barnes_marketing_platinum presentation_sjc
TRANSCRIPT
Petroleum & C-Store Real Estate
STANJOHNSONCO.COM
Los Angeles San Francisco
Chicago New York
Tulsa Atlanta
Houston Phoenix
Brokerage and Advisory Services
PETROLEUM & C-STORE REAL ESTATEAdvisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
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465 W Pacific Coast Hwy Long Beach, CA
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701 Redondo Ave Long Beach, CA
15482 Goldenwest St Westminister, CA
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9002 Adams Ave Huntington Beach, CA
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24082 El Toro Rd Laguna Hillsa, CA
7501 Katella Ave Stanton, CA
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13682 Beach Blvd Westminister, CA
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6971 Orangethorpe Ave Buena Park, CA
989 N Garey Ave Pomona, CA
100 N Beach Blvd Anaheim, CA
636 Sycamore Ave Vista, CA
112 S Rancho Santa Fe San Marcos, CA
12860 Rancho Penasquitos Blvd, San Diego, CA
6085 Lake Murray Blvd La Mesa, CA
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PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Scenario 1WFG Operations &
Dual Lease
Scenario 2WFG Operations &
Master Lease
Scenario 37-11 Operations &
Lease
“Property” Ownership RE LL RE LL RE LL
Landlord (Lessor) to 7-11 for Premises RE LL RE LL / WGF RE LL
Additional New Lease
RE LL and WGFConcurrent with sale execute an NNN
Lease for Motor Fuels Facility and Common Areas only (not Premises)
RE LL and WGFConcurrent with sale execute an NNN
Master Lease for Premises, Motor Fuel Facility, and Common Areas
(Property)
N/A
“Premises” RE LL WFG 7-11
“Common Areas” WFG WFG 7-11
“Motor Fuels Facility” WFG WFG 7-11
Wholesale Business WFG WFG WFG
Retail Business WFG *no revenue share with RE LL
WFG *no revenue share with RE LL 7-11
Lease Type
Premises Double Net to RE LL
Common & FuelTriple Net to RE LL
Property Triple Net to RE LL
Property Triple Net to RE LL
Lease Term 10 years 10 years 15 years (5 yr hangout)
10 years15 years
CAP Rate Factors
Real Estate• Building age and functionality• Location• Rent PSF, Price PSFHistorical site level performance• Inside, Outside, MarginsHistorical entity level performance• Operations, P&L, Balance Sheet
Real Estate• Building age and functionality• Location• Rent PSF, Price PSFHistorical site level performance• Inside, Outside, MarginsHistorical entity level performance• Operations, P&L, Balance Sheet
Real Estate• Building age and functionality• Location• Rent PSF, Price PSF
New Build Gas/No
Reposition Gas/No
Listing Pricing 10 Yr 15 Yr
PLATINUM ENERGY 7-ELEVEN MATRIX
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Marketing Process
Stan Johnson Company Competition
Founded on Single-Tenant Net LeaseBroad Strategy
Covering multiple services and property types.
100% Net Lease Focused Segmented Focus Single-tenant as an afterthought
Collaborative Platform Sharing information, systems, processes
and one centralized database
Fragmented Platform Maintaing in its own systems, information,
processes, websites, and databases. Limited teamwork.
Centralized Database Shared by all brokers
Fragmented Databases Created and utilized by individual teams
Corporate Approach Leveraging best practices
Franchise Approach Maintaining individual, disjointed systems
Maximum Marketing Exposure From centralized database
Limited Marketing Exposure Due to segmented databases
Full Geographic Exposure National & major local presence
Limited Geographic Exposure No local presence
Every aspect of our sales and marketing campaign is focused on locating the best buyer at the best price. While many firms employ an advertising and order-taking approach to marketing, we initiate a hands-on sales and marketing process that begins in the pre-marketing stage and continues through closing.
While our sales and marketing process utilizes an extensive direct calling effort and third-party services, it is centered on the internal tools that Stan Johnson Company has developed.
Sales & Marketing Campaign
Exclusively specializing on single-tenant sales and collaborating on every assignment, each aspect of our platform is geared toward success.
Marketing Process 30-60 Days
Pre-Marketing Process 15-20 Days
Offer Screening 10-15 Days
Buyer Due Diligence 30-45 Days
Closing Process 15-30 Days
Our proven model for success results in an average 129 day listing to closing.
SJC Database Contains nearly 100,000 focused net lease professionals. Seventy eight percent of all Stan Johnson Company transactions close with a pre-existing buyer relationship.
SJC Website Our proprietary online listing system provides real-time reports to buyers and brokers who have viewed the property micro-sites.
SJC Micro-SitesThese properties will have individual micro-sites within the Stan Johnson Company website, which historically receives more than 10,000 views each week.
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
I. Pre-MarketingUnderstand and effectively represent each property• Accumulate & underwrite due diligence information (leases, environmental reports, etc.)• Gather market knowledge (demographics, traffic counts and site photos, etc.)• Prepare marketing materials (press releases, flyers, offering memorandums• The flexibility to develop a tailored marketing plan unique to each property
II. MarketingPhase 1 Target top 30 entrepreneurial portfolio buyers (REITs, Institutions, Corporation and Private and Foreign Equity)• Identify prospects through SJC intellectual capital and research• Reach prospects through direct calling effort• Market assets as single asset for acquisition
Phase 2 Target local buyers and influencers• Identify prospects by researching local retail ownership, the SJC database andactive local
developers• Reach prospects through direct calling effort• Market assets individually and grouped with other SJC net lease listings
Phase 3 Provide maximum exposure to the entire market• Broad marketing to Stan Johnson Company’s proprietary database of net lease Buyers and
Brokers.• Internal marketing efforts to entire team of 50+ Stan Johnson Company Brokers• External marketing/media advertising (LoopNet, CCIM, CoStar, NNNex, Property Campaign, etc.)
III. Buyer Screening ProcessContinuous qualification resulting in the best buyer at the best priceManage and qualify offers and buyer quality based on:• Price• Motivations of the purchaser• Due diligence and closing timeline• Earnest money deposit amount• Track record of successfully closing similar transactions• Source of funds• Level of discretion to invest funds
IV. Buyer Due Diligence & Closing ProcessEfficiently manage the transaction to closingDevelop a standardized closing process to maintain efficiency and reduce costs:• Assemble standard due diligence package for the property• Develop a standard LOI form to simplify comparison of offers• Specify in advance of closing an escrow company to ensure seller’s comfort during the
transaction• Integrate closing coordinator to assist in overseeing the LOI, the contract, due diligence and
closing process.• Assist in contract negotiation• Manage property site visits (buyer, 3rd party providers, etc.)• Manage due diligence document flow via a share file. This website will be created to hold all of
the due diligence information and we will send reminders to all parties of key dates (earnest money due dates, due diligence dates, etc.)
• Respond to inquiries and questions as they arise and provide solutions to keep transactions on track
• Manage closing checklist and coordinate with the title company
III III IV
To maximize your sales proceeds in the most efficient manner possible, Stan Johnson Company has built a proven model for success.
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address : 100 N Beach BlvdCity, State: Anaheim, CASq Ft: 987Year Built: Land/AC: .48
Address : 9002 Adams AveCity, State: Huntington Beach, CASq Ft: 623Year Built: 1962Land/AC: .55
Address : 636 Sycamore AveCity, State: Vista, CASq Ft: 2,004Year Built: 1987Land/AC: .84
Address : 13682 Beach BlvdCity, State: Westminster, CASq Ft: 1,200Year Built: 2000Land/AC: .40
Address : 24082 El Toro RdCity, State: Laguna Hills, CASq Ft: 1,568Year Built: 1964Land/AC: .50
Address : 112 S Rancho Santa Fe RdCity, State: San Marcos, CASq Ft: 1,456Year Built: 1988Land/AC: .96
Address : 989 N Garey AveCity, State: Pomona, CASq Ft: 540Year Built: 1981Land/AC: .36
Address : 15482 Goldenwest StCity, State: Westminster, CASq Ft: 1,926Year Built: 1967Land/AC: .52
Address : 6085 Lake Murray BlvdCity, State: La Mesa, CASq Ft: 1,173Year Built: Land/AC: .44
Address : 7501 Katella AveCity, State: Stanton, CASq Ft: 1,551Year Built: 1966Land/AC: .52
Address : 465 W Pacific Coast HwyCity, State: Long Beach, CASq Ft: 921Year Built: 1947Land/AC: .21
Address : 701 Redondo Ave.City, State: Long Beach, CASq Ft: 1,699Year Built: 1964Land/AC: .56
Address : 6971 Orangethorpe AveCity, State: Buena Park, CASq Ft: 90Year Built: 1972Land/AC: .39
Address : 12860 Rancho Penasquitos BlvdCity, State: San Diego, CASq Ft: 2,710Year Built: Land/AC: .76
Summary of Properties
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 100 N Beach BlvdCity, State: Anaheim, CAMetro Market: Orange CountySq Ft: 987Year Built: Land/AC: .48Street Frontage: 108 Feet on Lincoln Ave / 206 feet on Beach Blvd
Parking: 6 Surface SpacesFeatures: Bus Line, Corner Lot, Pylon Sign, Signage, Signalized IntersectionTraffic Count: 59,000 on Beach BlvdPopulation 1 Mile: 36,371Population 3 Miles: 281,428Parcel Number: 258-011-19
Address: 701 Redondo AveCity, State: Long Beach, CAMetro Market: Los AngelesSq Ft: 1,699Year Built: 1964Land/AC: .56Street Frontage: 141 Feet on Redondo Ave/ 100 Feet on 7th St
Parking: 4 Surface SpacesFeatures: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 28,600 on Redondo /34,000 on 7thPopulation 1 Mile: 63,954Population 3 Miles: 262,008Parcel Number: 7258-022-027
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 989 N Garey AveCity, State: Pomona, CAMetro Market: Los AngelesSq Ft: 540Year Built: 1981Land/AC: .36Street Frontage: 121 feet on N Garey Ave (with 2 curb cuts)
Parking: 4 Surface SpacesFeatures: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 24,392 on GareyPopulation 1 Mile: 24,196Population 3 Miles: 189,858Parcel Number: 8336-011-002
Address: 7501 Katella AveCity, State: Stanton, CAMetro Market: Orange CountySq Ft: 1,551Year Built: 1966Land/AC: .52Street Frontage: 139 ft on Katella (1 curb cut) /141 ft on
Western (2 curb cuts)Parking: 11 Surface SpacesFeatures: Corner Lot, Pylon Sign, SignageTraffic Count: 17,800 western/26,300 on katellaPopulation 1 Mile: 28,759Population 3 Miles: 266,582Parcel Number: 079-901-33
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 6971 Orangethorpe AveCity, State: Buena Park, CAMetro Market: Orange CountySq Ft: 90Year Built: 1972Land/AC: .39
Features: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 28,000 on Knott ave/ 23,000 on OrangethorpePopulation 1 Mile: 19,881Population 3 Miles: 223,134Parcel Number: 276-142-07
Address: 9002 Adams AveCity, State: Huntington Beach, CAMetro Market: Orange CountySq Ft: 623Year Built: 1962Land/AC: .55Street Frontage: 150 feet on Magnolia St / 158 feet on Adams Ave
Parking: 15 Surface SpacesFeatures: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 32,500 on adams/ 16,900 on MagnoliaPopulation 1 Mile: 25,658Population 3 Miles: 172,078Parcel Number: 151-191-17
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 15482 Goldenwest StCity, State: Westminster, CAMetro Market: Orange County Sq Ft: 1,926Year Built: 1967Land/AC: .52Street Frontage: 113 feet on Goldenwest St 136 feet on Mcfadden Ave
Parking: 12 Surface SpacesFeatures: Pylon Sign, Signalized IntersectionTraffic Count: 19,000 on McFadden / 34,700 on GoldenwestPopulation 1 Mile: 16,471Population 3 Miles: 214,116Parcel Number: 142-401-03
Address: 24082 El Toro RdCity, State: Laguna Hills, CAMetro Market: Orange CountySq Ft: 1,568Year Built: 1964Land/AC: .50Street Frontage: 132 ft on El Toro/ 137 ft on Ronda Del Rossmoor/129 ft on Paseo De Valencia
Parking: 6 Surface SpacesFeatures: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 25,612 on El Toro Rd/ 24,000 on Paseo de ValenciaPopulation 1 Mile: 19,325Population 3 Miles: 144,263Parcel Number: 621-141-13
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 12860 Rancho Penasquitos BlvdCity, State: San Diego, CAMetro Market: San DiegoSq Ft: 2,710Year Built: Land/AC: .76Street Frontage: 45 feet on Rancho
Penasquitos BlvdParking: 12 Surface SpacesFeatures: Bus Line, SignageTraffic Count: 31,600 Rancho PenasquitosPopulation 1 Mile: 14,584Population 3 Miles: 127,171Parcel Number: 315-070-22
Address: 465 W Pacific Coast HwyCity, State: Long Beach, CAMetro Market: Los AngelesSq Ft: 921Year Built: 1947Land/AC: .21Street Frontage: 78 feet on W Pacific Coast Hwy (with 3 curb cuts)
Parking: 6 Surface SpacesFeatures: Corner Lot, Pylon Sign, Signage, Signalized intersectionTraffic Count: 25,612 on El Toro Rd/ 24,000 on Paseo de ValenciaPopulation 1 Mile: 19,325Population 3 Miles: 144,263Parcel Number: 621-141-13
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 636 Sycamore AveCity, State: Vista, CAMetro Market: San DiegoSq Ft: 2,004Year Built: 1987Land/AC: .84Street Frontage: 149 feet on Sycamore Ave (with 1 curb cut)
Parking: 12 Surface SpacesFeatures: Bus Line, Corner Lot, Freeway Visibility, Pylon Sign, Signage, Signalized IntersectionTraffic Count: 47,700 on Sycamore AvePopulation 1 Mile: 14,581Population 3 Miles: 90,207Parcel Number: 217-023-25
Address: 112 S Rancho Santa Fe RdCity, State: San Marcos, CAMetro Market: San DiegoSq Ft: 1,456Year Built: 1988Land/AC: .96Street Frontage: 60 feet on S Rancho Santa Fe Rd ( with 1 curb cut)
Parking: 17 Surface SpacesFeatures: Corner Lot, Freeway Visibility, Pylon Sign, Signage, Signalized IntersectionTraffic Count: 43,699 on S Rancho Santa FePopulation 1 Mile: 14,893Population 3 Miles: 89,432Parcel Number: 219-117-28
PETROLEUM & C-STORE REAL ESTATEBrokerage and Advisory Services
Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix
Andrew Barnes [email protected] 650.617.3464
Phillip Bonina [email protected]
310.752.0287
PetroCstore.comstanjohnsonco.com
Address: 6085 Lake Murray BlvdCity, State: La Mesa, CAMetro Market: San DiegoSq Ft: 1,173Year Built: Land/AC: .44Street Frontage:
Parking: 6 Surface SpacesFeatures: Corner Lot, SignageTraffic Count: 2800 on El Paso; 12688 on Lake Murray BlvdPopulation 1 Mile: 22,019Population 3 Miles: 132,314Parcel Number: 675-100-04
Address: 13682 Beach BlvdCity, State: Westminister, CAMetro Market: Orange CountySq Ft: 1,200Year Built: 2000Land/AC: .40Street Frontage: 142 feet on Beach Blvd (with 1 curb cut)
Parking: 10 Surface SpacesFeatures: Corner Lot, Pylon SignTraffic Count: 73000 on Beach BlvdPopulation 1 Mile: 22,019Population 3 Miles: 132,314Parcel Number: 097-044-16