barna encendida - evento de marketing digital de siteground - joan artés
TRANSCRIPT
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Mobile Business Optimization: cuando el mobile pasa a ser el protagonista
de la historia
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Miembro activo de la comunidad WordPress
Organizador Meetups y WordCamps en @WPBarcelona
Podcast WordPress Radio en WPRadio.es
WordPress Captain en Artesans by Omitsis
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mobile y mi experiencia
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mobile, tendencia al alza
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y no hablemos del IoT
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“nah, no vale la pena”
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seguramente más del 50% de tu tráfico es mobile (y irá a más)
Google Analytics no miente
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¿por dónde empezamos?
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pensar el proyecto en mobile
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pensar antes de actuaranalizar bien el proyecto
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definir tecnologíasresponsive
apps nativasapps híbridas
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un buen diseñodiseñar para las personas
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y usabilidadcualquier diseño no es óptimo
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ejecutar bajo estándares
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testing, testing y testing
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feedback
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hosting de calidadnuestro negocio depende de ello
al 100%
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caché
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pero cuidado en ecommerce
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consejos para proyectos ya en marcha
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test A/B
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detectar elementos que restan
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herramientas de medición
GTmetrixWebPagetest
PingdomPageSpeed Tools Google
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WPOen mobile importa, y mucho
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beneficios en sitios de contenido
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beneficios ecommerce
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¡Gracias!¿Preguntas?