page
Rank 8/10
![Page 20: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/20.jpg)
YouTube – BlendTec ‘Will It Blend’Sales increased 15X
![Page 21: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/21.jpg)
YouTube – Dove Evolution8.4 Million Views!
http://www.youtube.com/watch?v=iYhCn0jf46U
![Page 22: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/22.jpg)
YouTube – Little MissMatchedVideo Channel
![Page 23: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/23.jpg)
Viddler – eDietsMonetize Video
![Page 24: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/24.jpg)
Tube Mogul – Upload to 20 sites at once, plus great statistics
![Page 25: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/25.jpg)
Best Practices – Entertain, Great Music, Celebrities, Spoofs
![Page 26: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/26.jpg)
Best Practices – Educate “How to Videos”
![Page 27: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/27.jpg)
Meta data – Tag your videos, use all the title and description and include long target phrases
Best Practices - Tag Videos for Blended Search
![Page 28: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/28.jpg)
#4 LinkedIn
![Page 29: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/29.jpg)
LinkedIn – My 661 ‘friends’ have 6,685,900 connections!
![Page 30: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/30.jpg)
LinkedIn – Complete your profile with all jobs and descriptive keywords
![Page 31: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/31.jpg)
LinkedIn – Search for connections
![Page 32: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/32.jpg)
LinkedIn – Join groups in your area of expertise
![Page 33: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/33.jpg)
What are the Ten Hottest Trends in Internet Marketing?
LinkedIn – Ask and answer questions!
![Page 34: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/34.jpg)
#5 Squidoo
![Page 35: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/35.jpg)
Squidoo – Created by Seth GodinGreat site to build a web presence and links
![Page 36: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/36.jpg)
Squidoo – Created by Seth GodinGreat site to build a web presence
![Page 37: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/37.jpg)
Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic
![Page 38: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/38.jpg)
#6 Flickr
![Page 39: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/39.jpg)
![Page 40: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/40.jpg)
Flickr – Take advantage of image search and build community
![Page 41: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/41.jpg)
#7 Blogging
![Page 42: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/42.jpg)
#8 Blogging
![Page 43: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/43.jpg)
Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a month
earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his
readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
![Page 44: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/44.jpg)
Southwest – Corporate Blog
![Page 45: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/45.jpg)
Marriott – Corporate Blog
![Page 46: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/46.jpg)
Little MissMatched Blog
![Page 47: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/47.jpg)
Blogs are the New NewslettersProspects subscribe to Blogs
![Page 48: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/48.jpg)
Google Reader User Defined News
![Page 49: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/49.jpg)
Google Alerts – Great Way to track keywords, comment on other
blogs, link to your blog
![Page 50: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/50.jpg)
Types of Blog Posts for you to create: News Posts
• Comment on news in your industry• Link to stories and other bloggers• Add value, don’t just link explain why the news is
significant and what companies can do with the news
![Page 51: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/51.jpg)
• Select keywords that are highly searched and not too competitive to fit the topics you have selected for the blog
Types of Blog Posts for you to create: Keyword posts
![Page 52: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/52.jpg)
• Identify a New Trend or a hot trend• Writing about a topic that is currently popular in the news
media, on meme sites like Tailrankor on blog search engines like Technorati to capitalize on attention.
Types of Blog Posts for you to create: Trend Posts
![Page 53: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/53.jpg)
• Tips from the experts to position the blog as a knowledge bank
• Good link bait
Types of Blog Posts for you to create: News Posts
![Page 54: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/54.jpg)
• News and notes from an event or seminar• Include pictures• Notes from speakers• Interviews with speakers and authorities
Types of Blog Posts for you to create: Live Blogging
![Page 55: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/55.jpg)
• Add your views and thoughts to your posts, take a position, have an opinion
• Often the more outspoken you are the more noteworthy you appear to be
• Controversial posts and positions will get linked to and talked about much more than posts that just ‘report the news’
• Call out government inadequacies, questionable competitors, etc
• Only do it if you’re on solid ground (the pot can’t call the kettle black)
• Only publish these with Senior Client Approval
Types of Blog Posts for you to create: Opinion Posts
![Page 56: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/56.jpg)
#8 Groups/NING
![Page 57: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/57.jpg)
![Page 58: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/58.jpg)
NING: Create Your Own Social Network
![Page 59: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/59.jpg)
#9 Tracking
![Page 60: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/60.jpg)
Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis
![Page 61: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/61.jpg)
Google Analytics: Determine where traffic comes from
![Page 62: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/62.jpg)
Google Page Rank 5/10 4,979 Links to
the Site Alexa Rank 192,423
SEO Quake
Toolbar
![Page 63: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/63.jpg)
Compete: Compare Site traffic to competitors
![Page 64: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/64.jpg)
SpyFu: Determine competitors pay Per Click Activity
![Page 65: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/65.jpg)
SEODigger: How Many keywords come up in first two pages on Google
![Page 66: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/66.jpg)
TouchGraph: Linking Communities
![Page 67: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/67.jpg)
TubeMogul: Video Tracking
![Page 68: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/68.jpg)
StartPR: Brand Tracking
![Page 69: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/69.jpg)
StartPR: Brand Tracking
![Page 70: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/70.jpg)
BazaarVoice: Ratings and Reviews
![Page 71: BarCamp Miami 2009 - Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business](https://reader033.vdocument.in/reader033/viewer/2022052521/541614d37bef0ad0328b6c1a/html5/thumbnails/71.jpg)
#10 Q&A