barriers to inno and inno planning (1)
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8/10/2019 Barriers to Inno and Inno Planning (1)
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Innovation Management
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Entrepreneurial Barriers toInnovation
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Fuzzy responsibility AssignmentWho is incharge?
R&D ? or Marketing ? Conflict
Outsource instead
No ownership during implementation
Launch radical innovation from external source
Everybody's and Nobody's responsibility
Is the responsibility of the entire organization
Innovation wanders blindly
Budgeting done rarely
Responsibility assigned in 50% cases
Those who manage and involve prosper
Not which department but who
Close, collaborative and open innovation
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Innovation and Creativity?Creative ideas (expense) but no one tomanage
Great harm if innovation process is notmanaged
Companies do not lack creative people, theylack innovation managers
3Ms dual ladder
Companies spend on making people creativeand forget to coach them on innovation
Demotivates idea givers
Only creative people >then it can be counterproductive
Innovation requires goals, strategies,resources and risks, responsibilities with
someone in charge
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Lack of Framework
Must work efficiently at thesame time innovateStop think and change it
Change makes existinginfrastructure redundant
Managers have no clarity as inother disciplines
Study of innovation is at itsinfancy
Philip Kotler with his A to Fmodel, an approach
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Lack of Control
Function of Innovation not well
definedCompanies lack centralizedInnovation management
People do not feel it a part of thework agendaNeed to make it a function likeany other department
Innovation is non linear stillmanageable
Measure it to control it.
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Lack of CoordinationBetween all departments
Or failure to involve all (some getisolated)
Collaboration > information flow andphysical spaces > culture of
innovationHorizontal coordination:
Between departments, betweenequals
Vertical coordination:Top management, generalmanagement and the rest of theorganization
Ideas at different levels may not getwhole hearted approval
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Lack of Customer Focus
Innovation is theincreased value for thecustomer
Must be accepted by thecustomerCustomer has to takeefforts to make a switch
Observing customersleads to innovation
Not only satisfyingcustomer needs butenriching their lives
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Innovation Planning
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Planning InnovationEfforts wasted in non priority areas
It enables to align with corporate strategy, allocate resources etc.Responsibility of the top management
Critical to the survival of the organization
For 3 to 5 years with annual revision of strategy and resourceallocation
Revision due to various reasons
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Innovation planning tools
Corporate businessdiagnostic
Various tools available
Where it is and where itwants to goStrategic planning,goals, exploitopportunities
MissionCorporate goals andstrategy
Innovation goals andstrategy
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Freedom to createDisruptive
Aligned to theCorporate Goals
ExploratoryWithout pressureMay fall outside the
areaMay not to beimplemented
PredictivePlanned
Planning
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Corporate Mission& Goals
MissionOpen Statement
Various possibilities
FrameworkGuideline
Innovation planning
Guide creativity Avoid moving out of core
Share with all departments
Set goals for different departments
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Innovation Goals
Substantial change in Status Quo.
Goals and not resolutions
Short term and Long term
Measurable and hence manageable
Distributed among departments
Allocation of resources
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Innovation Strategy
Framework
Quantity and typeManage risk
Playing not to loose> conservative >reactive eg. Nokia
Playing to win > risk taking > proactive eg. Apple
High potential for innovation
Levels of InnovationBusiness Model Innovation
Process innovation
Market InnovationInnovation in products and services
Innovation budgetBroad guideline
Wastage avoided
Business Model
TECHNOLOGY
Current New
New Semi Radical Radical
Current
Incremental Semi-Radical
Risk ?
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Implementing the Innovation Strategy
Receive Ideas
Review and classify
Ensure alignment withcorporate mission and goals
Appropriate > processfurther
Inappropriateunattractive > recyclebin
Inappropriatepotential > topmanagement
Top down > go ahead
Bottom up > evaluate
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Innovation at ......
http://localhost/var/www/apps/conversion/tmp/scratch_10/Innovation%20at%20Procter%20%20%20Gamble.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_10/Innovation%20at%20Procter%20%20%20Gamble.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_10/Innovation%20at%20Procter%20%20%20Gamble.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_10/Innovation%20at%20Procter%20%20%20Gamble.flv -
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Total Innovation System
Innovation Process
Results
Innovationmetrics
Innovationrecords
StrategicPlanning
ForInnovation
Creative Culture
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Thank you