barnes & noble vs. amazon.com - comparative strategy analysis
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Evgenii, Roelof & Sjoerd
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Content
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Mission
&
Vision
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Comparative Company Profile
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PEST analysis
• E-commerce safety
• Internet Taxation
• Government Investments in ICT
• Books Content Regulations
• Negative economic downturn
• Economic Growth in China & India
• Currency Fluctuations
• Online & Social Networking
• Ethical & Religious Issues
• Social Magnification and Centralization
• Declining Number of Visitors
• Three Dimensional Books Tech
• Virtual Libraries Boom
• E-book wars• Book search
robotics
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Porter’s Five Forces Analysis
SUPPLIERS
HIGH MODERATE
MODERATE
HIGH HIGH
MODERATE HIGH
HIGH HIGH
SUBSTITUTEPRODUCTS
BUYERS
INDUSTRYRIVALRY
POTENTIALENTRANTS
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Market Life Cycle
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Value Chain
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Value Chain
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Current Corporate Strategy
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Marketing Strategy
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C Ma o n dv ea ls
Reed Elsevier
Thompson Reuters
McGraw-Hill Education
Paper books
eBooks
eReaders
MusicMoviesGames
All book lovers
RetailPromotionDeveloping
StoresBrand
StoresWebshop
Personal in store service
Rent, HR, logistics Digital technologyWebshop Promotion
Sales (Advertising)
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SWOT
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Confrontation MatrixGrowth Compe Acquisi Aging Global Retail Books Tablet Crisis Online
Stores ++ + o ++ o -- --Service ++ ++ o ++ o + +Integra ++ ++ + o o ++ oExperie ++ o + o ++ +Scale ++ o + + ++Fixed -- o + o +Inflexi -- + + + +Prices -- + o o --Losses -- o -- o -Investo -- o -- o -
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Core Problem
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Strategic ChoiceAmazon Barnes & Nobles
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FAS AmazonFAS A Market Pen. B Product Dev. C Market Dev. D Service Dev.
Feasibility ✔Skills Present ✔VC ✔Pest ✔VC
Acceptability ✔Shareholder Value
✔High Cost ✔SWOT ✔higher costs
Suitability ✔PEST ✔Competition ✔risky though ✔Pest
A. Penetrate China B. Product Development: Include contact lenses and eyewear into the product rangeC. Market Development: Conquer IndiaD. Greener packaging and delivery
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FAS B&NFAS Do Nothing A Market Pen. B Market Dev.
Feasibility ✗Declining Market
✔VC ✔Pest
Acceptability ✗Decreased value
✔High Cost ✔SWOT
Suitability ✗PEST ✔Competition ✔Competition
A. Market Penetration: China & IndiaB. Further develop its online market, BN.com
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International strategy
HIGHHIGH
LOWLOW
GeographicallyDispersed
GeographicallyDispersed
GeographicallyConcentrated
GeographicallyConcentrated
Configuration ofActivities
Configuration ofActivities
Coordination ofActivities
Coordination ofActivities
Barns & Noble
Barns & Noble
AmazonAmazon
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Strategic Recommendations
Decrease price of NookDecrease price of Nook
Keep stores as USP, find new sources of incomeKeep stores as USP, find new sources of income
Penetrate Chinese, Indian marketsPenetrate Chinese, Indian markets
Continue developing online webshop, make it globalContinue developing online webshop, make it global
Keep focus on booksKeep focus on books
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C Ma o n dv ea ls
Reed Elsevier
Thompson Reuters
McGraw-Hill Education
Paper books
eBooks
eReaders
MusicMoviesGames
All book lovers in the US
RetailPromotionDeveloping
StoresBrand
StoresWebshop
Personal in store service
Rent, HR, logistics Digital technologyWebshop Promotion
Sales (Advertising)
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C Ma o n dv ea lS +5
Chinese publishers
Indian publishers
Paper books
eBooks
eReaders
MusicMoviesGames
All book lovers in the US, China and India.
Opening up new markets
Chinese & Indian storesBrand
Chinese & Indian storesWebshop
Personal in store service
Rent, HR, logistics Digital technologyWebshop Promotion
Sales AdvertisingLottery tickets Bookclubs