Report on Bareeze

Report on Bareeze

[Type the company name][Type the company address][Type the phone number][Type the fax number][Pick the date]Group membersMuhammad IrfanMuhammad SharjeelHaseeb-ul-hassanAbdullah MujahidPresented toMiss parkha khan

ACKNOWLEDGEMENT

We would like to express our special thanks of gratitude to our respected teacher MAM parkha who gave us the golden opportunity to do this fruitful report on the international marketing , which also helped us in doing a lot of Research and we came to know about so many new things.We have taken efforts in this report as a team work. However, it would not have been possible without the support and help of many books, newspapers and internet.We express our great gratitude and thanks again for this wonderful opportunity.

Table of ContentsCORPORATE PROFILE7Excellence - A Bareeze Hallmark10Bareeze brands10Branding10Brands10Bareeze products11Warranties11Pricing12Pricing goals12Pricing strategy12Pricing strategy of Bareez12Pricing Method13Prices of Products13Promotion13Place14Bareeze market segmanetation14Target Marketing15Value proposition of Bareez15Business in International Community16Bareeze Introduce Colorful Winter Wear Dresses for Women Internationally17SWOT Analysis17Conclusion and Recommendation19

Executive summary

Our project is about Bareeze company private limited. It is the trademark of products developed by Ali Embroidery Mills (Pvt.) Ltd, Sarena Industries andDying Mills (Pvt.) Ltd and SEFAM (Pvt.) Ltd. They are an established andindependent group of companies originally founded in 1972 in Lahore, Pakistan.The Bareeze products have become a standard of refinement in clothing anduniquely developed line of fabrics. The idea originally conceived and manufacturedas embroidered fabrics has successfully grown to incorporate various lines of clothing, home furnishings, and other accessories; including, Minnie Minors,Leisure Club, Chinyere (Formal Wear), Home Expressions.They started from a small shop in the basement of shadman plaza Lahore and nowthey have about 42 shops worldwide. 35 in Pakistan and 7 in other countries. Theystarted with women wear embroidered clothing. The main aim of the owner was toproduce quality cloth made purely in Pakistan.According to the CEO of Bareeze (Pvt.) ltd, when they started this company therewas no one else producing quality product made purely in Pakistan. She started it.The company has No competitors but there are many followers. Financial positionof the company is good. There sales are more than there production. This ratio isincreasing rapidly.The company has its own production plant, which produces it cloth. To meet themarket demand they also have some vendors and other people which make it forthem and the company have a quality checking department which makes sure thatthey are making up to the standards. They have talented and experienced designerswho are working day and night. They are putting there full effort. They design a lotits constant innovation in cloth, material, design etc.They do not believe in marketing it is the word of mouth helping them in there sales.They believe that if your producing quality product people will come again andagain and also convince other people to buy it.

VisionBareeze` is committed to provide itscustomers with designerembroidered fabricsCORPORATE PROFILEBareeze` range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and more. Textile embroidery is an art rooted in tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive fashion option. Bareeze` is proud to be the modern day harbinger of this age-old tradition. We have translated the legendary beauty and perfection of traditional sub-continent hand embroidery into exclusive Bareeze` fashion fabrics. Taking as much pride in our products as thetraditional artisan, we ensure that Bareeze` fabrics are superbly fashioned,exquisitely detailed and carefully finished, so that eachdesign is amasterpiece.HISTORYSefam was established in 1985 with the launch of its first brand 'Bareez'. Bareez's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareez's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods. Opening the first store in shadman market, Lahore in 1985, Bareez sought to change this perception. The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local.Soon after, another Bareez store was opened and then another and another. Currently, Bareez sells from and operates 57 stores nationwide and another 10 globally. Bareez has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from quality, desirable fabrics to quality desirable clothing for all categories of consumer.

Company analysisCompany nameThe company name is Bareeze (Pvt.) ltd. It is the trademark of productsdeveloped by Ali Embroidery Mills (Pvt.) Ltd, Sarena Industries and Dying Mills(Pvt.) Ltd and SEFAM (Pvt.) Ltd. They are an established and independent groupof companies originally founded in 1972 in Lahore, Pakistan.Work of companyThe company makes embroidery cloth in different colors, designs and materials. Itmanufactures the cloth its self. The company has its own production plant.Concept of companyThe main concept behind the company was to make best cloth made purely inPakistan equal to the best in the world.CEO of company told us that why should we bring clothes from china, Malaysia,Korea or any other country. This way we are benefiting them not our country. Therefore, we decided to make quality product purely in Pakistan so people should buy it and this way our country will get all the benefit.Where the company stands in the Industry:Right now, theres a great demand of the products produced by this company.Therefore, the company has a really strong position in the industry. They are one of the top women wear manufacturers present in Pakistan.Financial positionFinancial position of the company is really strong. The company is getting greatresponse from the customers. People love to shop from Bareeze. They also haveseasonal sales in which they give discounts to their customers. Their outlets areincreasing swiftly and there sales are touching the skys.To meet the required needs of its customers they are trying to increase thereproduction capability. They have huge profit margins. Therefore, the company isdoing extremely well financially

Bareezebareeze a history of over 30 years of commitment to the utmost quality products and were recognized in the market for our continuous maintained levelof it. The Bareeze range includes crisp cottons, luxurious silks, sheer organza, chicchiffons and many more. Textile embroidery is an art that weve mastered whilstkeeping the local tradition alive in each of our designs. Hand embroidery has been the epitome of quality and fashion of the sub-continent region in the history books. Bareeze is proud to be the perfectionist in carrying on the sub-continent tradition of hand embroidery into their exclusive Bareeze fashion fabrics. Bareeze takes pride and prestige in its fabrics as each piece is designed with keeping the latest trends and fashion in mind, giving it exquisite detail and finishing the product with the utmost detail so that each design is a masterpiece. With over three decades of commitment to quality, Bareeze is today, a recognized brand for quality products in the domestic and international markets. It is owned by Sefam (Pvt.) Ltd., a sister concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltdthe Bareeze range includes crisp cottons, luxurious silks, sheer organza, chic chiffons and an ever-developing range of innovative products. Textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive hion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareeze fashion fabric.each design a masterpiecetaking as much pride in our products as the traditional artisan, we ensure that Bareeze fabrics are superbly fashioned, exquisitely detailed and carefully finished, so that each design is a masterpiece.

Excellence - A Bareeze HallmarkThe use of only the best materials and unflinching resolve not to compromise on quality, coupled with the use of the best Swiss textile machinery enables us to produce embroidered fabrics which compare favorably with the best in the world. We have more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and LondBareeze brandsbareezesresolve to excellence and decades of experience with success has enabled it to extend its product range and provide its clientele with a varied and extremely creative collection of Ready-to-Wear, Pret and Home Textile collections covering all age groups.Bareeze is a trendsetter in the mainstream fashion industryBrandingareeze constantly strives towards originality and strength in their design and conceptual processes, while maintaining basic design principles. Their clarity and simplicity culminates in communications that are clear, sensible and congruent with are corporate marketing objectiveBrandsaname term, sign or symbol, or design or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitor Bareeze Chinyere Home Expressions Minnie Minors Kayseria Leisure club

Bareeze products Bareeze products include: Variety Design Brands Warranties Brand name Sizes Quality Features Packaging Returns Service

Warranties They do offer warranty of 45 days but with the receipts of original bills fabric:With the dress for every occasion their apparels fashioned in original: Cotton Organza Chiffon Silk Lace Net jamanwar Swiss lawn Cotton karandi PolyestePricing It is the value of product in monetary terms. Price is the only component that generates revenue, while other components generate costs. For modern shopper the price is not only the expression of money outflow, buy also represents a certain value, benefit perceives by certain product or service.Pricing goals Sales Profit Competition Prestige Status quoPricing strategyPrice planning that takes into view factors such as firms overall marketing objectives consumer demand, product attributes, competitors pricing, and market and economic trendsPricing strategy of BareezWith over three decades of commitment to quality, Bareez is today recognized brand for quality products. Bareeze is proud to be the modern day perfection of traditional subcontinent hand embroidery on exclusive Bareez fashion fabrics. Bareeze use value based pricing for its products. The use of only the best materials and unflinching resolve not to compromise on quality couples with the use of best Swiss textile machinery enables them to produce embroider fabrics which compare favorably with the best in world.As in the era of hyper competition Bareez still enjoys huge market share. Whatever the prices are, it always gain the loyalty of its valuable customers and customers are addicted to quality products of Bareez and this is what the organization is trying for. As Bareez combines the art and science of fabric processing in a unique manner, each design is a piece of art created with extreme care for luxury ,comfort, elegance and beauty, which entices and caresses the mind, body and soul of customer. Also wearing clothes made by Bareez Is like a status symbol in our society these days so the customers do not pay much attention to prices as they are getting high quality products in return.Pricing MethodBareeze is a multinational which is constantly progressing with the adoption of effective pricing strategies. Adapting effective Pricing Strategy with its proper implementation boast the sales and profitability and organization is able to gain huge market sharePrices of ProductsSophisticated embroidery classics:Variety Prices1. Cotton Rs 2000-50002. Silks Rs 5000-75003. Organza Rs 4000-60004. Chiffon Rs 76005. BrochiaRs 5000-80006. Net(3 pieces) Rs 140007. Grip chiffon Rs 84008. Cotton karandi( 3 pieces) Rs 7500PromotionThe process of promotion includes the steps taken by the company to enhance its sales by focusing the target market Includes: 1. Advertisement 2. Sales force 3. Sales promotion 4. Personal relations 5. Direct marketing 6. Online marketingPlaceplace indicates company activities that make the product available to target consumers. Place includes: 1. Channels 2. Marketing system 3. Distribution Strategies 4. Logistics 5. Inventory 6. Distribution Centre 7. Transportation 8. Coverage9.locationBareeze market segmanetationbareez is focusing on various areas of Pakistan and international markets for providing specialized clothing,. The Bareez range includes crisp cottons, luxurious silks, sher organza, chic chiffons and an ever developing range of innovative products. Textile embroidery is an art-rooted tradition. Hand done embroidery from the sub-continent was always considered a quintessence of quality, reflecting an exclusive collection option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into exclusive Bareez fashion fabrics. Benefits that Bareez enjoy through market segmentationBareeze can create more effective products Price appropriately for target segmentsBareeze can more easily select the best distribution and communication channels It will also have a clearer picture of its competitorsTarget MarketingA specific market segment for which the sellers design a particular marketing mix is target marketingTarget Market Strategies for BareezBareeze is focusing on single segment marketing strategies. With this strategy, Bareez gains a strong knowledge of the segment needs and achieves a strong market presence. Their resolve to excellence and decades of experience with success has enabled them to extend their product range and provide their lientele with a varied and extremely creative collection of ready-to-wear ret and home textile collections covering all age groupmarket positioning of the Bareez:Bareeze provides the best quality work so to position their image in the minds of the people as well as in the field of fashion n designer clothing. Giving an image that leaves long term impression on the consumer is a bias of their enthusiasm and creating awareness in the right segment with right tool is the crux of their expertise.Value proposition of BareezBareeze clothing is all about class and sophistication. When the customers talk about Bareez the following image prevails in the minds of consumers High quality products Durability Rich colors Reliability Style Class SophisticationBusiness in International CommunityNow Bareeze has gone international. They have two outlets in Dubai, one in Sharjah, one in Abu Dhabi, one in London and one in Delhi. When they opened there outlet in Dubai, It was the first Pakistani brand over there. Bareeze is also selling its products in U.S.A through their website. A person can place an order and it will be delivered to you through shipment.Kayseria the brand of bareeze at the moment in Pakistan has 26 stores and Sefam as a group possesses 105 outlets.They are doing superb business all around the world. The company has developed a strong brand portfolio. On one hand, the company is producing garments for expecting mothers and on the other hand, Leisure Club, Chinyere and Minnie Minors have generated viable alternative revenue streams.Also in the pipeline is the Bareeze Men project which aims to bring style solutions in the smart casuals category. Another noteworthy initiative is a new range being developed for working women, clothes which will be simultaneously smart and conservative, fit for any local and international work environment.Citing market trends,fabric variety has continued to grow in order to meet the requirements of a greater range of buyers from the middle to upper class. But if you expect us to sell a suit for a thousand rupees, it cannot be done, especially when one considers that the company is not mixing polyester or viscose in the material being used. However in the same amount, one can get a beautiful shirt from Kayseria. Bareeze is possibly the only ones who import proper chiffon from China and pay full duty on it.The interesting thing is that The integrity and quality of Bareeze in its 26 years and commitment towards its clients are the tools we utlise that make us stand out in a crowd, Zaman the owner of bareeze stated that the quality of Bareezes finished product is second to none of options and is at par with the best, including on the international stage. This is reflected in all the types of fabrics that are being produced. He stressed that Bareeze has received due recognition not just locally but internationally as well.Commenting on the premium pricing strategy of Bareeze, Zaman acknowledged that Bareezes products are relatively pricey and put off some prospective buyers.Bareeze Introduce Colorful Winter Wear Dresses for Women Internationally Just few couple of days backBareezewinterwearcollection forwomenhas been showcased inside thefashionmarket. This collection has been intended in favor winter occasion seasons. Bareeze is one of the well-known and well-liked fashion houses in Pakistanand as well as in the foreign fashion market. This brand is linked with the fashion market as the last few couple of years that is mainly offering with just men and women clothing collections. Bareeze has been giving the first attention in stress the customary feel in the collectiondresses that simply make it best for the women of all age groups. Newly, In this stunning winter collection women will be finding lovely Lawn Karandi, Cotton Karandi, Bareeze Chiffon and Cambric dressesthat have been intended in a complete graceful look in the company of sober as well as trendy colors and gorgeous prints.Winter wear collection in the international market for the local people is added with the reporting of fittedlongshirts, kurtis and kameez by means of trousers and tights. In additiondecorationof the dresses has been all done with the Ek Taar, Traditional Neckline, Flower Range, Golden Peak,ColorfulSelfside, Phulkari, Colorful Rush, Immortal Flower, Altit, Libaas, Traditional Line, Baltit, Khaplu and Funky Motifs. Bareeze has made the use of soft and light shades of colors. Bareeze has put these dresses in all the outlets of Bareeze. You will be able to get this collection in reasonable rates. Women can choose this collection best for thecasual wear, formal wear,family functionsand gatheringsSWOT AnalysisBareeze has developed a very powerful image because it maintains the greatest customer value.Internal Environment Analysis:Strengths include internal capabilities, resources and positive situational actors that help the company to serve its customers and achieve its objectives. Weakness includes internal limitations and negative situational factors that may interfere with companys performance

StrengthsThe major strengths of the company are: Popularity Good will. Good reputation among its customers. In addition, the high financial position of the company is important part of its strength. Image of Bareez is well established due to its high quality product. Although Bareez has small market share but it attracts the upper class or elite class Bareeze products are of good quality and are durable and reliable Bareeze products quality is high and is according to international standards. Its different areas show effective distribution system It is an organization with 2000 employees and specialized departmentWeaknesses The only weakness of the company is that it doesnt have enough production capacity to meet the demands of its customers. Therefore, they have depended on another vendor with whom they have some conflicts on and off. Another weakness we came to know through secret channels was that the companys Management information system is still not complete. It is giving the company few problems but they are trying their level best to complete it in near future.Opportunities The company has many opportunities right now in Pakistan. This business has so much potential and it is yet to explore. They can expand their business in so many different directions, according to the CEO of Bareeze (Pvt.) ltd. The customers in the target market are increasing for Bareez and they are turning more quality conscious.ThreatsThe marketing strategies of competitors are of great threat to Bareez. In addition to this china market is the alligator as far as threats are concerned.Conclusion and Recommendation

Bareeze is fast building a global presence, with outlets currently located in India, UAE and UK. It was also indicated that Bareeze is focused on further broadening its inroads in Europe expanding to Norway and Holland. There focus is to be number one in whatever we do that thats what drives us.For Bareeze there target customers are women. Because its embroidery cloth forwomen and young girls.They dont believe in marketing the product through media, billboards etc. It is theword of mouth helping them in there sales. They believe that if the product is goodin quality then the customer will come again and again and convince other people tobuy it.They have physical, electronic, and procedural safeguards that comply with federalregulations to protect personal information about the customers.The major strength of the company is its popularity, good will and good reputationamong its customers. The company has many opportunities right now in Pakistan.This business has so much potential and it is yet to explore. They can expand theirbusiness in so many different directions. People buy their product for day-to-dayuse, parties, weddings and other functions.Bareeze is making great progress in its business. It is the first brand producingquality work made purely in Pakistan equal to the best in the world. We are proudof them. Bareeze is trying its level best to make its name prominent among otherpopular brands of other countries.Such projects should keep on going people and government should encourage suchentrepreneurs. It is benefiting Pakistan in many different ways.

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