barriers of e-commerce in macedonia
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Why barriers?
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Why not opportunities?
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The potential
o 52% Internet users in Macedonia
o ~80% broadband internet users
o 1.200.000+ credit and debit cards
o Most of them can be used for online purchase
o There is an existing infrastructure
o 700.000+ Facebook users from Macedonia
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Processing services
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Security is provided
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+15 others
Delivery services
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So, where are the barriers so far?
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More than 50 e-stores
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74%
19% 7%
Do you own credit/debit card that can be used for online purchase
Да, поседувам
Поседувам, но не е способна за плаќање на интернет Не поседувам никаква картичка
t
Yes
I have a card but can’t use it online
No, I don’t have one
Survey in Skopje Q1 2010, by New Moment
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57%
43%
Have you ever bought something online?
Да
Не
t
Yes
No
Survey in Skopje Q1 2010, by New Moment
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19%
21%
60%
How many Macedonian e-shops do you know?
Да, знам неколку македонски портали за интернет трговија
Да, знам еден македонски портал за интернет трговија
Не, не знам ниту еден македонски портал за интернет трговија
t
Few
One
None
Survey in Skopje Q1 2010, by New Moment
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Marketing and promotion
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In 2 hours!
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Macedonians don’t have problems buying online
http://it.com.mk/forum/showthread.php?t=18672
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What would you buy online?
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-
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
3.05
2.61
3.98
1.98
3.02
0.79
Survey in Skopje Q1 2010, by New Moment C
lothes, shoes, fashion accessories
Health and
beauty
Electronic and com
puter goods
Food and drinks
Gifts and flow
ers
Other
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What is the local offer?
- Lower prices?
- More products?
- Free delivery?
- Discounts on packages?
- Group offers?
- Better customer relationship?
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What about user experience?
What is yours?
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What about user experience?
1. Transparency
2. Easy to use
3. CRM
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How to overcome the barriers?
1. Better offers
2. Better promotion
3. Greater transparency and
4. Cheaper and more effective delivery
network (worldwide perhaps ;)
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What are your suggestion?
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Thank You!
Credits:
- tc.mk/blog
- komunikacii.net
- cpay.com.mk
- nlbtb.com.mk
- stat.gov.mk
- It.com.mk - Entrepreneurs that answered my questionnaire
Contacts:
Darko Buldioski
http://fb.me/darko.buldioski
http://twitter.com/darko156
Skype: darko156
Gtalk: [email protected]