Bargain Counter Moves Goods in Pro Shop

P a t Markov ich , pro a t R ichmond (Ca l i f . ) GC, has on a special counter and cabinet In his pro shop, merchandise on which he reduces the pr ice every w e e k until i t ' s sold.

H e displays apparel , shoes and clubs in this "barga in counter " apace. The idea has moved merchandise and kept Pa t ' s inventory down. He hasn't found that it has inter fered w i th regular business but has made many sales to people who hadn't intended buying,

GOLF DAY" MEDAL CAST

Club Managers' 1954 Meet a t At lanta, Feb. 7-10

Club Managers ' Assn. of Amer i ca wi l l hold i ts 1954 convent ion at Hote l Bi l t -more, At lanta , Ga., Feb. 7-10.

Georg ian chapter C M A A has appointed a local adv isory commi t t ee of A r m s n d C. Chapeau, Sidney Herzenberg , C. B Ed-wards. Clyde S. Mlng ledor f f . J. R. T a y l o r and W . J. Vohannan to work with na-tional of f ic ials planning the convention.

Sides of the medal to be awarded t h o u who beet ihe Julius Boros round at Oakmont C C tPittsburgh d i i t . J May 23 are shown above.

in t ry far in eicess of 1952's 80,000 "n e ipected for ihe event which will be played by men and women at private clubs and on public and semi-public courses all over the country under club handicaps or handicaps by the Callawtry sys-tem. Each entrent pays SI. Proceeds ere split between USO end worthy ceuses in golf.

This second annual event, like tha first, Is co-sponsored by Life megaiine and the PGA. Com-plete details and entry blanks may bo secured from National Golf Day, 9 Rockefeller Plaia. New York 10.

KANT-SUP A PROVEN PRODUCT FOR OYER 25 YEARS

P. TEE LEWIS' ORIG INAL G R I P W A X a n d L E A T H E R P R E S E R V A T I V E

" Imi tated But Never Duplicated"

LIQUID KANT-SLIP 'S famous Solution G — Many

K A NV - S L I P

KANT-SLIP .1 have

t r i e d t o d u p l i c a t e tha o r i g i n a l f o rmu la , b u t noria has succeeded * The l i q u i d comes p r e p a r e d in an a t t r a c t i v e 2 o i . s c t e w - l o p b o t t l e — 12 bo t t l e s t o a c a r t o n * This, has been an o u t s t a n d i n g g r i p — n , a n d a l t o a l ea the r p reserva t i ve and re juvenato r of p roven m e r i t • The so lu t i on may be a p p l i e d t o the p a l m o f the hand , or the g love (whichever is des i r -ab le } . or d i r ec t l y on the g r i p . If a l lows tha g o f f e r l o relax, a n d e l im ina tes f e n t ' o n caused f r o m o v e r q r i p p i n g * For t h a t rea l ly tacky g r i p — use KANT-SLIP So lu t ion G Price — S 3 . 6 0 per car ton

Complete satisfaction guaranteed or money refunded

DISTRIBUTORS' INQUIRIES INVITED CAKE • KANT-SLIP f

KANT-SL IP 5 e ic lus ive f o r m u l a p roduces a w a j t h a t w i l l not become I t icky a n d g u m m y — even In ex-t r e m e l y hot w i a l h e r . I t o f f e rs the p rope r amoun t of tackiness under e l l weather cond i t i ons - Another o u t s t a n d i n g feature o f KANT-SL IP it tha t it I i c o m p le te fy sani tary. a n d o f fe rs a p l e a s i n g a r o m a - The very a t t r ac t i ve pouch in wh ich the c a * » is p a c k a g e d I t des igned for eaty a p p l i c a t i o n * K A N T - S U P is p a c k a g e d — 12 generous site cakes l o a ca r ton . The ca r ton is l p e c l d l i y des igned t o save space on your d isp lay counter • W e be l i eve t h e t KANT-SL IP Is super ior to any o the r g r i p weir. C o m p a r e i t . Vou be ihe i w t g e Price — S3.60 par corton

USE THIS HANDY ORDER FORM •

P. T. Lewis Company Sot 475, Peor ia . 111.

Please ship car tons o f C a k e KANT.SLIP

a n d _ _ . c a r t o n s of L i q u i d KANT-SL IP a l U M per ca r ton t o me at address b e l o w ;

Address

C i t y

C l u b

Stete

Posi t ion

A NEW Sure-Fire Pro Shop

Pros — ask your d istr ibutor or wr i te d i r e c t t o

S O U T H B E N D M O D E R N M O L D I N G , I N C . BIS Mithowoko Ave. * M l ihowoka , Ind.

packed o n e d o i e n

in display c a r t o n

NEW I95J MACGf iEGOf l GOLF BAGS

Featured items in the new 1953 line of MacGregor golf bags. (L) Popular 8-in. round bag embossed in Natural Tuftan Steerhide ha* large combine-, t ion ball and accessory pockat and large clothing pocket. It's available from pro ihops in MacGregor red plaid only. (R| The new Banjo" bag In popular price line has a roomy clothing pocket, a large accessory pocket and smeller ball pocket. It Is made in red, blue or green com-binations.

U.S. ENSOLfTE PRACTICE BALL GETS NEW FEATURES

SAVE UP T O 4 o u t of 5 M A N H O U R S Col *rasa and weed", 4rlm hedge*. prune and w»w Irtm. die and lamp electrically. WIN CO Portable Economr-Enjrinret'ed Generator* provide pine-In pourr for lator-savinn eleelrie tool*. "Speedy • Shift" b u e for eaajr porUbtl lt ; .

WINCNAAGEf COSPORATfON. 2143 E. M St., Sioux O f f , Iowa

.1 wholly ntrnfd *uh*idittr)t of Zenith Hnditt Cnrp,

• MEYER (Z52) ZOYSIA ' Zoysia Mat re l la Ti f ton 57 Bermuda

Tl f ton 127 Bermuda and St. Augustine Grasses

MERRY GRASS NURSERY Spring Hill , Ala .

United States Rubber Co. Enjolile practice ball now has increased durabil i ty with a nylon coating which gives it sharper dimples, irufces it lighter and keeps it clean longer.

The ball really looks like a golf ball. It indi-cates the type of shot that has been hit and with a solid smack will travel only about 90 f t . I t hat become a big pro-shop seller for indoor

and yard practice.

AUTOETTE G O L F M O f l l l f GETS PRO O.K. Joe Robinson, pro at V i rg in ia CC, L o n g

Beach, Calir.. and ( r i g h t ! Henry Rob ertson discuss the A u t o e t t e electr ic Gol f -

mobi le which is ge t t ing a lot of use by players whose M D s have told them to ease up on wa lk ing . P r o rental I JUS in ess on the Autoe t t e is substantial. A round, carry ing two, uses only about 3 cents wor th of e lectr ic i ty . A t night the bat-teries are recharged.

Bob Jones travel led around the Mas-ters' tournament In one of these silent vehicles.

Autoe t te Go l fmob i l r s now are sold by dealers in Los Ange les , L o n g Beach, San Francisco, Salt L a k e C i ty . Buf fa lo , Dallas. Chicago and other cities.

H 4 G F N GIVES PROS HANDSOME APPOINTMENT BOOK

W a l l e r Hagen div. Wi lson Sport ing Goods Co. salesmen are distr ibuting to pros an at tract ive , sturdily-bound ap-pointment book with hal f-hour lesson date

blanks. In addition to appointment rec-ord the book contains a club specif ication chart and pages f o r notes.

Hagen also is providing with each box of Hagen woods or irons a postcard that the buyer or pro can send to the Hagen f ac to ry a t Grand Rapids. Mich., and re-ceive a wal let-s ized recorded card with reg is t ry number of the clubs f o r In forma-tion in reorder ing duplicates.

Jack says:

" T H E R E I S N O G O L F B A G

H A D E T H A T D O E S I T S J O B

A S W E L L A S T H E

L I G H T W E I G H T B A L A N C E D

G O L F B A G . "

STANDARD MODEL

IS a u « CAPACITY COLOR - GRE EN

$ 1 4 0 F.O.B.

ea. CHICAGO Minimum shipment—'/, doi

ORDER N O W BALANCED GOLF BAG

140) W . North Ave . Chicago 12

the MOST EFFECTIVE INSECT REPELLENT EVER MADE!

One appli* c a t i o n o t

P e l l e n t keeps inotqsittees. chifl-

gers H end certain other Insects away tor as Ion*

as 11 hours. One ounce lube ot Pellent gives up to 1,000 hours • » protection. Pellent comes in either one or rwe ounce tube—or 1 i ounce stick , . , Pellent St Ik is the original stick insect repellent. Harmless to nylon and outdoor equipment. I I your dealer can't lupply you. send o n e dol lar f o r t r i a l s l i t . Satisfaction GuoronteedF Ulvisioe G.

The Andy Lotshaw Company 1474 W . Hubbard St.. Chicago 22. 111.

the CLUB »ith the GUARANTEE !

E S C O N D I D O , CAL IFORNIA

How (hey sparkle, see how they shine, Thest Golfcraft hailt clubs of mine; Davie is blue and his hopes are dim, His chances today are very slim; So go home, Davie, and take a rest, N o hall today to store in your nest; Golfcraft is the club with the guarantee, The feel and balance just suit mt.

PRIME-MO VER ADOS POWER SPRATER

P r i m e - M o v e r Co., Muscatine, la., has added a power sprayer at tachment to its line of course maintenance accessories f o r use w i th their powered whee lbarrow. L ike all P r ime -Move r accessories, the sprayer

latches to the chassis f o r quick inter-changing with the 10 cu. f t . hulk handling dump bucket. Hat bed, or snow blade, and is powered f rom the take-of f shaf t of the P r ime-Mover . The sprayer is 55 gal. capac i ty and comes equipped with an 18 f t . boom spray f o r weed control and gen-eral field wpraying, and a hand hose f o r brush spraying, orchard spray ing and spe-cial applications.

Danny Parr i l l i , wel l known in Chicago as salesman to pros, has jo ined staff of Ern ie Sabayrac,

1914 F U L N A M E 1953

T H E F U L N A M E C O . P . O . B e t 1 7 8 t l n . l n n o t l A. O h i o

Individual diet mad* to order especially to IH Ihe Fulname machine. Your full name on the die.

S E L F - C A D D Y Dl MO

*'»«»rJeo*i lowest priced 90ft cor f "

e Weight 11 lbs.

I M M E D I A T E D E L I V E R Y ! ORDER FROM YOUR PRO - DEALER . JOBBER OR DIRECT FROM FACTORY

PRODUCTS of GEORGIA, INC, LOUISVILLE Dept. GM-S1 GEORGIA

• L IGHT • STURDY • COLLAPSIBLE • SIMPLE • NO GADGETS • FOOL PROOF • PRO TESTED • PRO APPROVED • OAK FRAME • VARNISHED • RIVETED ASSEMBLY • SLEEVE BEARINGS • 2 TO A CARTON • COMPLETELY

ASSEMBLED • 8 I N C H WHEELS • 21 INCHES WIDE • HUB CAPS

(fattfrcvte!

WESTALL R U B B E R F L O O R I N G

• PROTECTS CLUBHOUSE FLOORS FDR YEA(St • LONGER WEARING, TOUCH, FIRM I • SO SMOOTH. SAFE AND EASY TO CtEANI • NO CEMENTING TO UNDERFIOORI • DOES HOI RUCKLE OR CRAWL! • SMART APPEARANCE I • CHOICE OF COLORS: GREEN, 11ACX,

SAND AND TERRA-COTTAI • COMES IN ROLLS APPROIIMATEIY IB IN. WIDE.

J / )6 IN. THICRHESS, LENGTHS IIP TO » FI, • MORE THAN 100 YEARS OF RUBBER

MANUFACTURING STANDS BEHIND THIS OURABIE PRODUCT!

Write tor Sampte and Detaili:

H E N R Y W E S T A L L C O M P A N Y •44-960 M err I men Av*., Ashevitle, N. C

LIFETIME WHITE NEW SPALDING BALL COVER

NEW FOOT-JOT DISPLAV STAND The Foot -Joy display stand, a new mer-

chandising aid f o r the go l f pro wi l l en-hance any corner of the pro shop, or be the center of a t t ract ion as a si lent eye-

PHILLIPS CAM LOCK

GOLF'MIKES

Th* Amwer to Loit Spili*i

CAM LOCKS have been added to the regular LARGE BASE iplka. Th* CAMS hold iplki lul In pot! I ton. Will not rough sole.

P. C. PHILLIPS. I N C . S T O U G H T O M , MASS.

catching salesman. Made by Fie ld and Fl int , manufacturers o f Foo t -Joy go l f and street shoes, this four foo t unit is a help-ful sel l ing aid In any pro shop. Hand-somely fashioned of w o r m y chestnut and hav ing a simulated g rass base, the unit holds f r om three to e ight pairs of shoes and can he vised to display all sports equipment : f r o m gol f clubs, bags, g loves, shirts, to socks, balls and jackets . F o r fu r ther in format ion wr i t e F ie ld and F l int , Brockton. Mass,

"L i fe t ime" whit* now is cover on oil Spalding balls. The cover was subjected to severe and pro-longed tests by Spalding to prove that it resists scuffing, bruising and staining. Tests also demon-strated that the Lifetime cover doesn't turn yellow

or chip buf retains its sheen end whiteness.

J A C O B S E N HAS MOWER SERVICE MEN IN NEW DIRECTORY

A service stat ion d irectory l ist ing all authorized serv ice stations and serv ic ing dealers f o r Jacobsen M f g . Co. equipment and the equipment o f the Wor th ing ton Mowe r Co. and Johnston L a w n Mowe r Co., divisions now is avai lable on request f r om Jacobsen M f g . Co., Racine, Wis .

W O O D BROS. ROTARY MOWERS NOW IN GOLF FIELD

Wood Bros. M f g . Co., Oregon, 111., makers of r o ta ry mowers and cutters that have been used on f a rms f o r years, now are in go l f . The Wood line includes 7 models, all f o r use w i th tractors. The models have 60 In., 80 in. and 114 in. cut-t ing widths. A l l are ruggedly constructed.

The Wood machines can be operated w i th an a t tachment that mulches leaves.

"TURF KING" IS NEW PUTT PRACTICE DEVICE

Al l i ed Coif Corp., 4538 Ful lerton ave., Chicago 39, HI., has introduced the Turf K ing putt ing pract ice combination of a str ip of mater ia l hav ing texture and ap-pearance of g rass green and a putting cup f r o m which the ball can be e jected by a tap of the putter.

The "Tur f K i n g " has been warm ly O K e d by pros in the Chicago district to whom it has been shown by its in-ventor, a f o rmer asst. pro.

Nel lson Whee l Co.. 1614 N. 12th st „ Mi lwaukee, Wis., has new "S tub-ax l e " wheel consisting of ax le built Into wheel. It is made for all l ight duty equipment, pr imar i ly rotary power mowers, bag carts and sprayers. Hubs are flush with the tires. Ful l detai ls on request f r om the manufacturer.

Many monu-V focturers make

on extra charge for this SUPERIOR gr ip -ex -

cept on top lines-ASK FOR IT.

It must be worth more because the owners of a MILLION clubs have paid *2.50 and s3.00 each to replace both old and new grips with this

C. S. I. Gtotfatu/ Solon Center l l dg . * Solon, Ohio

| M 0 W » : l i t t t r n l M l T . w . r C l t » « W * 11, M i *

It's NEW It s PROFITABLE It's IN DEMAND

W A I t - M U P The WEIGHTED Golf Hood

US I* ATE NT No, 2116.655. Other putenU pend.

The only weighted hood on fhe market

" W A R - M U P " w i l l h e l p your g o l f e r i i n v p r o v e the i r sw inp — g e t l o n g e r d r i ves — a n d tower t he i r scores th is new easy way to p r a c t i c e .

O n e o f a set o f 4, m a t c h e d h e a d covers , i t ' s a l r e a d y s e r v i n g a t a h e a d c o v e r f o r one o f the w o o d s , " S n a p the S t r a p " a n d I t t ready f o r p r a c t i c e swings b e f o r e o r d u r i n g t h e r o u n d . W i t h p r o * , In-s t ruc to rs a n d l e a d i n g a m a t e u r s s t ress ing the use o f w e i g h t e d heads f o r t t r o n a e r wr is ts , b e t t e r g r i p p i n g a n d smoo the r s w i n g i n g the W A R - M U P W e i g h t e d H o o d is t e l l i n g b i g a t fas t as the p ros d i s p l a y t h e m .

AW W A R - M U P H o o d s t o l d o n a M O N E Y B A C K G U A R A N T E E , M a t c h e d set* o f W A R - M U P h o o d t ( i n c l u d i n g the p a t e n t e d w e i g h t e d h o o d ) r e t a i l f o r {7 .50; the W A R - M U P w e i g h t e d h o o d a l o n e r e t a i l s f o r S3. U t u a l p r o d i scoun ts , C O D , o r on o p e n a c c o u n t a c c r e d -i t e d p r o a c c o u n t ) .

i — S e e f o u r f r o .

Ptace y o u r o r d e r n o w l W r i t e , w i r e o r c a l l you r d i s t r i b u t o r t o d a y o r o r d e r f r o m

H O O D S W I N G , C O R P . P. O . Bo* 14V7 South Miami. Flo.

TICKS-OFF KEEPS BOGS OFF OF GOLFERS

Mine Sa f e t y Appl iances Co., P i t tsburgh 8, Pa., has an insect repellent known as T lcks-Of f that Is g e t t ing w ide use in go l f a f t e r demonstrat ing i ts va lue in industrial fields among oil field workers . l inemen, l o gge r s and construction men. I t is sprayed on shoes, socks, trousers or on skin where clothing fits t ight .

I t ' s g o t a good per fo rmance record of repell ing and ki l l ing ticks, chiggers, gnats , mosquitoes, flies, etc., and is ge t t ing dis-tribution at pro shops and In l ockermoms especial ly in the southwest.

WILSON FEATURES PROS I N BIGGEST AD C A M P A I G N

Golf professionals a re featured person-alit ies as Wi lson Spor t ing Goods Co. un-leashes its most power fu l newspaper advert is ing campaign to add solid support to Its great 1953 gol f equipment sales pro-g r am .

More than 30 mil l ion are covered In the circulat ion of this unprecedented cam-paign. One hundred and for ty-seven newspapers In S3 Cities wi l l ca r ry this power fu l newspaper message.

Thus, more than 28 mil l ion newspaper buyers, cover ing pract ica l ly every area In which gol f is played, wi l l hear the s tory

G e o r g e s a y s :

" T H E L I G H T W E I G H T B A L A N C E D

G O L F B A G I S H A D E F O R

G O L F E R S W H O O B J E C T T O

U N N E C E S S A R Y W E I G H T . "

PATENTED ^ ^ . \ £ a STANDARD MODEL

IS CLUB CAPACITY COLOR - GREEN

S 3 i 0 ea. C H I C A G O

Minimum ihfpmtnT—T/j tfoi,

ORDER NOW

BALANCED GOLF BAG MOT W. North At*. Chicago I I

ANY irvathvr... You can have

Healthy Greens-Uniform Growth with FER-MEL

* Many Golf Course Superintendent* thai are now using FER-MEL for (he fourth year know this — the number of new users is rapidly increasing. They agree — there is nothing like FER-MEL for summer feeding greens. Stan N O W with your worry-free summer feeding program. Plate your order now, with your FER-MEL distributor, for your summer supply of FER-MEL. 1,000 lbs. wil l adequately feed IH greens all summer, supplying 2.1 lbs. N per 1,000 sq. ft. — plus balanced ratio of P and K — plus secondary and minor elements. Liquid feeding with economy. Send for t f ie ie free FER-MEL Bailrtin*}

• Summer Feeding Bent Greens. • Growth Control — What Is It? • Fertiliser Cost Analyses. • Chemical Calculations in

Turf Management. One of your local Golf Supply Distributors is a FER-MEL distributor. For name of your nearest FER-MEL distributor write (o :

T H K M A M LO IN C O M P A N Y

1 0 9 1 W h a l l e y A v e n u e

N e w H a v e n 15 , C o n n .

fl '•7

• i I i I I I l I I i

2 4 - 1 2 - 1 2

T U R F & T R E E F O O D Fit* in Ikp pirlurr of nodtn* tarf m.M.K*ru<.»l.

PRO-GRIP I t p r e p a r e d espec ia l l y f o r tha leather g r ips o f G o l f C l u b t . I t g ives a f i r m , tacky g r i p w i th l i g h t hand pressure, per-m i t t i n g a n a a t y r e l a x i n g rhy thm ic swing. Your A c -curacy w i l l i m p r o v e , y o u ' l l f e e l r e l a x e d — a n d t h o i e "Ex t ra S t rokes" w i l l vanish.

Manufacturer's Specialty Co., Inc. 2736 Sidney Street St. Louis 4, Missouri

• F o r t h e F I N E S T , L O N G E S T -W E A R I N G a n d M O S T E C O N O M -I C A L T e e M a t o n t h e M a r k e t ! Nationally acclaimed by golf clubs and ranges as the best buy.

* SEND l O O A r f O « LOW H I C K

Merchants Tire Co.. 2710 Washington, St. Louis 3

of Wi lson gol f club and gol f balls - and the gol f professional.

Mos t dynamic f ea ture of the newspaper p rog ram are the 850 line ads. Measur ing 10 Inches w ide and more than 12 Inches deep, these ads wi l l f ea ture m a n y of the top newspapers in leading cities.

Throughout this newspaper advert is ing, a strong, aggress ive , sel l ing approach wi l l be used In the copy and extensive mi leage wi l l be obtained f r o m Wilson's g r ea t 1952 tournament record — victor ies in all m a j o r championships.

In addit ion to this advert is ing cam-paign, there Is the direct mail p rog ram which wil l send more than a quarter-o f -a-mlllion of each of four booklets to coun-t r y club members. The first, on Wi lson go l f balls, is be ing mailed. The others on irons, woods, bags and scor ing clubs wi l l fo l low.

Support on the magaz ine f r on t comes f r o m the gol f p layer magaz ines and T i m e magaz ine which Is read pr imar i ly by business men and executives.

A i d i n g the magaz ine campaign wi l l be a s trong broadside, filled w i th sales im-pact. Th is broadside g ives the complete s to ry o f Wi l son 's 1953 newspaper -maga-zine adver t i s ing campaign. I t wil l reach gol f professionals, stressing this theme of

Wi lson advert is ing — sales f o r gol f pro-fesionals.

A t the same time. Wi lson 's Intensive year-round program tn go l f trade publica-tions wi l l continue to do an outstanding sell ing Job.

LEW BRIDGE APPOINTED GOLf CRAFT MIDWEST PRO REPRESENTATIVE

Since Apr i l 15th the Chicago o f f ice of Gol f -c ra f t . Inc., of Eseondido, Cal., has been humming to the l ive ly beat of its new pro sales manager , a personable f e l l ow named Lew Br idge , whom the pros are go ing to like, Consider ing his service background in the Euro-pean theatre as a L t . Col. and aide to Gen. Bradley, and his past rat ing as a

one-handicap go l fer . L e w Is a modest guy . W i th M a m m a Br idge and three l i tt le Br idges. L e w has racked up a still h igher ra t ing as a f ami l y man. H is t e r r i to ry In-cludes Ill inois, Indiana. Wisconsin and western Michigan. You ' l l be seeing him.

GOLF RANGES MINIATURE COURSES

We can furnish you COMPLETELY

Pricti and Details on Request

EASTERN GOLF CO-1537 BOSTON ttD. Dept. A

BRONX 67. N, Y. THE " t H w i O t - COMPANY

13 CHURCH STNtCT

direct Prices ond Discounts to Soi l Clubs, l edges . Parks,

iionulorlursd If

Hotels. Churches ond

All Organlxetlens

WRITE FOR CATALOG

AN m m I E I U E S T SELETTIOS i i

G O L F A W A R D S

A tempWt* telecrton o' ggtf nophiw, Mpt, 4NI pIW]L>M (qf louipionitnti f i Ifnmedwl* d« (mt I'txL

Srnd k> No 013

LMVERSAL SPORTS AND WARDS I - ..... C 4

Trip -

M A N T JOBS LISTED FOR THE INTERNATIONAL TRACTORS

Budget problems o r labor shortages, serious f ac to rs In maintenance j obs to many gol f course and park supts., can be eased through the prof i table uti l ization of mult i-purpose t ractor equipment, accord-ing to E lmer A. Braker , General Super-v isor of the Industrial P o w e r sales en-g ineer ing section of the Internat ional Harves te r Co.

Speak ing be fore near ly 250 members of the Midwest Inst i tute o f P a r k Execut ives a t their March meet ing in the Ch icago P a r k Distr ict headquarters auditorium, Braker used a series of special ly prepared slides to i l lustrate the m a n y ' t ime and money sav ing at tachments that now are avai lable f o r the Internat ional Harves t e r Farmal l "Cub " and the Internat ional "Super A " wheel tractors.

Braker cautioned: " E v e r y t ractor man-ufac turer has specif ied eng ineer ing re-quirements that Bpeclal duty equipment must meet be fore it can be placed on the approved list. Mount ing approva l is g ranted only a f t e r these engineer ing re-quirements have been ful f i l led and satis-f a c t o r y tests have been comple ted . "

Mat t Hammer-Knife mower for tough rough end brush it new attachment approved (or use with

Internationel Farmall " C u b " tractor.

Approved b y Braker w e r e mow ing at-tachments to the " C u b " o r "Super A " mater ia l handl ing equipment, leveling blades, post-hole d iggers , concrete mixers, d i g ge r - crane - shovel, backhoe, tractor-mounted sprayer , dump rake, sweepers, w a t e r pump, c ircular and chain saws, belt conveyors, c a r r y lift, t ra i ler wagon , scoop, winch and other attachments.

INC.

POW-R-GRIP G O L F G L O V E S

F o r t f i e Golf Professional Trade

Sty led and d e s i g n e d for b e t t e r go l f ing . M a n u f a c -t u r e d f r o m se lected im-p o r t e d leather , b y * M a s t e r C r a f t s m a n . Wr i t e f o r price• ond l i terature

Manufactured by PERREILA GOLF GLOVES INC.

Glovertv i l le , N. Y. Available hi a complete range of

k TaElleCIlt Glove t .M i lor men and ladies.

May, 195S 103

G O L F A W A R D S Featuring

Better Value Top Qual i ty

Quicker Service Free Del ivery on Prepaid Order * .

Send for free cata log.

Sports Awards Co. 421 W . Superior St .

Ch i cago 11. Ill

BURGETT OFFERS GLOVE M E R C H A N D I S I N G AIDS

K. L . Burge t t Co.. Pcorin, 111., manu-fac turer of Par g l o w and Pa r -D -Lux gol f g loves, is o f f e r ing valuable merchandis ing aids to pro shops.

N e w and unusual is Burget t ' s new g l ove size chart which speeds up sizing by

g i v i n g the correc t size in e v e r y height and we ight bracket . The easy to read chart is incorporated in a ful l -co lor wal l poster showing Burge t t o f f e r ings In their natural color. The poster, including the size chart, is ava i lab le to pros without cost upon request.

A l s o avai lable is an a t t rac t i ve counter merchandiser w i th a curved transparent f ron t that d isp lays the g loves to best ad-van tage ye t protects them f r o m being

TO PEP UP THAT BIG ANNUAL CLUB E V E N T . . . ENGAGE

I'll i. Www G O L F ' S G R E A T E S T S H O W M A N

For BooJcing Contact: BOB G IBSON 1 H Lester Rd..

Park Fore i t , 111.

A T T E N T I O N Dr i v i ng Range Operators and Deal-ers. W e specialize in rebui ld ing gol f balls w i th strictly new materials. Satisfaction guaranteed.

WAYNE GOLF BALL CO. 35966 South Gra t io t . Route 5

Mount Clement, Michigan

soiled or mixed up. I t is also avai lable to p ro shops wi thout cost.

K . L . Burget t , pres., calls attention to the ref inements of detail and qual i ty that character ize his 1B53 line. A l l leather g loves, f o r Instance, are table cut f rom their own dies to assure trueness.

SCOGGINS ISSUES NEW C A T A L O G FOR PRO SHOPS

Howard Scogg ins Golf Co., Dunedin, Fla., has issued its large 1953 cata log of pro shop merchandise. I t is by f a r the largest cata log of goods f o r pro shop sale eve r issued, containing more than 150 pages. The book Is extensive ly i l lustrated and contains m a n y sel l ing ideas f o r ap-parel, accessories, shoes, sundries and i tems of other classif ications in which there is a marke t and prof i t f o r pros.

WILSON ADVISORY STAFF BIOGRAPHIES I N BOOK

Wilson Sport ing Goods Co. 's ga i l y -str lped 1953 press-radio-TV in format ion gol f brochure was recent ly mailed and re-leased at the Masters tournament to leading sports wr i t e r s and announcers throughout the country.

The book, which f ea tures a br ight red and whi te striped cover pattern, has n tab index, plastic binding and measures four

S U N S H I N E ^ ^ ^ H E A D W E A R

W r i t e t o d a y for the latest c a t a l o g o f 1953 mode ls i l -l u i t r a t a d In smar t l o l l d , two - tone , a n d p l a i d co lors C o n g o i t the l e a d i n g l ine of c e p t , visors, e n d h a h f o r g o l f , f e n n i i and o ther out-d o o r ac t i v i t i es . Meke your i e lee t?on i now, Writ* us tor Catalog . , .

Order from Your Jobber W H Y UNDER THE SUN D O N ' T Y O U W E A R ONfc? THE BREARLEY CO. , ROCKFORD, I L L

PROVEN O N HUNDREDS OF COURSES!

Writ* lot Catalog ol OUTDOOR Hydrant! and

Drinking Fountain % Th* Murdoch Mfq. 1 Sup. Co.

Cincinnati ?, Ohio

K OUTDOOR

0BIKK1N6 fOUNTMKS HYDRART5

LAWH HOSE BOXES

GOLF TROPHIES & PRIZES

W r i t e f o r FREE catalogue al Golf T R O P H I E S , P L A Q U E S . N O V E L T I E S . J E W E L R Y , & AWARDS. IMMEDIATE DELIVERY

THE TROPHY & MEDAL SHOP ie 1. Woboih An.

Hit IS"/," 11.00 CM»|. ). III. II llSt IT" IJ.W II* USA II'/," HOC I I I

by seven inches ideal f o r ca r ry ing in the pocket to ma j o r gol f tournaments.

Included In the handy book are stories, b iographical in format ion and records on the 25 members of Wi l son 's famous go l f adv isory staf f of champions.

A l s o 'in the book is a complete tabula-tion of winners and runners-tip in leading national and International tournaments.

VOIT GOLFMASTER TELLS H O W PRACTICE SHOTS G O

Vo l t Go l fmas te r pract ice device, made by W . J. Vo l t Kubber Corp.. IG00 E. 25th s t „ l>os Ange les 11, Cali f . . Is a compact .

sturdy dev ice w i th a capt i ve ball a t tached by 640 lb. test nylon cord to a register that records distance, direct ion and t r a j e c t o r y of the shots made.

I t can be used by r ight-or le f t -handed go l f e rs . The Go l fmas te r outf i t is pro-vided w i th hold-down spikes, a grass- l ike rubber mat w i th removable tee. score-cards of famous courses and a basic man-ual of gol f instruction.

P r o shops are sel l ing quite a number of Gol f masters.

GOLFOMETER MEASURES AS YOU W j I L K

Gol fometer . a new device about the size of a watch, and carried on one's belt, is be ing made by the N e w Haven Clock and W a t c h Co., N e w Haven 4, Conn. It meas-ures in yards and Is cal ibrated to the length o f the user 's normal step so the Go l f omete r measurements are r emarkab ly accurate.

The device w a s g i ven a test by go l f wr i t e rs cover ing the Masters ' tournament and aided decidedly in technical accuracy of coverage . Other tests by pros and go l f w r i t e r s has shown the Go l f omete r to be more accurate than some scorecard dis-tances. In measur ing distances it should be ve ry helpful to many go l f e r s and dis-courag ing to those who ge t the 300 yd. ( l ocker - room distancet drives.

The N e w Haven Clock and Wa t ch Co. is retai l ing the Go l f ome te r pr imar i l y through pro shops.

RUBBER TIRE TEE MATS 16" « 60" J12.00 Ea. 46" * 60" t !6 ,00 Ea.

Freight Prepaid

TIRE LINK MATS Any S i i e — to your specif ication! —

66c Per Square Foot

RUBBER TEES (2.00 Par Doian

Wri te for llluitrated Folder and Complete Informat ion

A S H L A N D R U B B E R M A T C O M P A N Y t i l t ELM n . ASHUtND, OHIO

N O T I C E T O G O L F R A N G E S W e wish to corrcct an error made i n our Apr i l ad. The price for our paint-less, white for l i fe, plastic cover go l f balls for go l f ranges should have read, price $2.90 per doz. 52.60 per doz. w i th your culls.

WITTEK GOLF RANGE SUPPLY COMPANY 5128 W a t t North A venae

Chicago 38, Illinois

A L F R E D H , T U L L

Golf Course Architect

209 E. 49th Street NEW YORK 17, N. Y.

NEW J A C O B S E N C A T A L O G TELLS ABOUT ENTIRE LINE

A new 24-page ca ta log cover ing the complete l ine o f Jacobsen reel and ro ta ry power mowers has just been issued by Jacobsen Manufac tur ing Co., Racine, Wis . The cover is s t r ik ing ly printed in f our c o l o r s . P o w e r mowe r s and allied products

A R L A N D America1* Most Outstanding

DESIGNER A N D BUILDER

MINIATURE GOLF COURSES N I G H T G O L F COURSES

(SHORT 9 HOLES J

G O L F D R I V I N G R A N G E S

I C E S K A T I N G R I N K S

ARLAND ENGINEERING & CONSTRUCTION "from Coast to C o a i f "

4 4 4 Brooklyn Awe., New Hyde Park, N. V.

J a m e s («. H a r r i s o n

COLF COURSE ARCHITECT

M*mb«r; Amrlctn Soclaty of OolF Court* Archltvctt

R. D . « 3 . Bo. 3 7 3 T « H I . C m * . Po. Mien* — VnlUy 3-3444 Suburb ot Ktt iburqh

are described and i l lustrated in three colors.

In addition to descriptions and specifi-cations, a section outl ines important fac-tors to consider when buy ing a power lawn mower . I t discusses," for example, the proper cut t ing width of mower to be used on various sizes of lawns and ex-plains whe re ree l - type 1 both side-wheel and rear-dr ive l and r o t a r y mowers can be used to best advantage .

NEW MODELS AND M A T E R I A L S IN DUNNER " INVIS IBLE A C T I V E S W I N G " G O L F SHIRTS

Dunner of N e w York . Inc., 137 F i f t h Ave . , N e w Y o r k C i ty , recent ly released to the go l f professionals a fo lder Il lustrat-ing and describing the a t t rac t i v e 1953 line of Dunner go l f shirts. Leaders in men's models are long and short s leeve polo type shirts of fine-combed knit cot ton and knit acetatc. In plain colors, stripes and dots. Match ing adjustable go l f caps f ea ture Dunner 's a t t rac t i ve new line of women's short sleeve po lo shirts in diamond jac -quard, fine-combed cotton. A l l shirts em-body the Dunner patented " Inv is ib le A c t i v e S w i n g " insert, set whe r e the s leeve meets the body of the shirt, wh ich per-mits easy f reedom of a r m and body action. F o r comple te detai ls and pro pr ices wr i t e A l Dunner a t above address.

GOLF'S TOP EXHIBITION

JOE KIRKWOOD oj tyty THafic

with his entertaining and instructive

TRICK SHOT SHOW and CLINIC For Booking Details Write:

JOE K I R K W O O D c/o COLFCRAFT I K ,

SS43 W t i l Civilian St. Chicago, III.

W I L L I A M F . G O R D O N C O M P A N Y

Golf Course Architects

DOYLESTOWN , PENNSYLVANIA

W I L L I A M P. G O R D O N D A V I D W. G O R D O N

A U n i t A M E R I C A N SOCIETY OF GOLF COURSE

ARCHITECTS

WILLIAM P. BELL AND SON G O L F C O U R S E A R C H I T E C T S

W#mb»r A n t r i c w S * c M r of ttolf Court* Arthl toct i

544 Sierra V i t U Av*nu>

Pasadena 10, C a l i f o r n i a

U. S. RUBBER HAS NEW MESH MARKED BALLS

Innovation in golf balls is a new mesh marked golf ball Introduced by United States Rubber Co. as an addition to Its 1953 golf ball line. Each mesh marked golf ball Is covered with an electronically sealed plastic covering that protects it until It Is played.

In introducing the mesh marked golf ball, U . S. Rubber revives a distinctive cover marking that was a favorite among golf era 25 years ago. The 1953 mesh

marked ball has the modern improve-ments of a silicone center and electronic winding, to give long, true flight and uni-form performance. It has a tough, fully cured Cadwell cover that is highly resist-

ant to cutting and scuffing. It Is improved with modern painting so it looks and stays whiter.

The 1953 mesh marked ball Is a legal tournament golf bail that meets all re-quired specifications of the U S G A .

John W . Sproul, sales mgr. of U . S. Golf Balls, says. "The mesh marked golf ball looks slightly larger to the eye and appears to sit up better on the fa irway. Preliminary tests Indicate it gives slightly more distance with the wind. It is long off the tee, true in putting and very dur-able."

Sproul said that the new mesh marked ball is being presented this season in the U. S. Royal Special, the IT. S. Royal (Bluet and the U. S. True Blue brands.

The mesh marked balls are being sold in distinctive new packaging, — an elec-tronically sealed plastic covering called Plasti-Guard, which is exclusive with U. S. Rubber. In this packaging, each ball is covered so It can be separated for play without disturbing the protective seal of the other balls,

"The plastic covering," Mr. Sproul said, "protects each ball not yet played, from becoming dirty in the golf bag, in the pocket, or in the locker. The balls do not discolor as quickly because they are pro-tected from direct light and air."

to K O B E I V T B R U C E H A R M S

Qo/f Qcurse drrfiitect M E M B E R -

AMERICAN SOCIETY OF COLF COURSE ARCHITECTS

VT'HILFBOJI 4 - 6 5 3 0

66-1 N. M I C H I G A N AVE. C H I C A G O I I , I L L I N O I S

ROBERT TRENT JONES Ninkt, •

t n i i l ' i * S « i « r Coir t n t l m u

Golf Course Architect

2 0 V c s e y S t r e e t

T e l : Rector 2-2258

N E W Y O R K , N . Y .