Wasp Barcode Technologies

Solutions for Small Business that Increase Productivity & Profitability

www.waspbarcode.com

Overview

Company information

Small business market & Wasp target

Business owner profile & implications

Wasp’s unique approach to small business

Product solution overview

Wasp Barcode – The Company

Barcode, data collection & tracking solutionsFocused on small businessProfitable growth since 1994Over 250,000 customers

Vision

Mission

To be the recognized and trusted brand by small businesses for their productivity needs

To create and market barcode & automatic tracking solutions designed specifically for small business that are easy-to-use, easy-to-deploy and improve profitability

Corporate statements

Wasp Small Business Target

Target size & demographic

Wasp small business target

Primary target:Companies w/ 5-99 employees

2.1 million in USAvg. annual revenue: $2M

Secondary:100-249 employees

72,000 in USAvg. annual revenue: $26M

Departments of larger organizationsLocal offices act like small businesses

100-249 employees

departments

5-99 employees

Source: US Census 2003

Wasp customer demographics

50% between 5-99 employees80% <250 employees

80% <$25M annual revenue

Source: Wasp ’06 & ’07 Customer Surveys

Industry segments for Wasp

Broad appeal in all industry segments

Source: Wasp ’06 & ’07 Customer Surveys

Business Owner Attributes

Unique aspects of selling to small businesses

Business owner profile

Many issues on plateDo much themselvesTriage approach

Averse to changeFear of disruption outweighs potential gain

‘Fuzzy’ understandingNot sure what to call issue

Not technology enthusiast Sort of know they could do better using technology, but don’t actively deployInteresting view…

Source: Wasp ’06 & ‘07 Customer Studies, Focus Groups, Analysis

Slow technology adoption

““Most small business owners believe that the technology they use in their business is changing rapidly, but few say they’ll be the first to try something new.”

Wall Street Journal May 16, 2006

“Despite advances in computer programs for payroll preparation, 37% of the small businesses polled don’t use any type of electronic spreadsheet, and 57% still make out employee checks manually.”

Wall Street Journal Sept 12, 2006

MobileAsset when polled, 93% indicated they previously used no asset tracking solution… with 20% doing nothing, 30% using manual (pen & paper) process and 43% using Excel

MobileAsset Survey Sept 2007

Sales cycle of business owner

Investigate to understandAsk a friend, colleague, trusted advisorBrowse a retail store, office superstoreSearch Internet to develop issue

Quickly identify a good solutionLimited investigation & evaluationOther distractions can cause non-intentional ‘put-off’

Act quickly when a ‘trigger event’ occursDriven to act quickly when pain becomes ‘acute’Key to be top of mind or immediately accessible

These attributes create

Challenging sales climateFighting non-consumption, not competitionMulti-faceted, non-linear sales cycle

Small $ purchase‘Enterprise’ sales model won’t work

Wasp Barcode Technologies

Wasp’s unique approach to the small business opportunity

Key customer value drivers

Solutions designed for small businessProduct features ‘right-sized’ for small businessComplete solutions that come from one vendor

“All you need, right out-of-the-box”

Ease of implementationAvoid business disruptions & costly implementation

Ease of useImprove efficiency without adding complexity

Developed and backed by Wasp BarcodeProfitable company with over 14 years experienceHundreds of thousands of satisfied customers

Connected marketing engine

Awareness

Information/TrialConnect

Purchase

Community

Available in all channels

Compelling retail displays

Retail dynamics:Immediate need & purchaseCreate awarenessFacilitate self learning

‘Above the scroll’ for search

Pay per Click

Organic, above the scroll

Inventory Software #1 ranking

Develop need with email

Wasp Barcode Technologies

Range of Product Solutions

Featu

res

Performance

Range of barcode scanners

WWR2900Contact scanner

Contact to 1.5” away

WCS8900Up to 12” away

WLS9500Up to 29” away

WWS800/850Up to 25” awayBase station

Corded scanners

Cordless scanners

WCS3900

WWS500Up to 12” awayUSB adaptor

Multi-angle, POSWPA150

Pen CCD Laser

Mobile abilityApplication on handheldScan and update remotelySynch back with PC

Mobile scanning devices

WDT2200Low cost inventory solution

WDT3200Flagship device for inventory

WPA1200Ideal PDA form for asset tracking or inventory

Range of Barcode Printers

Software & solutions

Barcode software- Design and print

barcode labels- Create barcodes in

applications

Complete suite- Barcode scanner- Labeling software- Tracking software

Barcode scanner- Scan and input

barcode

Productivity solutions overview

Inventory solution

Asset solution

POS solution

Employee time tracking solution

Mobile productivity solutions

InventoryControl v4Track and manage inventory

Parts & pieces used to produce and sellKnow what’s on hand, where, how muchIncrease efficiency and accuracy of inventory to improve profitability

MobileAsset v5Track and manage assets

Equipment used within organizationKnow what you have, who has it, where it is Reduce expenses with efficient asset utilization to improve bottom-line results

Time and attendance

WaspTimeComplete solution for employee time tracking

Biometric time clocks RFID, barcode or magstripe clocks & badges

Easy network installation and useIncrease accuracy and reliability of employee time tracking to save up to 4% of annual payroll

Point-of-Sale (POS) solutions

Wasp QuickStoreComplete hardware solution

Available without softwarePOS software (QuickStore)

Detailed Inventory AnalysisEasy Customer CheckoutCustomer Sales History140 on screen tutorials

Increase customer service, decrease check-out time and better manage store inventory

Wasp Barcode TechnologiesSolutions for Small Business that Increase

Productivity & Profitability

Learn More:www.waspbarcode.com866-547-WASP (9277)