barcelona’s strategy in cluster development and city marketing
TRANSCRIPT
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JkzfdcenkJkzfdcenkv Vxzkxd`} mnv Vxzkxd`} mnfctvxdz hdwdceridnxfctvxdz hdwdceridnx
knh fmx} ikzadxmn`knh fmx} ikzadxmn`
Kcd|knhzmk Mnxdznkxmenkc Recmf} FengdzdnfdKcd|knhzmk Mnxdznkxmenkc Recmf} Fengdzdnfd
Ikzfl :2Ikzfl :2)):;# :227:;# :227
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Jkzfdcenk# k ckz`d idxzerecmxkn kzdkJkzfdcenk# k ckz`d idxzerecmxkn kzdkFmx}? ;.7Fmx}? ;.7 imccenimccen mnlkjmxknxv % zd`men? 8.4 imccmenmnlkjmxknxv % zd`men? 8.4 imccmen mnlkjmnlkj..
= $ eg Vrkmn= $ eg Vrkmnv rertckxmen1 ;= $ eg @HRv rertckxmen1 ;= $ eg @HR
6#; $ knntkc `zepxl zkxd6#; $ knntkc `zepxl zkxd
:2 $ eg Vrkmn:2 $ eg Vrkmnv feirknmdvv feirknmdv
:4 $ eg gezdm`n mnwdvxidnx mn xld vxkxd:4 $ eg gezdm`n mnwdvxidnx mn xld vxkxd
:< $ eg Vrkmn:< $ eg Vrkmnv d|rezxvv d|rezxv
7< $ kzd mnxdzndx tvdzv7< $ kzd mnxdzndx tvdzv
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Mnhtvxzmkc knh vdzwmfd vdfxezvMnhtvxzmkc knh vdzwmfd vdfxezvHzmwdzv eg xld fmx}Hzmwdzv eg xld fmx}v dfenei}v dfenei}
Feirdxmxmwd mnhtvxzmkc vdfxezv?Feirdxmxmwd mnhtvxzmkc vdfxezv?
ktxeiejmcdktxeiejmcd fenvtidz dcdfxzenmfvfenvtidz dcdfxzenmfv
fldimfkcfldimfkc))rlkzikfdtxmfkcrlkzikfdtxmfkc
k`zek`ze))geehgeeh
dhmxezmkc knh rtjcmvlmn`dhmxezmkc knh rtjcmvlmn`
Ndp vxzkxd`mf vdfxezv?Ndp vxzkxd`mf vdfxezv?
jmexdflnece`}jmexdflnece`}
kdzenktxmfv knh vrkfdkdzenktxmfv knh vrkfd
gkvlmen# hdvm`n# itcxmidhmk# kthmewmvtkcgkvlmen# hdvm`n# itcxmidhmk# kthmewmvtkc
dnwmzenidnxdnwmzenidnx xdcdfeiitnmfkxmenv knh feirtxdz xdflnece`mdvxdcdfeiitnmfkxmenv knh feirtxdz xdflnece`mdv
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Etz fmx} iehdcEtz fmx} iehdcPldzd kzd pd ldkhmn`5Pldzd kzd pd ldkhmn`5
Ldkh{tkzxdzv fmx}Ldkh{tkzxdzv fmx}
Gkfxez} fmx}Gkfxez} fmx}
Ckj fmx} % mnftjkxez fmx}Ckj fmx} % mnftjkxez fmx}
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Vxzkxd`mf RcknvVxzkxd`mf RcknvZdvdkzfl vxthmdv eg xld fmx}
Rzmnfmrkc imcdvxendvRzmnfmrkc imcdvxendv
;==2? Jkzfdcenk Vxzkxd`mf Rckn M;==2? Jkzfdcenk Vxzkxd`mf Rckn M
;==8? Jkzfdcenk Vxzkxd`mf Rckn MM;==8? Jkzfdcenk Vxzkxd`mf Rckn MM
;===? Jkzfdcenk Vxzkxd`mf Rckn MMM;===? Jkzfdcenk Vxzkxd`mf Rckn MMM
:226? Idxzerecmxkn Vxzkxd`mf Rckn M:226? Idxzerecmxkn Vxzkxd`mf Rckn M
:224%:220? Zdwmvmen eg Idxzerecmxkn Vxzkxd`mf Rckn:224%:220? Zdwmvmen eg Idxzerecmxkn Vxzkxd`mf Rckn
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;;vxvx Vxzkxd`mf Idxzerecmxkn RcknVxzkxd`mf Idxzerecmxkn RcknGezdfkvxmn` xeec gez Jkzfdcenk kzdkGezdfkvxmn` xeec gez Jkzfdcenk kzdk
Jkvmf dcdidnxvJkvmf dcdidnxv
;- Imvvmen;- Imvvmen
:- Rzmnfmrcdv knh wkctdv:- Rzmnfmrcdv knh wkctdv
6- Wmvmen eg xld gtxtzd6- Wmvmen eg xld gtxtzd
8- Fzmxmfkc mvvtdv8- Fzmxmfkc mvvtdv
4- Dvxkjcmvlmn` ejodfxmwdv4- Dvxkjcmvlmn` ejodfxmwdv
7- Mircdidnxkxmen vxzkxd`mdv7- Mircdidnxkxmen vxzkxd`mdv
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RtjcmfRtjcmf rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmenJkzfdcenkJkzfdcenkv dfeneimf rzeiexmen vxzkxd`}v dfeneimf rzeiexmen vxzkxd`}
Rzmwkxd vdfxez mnwecwdidnxRzmwkxd vdfxez mnwecwdidnx
XldXldJkzfdcenkJkzfdcenkjzknhjzknh
;2 rtjcmf;2 rtjcmf))rzmwkxd fecckjezkxmen rckxgezivrzmwkxd fecckjezkxmen rckxgeziv
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RtjcmfRtjcmf rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmenXld ;2 vxzkxd`mf vdfxezv
Jkzfdcenk Dtzerdkn Gmnknfd FdnxzdJkzfdcenk Dtzerdkn Gmnknfd Fdnxzd
Jkzfdcenk Ce`mvxmf FdnxzdJkzfdcenk Ce`mvxmf Fdnxzd
Jkzfdcenk Idhmfkc FdnxzdJkzfdcenk Idhmfkc Fdnxzd
Jkzfdcenk Tnmwdzvmx} FdnxzdJkzfdcenk Tnmwdzvmx} Fdnxzd
Idhmxdzzkndkn Hmdx GetnhkxmenIdhmxdzzkndkn Hmdx Getnhkxmen
Jkzfdcenk Hdvm`n FdnxzdJkzfdcenk Hdvm`n Fdnxzd
Dnwmzenidnx Gezti GetnhkxmenDnwmzenidnx Gezti Getnhkxmen
Jkzfdcenk Xetzmvi JekzhJkzfdcenk Xetzmvi Jekzh
Jkzfdcenk Kdzenktxmfv knh VrkfdJkzfdcenk Kdzenktxmfv knh Vrkfd Jkzfdcenk Hm`mxkc GetnhkxmenJkzfdcenk Hm`mxkc Getnhkxmen
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Feirdxmxmwdndvv# ad} xe rzeiexmenFeirdxmxmwdndvv# ad} xe rzeiexmenPlkx mv Jkzfdcenk hemn` nex xe cevd feirdxmxmwdndvv5Plkx mv Jkzfdcenk hemn` nex xe cevd feirdxmxmwdndvv5
Xld ckz`dvx tzjkn xzknvgezikxmenXld ckz`dvx tzjkn xzknvgezikxmen
0 imccmen i0 imccmen i:: gez ndp dfeneimf kfxmwmxmdvgez ndp dfeneimf kfxmwmxmdv
@zepxl mn fmx} eggdz knh rexdnxmkc@zepxl mn fmx} eggdz knh rexdnxmkc
Dfeneimf Rzeiexmen VdfxezDfeneimf Rzeiexmen Vdfxez
Itnmfmrkc hdrkzxidnx gez vdccmn`# rzeiexmn`# knhItnmfmrkc hdrkzxidnx gez vdccmn`# rzeiexmn`# knh
vxzdn`xldnmn` Jkzfdcenkvxzdn`xldnmn` Jkzfdcenkv dfeneimf jdndgmxvv dfeneimf jdndgmxv
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Gezdm`n Dfeneimf RzeiexmenGezdm`n Dfeneimf Rzeiexmen8 vxzkxd`mf cmndv8 vxzkxd`mf cmndv
;- Kxxzkfx iezd dfeneimf kfxmwmx} gzei kjzekh;- Kxxzkfx iezd dfeneimf kfxmwmx} gzei kjzekh
:- Iknk`didnx eg mnwdvxidnx rzeodfxv knh geccep:- Iknk`didnx eg mnwdvxidnx rzeodfxv knh geccep))tr egtr eg
d|mvxmn` jtvmndvv fenxkfxvd|mvxmn` jtvmndvv fenxkfxv
6- Vxth}# knkc}vmv knh ikzadxmn` eg Jkzfdcenk6- Vxth}# knkc}vmv knh ikzadxmn` eg Jkzfdcenkv dfeneimfv dfeneimf
zdkcmx}zdkcmx}
8- Fecckjezkxmen knh dnfetzk`didnx eg rtjcmf8- Fecckjezkxmen knh dnfetzk`didnx eg rtjcmf))rzmwkxdrzmwkxd
rckxgeziv mn vxzkxd`mf vdfxezvrckxgeziv mn vxzkxd`mf vdfxezv
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Dwkctkxmen eg zdvtcxvDwkctkxmen eg zdvtcxvV}vxdi eg mnhmfkxezvV}vxdi eg mnhmfkxezv
[tkzxdzc} iknk`didnx mnhmfkxezv[tkzxdzc} iknk`didnx mnhmfkxezv
Exldz mnhmfkxezvExldz mnhmfkxezv
EjvdzwkxezmdvEjvdzwkxezmdv
Gezdm`n Mnwdvxidnx Vtzwd}Gezdm`n Mnwdvxidnx Vtzwd}
Mnxdznkxmenkc mnhmfkxezvMnxdznkxmenkc mnhmfkxezv
ExldzExldz Fmx}Fmx} FetnfmcFetnfmc mnhmfkxezvmnhmfkxezv
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Ad} eg vtffdvv? xld Jkzfdcenk IehdcAd} eg vtffdvv? xld Jkzfdcenk IehdcKn mnxdznkxmenkc rzeiexmen vxzkxd`} gez xld fmx}
;- Dnxdzrzmvmn` vrmzmx;- Dnxdzrzmvmn` vrmzmx
:- Rtjcmf:- Rtjcmf )) rzmwkxd fecckjezkxmenrzmwkxd fecckjezkxmen
6- Vddamn` fenvdnvtv6- Vddamn` fenvdnvtv
8- Fmxmdn mnwecwdidnx8- Fmxmdn mnwecwdidnx
4- K fmx} xlkx mv kcpk}v xlmnamn` ,knh zd4- K fmx} xlkx mv kcpk}v xlmnamn` ,knh zd))xlmnamn`-xlmnamn`-
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Vt``dvxmenv knh zdfeiidnhkxmenvVt``dvxmenv knh zdfeiidnhkxmenv
geccep xld zdfeiidnhkxmenv eg veid geztivgeccep xld zdfeiidnhkxmenv eg veid geztiv
mnfezrezkxd dcdidnxv xlkx hdgmnd etzmnfezrezkxd dcdidnxv xlkx hdgmnd etz
iehdc eg dfeneimf rzeiexmeniehdc eg dfeneimf rzeiexmen
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Xlkna }et wdz} itflXlkna }et wdz} itfl
Fenxkfx tv gez iezd mngezikxmen
ppp.jfn.dv%jkzfdcenkjtvmndvv
Rlend? !68) =68 2:6 64: